PSG DIGITAL MARKETING GRANT

  • The PSG Digital Marketing Grant, as part of Singapore’s SMEs Go Digital Programme, offers SMEs up to 50% funding on qualifying digital marketing solutions such as SEO and social media marketing to enhance their online presence and growth.

  • Eligibility for the PSG grant requires businesses to be registered in Singapore, have at least 30% local shareholding, and have an annual turnover of less than S$100 million or less than 200 employees.

  • To apply for the PSG grant, SMEs must undergo a consultation, select pre-approved solutions, and submit an application via the Business Grants Portal, followed by claim submissions post-approval to utilise the funds for implementing digital marketing strategies.

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Is your SME qualified for the PSG Digital Marketing Grant? This comprehensive guide is designed to help Singaporean SMEs navigate the complexities of digital marketing expenses with this valuable financial support program. Discover the essentials of this pivotal grant, learn about eligibility criteria, and follow the straightforward steps to apply.

Not sure? Contact us to find out more.

WHY YOU NEED TO GET ENABLED NOW

  • AVOID THE PAIN and costs of hiring digital marketers, only to find that they are not qualified or you are not equipped to manage them.
  • REDUCE the months and even years of opportunity costs while your savvy competitors forge ahead by securing expert help from the start.
  • SEIZE the opportunity to let the government co-share in your marketing costs.
  • FAST-TRACK your growth by using this grant to get experts to customise your strategy, implement a solid plan, start generating traffic and sales
  • ENGAGE the experienced Accredited Vendors to train your team and start them on the track chart your company’s growth online.
PSG Digital Marketing Grant Vendor 1
what is the psg grant all about

UNLOCKING THE PSG DIGITAL MARKETING GRANT TO DEFRAY COSTS

Launched in 2018, the Productivity Solutions Grant (PSG) was designed to assist businesses in improving processes and productivity through technology adoption, including IT solutions and equipment. As part of the SMEs Go Digital Programme led by the Infocomm Media Development Authority (IMDA), the PSG grant aims at sector-specific solutions through productivity solutions grants to improve productivity and facilitate SMEs’ entry into digital marketing.

In a significant move, the PSG grant has been expanded to fund comprehensive digital marketing solutions, providing a powerful impetus to SMEs to build a more substantial online presence. With the PSG grant, businesses can seize growth opportunities by adopting comprehensive digital marketing solutions, from search engine optimisation (SEO) and search engine marketing to social media marketing. This allows them to engage more effectively with their customers, increase their visibility, and drive their growth. By understanding the digital marketing PSG speak, businesses can make the most of these opportunities and thrive in the digital landscape.

The PSG is more than just a grant; it’s an enabler for SMEs to leverage their digital technologies, marketing solutions, and strategies. It’s an opportunity to transform your business, make your mark in the digital world, and move forward with confidence in an increasingly competitive landscape.

UNDERSTANDING THE PSG DIGITAL MARKETING GRANT

The Productivity Solutions Grant (PSG) is a joint initiative by Singapore’s Infocomm Media Development Authority (IMDA) and Enterprise Singapore (ESG) to support the nation’s shift to a digital economy. This initiative is particularly relevant in these challenging economic times as businesses seek ways to scale their operations and increase sales.

The PSG aims to assist businesses in these endeavours by providing IT solutions and equipment for operational enhancement and supportable initiatives, including subsidies for digital marketing solutions to help companies grow. With the PSG Digital Marketing Grant, businesses can expect to reach new heights in their digital marketing efforts, reach broader audiences, and achieve their sales and growth targets more effectively.

understanding the psg grant
PSG Digital Marketing Grant Vendor 2

USE THE FINANCIAL LEG-UP TO GET YOUR BUSINESS TO THE NEXT LEVEL

One significant advantage of the PSG Digital Marketing Grant is its financial support. The grant covers up to 50% of qualifying costs, making it easier for businesses to adopt digital marketing strategies and solutions. With a cap of S$30,000, companies can receive financial support, significantly subsidizing the cost of data-driven digital marketing campaigns.

Moreover, businesses can partner with pre-qualified vendors to adopt digital marketing solutions, effectively reducing the financial barriers to implementing such strategies. This allows companies to embark on various levels of digital marketing plans, including services such as unlimited SEO keyword optimization, paid ads, and high-converting landing pages, without worrying about the financial burden.

HOW MUCH DO I SAVE WITH THE PSG GRANT​

Each applying company is subject to an annual grant cap of $30,000, starting on 1st April and ending on 31st March the following year.

The PSG affords qualifying SMEs up to 50% subsidy for these PSG digital marketing schemes.

