What is Facebook Marketing?
Facebook marketing is a digital marketing strategy that entails advertising products and services on social media platform, Facebook. According to a recent report by Talk Walker, 79% of the total population in Singapore are active social media users. This makes social media marketing the most powerful way of connecting with customers in Singapore.
Best Facebook Marketing Agencies in Singapore
Social media marketing is a crucial component of modern digital marketing, and several companies have proved their worth by offering exceptional Facebook marketing services. Most of them ensure to deliver timely and impactful results.
After much research, these are the top Facebook marketing agencies you should consider when looking to invest in social media marketing in Singapore.
MediaOne is one of the most renowned Facebook marketing agencies in Singapore. The company has won several awards for its services, which include social media marketing, SEO, digital marketing, search engine marketing, a real-time client reporting system for SEO, and web design.
Since its inception in 2008, they have employed non-aggressive strategies to increase brand awareness and interaction for thousands of companies, including Capitaland, Maybank, Philip Capital, Sheng Shiong, Changi Airport, ST Electronics, Old Chang Kee, Direct Asia Insurance and more.
Their offices are located on 4B Craig Road Singapore 089664. Alternatively, you can contact them on +65 6789 9852 for a free and non-obligatory quote.
Notion Age has been operational since 2001, and it is one of the top Facebook marketing agencies in Singapore. Their services include social media marketing and management, website design and development, SEO, SEM, email marketing solutions, web application development, digital marketing, and content management systems (CMS) development.
This is arguably one of the top agencies offering branding and website design services, and they have worked with clients from a variety of industries and have a 90% client rating. Some of their customers include the Discovery Channel, Trend Micro, Mitsubishi Electric Asia, CooperVision, Toshiba, Resorts World Sensota, 7-Eleven, Microsoft, ESPN, Sony Ericson, Autodesk, Star Sports, to name a few.
You can visit their offices located on 331B Beach Road, Singapore 199562. You can contact them via email [email protected], or on phone using +65 6438 8303 for a free quote and or support services.
Visible One prides itself on giving businesses a digital transformation, which is the key to future business success. This marketing agency in Singapore offers a variety of services, including social media marketing, web development, and design, e-commerce development, creative and photography services, inbound and email marketing, SSL certificate, graphic design, content management system, as well as SEO.
Visible One has provided these services to startups and SMEs, helping them overcome the challenges posed by different marketing channels and technological disruption. Some of their clients include Modern Medical, GOBI, Long Champ, Amor, Shimmer & Shine, Ovela, Island Wake, Hatten Hotel, and more.
Contact Visible One on +65 6248 0838 or write them an email at [email protected]. You could also visit their offices located at 24 Sin Ming Lane Midview City #07-93, Singapore 573970.
Jankosoft is a Facebook marketing agency in Singapore that specialises in web and mobile application development in Singapore, among other services. They pride themselves in building amazing digital experiences for both web and mobile platforms, and this earns them the spot on this list of the top Facebook marketing agencies in Singapore.
Their full range of services includes social media marketing a website refresh, customised applications, web design, content management system, SEO, and mobile application development, e-commerce website development. On top of this, they offer bespoke solutions – Ninja Enterprise, Ninja Retail, Ninja Pro, CAM, Gifttag, and Smart Send.
Jankosoft clients include National Institute of Education, House Tutor Singapore, Mediacorp, among others. Contact them via +65 6925 8621 for a free quote, or walk into their offices on 10 Ubi Crescent, Ubi Tech Park, Lobby D, #07-72, Singapore 408564.
Interakt is another of the top Facebook marketing agencies in Singapore, with a range of services catered to the communications and digital marketing space. The creative team applies their knowledge, insight, technology, and creativity to create programs that deliver measurable results for their clients.
Interakt has transitioned into providing services that revolve around Resulticks, which is a real-time conversation marketing cloud. Their services include strategic consulting, social media marketing, lead generation campaigns, website/portal design and development, SEM, mobile marketing, customer relationship management, e-direct mail, and more.
Some of their clients include NALCO, Levis, iDA Singapore, Lenovo, Ecolab, Microsft Dynamics, Citi Bank, Nanyang Technological University, Oracle, the NYC Economic Development Corporation, Reuters, Tolaram Group and more.
Their office is located at 305 Alexandra Road, #05-21, 159942 Singapore. You can also reach them on the phone via +65 6238 8995 to book an appointment or request for a free and non-obligatory consultation.
Infectious Media is one of the top Facebook marketing agencies in Singapore that is an advocate of the role played by data in advertising. They are renowned for working with brands facing disruption from transformative digital media. This has inspired them to create holistic online solutions for brands of all sizes.
Their services include social media marketing, branding, website design and development, content marketing, public relations, advertising, and SEO. Some of their clients include Moon Pig, M&S, Adidas, John Lewis & Partners, T Mobile, and more.
