Top Content Marketing Agencies in Singapore

content marketing agencies Singapore

More than 80% Singaporeans rely on the internet as the main source of information Despite this, content marketing is still an emerging strategy that most marketers are yet to adopt.

One of the primary reasons behind the low adoption of content marketing strategies is the misconception that it is similar to search engine optimisation. The reality is that SEO is one of the many aspects of this form of digital marketing. When implemented correctly, content can be useful in increasing brand awareness, generating more leads, improving conversions, and so forth.

Here is a video on how to create a content marketing plan.

Source: Kimberly Ann Jimenez

The following are some of the best content marketing agencies in Singapore.


Table of Contents

MediaOne

MediaOne is one of the best content marketing agencies in Singapore. The company has a 10-year experience in the industry, during which it has learned of the best tactics to take your business to a higher level. This is the primary reason behind its high customer acquisition and retention rates.

Services Offered

  • Content marketing
  • Web design and development
  • Social media marketing
  • Digital marketing
  • PPC advertising

Physical address

4B Craig Road, Singapore 089664.

Website

https://mediaonemarketing.com.sg/

Telephone Number

+65 6789 9852

Email Address

enquiry@mm.com.sg


Wave Asia

Wave Asia is a comprehensive marketing company that offers services such as content marketing, SEO, SEM, social media marketing, and so on. The firm emphasizes creativity and relies on technology to ensure that clients achieve their marketing objectives. The prominence of the brands in their portfolio is proof of the quality of their services.

Services Offered

  • Content marketing
  • SEO
  • PPC advertising
  • Web design and development
  • Social media marketing

Physical Address

59 New Bridge Rd 059 405

Website

https://www.weave.asia/

Telephone Number

+65 8742 2275

Email Address

wanting@weave.asia


Happy Marketer

Happy Marketer is known for its readiness to conform to the latest technological advancements. Recently, the firm introduced a new strategy to improve its lead generation and nurturing. Back then, the company struggled to attract qualified leads, which inspired them to work with leading firms to solve that challenge.

Services Offered

  • Content Marketing
  • Web design and development
  • SEO and SEM
  • Social media marketing

Physical Address

One Neil Rd #02-02 088804 Singapore

Website

www.happymarketer.com

Telephone Number

+65 9427 4110

Email Address

hello@happymarketer.com


Digital Construct

Digital Construct is one of the most established content marketing agencies in Singapore. After years of struggling, the company boldly made an overhaul of their website. Instead of focusing on data, the agency based its strategy on content.  One of the key findings during this shift was that the majority of marketers were not using content correctly, and Digital Construct intends to rectify this problem.

Services Offered

  • Content marketing
  • Search engine marketing
  • Social media management
  • B2B marketing

Physical Address

Lavender Street 114 #11-85 CT Hub2 Singapore 338729

Website

https://www.constructdigital.com/

Telephone Number

+65 6438 4886

Email Address

info@constructdigital.com


Brew Interactive

Brew Interactive is a reputable content marketing agency known for crafting effective strategies that improve brand awareness and boost sales. Besides, the company contributes significantly to online reputation management and establishing clients as authorities in their respective niches. The company usually starts every project by creating an inbound marketing strategy that conforms to the customer’s marketing objectives.

 Services Offered

  • Content marketing
  • Search engine marketing
  • Social media marketing

Physical Address

Website

https://brewinteractive.com/

Telephone Number

+65 6814 2952

Email Address

info@brewinteractive.com


iFoundries

iFoundries is one of Singapore’s top digital marketing agencies. One of their specialities is content marketing, where they have succeeded in connecting brands to their target audiences and improving lead generation and conversion rates. Using its unique and proven strategies, this company can transform your business into one of the leading enterprises in Singapore.

 Services offered

  • Content marketing
  • Web design and development
  • SEO

Physical Address

1 Kaki Bukit Rd 1#02-44 Singapore 415934

Website

https://www.ifoundries.com/

Telephone Number

+65 6297 7751

Email Address

info@ifoundries.com


Evolve Digitas

Evolve Digitas is a versatile digital marketing agency that specialises in multiple areas, including content marketing, conversion optimisation, SEO and local SEO, landing page design, and so on. The company emphasizes innovativeness and adaptability to ensure that all projects meet or exceed the demands of the client.

