• Tom Koh EE
• 06/11/2025
• Blog, GEO, SEO Blogs
• GEO blog posts
• 0 Comments

The way people search and how brands get discovered has evolved beyond the familiar list of blue links. Over 68% of all online experiences begin with a search engine, yet fewer users are clicking through to websites. Another study revealed that nearly 60% of Google searches now end without a click, reflecting the shift toward zero-click results and AI-generated answers. This …