You can contact them via email using [email protected] or walk into their offices located at WeWork, 22 Cross Street, Singapore 048 421, for a consultation and free quote.
Elves Lab has been helps emerging businesses get professional web design and social media marketing services. Since July 2000, Elves Lab has worked on improving their web solutions to its clients, to meet the challenges of the modern digital market. Their social media marketers work with you from inception to launch a custom Facebook marketing campaign for your brand.
Their portfolio of services includes social media marketing, web design and development, CMS system and web app development, online and local SEO, e-commerce integration, as well as print services for branding, publication, advertising and more
They have a client retention rating of 94%, and their notable clients include the Action Community for Entrepreneurship, the Civil Service Club Star Games, Hospice Care Singapore, Bonjour Bread, to name a few.
Visit the Elves Lab website, https://www.elveslab.com/ for more information on the company or drop by their office at 67 Ubi Crescent #06-05 Techniques Centre, Singapore 408560. You can also call the customer help desk using +65 6844 3520 during normal business hours, which are 9 am to 6 pm on weekdays, and 9 am to 1 pm on Saturday, but this is for appointment clients only.
Aiden Creative is a Facebook marketing agency in Singapore that has been operational since 2012. Over the years, the marketing agency has made a name for itself by implementing trends shaping the digital space in Singapore. Aiden Creative Pte Ltd has social intelligence professionals and tools, and this makes them one of the best Facebook marketing agencies in Singapore.
They have a wide range of competitively priced services aimed at helping brands create a robust online presence. Their portfolio of services includes social media marketing, web development, PPC advertising, search engine optimization, website analytics, conversion rate optimization, email marketing software, Android and iOS application development, as well as custom ERP solutions.
You can get more information on these services on their website, . They have an impressive 93% client retention rating, including local and overseas clients such as Esplanade, Maybank, Mount Faber Leisure Group, Future Fashion Now, MediaCorp, U Sports, Zest Academy Group, NTUC Club, the Jewel Box, TTG Asia, and more.
For quotes on their services, send them an email on [email protected], or visit their main Singapore office at 229 Mountbatten Road, #02-04 Mountbatten Square, Singapore 398007. They also have a branch office at 45 Jalan Pemimpin #11-02, Singapore 577197.
Digital Marketing Agency
Digital Marketing Agency provides result-oriented services, and this has made them one of the top Facebook marketing agencies in Singapore. They not only offer strategic social media and web design services, but they also provide complementary services for an all-around online presence. Their services include web development, reputation management, professional SEO services, conversion optimization, content marketing, PPC and link building, as well as social media optimization and marketing.
Digital Marketing Agency specializes in the provision of these services in various industry sectors, including construction, education, medical, financial, travel and hospitality, franchise, and many more. Some of their notable clients include Trip Advisor, Kohler, Promogo, Makeable, as well as various blockchain companies.
Their Singapore offices are at Level 18, 20, and 21, 16 Collyer Quay Singapore 049318. For service quotes and consultation, contact them via email on [email protected].
Hashtag Interactive is a Facebook marketing agency in Singapore that is optimised for a digital-oriented world. They offer an integrated suite of digital solutions that are perfect for real-world marketing situations. On top of this, the agency is a certified Google Partner.
They have a wide range of solutions, including strategic planning, social media and content marketing, research and analytics, growth hacking, web, and interactive services, strategic online media and planning, branding, and web design.
Some of their clients include Suzuki, Valet Uncle, Sally Hansen, the Civil Aviation Authority of Singapore, Food Republic, Dumex, Maxus, Zenith Optimedia, Singapore Air Show, Bintan Resorts, Mazda, and more.
Hashtag Interactive Pte Ltd offices are on River Valley Road 374A, Singapore 248281. You could also call them on +65 6908 5950 for a free and non-obligatory quote.
Metia Inc. is another of the top Facebook marketing agency in Singapore, with offices in London, Seattle, and Austin, Texas. Their services are geared towards helping businesses to grow and outperform the market place and go global.
Their services include social media marketing, content marketing, marketing strategy, big data consulting, digital strategy, email marketing, and website design. Meta Inc. also offers its clients several resources, such as a content resonance system (CRS), a global content network (GCN), and a performance benchmark index (PBX).
Some of their clients include Dell Technologies, Microsoft, Intel, Verizon, Kony, and HBO, among others. You can contact Metia Inc. using +65 6224 7992 for a free quote. You could also walk into their offices on 111 Amoy Street #04-00, Singapore 069931, for a consultation.
Verz Design is one of the best web development and digital marketing agencies in Singapore. It was formed in 2009, and it is comprised of young and talented web developers with over 100 websites across different business niches under their belt. Verz Design has an intuitive website that will give you an insight into the quality of their services. Their services include web development and design, client retargeting, logo design, custom programming, email marketing, PPC advertising, social media marketing, SEO, and sponsored search.
