Top Ecommerce Developers in Singapore

the top ecommerce developers in singapore

Ecommerce is big business, and it’s bound to get even bigger in the years to come.

A few years back internet users couldn’t help looking at ecommerce with a side eye. They found it hard to trust a random stranger they barely know with their hard-earned cash.

But now, they’re checking it with the same fervour they use to check emails. The number of internet users who’ve yet to make an online purchase is moving closer to zero.

Suffice it to say that ecommerce is good opportunity for both new and existing businesses in Singapore. However, the marketplace isn’t meant for the faint-hearted.

There are so many ecommerce companies in Singapore – and the only way to beat them in the competition is by building a website that stands out when compared to the top ecommerce websites in the country.

You need a top-of-the-shelf ecommerce developer for this.

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What is an Ecommerce Developer?

An ecommerce developer is a developer with additional skills in ecommerce tools and platforms. A range of technical skills fall under the mandatory ecommerce label. This pretty much explains why many businesses are struggling to find web development agencies that understand the complexities involved with this particular domain of web development.

Having a profound CV is never enough. Nor does it mean you’re experienced with social media, web development, UI, content marketing, UX, programming, design, and testing.

Top Ecommerce Skills an Ecommerce Developer Needs

Here are the top ecommerce skills that a developer needs to both build and maintain a world-class web shop:

  • Technology Intellect: Open source ecommerce platforms only provide a canvas for a developer to exercise their creativity. The developer has to be well-verse with a wide range of ecommerce technologies to play around with and come up with something tangible.
  • User Experience: A professionally designed ecommerce website is a deal maker for users that interact with it. It takes someone with special skills and a rich understanding of your customers to plan everything in advance and have a killing with it.

You have to plan for the site’s navigation, product filters, menu design, design mock-ups, and wife frames – all of which fall under the wheelhouse of an ecommerce developer.

  • User Interface (UI): Often wrapped under web design, alongside UX, UI refers to the pictorial representational bits or the aesthetic appeal of your ecommerce website.

It’s concerned with the slider images the developer will be using for the site, the logo or colour scheme to represent everything your brand stands for, or what background to go for or if you should just follow your instincts.

Front-end development refers to the art of creating presentational HTML, CSS, and JavaScript code for a solid user interface. It’s about translating the code from your web development team into a visually appealing interface that can be digested by your site visitors.

In short, it bridges the gap between hard coding and usage.

  • Backend Development: Backend development is about functionality and features. It’s about everything that’s happening behind the scene.

They’re the people to consult when you need someone to set up a quick-pay option, a deal locator, or showcase your products based on location.

Much of what a backend developer does cannot be seen. But it’s the backbone of everything your ecommerce website is involved with, left, right, and centre.

Basic Programming Languages that an eCommerce Developer Needs to be Familiar with

Here’s a list of all programming languages any aspiring ecommerce developer needs to be well-versed in:

Ajax: for product search

Bootstrap: for setting up a customised responsive ecommerce website

JavaScript: for scripting ecommerce stores that are compatible with almost any browser. Used in both frontend and back-end development. It also comes with an array of module and libraries for a range of ecommerce features.

CSS: for adding style to your ecommerce webpages. It’s the language you use to manage the look or stylistic appeal of the content you developed with HTML.

HTML 5: This where web development begins. HTML is the first language that developers learn before they can proceed to any other language. Ecommerce developers use it to format headings and titles, to link pages, products, and other features, and to arrange different graphics on your ecommerce website.

PHP: One of the most adopted programming languages in the ecommerce landscape. A common example is the Magento platform, entirely developed in PHP. PHP is widely used because it’s scalable and easy to work around.

The language is a little different from other programming languages, and requires you to interact with it for quite some time to master it.

MYSQL: for database storage and management. It operates as a server, while acting as a bridge between your ecommerce website and a series of other technologies.

JSON: For SMS and payment gateway integration through API.

Java: A general-purpose, project-oriented, high-level programming language. The language is designed to adequately run on any platform that supports it, with no need for re-coding.

 Python: a high-level, general purpose programming language that allows developers to express their ideas and complex concepts with few lines of code.