Services Offered

  • Content marketing
  • Web design and development
  • Graphic design
  • Social media management

Physical Address

101 Cecil Street #11-10 Tong Eng Building Singapore, 069533

Website

https://www.evolvedigitas.com/

Telephone Number

+91 913600703

Email Address

Sales@evolvedigitas.com


Adelphi Digital

Adelphi Digital is primarily a digital consultancy firm that also specialises in content marketing. One of their strong points is helping business on creating compelling content for their marketing efforts. Moreover, the company offers a comprehensive digital marketing solution to help clients in improving their businesses.

Services Offered

  • Content marketing
  • Social media marketing
  • Web design and development
  • SEO

Physical Address

41 Duxton Hill Level 2 Singapore, 089619

Website

https://adelphi.digital

Telephone Number

+65 6603 6020

Email Address

info.singapore@adelphi.digital


Mutant Communications

Mutant Communications focuses on the significance of maintaining communication channels in improving the effectiveness of online marketing efforts. The company has a host of notable clients in their portfolio, the majority of which operate out of Singapore and other countries in Southeast Asia.

Services Offered

  • Content marketing
  • Public relation and media training
  • Social media management

Physical Address

Craig Rd 41 089679 Singapore

Website

https://www.mutant.com.sg/

Telephone Number

+65 6221 7239

Email Address

hello@mutant.com.sg


Click2View

Click2View is a Singapore-based content marketing agency that primarily targets clients in the journalism and filmmaking industries. The company prioritises speed and accuracy to ensure that the customers get quality in each of their projects.

Services Offered

  • Content marketing
  • Graphics design
  • Social media management

Physical Address

70 Shenton Way #10-06, Eon @ Shenton Singapore 079118

Website

https://click2view.asia

Telephone Number

+65 6221 3395

Email Address

quoteme@click2view.asia


With Content

Although it started last year, With Content is already one of the most renowned content marketing agencies in Singapore. The company has so far worked with over 80 different clients and assisted them in creating top-notch content that boosts their marketing efforts. Its primary area of focus is tech companies.

 Services Offered

  • Content creation
  • Content marketing

Physical Address

Website

https://withcontent.co

Telephone Number

+65 9006 9271

Email Address

hello@withcontent.co


Hashmeta

Hashmeta is a Singaporean digital marketing agency that always conforms to technological advancements to ensure clients get effective results. The company’s vision is to become the leading digital marketing partners for companies all over the world.

Services offered

  • Content marketing
  • Inbound marketing
  • Influencer marketing
  • Marketing automation

Physical Address

30A Kallang Place #11-08/09 Singapore 339213

Website

https://hashmeta.com

Telephone Number

n/a

Email Address

contact@hashmeta.com


2Stallions

2Stallions is an agency that aims to serve clients using differentiated strategies while focusing on results. One of the key principles of the company is embracing the culture of constant learning and growth.

Services Offered

  • Content marketing
  • Search engine marketing
  • Blogging
  • Website management

Physical Address

39A Neil Road, Singapore 088823

Website

https://2stallions.com

Telephone Number

+65 9155 4446

Email Address

razy@2stallions.com


IMPACT!

IMPACT! is a digital marketing agency in Singapore that targets clients in the tech, B2B, and healthcare industries. The company combines creativity and digital savvy to get better results for their customers. Also, the agency stays on the forefront by continually adopting new strategies.

Services

  • Content marketing
  • Branding and design
  • Web design
  • Search marketing
  • Marketing automation

Physical Address

135 Pearl’s Hill Terrace #02-12, Singapore 168976

Website

https://impactbc.com.sg

Telephone Number

+65 3138 9182

Email Address

enquiry@impactbc.com.sg


The Nutgraf

The Nutgraf is an integrated content marketing agency that has a pool of qualified professionals to help clients in achieving their objectives. The company draws its name from the phrase ‘in a nutshell’ which tells people why they need to pay attention to particular content.

