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EDGE Grant · Effective 30 Sep 2026

Edge Grant Digital Marketing Singapore — reclaim up to 50% of your marketing costs

PSG is closed. EDGE is open. For MediaOne's pre-approved digital marketing solution, Singapore SMEs can claim up to 50% co-funding of qualifying costs — with non-SMEs supported at up to 30%.

SME
Up to 50%
of qualifying costs for this pre-approved solution
Non-SME
Up to 30%
of qualifying costs for this pre-approved solution
View Our EDGE Grant Packages
Pre-approved digital marketing solution Reimbursement basis Activity-based application

Here's The Only EDGE Grant Guide You Need!

Claim up to 50% in business grant support

BUSINESS SOLUTION SUPPORT (EDGE GRANT)

SMEs Go Digital Lockups without QR Vertical White

SMEs are eligible for up to 50% business grant support for the adoption of DM MediaOne SEO | SEM | SMM | SMA Digital Marketing Boost Up Version 3, a Pre-Approved Solution under the IMDA SMEs Go Digital programme.

The programme

What is the EDGE Grant?

One consolidated grant replacing three separate schemes that closed on 29 September 2026.

The EDGE Grant is Enterprise Singapore's consolidated business grant, effective from 30 September 2026. It brings three legacy schemes — the Enterprise Development Grant (EDG), Market Readiness Assistance (MRA) and the Productivity Solutions Grant (PSG) — under a single framework spanning multiple business areas and activities.

Enterprise Singapore (EnterpriseSG) is the statutory board under the Ministry of Trade and Industry that administers the programme. It sets the qualifying criteria, assesses applications submitted through the Business Grants Portal (BGP), and disburses approved claims.

MediaOne delivers a pre-approved digital marketing solution under the EDGE framework. Support for this solution is up to 50% of qualifying costs for SMEs and up to 30% for non-SMEs. Support levels are activity-specific, so the approved rate for the activity you select governs your application.

Grant support is disbursed on a reimbursement basis: you complete the project and pay in full, then submit your claim.

50%Maximum support for SMEsOn qualifying costs for this pre-approved digital marketing solution.
30%Maximum support for non-SMEsNon-SMEs can participate in EDGE for this pre-approved route at up to 30%.
1Application per Activity per UENConsolidation does not mean one application covers every activity.
S$100kAnnual EDGE ceiling, programme-wideTotal support across all activities. Not the amount available for a single package.

The PSG → EDGE transition

29 Sep
2026 · Tuesday
Ceased

EDG, MRA and PSG closed. No new applications were accepted after this date. Approved projects continue to be processed and claims can still be submitted on completion.

30 Sep
2026 · Wednesday
Open

EDGE became the application pathway. New business grant applications now go through EDGE, including pre-approved digital solutions.

Eligibility

Grant eligibility at a glance

Confirm these before you spend time on a proposal. Requirements are set by Enterprise Singapore and are assessed per activity.

Self-assessment checklist

Tick all to proceed

1 · Company size (SME status)

You must have group employment of no more than 200, or group annual sales turnover of no more than S$100 million. SME status determines whether you are supported at the SME rate or the non-SME rate.

2 · Registration and ownership

Your company must be registered and operating in Singapore, with at least 30% local shareholding held directly or indirectly by Singapore Citizens or Singapore PRs, determined by ultimate individual ownership.

3 · Used in Singapore

The solution you are applying for must be used in Singapore.

4 · No commitment before application

You must not have made payment or any form of deposit, or commenced work, in relation to the solution before submitting your application. Retrospective applications are not supported.

5 · Ownership and business profile assessment

Applications are assessed on the company's ownership and business profile, the selected solution and its qualifying costs, and other requirements applicable to the selected activity.

Verify activity-specific requirements before you apply. Prior-claim rules, sector exclusions and any minimum operating history are set per activity and are not uniform across EDGE. Confirm the current published requirements for the activity you select on the Business Grants Portal rather than relying on general guidance.
Scope

Eligible digital marketing solutions

EDGE supports digital marketing services and combinations of services with a demonstrable link to customer acquisition, retention or revenue. MediaOne delivers five core services — and combines them into Packages A–D.