If you hire a digital marketer, taking into account his salary and operational costs, you may be out of pocket by $60,000 or more per year. With your digital marketing subsidised by PSG you are looking to invest only as little as $3,950 for a team of experienced digital marketing experts with good track record of campaign success. This provides you with a more assured return-on-investment.

save money with the government grant

POWERING YOUR BUSINESS GROWTH

The PSG offers support for sector-specific digital marketing solutions in alignment with sector-specific digital solutions roadmaps, such as the ITMs and IDPs, while also providing generic digital marketing solutions for a broad range of medium enterprises and business sectors. Whether your business is in the retail, healthcare, or food services industry, a PSG-funded digital solution is designed to meet your unique needs and enhance your business operations.

Since October 2021, digital marketing solutions have been added to the PSG’s list of subsidies to enable SMEs in Singapore to explore new growth avenues through advanced digital marketing strategies. Enterprise Singapore pre-defined the eligibility for digital services and marketing solutions under the PSG, and vendors of these digital solutions are vetted and approved to ensure quality and effectiveness for businesses.

PSG Digital Marketing Grant Vendor 3
PSG Digital Marketing Grant Vendor 4

BOOSTED ONLINE VISIBILITY WITH PSG SEO MARKETING

One critical aspect of digital marketing is Search Engine Optimization (SEO). The PSG grant assists businesses in enhancing their digital marketing strategy, particularly in boosting online visibility through SEO.

PSG supported SEO marketing provides businesses with:

  • A sustainable source of website traffic without substantial investment

  • A higher ranking on search engine result pages

  • More visibility

  • More potential customers

Consider the cases of Bizlink, Augustines’ English Classes, SM2 Consulting and JC Economics. These businesses witnessed remarkable increases in their purchases and traffic due to their SEO and SEM campaigns facilitated by the PSG grant. These success stories demonstrate the transformative power of SEO in driving business growth and emphasise the importance of leveraging the PSG grant to enhance your online visibility.

EXPANDING YOUR REACH WITH PSG SOCIAL MEDIA MARKETING

Social media has become a crucial marketing channel for businesses, with a vast majority of consumers active on various platforms. The PSG Digital Marketing Grant provides funding support for SMEs to engage in social media marketing initiatives. This means businesses can leverage funds from the PSG to build campaigns on social media platforms aimed at growing their online customer base and driving traffic to physical retail locations.

Moreover, investment in social media marketing solutions through the PSG allows companies to connect with customers across various platforms and broaden their digital presence. As a result, businesses can expect increased sales, more lead generation, and heightened brand awareness.

expanding your reach using psg digital marketing
how to choose the best psg digital marketing package for your needs

HOW TO CHOOSE THE BEST PSG DIGITAL MARKETING PACKAGE FOR YOUR NEEDS

To select the best digital marketing package from the offerings on GoBusiness Singapore, consider the following steps:

  • Define Your Goals: Identify specific objectives you want to achieve with digital marketing, such as increased traffic, improved branding, or higher sales.
  • Evaluate the Packages: Review the listed packages on GoBusiness, focusing on services like SEO, SEM, SMM, and their relevance to your goals.
  • Check Vendor Reputation: Research the reputation and experience of the vendors offering the packages. Choose vendors with positive reviews and proven track records.
  • Budget Considerations: Consider the cost of the packages and the support level offered, such as subsidies for SMEs which can cover up to 50% of the cost.
  • Complementary Skills: Opt for digital marketing courses that complement the packages you’re interested in, to enhance your team’s capability to leverage these tools effectively.

For a detailed list of available packages and further information, visit the Digital Marketing Packages on GoBusiness.

WHAT ARE SOME OF THE MARKETING SOLUTIONS AVAILABLE

PSG Digital Marketing Grant Vendor 5

SEO

Our SEO services enhance SMEs' online visibility, attract targeted traffic, and boost rankings, leading to increased brand exposure and business growth.

PSG Digital Marketing Grant Vendor 5

Google Ads (SEM)

Our SEM services drive targeted traffic, maximize online advertising ROI, and increase conversions, resulting in SMEs' success and growth.

PSG Digital Marketing Grant Vendor 5

Content Marketing

Our content marketing services engage audiences, build brand authority, drive website traffic, and generate leads, empowering SMEs to achieve success.

PSG Digital Marketing Grant Vendor 5

Social Media Paid Campaign (SMA)

Our social media buy services amplify SMEs' reach, target the right audience, drive engagement, and boost conversions, leading to significant reach and ROI on social media platforms.

PSG Digital Marketing Grant Vendor 5

Social Media Organic (SMM)

Our social media organic posting and management services foster meaningful connections, build brand loyalty, drive engagement, and propel SMEs towards success.