Services Offered

  • Content creation
  • Content marketing
  • Training

Physical Address

18 Howard Road, Novelty BizCentre #06-06 Singapore 369585

Website

https://nutgraf.com.sg

Telephone Number

+65 6909 2729

Email Address

email@nutgraf.com.sg

Before we look at the frequently asked question, here is an infographic that covers 10 major facts about content marketing.

content marketing

Source: qarea.com


FAQs about Content Marketing

Similar to other marketing strategies, people are likely to have questions regarding content. The following are some of the issues you are likely to encounter if you deal with content marketing, as well as how you can answer them.

What is the Importance of Content Marketing?

Most marketers tend to get overexcited by the prospect of content marketing that they forget to ask whether it fits their primary objectives and whether it would work. Some of the most significant benefits of content marketing include shortening of the sales cycle and making conversion rates measurable. It is also a useful complement to paid advertising.

What is Content Marketing?

Content marketing is a strategic marketing tactic that aims to create and distribute relevant and value the content to attract and retain a defined audience. The ultimate objective is to connect leads to regular customers.

Does Content Marketing Work?

A working content marketing strategy is one that supports your business and marketing goals. If implemented correctly, this concept can improve your business significantly.

How does Content Marketing Increase Leads and Sales?

It is worth noting that both existing and prospective clients are not interested in your products. Instead, they are interested in solving the problems they have at hand. Content marketing boosts lead generation and increase sales by showcasing the authenticity, thought leadership, and more importantly, how your business can solve client problems.

How does Content Marketing Assist in Addressing Target Audiences in the Customer Buying Cycle?

Your content should focus on the needs of the customers at various points of the buying cycle in a way that evokes positive emotions about your brand. This, in turn, increases the likelihood of conversion.

How Can Content Marketing Increase Brand Presence?

You have to begin by engaging relevant audience and then you introduce your brand. You have to get the details spot on to set the right foundation. After the foundation has been laid, try to find the balance between the conversation volume and saturation. Your aim should be handling the matters that are unfamiliar and still get people to engage with you.

How does Content Marketing Increase Revenue?

You begin by establishing a strong business case but you have to ensure that it does not hurt other aspects of the customer’s lifestyle, such as their budget. If you want to increase the revenue, you must ensure that content marketing ROI is higher when compared to average marketing ROI.

How do You Know the Impact of Content Marketing?

Most marketers find it challenging to gauge the impact of content marketing because of using the wrong approach. The best way of raising sales and revenue is by making sure that those working under you strictly follow company objectives and agreed-upon processes.  

What is the Cost of Content Marketing?

Initially, most people will tend to think that content marketing is costly and they cannot afford it, but that is not the case. The truth of the matter is that most marketers usually expect to more for the various assets but end up parting with less amount of money. Usually, wastage only occurs if you implement strategies in the wrong way.

What is your Aim?

You need to set objectives, those under your leadership have to set some goals which they have to meet. The objectives are both short and long term. These goals will be used as the regulatory element for the main program. The goals need to be simple and achievable. They may include increasing brand awareness, letting people know your position as a leader and also making your website popular among internet users by using friendly terms.

What Might You Be Missing?

You need to ensure that the content is focused on positively transforming people’s view on a situation, product, and so forth.

What Should You Do?

You need to be creative and offer the market something unique which is also worthwhile. All the things you do should aim at making a difference. The reason for this is the continual evolution of the marketing industry.

Where Do You Get Motivation?

You need to believe in what you are doing and be consistent. You also need to read a lot r to get stay informed ad keep up with the latest trends.

What Makes You Stand Out Among The Rest?

You need to have ideas that are original and also know how to utilise current ideas by modifying little aspects to increase their effectiveness. How you present your ideas is also vital when it comes to proving they are yours. When presenting, you need to pay attention to the following factors;

  • Giving relevant examples
  • Having a good structure
  • Attitude and tone
  • Your perspective on the topic
  • Personality

What Are The Benefits Of Using Interactive Content?

Science explains that interactive content awakens the brain and also improves memory. You need to ensure that what you put out there for the consumers is not boring or text-heavy; instead, it should be dynamic. This ensures that the message reaches a wider audience.

What To Do About Voice Search?

You need to ensure voice keyword search is available as it is more convenient. You also need to ensure your content is prepared for the verbal revolution, as more people start searching using mobile devices.

How to Make Those under You Market the Company?

Your leadership skills should encourage your team members to buy your content marketing and share it with others. Their participation is critical for the success of the marketing campaign.

