Copywriting is a craft, a skill, or the art of writing persuasive messages or promotional texts (better referred to as copy) that prompts prospective customers to make up their minds and take action.
For a career, copywriting is a delightful vocation. You get to work at home, vacation when you feel like, take mid-afternoon naps, and enjoy a good pay.
In many ways, a copywriter is the equivalent of a salesperson. But while a salesperson can only reach out to one customer at a time, a copywriter can reach a multitude of them all at once through magazine ads, billboards, blog posts, email newsletters, sales letters, and so on.
Copywriters don’t just write. They entertain, inform, and persuade – not just one targeted person but a group. Often, this group will consist of people with conflicting interests.
It’s upon the copywriter to be creative enough and create copies that address the needs of everyone in the group.
How to Become Crazy Good in Copywriting?
If you can afford to tell a compelling story through copywriting and convince your customers that they actually need your products, then there’s no limit as to how much success you can achieve in business.
However, if you’re stuck with bad copywriting – by creating generic sales letters, ads, and emails – then be sure of spending the rest of your business life struggling to make just one sale.
That’s the sad truth about copywriting – things only pan out if you’re crazy good at writing copies. Your only other chance is to find a world-class copywriter and place them on your payroll.
As an aspiring copywriter, you need to break out of the shell of being a good copywriter and work on becoming crazy good at it. You need a few weeks of practise and mastering a few things, and that’s what we hope to help you achieve in this section of the post.
At the core, good copywriting is all about writing a persuasive copy. Of course, you have to write well, but what’s even more important is being able to take the reader through a proper sequence of steps and convincingly make them consider going through with an action.
So how do you achieve this?
Start by Creating a Killer Value Proposition
Value proposition refers to the main reason a prospect would want to buy something from you.
The question to ask yourself is, “why would anyone want to buy something from you?”
That’s your value proposition.
You have a maximum of 20 seconds to convince your reader with this.
The first few sentences of your copy should reel the reader in through the value proposition.
The point is to keep everything short, clear, and sweet. Don’t make your readers guess what you’re offering.
Wear the mind of the reader and try answering the question, “what’s in it for me?”
Moz promises to help them drive traffic to their website. That’s their value proposition.
The basic rule of thumb is to compress your value proposition to only a few words.
Now Go Ahead and Talk about the Benefits
Your value proposition could also act as your tagline.
The next thing you want to talk about are the benefits of using your products, not the features as many people love to assume.
You’re more like expounding on your value proposition with this.
But first, try to define your audience.
- Who’ll be reading the copy you’re writing?
- What are their priorities, likes, worries, and dreams?
- What will be their situation at the time of reading your copy?
Readers will, of course, want to know what your product does or how it functions. But that will come later after they’ve learned about the benefits.
In other words, you have to explain how your products or services make lives better.
Your benefits don’t have to be anything out of the ordinary. But they have to be compelling.
That’s the angle you should take while writing them down. Benefits are easier to understand compared to features – and that’s because readers can relate to them.
And since features are directly connected to benefits, it will be a lot easier for your readers to understand them after they’ve learned about the benefits.
Explain the Features
At this point, your readers already understand what you’re offering and how much they’ll be benefiting from it. What remains is for you to offer them a glimpse of what’s under the hood.
The best approach to use is to break them into small sections or bullet points. Readers need time to digest the features; the least you could do is make everything easy for them to absorb.
Be very specific with how you describe your features by focusing on the things that make your products different from that of your competitors.
Keep everything simple, but try to add in a few more details that explain why your products or services are the real deal.
A Strong Call to Action (CTA)
You didn’t go through all this trouble to leave everything at that. What action do you wish to see your prospects or readers take?
Spell it out like the boss you are.
This is the most challenging part of the whole process. However, if you got it right with the other steps, it shouldn’t be that hard to explain to your readers about what you want them to do next?
Do it right, and you’ll have a significant portion of your readers going through with the intended action.
No need to over-complicate things. Your readers already understand that you’re a business person. So, it’s only natural that they’d expect you to be straightforward with what you intend to see them do.
You might want to experiment with different CTA’s and see which one among them drives the best results.
Run some A/B testing on this by experimenting with button colour, button style, positioning, and wording.
That’s the general structure of writing a great copy or structuring the content on your landing page.
Value Proposition == >> Benefits == >> Features == >> CTA
What you need at this point is to figure out how to make your copy hit the right notes.