Organic search

SEO — Search Engine Optimization

Keyword research, on-page and technical optimisation, content and authority building that compound into durable organic rankings and traffic.

Paid search

SEM — Search Engine Marketing

Google Ads account setup, campaign management and optimisation, conversion tracking and reporting — immediate visibility on high-intent searches.

Paid social

SMA — Social Media Advertising

Pixel setup, media buy planning and persona research, audience testing and A/B campaign testing across Facebook, Instagram and LinkedIn.

Organic social

SMM — Social Media Management

Strategy, content calendars, branding guides, post and artwork production, and monthly reporting that build presence and brand engagement.

AI search

GEO — Generative Engine Optimisation

Prompt research and mapping, content and page visibility enhancements, schema markup and llms.txt creation to improve how your brand surfaces in ChatGPT and AI Overviews.

Combinations SEO + SEM — Packages A & B SEO + GEO — Package C SMM + SMA — Package D
Scope is set by the pre-approved package. The services above reflect the EDGE digital scope generally. Your application is assessed against the specific pre-approved solution you select, so confirm which services and deliverables are included in the relevant MediaOne package before you submit.
What does not qualify: general IT infrastructure, office software and services unrelated to marketing fall outside the digital marketing scope. Each proposed solution needs a clear line to customer acquisition, retention or revenue.
Pre-Approved Solutions

Our EDGE Digital Marketing Packages

Our four pre-approved packages are collectively called the DM MediaOne SEO | GEO | SEM | SMM | SMA Digital Marketing Boost Up. Each is built from five core services — SEO, SEM, GEO, SMM and SMA. Your application must match the package you select, so the quotation and the package in the Package Builder must align.

DM MediaOne SEO | GEO | SEM | SMM | SMA Digital Marketing Boost Up6 months
Package ASEO + SEM

Get the power of organic rankings plus paid Google Ads — high ROI and precision search marketing.

$10,000 before grantEstimated grant claimable $5,000excl. GST · excl. media spend
SEO — 30 Keywords | 6 MonthsSEM — 3 Months
Digital Marketing Needs Analysis
  • Needs Analysis
  • Keyword Research and Analysis
  • Technical Audit and Analysis
  • Competitor Analysis
Digital Marketing Strategy Development
  • Digital Marketing Strategy Report
Digital Marketing Solutions — SEO + SEM
SEO 30 Keywords* (6 Months)
  1. Dedicated Project Coordinator
  2. Access to SEO Consultation (U.P. $160/hour)
  3. Keywords Research, Keywords Proposal, Keywords Mapping
  4. On-Page Recommendation — Meta Data Optimisation, Images Optimisation, Content Optimisation, Sitemap.xml Installation, Robots.txt, Google Search Console Installation
  5. On-Page Implementation (either implement by MediaOne or Client’s IT team)
  6. Website and Technical Pre-Audit — Crawl Error, Broken Links (4xx pages), Page Indexing, Mobile Responsive, Desktop Speed, Mobile Speed, URL Anomalies, Uptime Robot (Server Downtime) Audit, Disavow of Backlinks (Spam links), Sitemap.xml
  7. High Domain Authority Backlinks/Month (industry contextual link)
Search Engine Marketing (SEM)
  1. Google Search Network (GSN) OR Google Display Network (GDN) Campaign (3 Months)
  2. Account Setup — Google Ads Account Setup, Google Tag Manager (GTM) Creation & Implementation, Event Tracking & Testing (if applicable) via GTM, Google Analytics (GA) Creation & Installation, 1 to 3 Event Tracking & Goal Creation (if applicable) in GA, Google Ads and Analytics linking, Exclude Media Budget
  3. Campaign SetupGoogle Search Network (GSN) — 1 to 3 Ad Groups Setup, 1 to 3 Ad Copies per Ad Group, Budget Division and Bid Setup, Keywords & Competitors Research, Text Ads Creation
  4. OR — Google Display Network (GDN) — 1 to 3 Ad Groups Setup, 1 set of 3 to 5 Static Ad Creatives (1 theme), Budget Division and Bid Setup, Keywords & Competitors Research
  5. Campaign Management and Optimisation — GSN (3 Months) — Testing New Ads/Keywords Including A/B Split Testing (where applicable), Remove Underperforming Ads/Keywords, Conversion Tracking and Overall Campaign Reporting, Bid Adjustments and Budget Reallocation, Insights, Analysis and Recommendations
  6. OR — GDN (3 Months) — Testing New Audience/Placements Including A/B Split Testing (where applicable), Remove Underperforming Audience/Placements, Conversion Tracking and Overall Campaign Reporting, Bid Adjustments and Budget Reallocation, Insights, Analysis and Recommendations
KPIs & Performance Targets