Verz Design is one of the few social media marketing companies in Singapore with a 90% client retention rate. Some of their notable clients include First Campus, Media Corp, ST Electronics, SIA Engineering Company, Marina Bay Sands Singapore, and many more.
You can call the customer support department on +65 6841 1680, or email them on [email protected]. You can also visit their offices located on 56 Kallang Pudding Road, #07-05/06 HH @ Kallang, Singapore 349328, or WhatsApp them on +65 6817 45609.
Mirum Agency is a digital marketing and marketing agency in Singapore with other cities around the world. Their team is made up of 2500 relentless curious minds that create experiences that businesses need and people want.
Mirum Agency offers its services to businesses across the world in various industries, including consumer products, energy, finance, sports, health, education, and technology. Their services include social media marketing, business transformation, experience design, and commerce activation.
This is one of the best full service web agencies in Singapore and has done work for companies such as Froneri Finland, HKIA, Treasury Wine Estates, Intercontinental Hotels Group, Mazda USA, Nextel and more. You can contact Mirum Agency on +65 6591 5800 for a free quote or visit their offices on #01-01, 50 Scotts Rd, Singapore, 228242.
Global Dot Com
Global Dot Com helps businesses build distinctive and powerful brands using the most effective marketing and branding solutions. They are one of the top Facebook marketing agencies in Singapore, and they combine the best web technology, genuine agency-client partnership, and creativity in their services.
This dynamic boutique website design agency offers a variety of services including social media marketing and management, graphic design, branding and marketing, printing services, web design and development, SEO, events management, printing services and mobile app services, search engine marketing, web hosting as well as domain registration.
Some of their most notable clients include Accord Insurance Agency, Born in Colour, Ace Tech, McDonalds, Acres Advisory, AWG Insurance, Casio, Healthy Port Eye Care Point, Britoil, Cars Collective, Curtain Cleaning, Agency for Integrated Care, Ching Fong, ETF Engineering, CPAS, Freya Films, N-Box Shopping and more.
The Global Dot Com Pte Ltd offices are located on 1030 Ang Mo Kio Avenue 5 #09-85, Northstar Singapore 569880. You could also book an appointment or ask for a quote via +65 6908 5866.
One9ninety‘s name always sparks questions. They said its derived from the one percent rule whereby only one percent creates unique works, but nine copy edit it and the other ninety percent form their opinions around it.
The agency was formed about a decade ago in Singapore and now delivers its businesses to around Asia including North Asia.
Some of their more famous clientele include IKEA, Mont Blanc, Metlife, Fuji Xerox, Yahoo!, P&G and LG.
It is well known as a full-service social media marketing agency.
You can check out their website: https://www.one9ninety.com/, call them at (65) 6846 1990 or visit them at their office at 33 Niven Road, Singapore 228380.
Concisely, social media is one of the best digital marketing avenues today. You not only have a chance to connect with a wider audience, but you get to form communities around your brand. Facebook remains one of the top social media platforms to use. Still, it can be challenging choosing one from the hundreds of Facebook marketing agencies in Singapore that will suit your schedule and budget.
Facebook marketing agencies in Singapore come to help brands like yours achieve their digital marketing goals. While you could take on the task, a professional will get the job done in less time and cost. However, not all marketing agencies in Singapore are created equal.
Fortunately, we have researched, so you do not have to. We have looked at customer reviews and testimonials to create this list of the top Facebook marketing agencies in Singapore. Moreover, we will look at the tips you should consider when selecting a Facebook marketing agency, as well as an overview of the Facebook marketing prices, and the questions you need to ask Facebook marketing agencies before hiring them.
Choosing the Best Facebook Marketing Agency for Your Business
Facebook marketing is necessary for every digital marketing campaign. Irrespective of your objectives, or size of the business, the key to getting a higher ROI is to choose the best Facebook marketing agency that is in line with your business objectives.
A majority of the marketing agencies have two classes of packages – standard and custom. The standard package has a variety of services that are suitable for all sizes and types of business. They are cheaper than the custom packages, and this makes them ideal for startups and SMEs who do not have a huge marketing budget.
Unfortunately, the standard package might not hold the answer to all of your Facebook marketing needs. This makes custom packages a better solution despite being more expensive. Here are the things you need to consider when choosing between Facebook marketing agencies:
Tracking and Reporting
These are crucial aspects of social media marketing, and the marketing agency that you choose should provide regular updates over the progress of your Facebook marketing efforts. They should give weekly or monthly reports showing the impact of current strategies.
From the reports, you will be able to identify the strategies that are working and the ineffective ones. Depending on the quality of reports and attention to detail when tracking the metrics, you will know if you made the right choice in choosing the Facebook marketing agency.