The current copywriting bar is too low. All it takes for one to start their career as a copywriter is a pulse.
And that’s part of the reason the industry is notorious for paying copywriters peanuts.
Here are a few things to observe while writing your copy content:
Make Your Content Easy to Skin Through
It’s no hidden secret that online users are lazy readers. None of them enjoys digging through huge blocks of content.
If you want them to read through your content to the end, then do yourself a favour and make it scannable.
The formula for doing this is pretty simple – just include headers, bullet points, and leave some breathing space in between the sections.
Use Convincing Words
You need a well-thought-out, strategic flashpoint that ignites your ideas to persuade your readers into doing anything.
There are four critical elements to guide you on this:
Believability is not about making your readers believe in your products or services. It’s about making them believe that they hold power to alter their situation for the better. What you’ll be doing is guiding them through the process and letting them decide on what to do with the information they have.
As a marketer, you’re not just trying to sell them a product or service, but offering them an opportunity to get into the driver’s seat and take charge of their situation and life.
You’re doing this because it has a way of making your readers learn to trust you even more.
You can only be of any help to your readers when you understand their situation. And it starts by understanding their story.
You’re just like them in every sense. The only difference is that you figure out or invented something that made your life slightly better.
Identify the emotions your targeted readers will be in at the time of reading your post – sad, frustrated, happy – and figure out how to turn those emotions into a colourful painting of words and metaphors.
The easiest way to make friends is by ingratiating yourself to the people you like instead of waiting for them to come to you.
It’s the same thing with customers. The more you become interested in them and what they do, the more you attract them towards you.
Find out what motivates them and align your offers to their needs.
Tap into the emotions by focusing on the outcome or the aftermath of purchasing your products or services.
How you package your information matters a great deal when it comes to copywriting. Readers detest boring.
As Malcolm Gladwell puts it, there’s always a way to make your story irresistible to those who read it. All you have to do is figure it out.
A simple approach would be to tell two stories that relate well in quick succession. Try to create a mental picture of what the pre-tipping point used to be and what it could be.
You nail it when you succeed in making new things appear familiar.
The Different Types of Copywriting
Not all copywriters are the same. Nor do they write the same stuff.
Many copywriters will start broad and then narrow down to a specific niche that they excel at. That’s the niche where they’ll be perfecting and building their whole career around.
Here are the different types of copywriting that exist today:
This is the idea that most people get when you talk about copywriting. In effect, sales copies make the bulk of the information that’s online.
- The texts on ads
- Advertorials in magazines or online
- Product descriptions
Sales copywriters must possess a wide range of skills. Among them is the ability to tap into the reader’s subconscious and find out what appeals to them the most. They then have to write creatively and at the same time, be able to convince the reader to take action.
Most importantly, they must be able to synthesize the information that they gather into simple, easy-to-digest chunks. This requires a lot of research skills. It also goes without mentioning that their grammar needs to be seamless as any trace of grammatical mistakes or errors might render the company unreliable.
Any company that wants to improve its online presence and performance must consider optimising their website for search engines.
The strategic use of content and keywords to propel one’s rank in the search engine results pages is what is widely referred to as SEO.
One thing with SEO is that you have to get into your readers’ minds and think like them. What keywords will they be using to search for your products and services online?
SEO also demands that you be creative with how you structure and package your information. Your research skills should be top-notch, as well. But what’s more important is to make sure you’ve naturally included all the right keywords.
It’s a delicate, business-threatening line to walk on – and that’s because overdoing it will only dull your writing and get you on the wrong side of search engines.
While many Singapore businesses understand the importance of using the right keywords when it comes to SEO, there are many who are still unaware of the importance of branding. More specifically, it’s essential that your content is on-brand. Not only should it be SEO-friendly but it should appeal to your target audience. These are the perfect elements for driving a massive amount of conversions. In this article, you’ll discover the importance of on-brand content and how you can go about curating the perfect message for your target audience.
So What Does Branding Have to Do With SEO Copywriting?
It’s no secret that personal branding is a big trend right now. Sure, you should brand your company, but if you want to drive traffic, then you’re going to need to associate a face with the business. In order to build trust and establish authority, you need to be able to make a connection with your audience.
What this means is that great SEO copywriting requires more than just writing for the search engines. It even requires more than simply writing for your target audience. It’s actually a balance between both and this takes thinking outside of the box. Don’t put all of your attention on plugging in keywords. Spend your time creating content that attracts and converts your audience. Share information that is accurate and answers questions.