How Do You Assist Others Through Content Marketing?

The people in charge of recruitment need to look for top talent and brand ambassadors that can communicate with investors. Those who oversee training should demonstrate the ability to pass the knowledge to the employees. Lastly, those under you should be able to help others accomplish their objectives which will, in turn, make the company meet its goals.

How Do You Make People Aware Of Your Products?

You need to ensure that what you present is a unique story, relevant and accurate to encourage responses and engage the consumers.

How Can You Engage The Community?

You need to be smart to attract people. Ask those around you to share the knowledge they have with the community. Ensure you have a platform where you can interact with the clients.

How do you know the difference between audience and jokers?

This question looks at the current situation in your marketing department and where it is heading. You need to focus more on those who subscribe and less on those that are mere visitors. What you present to the market needs to have more audience compared to traffic, as the audience interacts with your products and always look forward to what you will introduce next. To increase the audience, you will need to have content that is attractive, appealing and it helps them a lot. You need to be good at building an audience.

Why Are People Unattracted to Our Content?

This often occurs when the marketing team lacks basic knowledge of SEO. Other reasons include not doing enough in terms of outreach or publishing content that adds no value to the target audience. To ensure you get enough audience:

  • You need to encourage your officials to share your content more
  • Invite lots of people to access your products
  • Be consistent with what you have
  • Have exceptional content

Cost of Content Marketing Service in Singapore

 ServicePrice
Cost per Content (1000 words) 

SGD 300

 

Cost of Optimisation – Monthly Package

 SGD 50 to SGD 5,000 a month

 

Cost per project

 SGD 1,000 – SGD 5,000

 

Cost per hour (Consultants)

SGD 100 to SGD 300

 


Overall Content Marketing Services Pricing Structure

overall content marketing pricing structure

Source: moz.com

From the above pie chart, it is clear that majority of content marketing service providers (70%) prefer a monthly retainer arrangement. Only 7% of content marketing agencies charge clients on a Pay Per Word basis. Be sure to factor in these statistics when budgeting for your next Singapore content marketing campaign. 


The Main Different Types of Content and How to Use Them

The first thing that comes to mind when you hear about ‘content marketing’ is blogging combined with social media marketing. The reality is that there several other strategies that are useful to your marketing efforts.

demand for different forms of content

Source: Marketing Land

 The following are some of the main different types of content and how you can use them.

Blogging

Blogs are the cornerstone of most content marketing strategies. The reason for this is that blog posts are easy to write, they are easily found by Google, and users can read and share them quickly.

Blog posts are effective for building relationships with your audience, which is the first step in nurturing leads into customers. If you post high-quality content consistently, you can increase the number of people who visit your website.

Since it is the most popular form of content marketing, blogging also has the highest number of potential mistakes. Some of the things you need to avoid include irregular posting, failing to optimise content for sales and leads, neglecting keywords, and a lack of internal links.

Long-form Content

The best way of building thought leadership and increasing subscribers is by making long-form content available for free to your subscribers. Such content usually exceeds 5,000 words, has several subheadings, and covers the subject at hand comprehensively.

It is advisable to break long-form guides into comprehensible sections to encourage readership. Using huge chunks of text without headings and subheadings is likely to discourage the user from reading up to the end.

Case Studies

Case studies are detailed examinations covering a specific example and aim to provide knowledge and actionable information. They are useful in establishing thought leadership, are unique, and easy to share. Since they are based on data, it is almost a guarantee that the case study is unique to your brand.

Most cases studies follow a defined model – they start with a summary, explain the problem at hand, provide the solution, and conclude by showing the significance of the findings.

The most common mistake when creating case studies is failing to report anything other than the results. This makes the content boring and difficult to understand.  Make sure that your case study resembles a blog post, in that it shows ‘why’ and ‘how.’

Whitepapers

Whitepapers mostly offer data and solutions concerning a particular subject. They are a proven way of establishing authority in your niche and can also serve as powerful lead magnets.

Since they have in-depth information, whitepapers take longer to write and cost more if you hire somebody to write them on your behalf. You should start with an introduction and organise the rest of the information into distinct sections. If the document is lengthy, you should include a table of contents.