PSG Digital Marketing Grant Vendor 5

Digital Marketing Consulting

Our highly established digital marketing consulting services provide strategic guidance, optimise campaigns, and leverage data-driven insights to drive SMEs' success and growth.

HOW TO CHOOSE THE BEST PSG DIGITAL MARKETING VENDOR

To choose the best digital marketing accredited vendors for your needs, follow these guidelines:

  • Research Vendor Credentials: Look for vendors accredited by recognized institutions, ensuring they meet set standards of quality and professionalism.
  • Match Services to Your Goals: Compare the specific services offered by each vendor against your business objectives to find a perfect fit.
  • Client Testimonials and Case Studies: Review client feedback and case studies to gauge the vendor’s effectiveness and client satisfaction.
  • Assess Support and Communication: Evaluate how vendors communicate and support their clients. Effective communication is key to a successful partnership.
  • Check for Flexibility and Scalability: Choose vendors that offer flexible and scalable services to grow with your business needs.

These steps will help you select a vendor that aligns well with your business strategy and goals.

how to choose the best psg digital marketing vendor
check your psg grant elibility criteria

PSG ELIGIBILITY CRITERIA​

To qualify* for the Productivity Solutions Grant, companies must first meet the following criteria:

  • Your business must be registered and operating in Singapore.
  • Your company cannot fall under any of these categories: charities, institutions of public characters (IPCs), religious entities, voluntary welfare organizations (VWOs), government agencies, or their subsidiaries.
  • Your business must have at least 30% local shareholding, but this only applies to selected solutions.
  • If your company belongs to a corporate group, your company group’s annual sales turnover should not exceed S$100 million, or the company group’s employment size should be no more than 200 employees.
  • You must purchase, lease, or subscribe to the IT solution(s) or equipment(s) for use in Singapore.
  • A corporate group includes the applicant, holding companies that own at least 50% of the applicant, and subsidiaries that the applicant owns at least 50% thereof.

If your business meets these eligibility requirements, you can follow our step-by-step guide to apply for the grant via the Business Grant Portal (BGP). Once the board approves it, you’ll receive a Letter of Offer (LOF).

Just log into your BGP account and click the “My Grant” tab to check the status of this letter.

Go ahead and accept the letter, and you’re free to take full advantage of our digital marketing solutions.

A STEP-BY-STEP GUIDE TO PSG DIGITAL MARKETING FUNDING

Understanding the PSG Digital Marketing Grant application process is crucial for a smooth experience. Before applying for PSG digital marketing packages, businesses must choose solutions that fit their needs and get quotations from pre-approved vendors or consultants, depending on whether they need IT solutions, equipment, or consultancy services.

The application must be through the Business Grants Portal, where businesses log in using CorpPass, choose their industry sector, and select ‘Upgrade key business areas’ as the grant type. To aid in their business grant journey, businesses can utilize step-by-step guides and checklists provided to prepare for and navigate the PSG application.

Step One

Get in touch with an approved PSG accredited vendor, describe your marketing and business needs. Be provided with consultation, a proposed package and quotation.

Step Two

Head over to the Business Grants Portal here: https://www.businessgrants.gov.sg/ Sign in using your CorpPass account. Click on “Apply for a Grant Now.”

Step Three

You’ll be asked to answer three quick questions about your business. Fill up and submit the application form including the Quote provided by an Accredited Vendor. You want to keep track of the application form by checking under the “My Grant” tab. Once approved, you’ll receive a Letter of Offer within a few weeks. Accept it.

Step Four

With the Letter of Offer, immediately get in touch with your accredited Approved Vendor to embark on the commencement.

THE PSG DIGITAL MARKETING PROCESS

mediaone makes the psg digital marketing process easy

INITIAL CONSULTATION & QUOTATION

The first step in the PSG application process is the initial consultation. It’s a critical step where SMEs can explore suitable digital marketing solutions. During the consultation, the service provider will:

  1. Understand your business objectives and digital marketing goals
  2. Guide SMEs in selecting appropriate digital marketing tools
  3. Customize strategies that align with their business model

 

After the consultation, a detailed quotation will be provided, outlining the scope and costs related to the proposed digital solution. These quotations include itemized charges for each aspect of the service, ensuring transparency and aiding in grant application budgeting. To maximize the initial consultation, SMEs should prepare data on current marketing efforts, customer profiles, and budget constraints.

APPLICATION & APPROVAL

Once you’ve chosen your digital marketing solution and received your quotation, the next step is the application process. Businesses log into the Business Grants Portal using their Corppass account to apply for the PSG Grant. Applicants must complete the following steps:

  1. Provide company information and proposal details, including the contact details of their central contact person and CEO.
  2. Select the industry sector.
  3. Choose the grant type as ‘Upgrade key business areas’.
  4. Select ‘Pre-scoped Productivity Solutions’.
  5. Confirm the purchase of an IT Solution.