There’s no bad or better programming language. Everything depends on the developer’s interest and level of mastery. You can choose between any of the languages – PHP, Java, Perl, .net etc. With any of these languages, you have to begin at the ground level and gradually advance until you achieve mastery.

Most of these programming languages have libraries and content management systems that make the development process quite a snap.

At the end of the day, a good developer is all about the skills you possess, and the ability to apply what you know for the best output.

Top Ecommerce Web Developers in Singapore

In order to win your customers trust, you have to work with the best of what Singapore has to offer.

We did our homework and compiled a list of the most reliable ecommerce developers in the country.


A chance to self-promote without blowing off smoke. We’re one of Singapore’s premier and most trusted ecommerce web development companies.

With more than a decade of experience, we’ve had the opportunity to work with so many Fortune 100-plus companies in the country and other parts of the world.

Our core speciality is in web design, web development, and digital marketing.

Every single web product that has gone through the abled hands of our web developers is high-performing, feature-packed, digitally transformative, very secure, fully-functional, and scalable enough to accommodate the needs of a growing enterprise.

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Ixen Interactive

Ixen Interactive is an award-winning, vision-driven digital agency in Singapore. The agency has been around for more than two decade, during which they’ve managed to help thousands of customers (read: enterprises) gain an edge over their online competition.

They’ve been able to achieve this by adopting a human centred mentality that focuses on building unique and outstandingly meaningful interactions for every single one of their clients, and their customers in extension.


Developing an ecommerce website from scratch isn’t a child’s game. But Skubbs long-standing experience with this might leave you thinking otherwise

The company has designed some of the most successful ecommerce websites you see around.

They’re one of the most desired ecommerce web development companies in Singapore, and it’s all because they’re driven by excellence.

Closely Coded

Closely Coded is one of the most decorated web development agencies in Singapore. The company doesn’t just create ecommerce websites; their core speciality is in creating highly personalised ecommerce websites.

They have designed websites for almost any imaginable business sector, including the hospitality sector, fashion, e-tail, and so on.

The company believes in the power of creating an easy checkout system, while also focusing on offering a pleasant shopping experience.

The point is to make the shopping process both easy and fun for users that interact with their products.

Amber Creative

Amber Creative has years of experience in the web development business, which plays right into the experts they’re today.

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The company tries to ensure all their web products provide dominant online experience for users, regardless of whether they’re accessing them on desktop or mobile.

One way is by ensuring that every single one of their ecommerce websites has a powerful checkout process.

Alpha Web

Alpha Web is a well reputed web design and development agency in Singapore. The company prides itself for employing one of the most talented teams of software developers, dedicated to creating stunning and professionally-done websites for every budget.

In their portfolio are so many popular ecommerce platforms that they built for a wide range of companies including transportation, logistics, restaurants, non-profits, and schools.


iCreationsLabs don’t consider themselves ordinary in any every sense. They’re more than a creative media.

It’s one of the fastest growing hubs for designers, developers, and all kinds of IT professionals.

The company designs unique websites that are geared towards nothing but success. Their web products are inexpensive, elegant, consumer-friendly and designed to the best of WC3 web standards.

Awebstar Technologies

Awebstar is rated as one of the best ecommerce developers in Singapore, and with a convincing reason behind this.

First all their web solutions are result-oriented, designed with SEO in mind.

They have a team of enthusiastic ecommerce developers that are well known for being consistent with their imaginations.

Apart from web development, the agency also offers a range of digital solutions. With Awebstar, clients can get all the digital solutions they need under the same roof. They’re your ultimate solution in all things digital, with no reason to consult any other agency.

MediaPlus Digital

MediaPlus Digital is a Singapore-based ecommerce company working with different types of businesses, from SMBs to fully-funded start-ups and fortune 500 companies.

The company has four core values that it employs on every single one of its projects. The first one is trying to understand the ‘why’ behind every single one of their projects.

It then uses data to shed some light into the project and find out more about it. They’ll then create a collaborative environment and invite different talents in their team to work on your projects. And lastly, focus on building products that are both quality and designed to endure the test of time.

Web Design Singapore (WDS)

WDS is a one-stop shop for web design, web development, and online marketing services in Singapore.

Over the years, the company has been privileged to work with some of the leading brands in the country and internationally.

