How do we get people to do what we want them to do?
• Online traffic can be a finicky beast, companies may spend millions driving traffic to their website and not make a single sale.
• Getting online visitors into your website conversion funnel is important to get right the first time, with online competition being so fierce and user attention being so short in today’s market. It’s the easiest to get people into your conversion funnel the first time.
• Conversion Rate Optimization is the scientific process of applying Data-Driven Tests and decisions to optimize your website and landing page experience based on the website visitor behaviour to get them to take actions that you require (conversions).
• MediaOne’s Conversion Rate Optimization (CRO) methodology is a combination of Qualitative and Quantitative research methods, ensuring that we apply data driven decisions to optimize your website – improving the usability and giving your team better customer behavioural insights to drive your marketing strategy.
• A good CRO campaign – has a multiplier effect on the rest of your marketing spend, improving the returns on investment (ROI) across your entire marketing portfolio. Improve your business revenue with the same traffic, double your revenue with the same marketing spend.