There are a lot of Singapore businesses who’s website contain a lot of jargon which tends to fall flat. Yes, their copy is relevant to their marketplace and target audience, but it’s generic and doesn’t truly capture people’s attention and tell what the business is all about. The result is that visitors have no idea how the site and its products and services apply to them. Without a connection, people won’t convert. The good news is, there are a few questions that you can ask yourself in order to identify the perfect brand message:
1. What makes my services or products unique?
If you want to stand out among the competition, you must first figure out what makes you different. Even if you offer the same products and services as everyone else, there is always something that will set you apart. Are your products homegrown? Do you not cut corners?
2. What value do I provide to my customers?
Are you giving them the opportunity to work with a trustworthy company? Do your products or services make their lives more convenient? In some cases, your customers aren’t looking for an outstanding product, they want to know the value.
3. Who is my ideal customer?
Most Singapore business owners would respond to this questions by saying their ideal customers are other business owners or the consumers are have a specific interest in their niche. Unfortunately, these answers don’t tell us much about who the person is. You need to create a profile that is more holistic. What are their interests? What are their likes and dislikes? What problems do they face? The more you know about your ideal customer, the easier it will be to incorporate your message into your SEO strategy.
4. What is your main goal for your website?
In most cases, business owners are interested in driving conversions. While this may be important to the success of your business, you need to be more specific. Specifically, you need to consider how you would like your visitors to engage with your site. Would you like them to use your site as a resource center? Are you interested in their making purchases from your sales page? Would you like them to fill out a specific form? Each of these actions would require a different messaging.
5. What problem does your product or service solve?
You’re not simply selling a product or service, you’re delivering a solution. You’re solving a problem. Try creating a list of your audience’s most common struggles. Use your current and past clients as your resource. How can your business make their lives easier? And how can these answers fit into your SEO content strategy?
6. What styles and tones appeal to your target audience?
While marketing jargon may work for certain niches, it won’t work for all of them. When creating copy for your site, make sure that you focus on what appeals most your audience instead of yourself. Which tone best fits their personality?
This will require a significant amount of testing. You need to create different versions of your copy and A/B test them. Find out which performs best. Even if the posts are nearly identical, you may find that one is much more effective than the other. You should pay attention to how much traffic and how many clicks and conversions you’re able to generate. Test your page titles, post titles, content length, content design, and content structure.
Just as is the case with your homepage, your service and landing pages are often the first thing that your visitors will see. That’s why it’s so important that you optimise them for SEO and conversions. Unlike the homepage, these pages will be focusing on a singular pain point or topic. So make sure that you address these factors very clearly. Let visitors know what they can find on the page and what actions you expect them to take before they leave.
Make sure that your H1 tag is compelling and that it relates directly to what the users are looking for. It should also contain your focus keyword for the page, if at all possible. You should outline your page in a way which encourages the user to continue reading and looking for even more information. Also, H2 and H3 tags can be your best friends as they help to lead your users through a journey of thought-provoking questions, headings that are descriptive and much more. They’re also perfect for keyword usage.
Finally, you need to include CTAs, or calls to action, all throughout and at the very bottom of your page. This gives you the ability to catch users at the end of your page if they are interested in contacting you. Make sure that your service and landing pages are well-organised. Avoid keyword stuffing, huge blocks of text and sales copy that is obnoxious. The main goal is to address struggles or concerns that your audience is facing and then letting them know how your product or service is a unique solution to their problems.
A common mistake that a lot of Singapore businesses make is using their blog posts as filler. You need to make sure that the content that you create actually works for you. It needs to be able to generate organic traffic, promote content upgrades or provide some value to the audience.
Ideally, your posts should be long and informative. Your branding message is very important here because if it’s not a cohesive part of your web copy, then the users will become confused and even uneasy. It also makes it difficult for your audience to trust you. Even if you don’t have a lot of experience in SEO, if you take the time to listen to the problems of your audience and figure out what they want to read then the rest will practically take care of itself. The best blog post will sell themselves.
The key to creating a successful blog post is to use H2 and H3 tags so that your content is broken up into well-organised chunks which help to guide the reader through your post. Make use italics, bold fonts, videos, photos, and GIFs as this will help to keep people engaged. Include a few references to other pages and posts on your website through internal links so that you can lead them to more information. Make sure that all of your posts are interesting, fluff-free and easy-to-read. You should also stay on-brand and use terminology that the audience can understand and relate to.