They’re one of the most flexible ecommerce website development companies in Singapore. Their solutions are geared towards long-term success of your company. Meaning they design everything with the hopes of enhancing user experience while appealing to search engines at the same time.


Provides a wide range of excellent ecommerce solutions to both small and giant retail stores in Singapore. The company is relatively new, but have so far built more than 50 successful ecommerce stores.  

Bthrust employs an impressive web development approach to all their projects. One is by assuming each project is distinctly different from any other project they have tackled before.

That demands that they begin by researching on the individual needs of that particular design before formulating a plan on how to best tackle it.


Founded in 2012, Innomedia is one of the leading providers of web development and digital marketing solutions in Singapore.

Whether you’re looking for a company to help you with branding or raising awareness, Innomedia has you covered from all angles.

The company has worked with hundreds of different companies in Singapore. Their web development team has experience in working with different content management platforms and programming languages, including WordPress, Joomla, Magento, PHP, and so on.

How to Find the Right Developer for Your eCommerce Website

Here are a few things to consider when looking for an ecommerce developer to hire in Singapore:

Individual or Ecommerce Development Company

The first thing you need to do is decide on whether to contract an individual freelancer or an ecommerce development agency.

Hiring an individual contractor will be easy on your pocket. But don’t expect to be blown away by the quality of the final product.

The developer will have the skills they need to build an ecommerce website. But they won’t have the specialised skills that goes into the development process. Much of what they’ll be doing is basic.

So, expect your site to suffer a little in terms of user experience, functionality, and aesthetic appeal.

Portfolio and Reference

Adding to the experience the ecommerce developer stacks, you also want to dig into their past projects and find out if they’re up to your desired standards.

Among the things you’d want to do is ask the developer for some references and if they have a portfolio that you can look into.

You’re doing all this to parse the quality of their work. You may also find it necessary to visit the websites on their portfolio and run some few tests to make sure the developer isn’t just taking you for a ride.

If the developer is as good as they want to make it look, they should at least have a few ecommerce websites in the portfolio that you can check out and be the judge.

Cross Platform Development

At the early stages of ecommerce, developers’ only focus was to build websites that worked great on desktops. But much has changed along the way, including the introduction of new devices.

One thing you can be sure is that more than half of your site’s visitors are browsing your website on phone or tablet.

You want to make sure your website loads fine on any device your prospects and customers use to check you out.

Having an app doesn’t mean you shouldn’t optimise your website for responsiveness. Here’s the thing: many of the customers won’t be downloading your app, but mostly checking your site on their mobile browser. You want to make sure the experience they get isn’t one to turn them off.

Content Management System

You have so many CMS options to take advantage of today for your ecommerce website.

You’re advised to choose a CMS based on the goals that you have and the type of store that you wish to set up.

Each of these options comes with its share of benefits and drawbacks. You want to do some thorough due diligence on this before you decide which platform suits your business best.

Next, you want to find the company that specialises in that particular CMS. For instance, if your research directs you to choose Shopify, you want to go with a company that specialises in Shopify ecommerce websites.

Ditto for Magento, PrestaShop, WooCommerce, BigCommerce, and any other ecommerce CMS out there.

Strategy and Process

There’s no harm in asking the ecommerce developer you’re about to hire about their strategy and development process.

The point isn’t to learn about the process, but to find out about the level of commitment to the project based on the explanation they give.

Is the developer willing to answer questions? How long will it take them to complete the project?

When do they intend to start? Remember to also ask them if they’ll be using a template or if they’ll be developing everything from scratch.

Payment Solutions

Don’t limit shoppers to only one payment method. If anything, you want to make sure your website has several payment options.

Add to that, you want to develop a payment system that’s secure and convenient to your shoppers.

It helps to understand the different payment options available to you before you can go ahead and contact any ecommerce developer in Singapore.

Post Launch Support

When should you stop counting on the developer for support after they’re done with your project?

Keep in mind that launching your website doesn’t mark the end of the development process. You have to test everything and make necessary tweaks to some of the features to give your shoppers the experience they need.

What’s important is to make sure that you can count on the developer to be there for you at your time of need. Will they be charging you extra for it? If so, how much?

What if the website fails at some point, will they help you to trouble shoot it or are you up on your on once the project is done?

