What Does a Singapore Brand Consultant Do

What Does A Singapore Brand Consultant Do

Are you planning to hire a branding consultant in Singapore? Well, there are many perks that you will get by making this decision. Most of the renowned businesses in the country have a branding agency on their team to create and implementing branding strategies. Singapore takes pride in having some of the best branding companies in the world.

Today, we look at the roles of a branding consultant in Singapore.

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Market Analysis

The branding consultant will carry out an extensive market analysis to understand the current position of your brand. The analysis will also help the expert to identify unexploited opportunities that your company can leverage to get ahead of the curve.

Concisely, marketing analysis comprises of close evaluation of your brand’s competitors, customers, pricing, and trends. Here is a list of additional tasks that the branding consultant in Singapore might do when carrying out a market analysis.

  • Evaluate your current ranking and keyword strategies in comparison with your competitors
  • create a series of buyer personas
  • Establish your position in the market and USPs (unique selling points)
  • Examine your current social media marketing strategies
  • Ensure consistency across all multi-channel marketing platforms

Research and Recommendations

One of the primary reasons why focussed business in Singapore hire top branding companies is simply because they do not have a clear idea of how to build their brand. The agency will assign your project to a team of consultants who will assess the marketplace on your behalf and give recommendations on exactly what needs to be done.

The recommendations will help enhance your current strategies or create new ones. The most important thing that you need to keep in mind when engaging a branding consultancy firm is that their role is not to tell you how amazing your marketing strategies are or make you feel good about your brand.

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On the contrary, their primary objective is to help your business scale up and get more results by suggesting improvements. They will also help in implementing the recommendations and monitor the results achieved thereafter to determine if the recommendations are influencing your business positively.

Creating a Visual Identity

A company that offers brand consultancy services in Singapore can help you figure out exactly how you should represent your brand by creating a visual identity. By taking a closer look at the goals and objectives of your business as well as its personality, the team can recommend certain changes that will make your brand more visually appealing to the target customers.

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For example, they can recommend a new logo design, website redesign, and change of colours on your site and products. Such changes will create a visual brand presence that will give your business an upper hand in offline and online marketing channels, highlight your company’s values in an engaging and unique way to prospects.

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Marketing and Content Development

Brand manager can ensure that you maintain a consistent content product strategy that is long-term based. However, it is still important to think about the required content to get ahead of the competition. The selected branding consulting firms will put together a team that will determine the ideal content you should be publishing on your website and other platforms. The recommended content should be able to spur engagement with the target customers and motivate them to take the desired action.

Examples of types of content that the branding consultant in Singapore may recommend include:

  • Podcasts
  • Blog posts
  • Email marketing
  • Social media marketing
  • Videos or Vlogging
  • Infographics
  • Offline content

The team will work with your in-house marketing team in Singapore to create the initial website content that will introduce your brand to the ever-growing online community in the country. For example, they could help with your homepage, product page descriptions, storytelling features, and about page.

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Comprehensive Website Auditing

The first thing that you need to note is that it is not possible to establish a strong online presence in Singapore without a professionally designed website that is fully functional. Most branding companies in Singapore have a website development and design team whose main role is to create not only new websites for their clients, but to also evaluate the existing websites and provide recommendations.

Concisely, a comprehensive website audit will uncover flaws that might be holding your business back. The consultants will also provide website solutions that will make your website pop and convert onlookers into buying customers.

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Some of the aspects that they will look at when doing the website audit include:

  • Broken links and link-building solutions
  • Quality of content on your website
  • Basic functionality such as load speed and navigation
  • SEO optimisation features and opportunities you can leverage to increase ranking on search engines
  • Essential compliance factors such as privacy, sitemaps, and terms of service

Identify your Strengths and Weaknesses

Every business has its own strengths and weaknesses. In most cases, the brand is aware of the unique selling points that give it a higher cutting edge in market, but is unaware of the weaknesses that might be slowing it down. A professional branding consultant in Singapore will give you a fresh perspective of your brand by helping you recognize your strengths and weaknesses.

The consultant will give you an impartial insight into what your brand truly needs to get to the next level of success. The expert can also suggest ways of expanding your market reach and improving your position in the industry.

Identify Sustainable Long-term Solutions

Brand consultancy companies have many years of experience – which means they have a clear understanding of what works in Singapore. By using analytics and data processing tools, they will be able to get a clear perspective of your business and recommend sustainable long-term solutions to challenges your business is facing.

They do not focus on quick fix results; instead, they yearn to provide real, authentic, and sustainable solutions that will spur growth and development.

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A Better Understanding of your Customers and Clients

Do you have a clear understanding of your clients? Ideally, the needs and expectations of your customers should be the primary guiding factor. By bring onboard a professional branding consultant in Singapore, you will be able to create accurate user personas that will inform your marketing strategies and branding campaigns in Singapore.

Closing Remarks

Indeed, hiring a branding consultant in Singapore is a wise move that will promote and safeguard the sustainability of your business. Get in touch with us for online reputation management services in Singapore that comprise of branding and SEO.

About the Author

Tom Koh

Tom is the CEO and Principal Consultant of MediaOne, a leading digital marketing agency. He has consulted for MNCs like Canon, Maybank, Capitaland, SingTel, ST Engineering, WWF, Cambridge University, as well as Government organisations like Enterprise Singapore, Ministry of Law, National Galleries, NTUC, e2i, SingHealth. His articles are published and referenced in CNA, Straits Times, MoneyFM, Financial Times, Yahoo! Finance, Hubspot, Zendesk, CIO Advisor.


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