The application also requires businesses to upload the vendor quotation for the recommended digital marketing solution, ensuring it is descriptive of the impact of the vendor’s services and not larger than 10MB. After submitting all required information, applicants can expect an update on their PSG application status typically within 6 weeks.

CLAIMS SUBMISSION & UTILISATION

After your PSG grant application is approved, the following steps are claim submission and utilization. Businesses will find their PSG Letter of Offer under the ‘My Grants’ tab. To confirm the grant, the recipient must accept the Letter of Offer and submit claims through the Business Grants Portal.

Following this, businesses can proceed to implement their PSG-funded digital marketing strategy. The grant will significantly reduce the financial burden, allowing companies to focus on executing their digital marketing plans and achieving their business goals.

GET MORE INFORMATION TODAY

FAQs FOR THE PSG GRANT

The PSG is a government grant that supports local SMEs that want to utilise IT solutions to improve their business operations. Enlisting the digital services of a pre-approved PSG vendor allows local businesses to have their project costs subsidised by up to 50%.

The turnaround time for a PSG application is up to six weeks.

But mostly, applications get processed within four to six weeks from the day you submit your application.

To speed up the processing time, you have to make sure the submitted quotations and invoices are the same as the pre-approved price packages — no proration allowed.

  1. A quotation from pre-approved vendor
  2. CorpPass
  3. Certificate of incorporation or other company information as required
  1. Companies that turn over $100M annually
  2. Companies that are not majority locally-owned
  3. Religious entities
  4. Charity organisations
  5. Government agencies and subsidiaries
  6. Voluntary Welfare organisations

Companies are not allowed to apply for more than one government grant for the same purpose. Companies that apply for the PSG will be required to declare whether they have previously applied for the PSG or a similar grant for the same digital solution or equipment.

Yes. Companies can apply for more than one supportable digital solution or equipment under the PSG.

Some of the digital solutions and equipment that qualify under the PSG grant include:

  1. Hardware (e.g., computers, servers)
  2. Software (e.g., antivirus, Microsoft Office, e-commerce)
  3. Cloud computing (e.g., storage, video conferencing)
  4. Network equipment (e.g., servers, routers, and switches)
  5. Digital marketing services (e.g., web development, SEO, social media marketing, search engine marketing, etc.)
  6. Mobile solutions (e.g., software and hardware for smartphones and tablets)

PSG also covers industry-specific solutions such as retail, logistics, food, wholesale, financial services, building and construction, and landscaping industries. It also supports businesses’ adoption of broad-based digital solutions such as Human Resource Management and Customer Relationship Management.

You can find a more comprehensive list of the top digital solutions/equipment that qualify under the PSG grant here: https://www.gobusiness.gov.sg/productivity-solutions-grant/

Definitely yes! The grant is meant to help SMEs market themselves better and grow. If this means spreading wings overseas and helping the Singapore economy, that would be another objective the government supports (along with other overseas business and marketing grants).

Yes you will have to pay 100% upfront first.

At the end of the campaign, your Accredited Vendor will square off your campaign with the complete set of reports and documents that the IMDA (which is administering the PSG) needs.

If everything checks out then, you should get your subsidy back within 8 weeks (depends on the load).

No. Any PSG grant awarded to a company in a financial year will not be taxed.

PSG SEO marketing boosts your online presence, making your SME more visible on Google. This drives more traffic, leads, and sales, helping your business thrive in the competitive digital landscape.

SEM maximises your online ads’ impact, reaching targeted audiences effectively. This boosts visibility, drives traffic, and converts leads, powering your SME’s growth in the digital arena.

PSG content marketing enhances your brand’s storytelling, engages your audience, and establishes authority. This drives organic traffic, cultivates leads, and fuels your SME’s digital success.

PSG social media marketing elevates your brand’s online presence, fosters customer engagement, and drives targeted traffic. It’s a potent tool to expand your SME’s reach and boost conversions.

Singapore offers several marketing grants to support businesses in promoting their products and services. Some of these grants include:

  1. Enterprise Development Grant (EDG): Supports projects that enhance marketing capabilities.
  2. Market Readiness Assistance (MRA) Grant: Aids in expanding overseas market presence.
  3. Productivity Solutions Grant (PSG): Assists in adopting marketing automation and digital solutions.
  4. Capability Development Grant (CDG): Supports marketing strategy development and implementation.
  5. Global Company Partnership (GCP) Grant: Encourages collaborations for international marketing efforts.
  6. Market Access and Partnership Program (MAP): Facilitates entry into new markets through market research and partnership development.

These grants aim to bolster businesses’ marketing efforts and enhance their competitiveness.