Think of your blog posts as a way to relate to the audience, which means you shouldn’t waste any content. By incorporating brand messaging into all of your blog posts, you will be able to address real concerns provide value. By using these methods in your SEO strategy, you will be able to appeal to both the search engines and the people who will actually purchase your products and services.
Brand Messaging Matters
With all the talk of how important SEO is, it can be easy to overlook the importance of incorporating your brand into your strategy. Your brand message can really help you to drive conversion through your copy.
Your landing pages, home page, and even your blog posts are all various opportunities to relate to your audience. You can use all of these elements to convey exactly what your business is all about. They can help you to give them a glimpse into what your company stands for, what it is able to provide, and why you are the best option for them.
Sure, a sound SEO strategy is pivotal, but you need to make sure that the content you release represents your brand. If you notice that your web pages are generating a lot of organic traffic but are not able to convert your visitors, then you may need to consider examining your messaging. It may not be the right message for the audience.
Technical copies are meant to promote findings or walk readers on how to use a particular product. They’re less sales-oriented, and more targeted towards informing.
They include white pages and in-depth industry guides.
Technical writers have to be well-informed or at least be willing to do some thorough research on the topics they cover.
It’s a form of writing that covers so many fields, including health, finance, politics, government, marketing, science, and the environment.
Technical writers are a hybrid of techies and writers. Their technical knowledge is just as rich as their ability to write skillfully.
PR copywriting encompasses any piece of writing that represents your brand or business to the public. It’s partly marketing and partly communication.
Examples of PR copies include press releases and company statements.
PR is all about improving the image of your brand to the public. It’s meant to paint a positive image of your brand and everything else it represents.
PR content can also be used to raise awareness around your products and services. You may also use it as a damage control measure or to counter negative publicity.
PR copywriters are expected to write in a neutral, journalistic style. They have to get across details while balancing between maintaining it and painting your company’s image in a positive light.
Creative is common in advertising.
It includes jingles and commercials.
All the adverts you see on TV or hear on radio all fall under creative copywriting.
It doesn’t necessarily need a lot of writing. But you need to have a clear understanding of buyers’ psychology and be creative enough to grab their attention and use slogans and a smorgasbord of marketing messages to convince them to buy.
Some copywriters specialise in writing email copies that generate high-quality leads. These emails are meant to convert your subscribers into delighted customers that will be buying from you over and over again.
Email copywriters can also handle your email marketing campaign on your behalf. But first, they’re required to master your sales funnel so they can segment your subscribers and target them at the various touchpoints instead of assuming they’re all the same.
Social media is a noisy place.
And the only way you can cut through all that noise and get heard is by wielding your words wisely.
You have to make your posts cut through all the social media clutter and get to your audience.
You need sharp writing skills and a good understanding of the various social media platforms and the type of users they attract to pull this off.
How to Become a Copywriter in Singapore
There’s no one particular, single fixed pathway to becoming a copywriter in Singapore.
You have three options, though, when it comes to this.
The first one is to become a freelance copywriter.
This demands that you put in a lot of effort at the beginning. You have to show some talent and forget about drumming huge stacks of cash overnight. Nothing like free lunch here. You have to perfect the skill, get clients, and work hard to impress them before anything tangible pans out.
One good thing with working as a freelance copywriter is the flexibility that comes with it. You get to choose what to write about, when to write it, and where to write it from.
Of course, there’s good money in working as a freelance copywriter. There’s no fixed salary scale, but some professional freelance writers do earn in six figures (yearly income).
The second option is to look for an agency that offers copywriting services and apply to be one of their writers. Most of these agencies will be looking for someone with an education of some sort.
You might want to take a degree in communication, English literature, marketing, or any other related course. Some agencies may require that you have some prior experience working as a copywriter.
That’s not always the case, though. Some agencies may contend with the idea that you write pretty good, and choose to employ you based on the quality of the samples that you submitted to them or if you aced their tests.
Working for an agency means you should be prepared to handle a diverse range of work.
The last option in this is being employed by a company as part of its in-house team of copywriters.
Working as a corporate copywriter means you’ll be working under a very specialised industry niche, under the guidance of a marketing manager.
The company you work for can either be a large multi-national corporation, a fast-growing start-up, or a local SME.