Top Ecommerce Trends and Innovations to Watch in 2020

Ecommerce is as convoluted as you can imagine. Finishing up one thing just sets you on a path to another.

After setting up your online store, the next thing you want to do is embark on some thorough marketing. That demands that you constantly update yourself on the latest ecommerce trends and technological innovations that are enriching the lives of online shoppers in Singapore.

We managed to uncover a few of these trends and innovations, and compiled them in the list that follows:

Real-time, Location-based Mobile Selling

You’re probably aware of geo-targeting and how brick and mortar stores are using it to crank up sales.

This is how geotargeting works:

A customer walks into a physical, brick-and-mortar store.

An in-store mobile app sends a push notification to the customer’s smartphone alerting them of your latest stock and offers.

Geotargeting does wonders by connecting the two worlds – offline and online shopping.

Now let’s dig into location-based mobile selling.

Geolocation tools are commonplace in Singapore. Many of the ecommerce sites you see floating around use the tool.

But is it possible for an online store in Singapore to target online shoppers solely based on their geographical location?

Consumers make buying decisions on the go. They browser their mobile devices while commuting, while at work, or amid errands, and it’s then that they decide on what to buy or get.

Store owners need to understand this consumer behaviour, and how the said consumers reach spur-of-the-moment buying decisions.

Location-based selling targets consumers based on where they’re in real-time. Store owners have an option of luring in consumers using geographically targeted discounts.

For instance, you can send a push notification to a consumer informing them that they’re entitled to a discount of a certain amount if they visit your physical store, not very far from where they are.

Here’s a real-time example of how this could work:

Assuming you own a supplement store that’s located next to a gym or fitness club. You have the option of partnering with the gym, in that when a customer signs up with the gym, you can send them a push notification stating that they’re entitled to a certain discount should they decide to come and buy one of your supplementary products.

Superfast Delivery or Instant Pickup

Customers no longer have to wait when they place an order online. The introduction of services such as Amazon Prime or same day delivery means you can place an order and have the item delivered to you within hours.

Some companies are even using drones for deliveries, where the ordered item is delivered right where you are in an hour or two.

Another common delivery trend is where you can order for something online and then head to a physical store near you to pick it. So, instead of waiting until the item is delivered to you, you’ll be directed to an affiliated store near you where you can pick it within few hours or even minutes.

AI Personalisation

The ecommerce space is levelled for everyone. Ecommerce vendors are no longer scared of e-retail giants such as Amazon or Lazada.

The only way to stick out and beat your competition to a pulp is to focus on improving your customers experience. Size matters a small deal in this.

Customers want to feel special, and not lamped with the general mass. They appreciate it even more when a business handles their requests and orders at an individual level.

That explains why ecommerce development agencies have been integrating AI technology into the websites they create.

Advanced technologies such as Machine Learning and Artificial Intelligence allow you to personalise customer experiences. It does this by providing dynamic and adaptable targeting.

It also allows you to showcase your products to users based on their interest. Meaning, customers that get to view your products are more likely to make a purchase.

What’s more: the role of AI doesn’t end with customer conversion. It’s equally concerned about establishing a relationship between you and your customers, with the end goal of turning them into lifelong, loyal customers.

Voice Powered Shopping

The number of households owning smart speakers in Singapore is estimated to hit 55% by 2022. But 2020 could be the year when many users discover Alexa or Google home.

With voice powered shopping, here’s what happens.

With Amazon’s Alexa as an example, when a user prompts their smart speaker for a recommendation on which product to buy, Alexa will provide results with the Amazon’s choice badge.

Benefiting from this would be ecommerce sellers in partnership with Amazon.

The more the popularity of voice-activated speakers soar, the more voice-powered shopping becomes common.

Shopping with Augmented Reality

Augmented has been with us for quite some time, blurring the line between the virtual world and the meat world. Now it’s found its way into the ecommerce space, and is busy revolutionising the whole experience.

For instance, it’s now possible to envision how a particular electronic or furniture item will look like when you finally bring it to your home – a good way to be sure with the decision that you’re about to make.

It’s estimated that the VR market would have reached $209.2 billion come 2022.

VR and AR technologies are the new craze, sought after by both B2C and B2B ecommerce store owners looking to stay ahead of the curve and woo customers in whatever way possible.