EBooks

EBooks are often challenging to first-timers, but they are effective lead magnets if written correctly. They are more expensive and take longer to write than other kinds of content. However, you can easily find a freelancer to write them for you.

An eBook can be short as five pages or as long as forty pages; the only requirement is that the content must be valuable. Even if the intention is to sell a product, the sales pitch should only make up 10% of the content. Most of the information in the book should offer solutions to the problems faced by the target audience.

Infographics

Infographics are an effective means of presenting information in a way that appeals to the eye and easy to digest. They are also easy to share to social media platforms, which means that they reach a wider audience than other types of content.

Although you can modify your infographics to conform to your brand image, it is essential to use simple designs that have sufficient whitespaces. You also have to explain the contents of the infographic.

Template and Checklist Downloads

Templates and checklist downloads are effective lead magnets, as they are cheap, actionable, and users use them repeatedly. If you want the checklists to become popular, you should offer them in exchange for an email subscription, promote them at the end of videos and blogs, and so forth.

Templates and checklists must have a clear organisation, have a brief copy, and include your branding.

Video

Despite its effectiveness, many marketers do not associate video with content marketing. It is dynamic, engaging, and people prefer watching a video over reading text. For instance, consumers are more likely to watch a product video than reading about it.

You should distribute video in both your social media and content marketing campaigns. The easiest way of doing this is by uploading the video to YouTube and embedding links to them in your blog posts.


Average Shares By Content Type on Social Media in Singapore

content analysis

Source: shanebarker.com


Why You Should Hire a Content Marketing Agency

One of the most significant dilemmas when launching a content marketing campaign is deciding on whether to hire a professional agency or use an in-house team. For a small business, this decision is particularly important because marketing is a significant investment.

The following are some of the reasons why you should hire a professional content marketing agency.

You Get the Best Talent in the Field

This is perhaps the most significant advantage of hiring professionals to handle your content marketing campaign. You have the freedom of abandoning an agency if they do not meet your objectives. Furthermore, the agencies will be more committed to ensuring you achieve your goals to keep you as their client.

You Pay for What You Get

When you hire an agency, you save the amount that you would have otherwise spent on legalities, infrastructure, and so forth. The only money you spend will be the fee you pay to the professionals.

It Saves Time

As seen above, some types of content such as long-form posts and whitepapers take time to create. Outsourcing such tasks to content marketing agencies save you time and allow you to focus on other areas of your business.

You Work With Professionals

 If you are a first-timer, content marketing can be quite challenging. Agencies can be useful in such situations because of their experience in the industry. You can leverage this knowledge to ensure that your marketing efforts bear success.

It Offers Flexibility

 Unlike the case with an in-house team, you can end the contract with an agency any time you wish to. This comes in handy when you do not have sufficient funds to run the content marketing campaign. Once the money becomes available, you can resume the contract.

A Streamlined Marketing Campaign

Content marketing agency usually has all the resources need to run a successful campaign. These include keyword research tools, analytics platforms, audience demographics, and so forth.

Uninterrupted Content Production

One of the most prevalent challenges to content marketing efforts is the ability to produce valuable content consistently. The only to do it is by having a dedicated team that has exposure to niche content. A content market agency is more equipped to handle such issues than an in-house team.


Essential Tips a Successful Content Marketing Strategy

There is more to content marketing than increasing your outreach, branding, and so on. The following are some of the essential tips for a successful content marketing strategy.

Understand the Sales Funnel

The sales funnel is a term used to describe the buyer’s decision-making journey. It has three key stages, namely awareness, evaluation, and purchase.  Before you launch a marketing campaign, you need to understand the factors that motivate the customer to move through the funnel.

As a content marketer, you need to create content that attracts leads to your businesses, convinces them to buy, and complete the purchases. Once you accomplish this, you should focus on establishing brand loyalty and boosting client retention. Ideally, you should look to keep the consumer cycling through the funnel.

View Your Content as Data

The success of a content marketing strategy does not depend on the volume of content you publish; instead, it depends on its quality.  You should view your content as data, meaning that you have continually track, monitor and generate reports. This information is useful in adjusting your strategy, which in turn improves your conversion rates.

Another advantage of testing your content strategies is that it allows you to learn about your audience’s preferences, interests, and buying behaviour.