SEO: Target 30% of 30 Keywords to rank on page 1 of Google within 6 months

(Estimated ROI calculation to be in the range of 1.2x to 3x depending on industry, product/service, offer)

SEM: GSN: Target Click Through Rate (CTR) of 2 – 5%

OR GDN: Target Click Through Rate (CTR) of 0.2 – 0.5%

(Estimated ROI calculation to be in the range of 1.2x to 3x depending on industry, product/service, offer and ad budget)

Digital Assets Creation
  • SEO Blog Article (1000 to 1500 words each) (3 Articles)
  • SEM GSN: 1 Landing Page (includes Copywriting of 400 to 500 words)
  • OR SEM GDN: 1 set of 3 to 5 Static Ad Creatives (1 theme)
Review and Recommendation
  • Search Engine Optimisation Monthly Report and Review
  • Search Engine Marketing Monthly Report and Review
  • Final Project Report
Services Add-ons (Optional)
  • Additional SEO Blog Article (1000 to 1500 words each) (1 Article) — $400 / Per Package
  • Additional SEM Campaign Management and Optimisation (1 Month) — Google Search Network (GSN) OR Google Display Network (GDN) — $300 / Per Package
  • Additional SEM GSN: 1 Landing Page (includes Copywriting of 400 to 500 words) OR SEM GDN: 1 set of 3 to 5 Static Ad Creatives (1 theme) — $800 / Per Package
Enquire today
Popular
DM MediaOne SEO | GEO | SEM | SMM | SMA Digital Marketing Boost Up6 months
Package BSEO + SEM

The same organic-plus-paid engine, on a leaner keyword set with extra keywords included.

$10,000 before grantEstimated grant claimable $5,000excl. GST · excl. media spend
SEO — 15 + 5 Keywords | 6 MonthsSEM — 3 Months
Digital Marketing Needs Analysis
  • Needs Analysis
  • Keyword Research and Analysis
  • Technical Audit and Analysis
  • Competitor Analysis
Digital Marketing Strategy Development
  • Digital Marketing Strategy Report
Digital Marketing Solutions — SEO + SEM
SEO 15 Keywords + 5 Extra Keywords* (6 Months)
  1. Dedicated Project Coordinator
  2. Access to SEO Consultation (U.P. $160/hour)
  3. Keywords Research, Keywords Proposal, Keywords Mapping
  4. On-Page Recommendation — Meta Data Optimisation, Images Optimisation, Content Optimisation, Sitemap.xml Installation, Robots.txt, Google Search Console Installation
  5. On-Page Implementation (either implement by MediaOne or Client’s IT team)
  6. Website and Technical Pre-Audit — Crawl Error, Broken Links (4xx pages), Page Indexing, Mobile Responsive, Desktop Speed, Mobile Speed, URL Anomalies, Uptime Robot (Server Downtime) Audit, Disavow of Backlinks (Spam links), Sitemap.xml
  7. High Domain Authority Backlinks/Month (industry contextual link)
Search Engine Marketing (SEM)
  1. Google Search Network (GSN) OR Google Display Network (GDN) Campaign (3 Months)
  2. Account Setup — Google Ads Account Setup, Google Tag Manager (GTM) Creation & Implementation, Event Tracking & Testing (if applicable) via GTM, Google Analytics (GA) Creation & Installation, 1 to 3 Event Tracking & Goal Creation (if applicable) in GA, Google Ads and Analytics linking, Exclude Media Budget
  3. Campaign SetupGoogle Search Network (GSN) — 1 to 3 Ad Groups Setup, 1 to 3 Ad Copies per Ad Group, Budget Division and Bid Setup, Keywords & Competitors Research, Text Ads Creation
  4. OR — Google Display Network (GDN) — 1 to 3 Ad Groups Setup, 1 set of 3 to 5 Static Ad Creatives (1 theme), Budget Division and Bid Setup, Keywords & Competitors Research
  5. Campaign Management and Optimisation — GSN (3 Months) — Testing New Ads/Keywords Including A/B Split Testing (where applicable), Remove Underperforming Ads/Keywords, Conversion Tracking and Overall Campaign Reporting, Bid Adjustments and Budget Reallocation, Insights, Analysis and Recommendations
  6. OR — GDN (3 Months) — Testing New Audience/Placements Including A/B Split Testing (where applicable), Remove Underperforming Audience/Placements, Conversion Tracking and Overall Campaign Reporting, Bid Adjustments and Budget Reallocation, Insights, Analysis and Recommendations
KPIs & Performance Targets

