The PESO Model In 2025: Strategy For Paid Vs Owned Vs Earned Media

Tom Koh EE
31/07/2025
Blog, Digital Marketing, SEM, SEO Blogs, Social Media
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Paid vs owned vs earned media isn’t a theoretical distinction anymore. It’s a framework marketers use to structure campaigns that convert. In Singapore’s hyper-competitive digital economy, aligning these channels can mean the difference between noise and traction. The PESO model (Paid, Earned, Shared, Owned) is more than a classification of content types. It’s an actionable strategy that businesses use to …

Is Radio Advertising Still Relevant In Singapore? (2025 Update)

Tom Koh EE
31/07/2025
Blog, Digital Marketing
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Radio advertising delivers unmatched access to Singapore’s multilingual, mobile-first population—when executed with strategic precision, comprehensive data analysis, and seamless integration across channels. With over 3.9 million people tuning into Mediacorp radio stations weekly and accelerating demand for brand-safe audio environments that protect advertiser investments, forward-thinking marketers are transforming radio approaches. This evolution transcends traditional catchy jingles and embraces measurable ROI …