Your focus will be on a single industry, where you’ll be covering all kinds of industry-specific topics. Your expertise in the field will expand day by day and eventually become even more comprehensive.
But be prepared to write for multiple channels and cover a wide range of industry-specific web products.
How much does it Cost to Hire a Copywriter in Singapore?
Copywriters charge in different ways, depending on what platform you’re hiring them from or the nature of your projects.
Let’s explore some of these options;
- Cost Per Word: Many of the freelance copywriters that you’re likely to meet will be charging you based on the number of words to be written. This cost can be broken down to cost per word, where you pay a certain amount for every word that’s written for you.
This is the most preferred payment method for freelancers as it eliminates the risk of either you or the freelancer getting hosed.
The cost per word to be agreed on will, of course, vary depending on the level of experience of the underlying freelancer.
There are three types of freelancers that you’ll be working with when it comes to this:
- Beginner Copywriters: They have zero to 3 years of writing experience.
Beginners charge between $0.01 to $0.10 per word
- Intermediate Copywriters: They have 3 to 7 years of writing experience.
Intermediate copywriters charge between $0.11 to $0.25 per word
- Professional Copywriters: They have 7 to 15 years of writing experience
Professional copywriters charge between $0.26 to $1 per word
- Expert Copywriters: They have more than 15 years of writing experience.
Expert Copywriters are the real deal. They’re mostly approached by big companies directly.
Most of them charge more than $1 per word.
- Cost Per Hour: If the cost per word doesn’t seem fair to you, the second option would be to settle for a freelance copywriter that charges you based on the number of hours that they pump into your project.
Cost per hour is a preferred choice of payment by a section of freelance copywriters that would want to factor in the amount of time that they spent researching on your project.
It’s a payment method that makes a lot of sense when you’re writing technical content, which generally takes a lot of time to write compared to the other forms of writing.
Hourly pay rates also correlate with the level of experience the copywriter has.
- Beginners: $1 to $20 Per Hour
- Intermediate Copywriters: $21 to $40 Per Hour
- Professional Copywriters: $41 to $100 per Hour
- Expert Copywriters: More than $100 per Hour.
- Cost Per Project: Some agencies and companies understand the difficulty of writing some projects or the level of expertise some of them require. So instead of charging you per word or per hour, they charge you for the entire project or based on the number of pages you’d have written.
It’s a preferred payment method for technical writers dealing with white papers, business plans, proposals, and so on.
Again, the amount you spend with this payment option will also vary depending on the level of experience the freelancer stacks and the type of project in question.
- Beginners: $50 to $250
- Intermediate: $251 to $1500
- Professional: $1501 to $3000
- Expert: Above $3000
Quality and Pay Correlate
Attaining professional status or expert level takes time and a lot of commitment and experience. These writers have a way with words and can tell a compelling story compared to novice writers.
They also eliminate the need for long editing, and since you’re paying them well, most of them can afford to hire an editor and present to you a more polished copy that’s ripe for publishing.
This saves you the heartache of having to coach a beginner copywriter or hiring an editor to help you polish through the content they submitted and determine if it’s fit for publishing.
Top 20 Copywriting Agencies in Singapore
Here’s a list of top 20 copywriting firms in Singapore in 2020.
MediaOne is an all-rounded digital solution firm founded in 2009. The company offers a wide range of digital solutions, including eCommerce Development, Copywriting, Graphics Design, and Web design.
The firm is headquartered in Singapore, but has sales offices in various parts of the world, including Hong Kong and Philippines.
Services: Copywriting services, Digital Marketing, Web Development, App Development, Web Design
WhizWordz was conceived in 2004. At the time, it was nothing more than a professional translation company. But over the years, it’s grown to include a long list of other services, of which copywriting is part.
Services: Translation, Typesetting, Copywriting, Interpretation, Website localisation
Phone: +65 6600 3798
Elite Asia bills itself as one of the leading translation services in Singapore. The agency was established in 2006 and has grown and extended its services to China, as well.
The company operates with a team of copywriters, translators, and language partners from different parts of the world.
Services: Certified Translations, Desktop Publishing, Consecutive Interpreter, Conference Interpreter, Copywriter, Korean Interpreter, Japanese Interpreter
Phone: +65 6681 6796
Translation Service SG
As the name indicates, Translation SG is a well-known translation company in Singapore that also offers copywriting services and a series of other linguistic services, including transcription, copywriting, proofreading, transcription, subtitling, and so on.