SEO: Target 30% of 20 Keywords to rank on page 1 of Google within 6 months

(Estimated ROI calculation to be in the range of 1.2x to 3x depending on industry, product/service, offer)

SEM: GSN: Target Click Through Rate (CTR) of 2 – 5%

OR GDN: Target Click Through Rate (CTR) of 0.2 – 0.5%

(Estimated ROI calculation to be in the range of 1.2x to 3x depending on industry, product/service, offer and ad budget)

Digital Assets Creation
  • SEO Blog Article (1000 to 1500 words each) (3 Articles)
  • SEM GSN: 1 Landing Page (includes Copywriting of 400 to 500 words)
  • OR SEM GDN: 1 set of 3 to 5 Static Ad Creatives (1 theme)
Review and Recommendation
  • Search Engine Optimisation Monthly Report and Review
  • Search Engine Marketing Monthly Report and Review
  • Final Project Report
Services Add-ons (Optional)
  • Additional SEO Blog Article (1000 to 1500 words each) (1 Article) — $400 / Per Package
  • Additional SEM Campaign Management and Optimisation (1 Month) — Google Search Network (GSN) OR Google Display Network (GDN) — $300 / Per Package
  • Additional SEM GSN: 1 Landing Page (includes Copywriting of 400 to 500 words) OR SEM GDN: 1 set of 3 to 5 Static Ad Creatives (1 theme) — $800 / Per Package
Enquire today
DM MediaOne SEO | GEO | SEM | SMM | SMA Digital Marketing Boost Up6 months
Package CSEO + GEO

SEO paired with Generative Engine Optimisation, so your brand surfaces in ChatGPT and AI Overviews.

$10,000 before grantEstimated grant claimable $5,000excl. GST · excl. media spend
SEO — 15 + 5 Keywords | 6 MonthsGEO — 10 + 5 Prompts | 6 Months
Digital Marketing Needs Analysis
  • Needs Analysis
  • Keyword Research and Analysis
  • Technical Audit and Analysis
  • Competitor Analysis
Digital Marketing Strategy Development
  • Digital Marketing Strategy Report
Digital Marketing Solutions — SEO + GEO
SEO 15 Keywords + 5 Extra Keywords* (6 Months)
  1. Dedicated Project Coordinator
  2. Access to SEO Consultation (U.P. $160/hour)
  3. Keywords Research, Keywords Proposal, Keywords Mapping
  4. On-Page Recommendation — Meta Data Optimisation, Images Optimisation, Content Optimisation, Sitemap.xml Installation, Robots.txt, Google Search Console Installation
  5. On-Page Implementation (either implement by MediaOne or Client’s IT team)
  6. Website and Technical Pre-Audit — Crawl Error, Broken Links (4xx pages), Page Indexing, Mobile Responsive, Desktop Speed, Mobile Speed, URL Anomalies, Uptime Robot (Server Downtime) Audit, Disavow of Backlinks (Spam links), Sitemap.xml
  7. High Domain Authority Backlinks/Month (industry contextual link)
Generative Engine Optimisation (GEO)
  1. GEO 10 Prompts + 5 Extra Prompts* (6 Months)
  2. Dedicated Project Coordinator
  3. Access to GEO Consultation (U.P. $160/hour)
  4. Prompt Research, Prompt Proposal, Prompt Mapping
  5. Content and Page Visibility Enhancements — Meta Data Optimisation, Internal Linking, AI Optimisation Content Development, llms.txt Creation, Schema Markup Creation, Google Search Console Installation
  6. Content and Page Visibility Enhancements Implementation (either implement by MediaOne or Client’s IT team)
  7. GEO Technical Visibility Pre Audit — Check Existing Structured Data, llms.txt File, Check LLMs Blocking Status, Semantic HTML
  8. Off-Page Brand Mentions /Month (industry contextual link)
KPIs & Performance Targets