Plan

Planning is crucial to the success of any marketing campaign. A content calendar can help you in guiding your strategy throughout a given timeframe. The calendar should define where and when you will post your content. Remember to leave adequate time for unpredictable events and trending topics that require you to create content at the last minute.

Repurpose

As you plan on how to distribute your content, it is crucial to keep in mind that different types of content have different purposes. That said, you can use combinations of these types to save and resources. For instance, you can post a link to your blog on your social media pages. Likewise, you can embed a thumbnail of your YouTube video on your website.

Repurposing content is a smart way of saving time and improving your content marketing strategy.

Establish a Specific Direction for Your Content

Most businesses have a huge volume of content but do not categorise it correctly. It is advisable to divide your content into different stages of the sales funnel so that every team member know the purpose of each. For example, Facebook ads and infographics are great for increasing awareness. Case studies and blog posts are useful for boosting conversion rates, and contests and surveys can be used for client retention.

By categorising your content, you will know the type of content that works well in a specific context.


Engagement Level of Different Types of Content in Singapore

content engagement level on social media

Source: Neil Patel


The Future of Content Marketing in Singapore

Similar to other disciplines, content marketing is set for big changes this coming year. Content will get better because people are using a smarter approach in strategizing, researching, creating, and publishing it.

The following are some of the things to expect in the content marketing industry in 2020.

Next-level Visuals

Although this is already gaining traction, content creators are going to use more visual content ad interactive imagery in their work as from next year. According to Pew Research, more teens are now spending time on Instagram, YouTube and Snapchat, all of which focus heavily on images and videos.

In the past, people had to download GIFs. This will change, as the internet has free resources that allow you to create branded imagery.

Video Content and Visual Storytelling

As YouTube, dynamic imagery and augmented reality continue to gain popularity, it is not a surprise that video content and visual storytelling will become mainstream as from 2020. According to HubSpot, over 50% of people aged between 25 and 44 want to see more video content from their favourite brands.

The increased consumption of video content means that marketers have to adapt or lose the edge to their competitors. It is worth noting that the quality of your storytelling determines whether your video gets a low or a high viewership. Make sure that the stories you tell are fun and engaging.

Improved Expertise, Authoritativeness, and Trustworthiness (EAT)

Earlier this year, Google published a post informing all concerned parties about its core updates and what to do with them. The standout point was the need to improve EAT since it determines the ranking of content on search results. Some of the ways of improving EAT include linking to and getting backlinks from authority sites, including accurate data in your content, and consistently updating your content.

Better and More Purposeful Content

Marketers understand that you need quality content to rank high on SERPs and attract the attention of readers. This explains why 90% of the most successful content marketers prioritise informational messages over sales pitches, according to the Content Marketing Institute.

Ranking on search results is expected to get tougher, which is why marketers need to understand what their target audience needs from a particular keyword phrase. This will prompt a more extensive involvement in research, as well as creating content that explores topics deeply.

Targeted and Customer-First Content

As mentioned above, focusing on information over promotion contributed to the success of many content marketing campaigns this year. When you offer informational content, you build trust with your audience, and that is the first step of converting them into customers. Moreover, content that focuses on the needs of the customers ranks highly on search results.

The first step to creating customer-first content is research. You can do this by asking questions, engaging with the community and so forth.  Once you establish an intimate connection, you can create content that engages them at a deeper level.


Conclusion

Content marketing is crucial for the development of a business. As seen above, it plays an integral role in the customer buying cycle, by increasing awareness, motivating customers to purchase the products and retaining them. This guide highlights the best content marketing agencies in Singapore, the different types of content, and gives a sneak of what to expect in the future.

As is always the case, make sure that you implement this strategy in a way that suits your business. The tips mentioned here are only a starting point and you can tweak them to bring the best out of your company.

Get in touch with us for affordable custom content marketing services in Singapore. 

Author Bio

Tom Koh is widely recognised as a leading SEO consultant in Asia who has worked to transform the online visibility of the leading organisations such as SingTel, Capitaland, Maybank, P&G, WWF, etc. Recently he was instrumental in consulting for a New York-based US$30B fund in an US$4Bn acquisition. Tom is a Computational Science graduate of the National University of Singapore. In his free time he performs pro-bono community work and traveling.
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December 06, 2019

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