The company was founded in 2000 by a team of certified translators. Over the years, they’d decide to expand and start offering copywriting services as well.
Services: Translation Services, Copywriting Services, Proofreading Services, Transcription Services.
Phone: +65 6714 6715
ACTC Translation Centre
ACTC has been around since 1999 as a professional ACTC translation company, also offering a range of linguistic services, including interpretation, copywriting, and website localisation.
The company operates with a team of 300 translators, covering the whole of the Asia Pacific region.
Priority Connect is a B2B Tech Marketing agency, headquartered in Singapore with sales offices in India and Southeast Asia.
The company operates with a certified team of fourteen content professionals that offers content development, copywriting, social media advertising, and digital design services to the people of Singapore and other parts of the world.
Vision Web Creation
Vision web is a well-established content solution firm that offers an array of web design, digital marketing, and content development services at a pocket-friendly cost.
The company was founded in 2014 and has grown to be one of the most recognised digital firms in the country.
Quantico is a well-established copywriting agency and training centre in Singapore and the whole of Southeast Asia. The agency offers all types of copywriting services you can think of in Singapore – Commercials, editing, proofreading, annual reports, SEO writing, social media writing, white papers, web writing, tender writing, speech writing, taglines, and naming, to name a few.
ProofPerfect is one of the first and longest-standing copywriting agencies in Singapore. Founded by Ange Dove, the company offers a wide range of content writing and editorial services to SME’s and multinational corporations in Singapore and the whole of the Asia-pacific region.
Services: Content writing, editorial, copywriting, Training
Novatise is a well-known digital marketing agency in Singapore, also known for offering professional copywriting services to both small and well-established businesses in the country.
From blog posts to eBooks and newsletters, the agency employs one of the most qualified and dedicated teams of marketers, working on a full-time basis and catering to a wide range of clientele.
Jonathan Seet has a way with words. His experience with writing has seen to it that he’s one of the most sought-after copywriters in Singapore, having worked with well-established brands in the ranks of SAB, Baby Guard, Meridian WhiteBox, GMF, and so on.
Services: Website copywriting services, SEO copywriting services, email copywriting services
Textcrunch is a fast-rising copywriting agency in Singapore, providing a wide range of content creation services. Among them are press releases, newsletters, ad copies, blog posts, speeches, web content, and video scripts.
Scribers is an international content development and editing solution. The company prides itself on its creative team of dedicated editors and copywriters.
Their copywriting and content development solutions are highly sought after by all kinds of clients in Singapore.
Lovorth Creatives writes engaging copies that are useful to businesses that want to maintain a strong web presence. The company tries to understand its clients first by first working close to them as they learn and understand their story before coming up with a content plan or writing copies that are in line with the company’s goals and aspirations.
Laurie Osborne is a renowned content strategist and freelance copywriter in Singapore. He’s written a diverse range of copies for both fledgling and well-established brands in Singapore.
Great eight writing has one of the most impressive portfolios in Singapore as far as copywriting goes. They’ve written some of the most interesting articles you’ve read, assuming you’re an avid reader of online content.
Their writing isn’t only limited to digital projects; the company also writes for prints, billboards, TV ads, radio commercials, and so on.
Smmile needs no introduction. Their reputation precedes them. Established in 2012, the agency has been helping businesses, and brands connect with their clients digitally.
Doubt their skills and level of experience?
Well, don’t be surprised by the number of companies in Singapore that will stand to vouch for them.
24K began its digital marketing journey in 2009 when the industry wasn’t that well developed in Singapore.
And must we say, they’ve grown with times, adjusting where necessary and working to ensure they’re at the top of every marketing trend.
And just as good as their digital marketing services is their team of copywriters.
Infinity core is a Singapore-based interactive agency focused on experiential marketing, digital visuals, and mixed reality.
Encemarketing has been working with global brands in helping them craft compelling web copies that drive them closer to their goals.
They have a dedicated team of copywriters that closely work with their creative director to come up with marketing stories that evoke emotions and spur customers into taking action.
Copywriting is a huge opportunity for both freelancers and companies. Companies are clamouring for writers that understand the craft or how to communicate their thoughts and influence decisions best.
Freelancers, on the other hand, get to enjoy decent pay — a win-win situation for everyone involved.
Looking to take the copywriting world by storm? Feel free to give us a call, and let’s help you jumpstart your copywriting career or advise you on how to go about it.