SEO: Target 30% of 20 Keywords to rank on page 1 of Google within 6 months

(Estimated ROI calculation to be in the range of 1.2x to 3x depending on industry, product/service, offer)

GEO: Target 10-60% of Visibility of all prompt selection (close semantic) in ChatGPT and/or AI Overview models

(Estimated ROI calculation to be in the range of 1.2x to 3x depending on industry, product/service, offer and ad budget)

Digital Assets Creation
  • SEO Blog Article (1000 to 1500 words each) (5 Articles)
  • GEO Blog Articles Schema
  • GEO llms.txt
Review and Recommendation
  • Search Engine Optimisation Monthly Report and Review
  • Generative Engine Optimisation Monthly Report and Review
  • Final Project Report
Enquire today
DM MediaOne SEO | GEO | SEM | SMM | SMA Digital Marketing Boost Up2 months
Package DSMM + SMA

Social media marketing plus paid social advertising to build reach and capture demand.

Platforms: Facebook, Instagram, LinkedIn, TikTok

$9,900 before grantEstimated grant claimable $4,950excl. GST · excl. media spend
SMM — 2 MonthsSMA — 2 Months
Digital Marketing Needs Analysis
  • Business and Brand Analysis
  • Review Objectives, Target Audience, Current Digital Marketing efforts and presence
  • Social Media Analysis and Audit
  • Competitor Analysis
Digital Marketing Strategy Development
  • Campaign Objectives
  • Campaign Messaging
  • Target Audience and Persona
  • Art Direction (Moodboard)
  • Art Direction (Photography)
  • Recommendations
  • Campaign Schedule
Digital Marketing Solutions — SMM + SMA
Social Media Marketing (SMM)
  1. Social Media Consultation (1 online session, 30-minute to 1-hour)
  2. Social Media Campaign Strategy
  3. Social Media Content Calendar Development (2 months)
  4. Social Media Performance Report (2 months)
  5. 8 × Posts creations (cross-post on 2 platforms*) per month
  6. 1 × Work-In-Progress Meeting (1 online session, 30-minute to 1-hr session)
  7. Up to 2 hours of social media videography or photography (inclusive of editing time)
Social Media Advertising (SMA) (2 Months)
  1. FB Pixels Creation & Implementation
  2. Event Tracking & Testing (if applicable) via FB Pixels
  3. Setup social media operating procedures
  4. Media Buy Plan & Persona research
  5. Facebook/Instagram/LinkedIn/TikTok** Ads and Analytics linking
  6. Setup 1 to 3 Ad Group per campaign
  7. Setup 1 to 3 Ads Copy per Ad Group
  8. Ad adaptation creation from SMM
  9. Budget Division & Bid Setup
  10. A/B Campaign Testing
  11. Monthly Report & Review
  12. Exclude Media Budget
KPIs & Performance Targets

SMM / SMA: Target increase of 20% to 90% in Brand Awareness via Social Media Reach

(Estimated ROI calculation to be in the range of 1.2x to 3x depending on industry, product/service, offer and ad budget)