Single-click Checkout

This technology was made available by Amazon a few years ago. It’s an old technology that’s been with us for quite some time, but it’s now that it’s starting to pick up.

Several online retailers have already adopted the technology and are running with it.

One major benefit of adopting the single-click checkout system is that it tackles the issue of shopping cart abandonment. It also encourages repeat purchases, thus boosting your revenues and all that.

How to Become an Ecommerce Developer in Singapore

The web development field in Singapore is fiercely competitive. Thanks to freelancing, a simple Google search should pull thousands of ecommerce developers from all around the globe that are available for hire.

What sets them apart is the level of competitiveness. As an aspiring web developer, the question you should be asking yourself is, “how do I stand out and beat the competition?”

Here’s some suggestions on what to do?

Gather some Thorough Insights into the Ecommerce Landscape

Before you even think of enrolling for a course, you need to dedicate some time to understanding ecommerce and how everything piece together. Understand the dynamics of an ecommerce website and how it operates.

Keep in mind that not all ecommerce websites are the same. Ideally, you’re to understand each type of ecommerce website and the developmental process involved with each.

Go through the basic template and try to understand everything. In most cases, an ecommerce store will have a homepage, product listing page, about us page, and a page that gives details on the type of products the company sells.

A more professional or advanced ecommerce website, on the other hand, will have more functionalities and integrated features.

You have to dig into different ecommerce projects and try to get a feel of how everything works and the work involved in creating each one of them. It’s through this that you’ll know what skill to acquire or what to perfect on, to remain competitive in this field.

Create a Polished Portfolio

Whether your plan is to work for a web development agency in Singapore or as a freelancer, you have to begin by setting up an impressive portfolio that showcases a range of projects and some of the things you’ve accomplished along the way.

Web developers are easy to find. Employers receive numerous CVs from them, so having a portfolio of the projects you’ve successfully executed is your ace in the whole. It’s what sets you apart from the rest of them.

At this point, you want to take web development projects that run on different ecommerce platforms (Magento, WordPress, and Woocommerce). You can start by specialising on one particular ecommerce platform. Take a deep dive and try to masters everything involved with the platform.

At the same time, you want to broaden your horizon and experiment with other tools too. You want to provide a comprehensive range of services, without limiting yourself to one particular platform.

Complete Ecommerce Accredited Certifications

Being experienced is one thing, having something to back it all up is another.

You want to stand out, so why not enrol for an online ecommerce web development class and get accredited for it?

We’ve identified a few ecommerce web development classes that you can enrol for today and receive a solid grounding in the field.

  • PHP Certification from Zend: The Zend PHP certification is a widely recognised certification program. It’s one of the certifications employers use to evaluate their recruits and determine their level of qualification.

Their training program isn’t cheap, and so is their exam. You have to be prepared to part away with $195 to sit for their online exam.

  • Symfony Certification: A chance to join Symfony’s community of certified developers. You can register for this exam and take it at the comfort and convenience of your home.
  • Magento Certified Solutions: Magento offers you a chance to validate your Magento web development expertise by earning their certifications. They have a series of exams that you can take today and gain a competitive edge over other developers in the field.
  • Salesforce Certified eCommerce Developer: Planning to specialise in the salesforce ecommerce platform? Here’s your chance to validate your expertise and real-time experiences.

Final Thoughts

Finding the right developer for your ecommerce project is complicated, which is why we decided put together this guide. Go through the list of the best ecommerce developers in Singapore, and use the information we’ve provided to choose which one of them is a good fit for your company.

Still have questions? Or do you find the guide incomplete? Sound off in our email or contact box and we’ll immediately respond to your issue.

Also, if you’re looking for the right ecommerce agency or team of ecommerce developers for your online store, don’t hesitate to contact us at (65) 6789 9852.

Author Bio

Tom Koh is widely recognised as a leading SEO consultant in Asia who has worked to transform the online visibility of the leading organisations such as SingTel, Capitaland, Maybank, P&G, WWF, etc. Recently he was instrumental in consulting for a New York-based US$30B fund in an US$4Bn acquisition. Tom is a Computational Science graduate of the National University of Singapore. In his free time he performs pro-bono community work and traveling.

March 08, 2020

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