Digital Assets Creation
  • SMM: Social Media Branding and Artwork Guide
  • SMM: 8 × Posts creations (cross-post on 2 platforms*) per month (1 to 2 revisions per creation) (2 Months)
  • SMM: 10 artwork creations per month (using client’s assets or 1 to 5 stock images from MediaOne library or social media videography or photography, 1 to 2 revisions per creation) (2 Months)
  • SMM: Up to 2 hours of social media videography or photography (inclusive of editing time)
Review and Recommendation
  • Social Media Marketing Monthly Report and Review
  • Social Media Advertising Monthly Report and Review
  • Final Project Report
Enquire today
Prices exclude GST, advertising spend and optional add-ons. Grant support is subject to eligibility and approval.
Qualification

What kinds of projects qualify for the EDGE Grant?

EDGE co-funds capability-building projects. The test that decides most cases is whether your project adds new scope — or simply continues scope you already have.

Likely eligible

New scope, new capability, new project

  • Adding new services you are not currently using — a capability your business does not already have in place.
  • A previous campaign has ended and a brand new campaign starts — a fresh project with its own objectives, not a rolling continuation.
  • SEO work involving new needs analysis, new targets, new content and new backlinks — the scope is rebuilt around new goals rather than repeating the last cycle's plan.

Likely not eligible

Renewal, continuation or maintenance

  • Renewal of the same SEO, SEM, social or content scope — same deliverables, same targets, a new invoice.
  • Continuation of existing services already underway — work that was already running before the application.
  • Minor edits or maintenance only — routine upkeep that does not build a new capability.

The test that decides most cases

Ask whether the project creates something your business does not already have. If the honest answer is “this is the same work again”, it is a renewal. If it is “this is a new capability, a new campaign or a rebuilt strategy”, it is a project. A new project is not automatically approved — Enterprise Singapore assesses the selected solution and its qualifying costs and makes the final determination on eligibility.

Funding

Funding and reimbursement

Support is calculated on the qualifying costs of the activity you apply for, then disbursed on a reimbursement basis after the project is completed and paid in full.

SME

Up to 50% of qualifying costs

Companies that meet the SME criteria are supported at up to 50% of qualifying costs for this pre-approved digital marketing solution, subject to the activity's own cost cap.

Non-SME

Up to 30% of qualifying costs

Non-SMEs can participate in EDGE for this pre-approved route at up to 30% of qualifying costs. Support levels remain activity-specific.

The S$100,000 ceiling, explained

S$100,000 is the overall annual ceiling for total EDGE support across all activities for a company. It is not the amount available for a single MediaOne package, and it is not a per-project figure.

S$100,000
Overall annual EDGE ceiling, across all activities combined
Activity cap
Each activity carries its own qualifying cost cap. Support is calculated on the qualifying costs of the activity you apply for.
How to read this: your support is driven by the qualifying costs of the specific activity you apply for, within that activity's cost cap — and the total of all your EDGE support in a year cannot exceed the overall ceiling.

The reimbursement cycle

You fund the project and complete it, then claim the supported portion back. Implementation timing follows your selected package duration.

Step 01

Scope the package

Agree the deliverables, cost breakdown and qualifying items against a pre-approved package.

Step 02

Apply on the portal

Build the matching package and submit your application through BGP using Corppass.

Step 03

Implement and pay in full

Complete the approved project over its package duration and settle your invoice in full.

Step 04

Submit your claim

Upload invoices, proof of payment and the required usage evidence through the portal.

Step 05

Get reimbursed

Enterprise Singapore validates the claim and disburses the approved portion to your bank account.

The difference

EDGE Grant vs PSG Digital Marketing Grant

PSG was the old digital marketing grant. It closed on 29 September 2026. Here is what changed for a pre-approved digital marketing project.

Criteria PSG digital marketing
Ceased 29 Sep 2026		 EDGE Grant
Open from 30 Sep 2026
Scheme status Closed. No new applications were accepted after 29 Sep 2026. Open. The application pathway for new business grant support.
Support level Up to 50% of eligible costs for local SMEs. Activity-specific. For this pre-approved digital marketing solution: up to 50% for SMEs and up to 30% for non-SMEs.
Who can apply Local SMEs meeting the size and equity criteria. Certain entity types were excluded. Non-SMEs can now participate at up to 30% for this pre-approved route. SMEs are supported at up to 50%.
Funding cap Up to S$30,000 per project. Overall annual EDGE ceiling of S$100,000 across all activities, plus an activity-specific cost cap for the activity you apply for.
Scope of support Pre-approved, pre-scoped IT solutions and equipment. Multiple business areas and activities, including pre-approved digital solutions such as Packages A–D.
Applications per company One application per solution purchase. One BGP application per Activity per UEN. Consolidation does not mean one application covers every activity.
Package Builder Not applicable. The applicant must create and save the matching package in the Package Builder using its own Corppass, and use the resulting Package ID in the BGP application.
Local equity At least 30% local equity held directly or indirectly, determined by ultimate individual ownership. At least 30% local shareholding held by Singapore Citizens and/or Singapore PRs.
Used in Singapore Required. Required.
Payment before application Not permitted. No payment or deposit to any supplier before application submission. Not permitted. No payment, deposit or commencement of work before application submission.
Disbursement Reimbursement, claimed after deployment and full payment. Reimbursement, claimed once the activity is completed and full payment has been made.
Vendor Pre-approved vendor for the selected solution package. Pre-approved solution for the selected activity. Published guidance indicates vendor change requests after submission are not permitted.

Source: Enterprise Singapore programme pages for EDGE and PSG, and the IMDA vendor notice covering this pre-approved solution. Support levels, caps and eligibility are set per activity and may change — confirm current terms on the Business Grants Portal before committing.

What EDGE means for you right now

If your digital marketing project was sitting on the shelf waiting for the PSG window, here is what changed.

Non-SMEs can now take partPSG support was limited to local SMEs. Under EDGE, non-SMEs can apply for this pre-approved route at up to 30% of qualifying costs.
A higher overall ceilingPSG capped support at S$30,000 per project. EDGE carries an overall annual ceiling of S$100,000 across all activities — a programme-wide limit, not a per-package amount.
One application per Activity per UENConsolidation simplifies the scheme, but a roadmap spanning several activities still needs a separate application for each one.
Approved projects stay protectedExisting EDG, MRA and PSG submissions and approved projects continue to be processed, and claims can still be submitted on completion.
Scope-based eligibilityNew capability and genuinely new campaigns are the strongest candidates; renewals and continuations are unlikely to qualify.
A pre-approved route with clear stepsSelect a package, build it in the Package Builder, then apply through BGP with your Package ID.
Application

How to apply for the EDGE digital marketing grant

Eight steps, in order. The sequence matters more than the speed — and one step can void your claim if you get ahead of it.

01

Tell us about your business

Share your business model, target customers, current marketing challenges and growth objectives. This is the raw material for a fundable proposal.

02

Needs assessment and package recommendation

Our consultants assess your requirements and recommend the appropriate MediaOne package aligned to a pre-approved activity.

03

Agree the package and quotation

MediaOne provides the quotation and supporting solution documents your application needs, structured so the cost breakdown matches the package you will select.

04

Build the package in the Package Builder

The applicant company creates and saves the matching package using its own Corppass, then receives a Package ID. This applies even when no optional add-ons are selected.

05

Submit the application on BGP

Enter the Package ID in the Business Grants Portal and submit your application. The applicant company must submit its own application using Corppass — third-party submissions are not permitted.

06

Do not commit before application

Retrospective applications are not supported: you must not have made payment or any deposit, or commenced work, before submitting your application.

07

Onboard and implement

After approval, complete onboarding and implement your selected package with MediaOne over its stated duration.

08

Complete the project and claim

After the required project period and full payment, submit the necessary claim documents through the prescribed government channel. Application and claim procedures are subject to prevailing government requirements.

Vendor

Why choose MediaOne for your EDGE grant?

Grant applications are won or lost on the proposal, the cost breakdown and the paperwork that follows. That is the part we carry.

Proposal and scope from day one

MediaOne handles proposal scope-setting, cost itemisation and documentation from the first conversation — removing the common failure point where SMEs draft their own business case and submit a weak application.

Package Builder alignment

We make sure the package you build matches your quotation exactly, so your Package ID, your cost breakdown and your application all line up before submission.

Claim documentation discipline

Grant compliance hinges on timely claims with accurate invoices and evidence of use. Our delivery and documentation discipline protects both your funding and our standing as a solution provider.

Why the pre-approved route matters

MediaOne's digital marketing solution is pre-approved. That means the scope, deliverables and cost structure have already been assessed against the programme's requirements, so your application is built on a defined package rather than a bespoke proposal that has to be justified from scratch.

Because the application must match a pre-approved package, working with the solution provider on the quotation and the Package Builder step keeps your submission internally consistent — which is where most avoidable delays come from.

Who does what Clear split
MediaOne providesSolution & implementationScope, delivery, documentation
You (beneficiary)Application & co-contributionPackage Builder, BGP submission, your share
Application goes toEnterprise Singapore
Grant agreement is withEnterprise SingaporeNot with MediaOne
The grant relationship is between your company and Enterprise Singapore. MediaOne is your solution and documentation partner.
FAQ

Frequently asked questions

The questions we are asked most often about EDGE funding for digital marketing.

The EDGE Grant is Enterprise Singapore's consolidated business grant. The Enterprise Development Grant (EDG), Market Readiness Assistance (MRA) and Productivity Solutions Grant (PSG) ceased on 29 September 2026, and EDGE became the application pathway from 30 September 2026. EDGE covers multiple business areas and activities, including pre-approved digital solutions.
For this pre-approved digital marketing solution, support is up to 50% of qualifying costs for SMEs and up to 30% for non-SMEs. Support levels are activity-specific, so the approved rate for the activity you select governs your application. Grant support is disbursed on a reimbursement basis.
No. S$100,000 is the overall annual ceiling for total EDGE support across all activities for a company. It is not the amount available for a single MediaOne package. Each activity carries its own qualifying cost cap, and your support is calculated on the qualifying costs of the activity you apply for.
Projects that create new capability are the strongest candidates — adding services you do not currently use, starting a brand new campaign after a previous one has ended, or SEO work built on new needs analysis, new targets, new content and new backlinks. Renewals of the same scope, continuation of work already underway, and minor edits or maintenance are unlikely to qualify. A new project is not automatically approved; Enterprise Singapore assesses each application.
Yes. The applicant company must create and save the package matching your quotation in the Package Builder using its own Corppass, then use the resulting Package ID in the Business Grants Portal application. This applies even when no optional add-ons are selected.
No. Retrospective applications are not supported: you must not have made payment or any form of deposit, or commenced work, before submitting your application.
One application is required per Activity per UEN. Consolidating the schemes into EDGE does not mean a single application covers every activity, so a roadmap spanning several activities requires a separate application for each one.
Your engagement is defined by the pre-approved package you select — its services, deliverables and duration. On top of that, MediaOne supports the process end to end: proposal scope-setting, cost itemisation, aligning your Package Builder entry with your quotation, and preparing claim documentation. Grant administration and approval decisions remain with Enterprise Singapore.
A Package ID is valid for one month. If it expires before you complete your application, generate a new package in the Package Builder and use the new Package ID in your BGP submission.
A Package ID is tied to a specific configuration. If anything in the package changes — services, add-ons, quantities or duration — you must generate a new package and use the new Package ID. An amended quotation cannot be matched to an existing Package ID.
No. The estimate shown in the Package Builder is an indicative figure only. It is not an approval and not a guaranteed grant amount. All applications are assessed by Enterprise Singapore through the Business Grants Portal, and the approved support is confirmed only in your Letter of Offer. Always refer to the official Business Grants Portal for the current published requirements and support levels.
Yes. Ongoing EDG, MRA and PSG submissions and approved projects continue to be processed, and claims can be submitted upon project completion. Only new applications were cut off after 29 September 2026.

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