Below is a graph that details the average cost per click on Facebook ads. We hope this information will help you budget accordingly.
While Facebook marketing agencies should focus on delivering strategies that will best meet your desires and business objectives, they should also give suggestions on how to best achieve your goals. Ideally, the marketing agency ought to do an audit of your Facebook campaigns and pages.
The best Facebook marketing agency will advise you on how to improve your campaign to improve the ROI. The right agency will ensure that you succeed by giving recommendations based on their experience and expertise.
Research and Analysis
Much like SEO, Facebook marketing is also reliant on keywords, and Facebook marketing agencies need to know how to use them to target the right audience for your business. The marketing agency ought to be proficient, carrying out marketing campaigns for your industry niche as well as doing proper keyword research.
The research should be carried out alongside an in-depth analysis to prove the competitiveness of the specified keywords. Moreover, the analysis should help you identify the relevance of the keywords to your business.
Send a Task and Review
With an increase in the number of Facebook marketing agencies in Singapore, reading customer reviews and testimonials will not help you in choosing the best marketing agency. To gauge the expertise of the agency, consider asking them to complete a task for your brand.
After reviewing, you will not only know what the company is capable of but also if the testimonials are real. The task could be anything simple right from creating a Facebook targeting ad or creating a content marketing plan.
Smart Hosting and Design Solutions
Smart Hosting and Design Solutions has been in business for close to 20 years, and this makes it one of the longest running marketing agencies in Singapore. It was voted the second-best web design company in Singapore in September 2018. They are not only renowned for their online services, but also for their offline business solutions that complement their web design services.
Smart Hosting and Design Solutions offers the following services domain name registration, web design and development, web SEO analytics, mobile and website application development, email/web/FTP hosting, corporate identity and online branding, social media marketing and optimization, IT support, marketing collaterals, SMS marketing, as well as printing and publishing.
Smart Hosting and Design Solutions has an enviable 92% client retention rating, and their client portfolio includes top businesses in Singapore, such as All The Web, AltaVista, DMoz, Debonair Male, and more. Contact them during business hours on +65 6337 7971, or email them using [email protected]. They are headquartered at No.1 Sophia Road, Peace Centre #07-17, Singapore 228149.
An Overview of the Pricing of Facebook Marketing Services
There is no way to predict how much you will pay a Facebook marketing agency, but you could get a rough estimate. Averagely, it costs SGD 1020 per month to implement professional Facebook marketing strategies. This translates to SGD 34 per hour. This is in the view that the marketer works 30-hour workweeks.
Fortunately, most Facebook marketing agencies in Singapore offer three packages – Standard, Professional, and Enterprise.
Social Media Marketing Packages
The tables below covers the type of services covered in different Facebook marketing packages.
Title and Meta tag optimization
URL structure optimization
Image and link optimization
Daily page management
Facebook search performance analysis
Link analysis and building
Images and vidoes
10 Different Types of Facebook Ad Formats: The Ultimate Guide to Choosing the Best Facebook Ad
With so many businesses advertising on Facebook and spending a pretty penny doing so, how do you make your marketing dollar count?
Well, you first have to figure out which Facebook Ad type works best with your campaign objective.
In this section of the post, we’ll try to walk you through the different types of Facebook Ads, and even help you choose the right ads for your different campaign goals.
Facebook Carousel Ads
This ad format allows you to display up to 10 different images or videos on a single Facebook ad, with each image or video getting its own unique link.
It’s a pretty useful ad if you have more than one product to display or when you want to display your products from different angles. You can also use it to display a process or show transformation (before and after images).
How to Set Up Facebook Carousel Ads
To set up a Facebook Carousel Ad, you’ll first have to choose your campaign objective and then proceed to select “carousel.”
Next, upload all the videos or images that you want to display. You’ll also be required to write a short headline and description for each image/video, followed by the URL that directs people to where you want them to go.
You’re allowed to use the same URL for all the images or a different one for each image/video.
You also have the option of automatically displaying the best performing image first. All you have to do is check the box next to “Automatically show the Best Performing Card First.”
How to Make the Most of This Type of Facebook Ad (Some Few Pointers to Use)
- Take advantage of this ad format by using the slides to showcase a series, a narrative, or range. Don’t randomly display the images. Instead, let them tell a story, show a range, or indicate a series – something that your viewers can follow and piece together.
- The images you use must complement each other. You also have to make sure the visual are not clashing. And most importantly, ensure there’s some coherency in the story they tell.
- Your best performing carousel cards must appear first. There is a box to check for this to play out automatically.
- Use your creativity to make the most out of your carousel ad. For instance, you may use the carousel ad to share an affirmation text or recipe to your audience every day.
- Consider creating a single long image for the ad to create a more immersive ad experience. Follow this link to learn how to create one.
- Here are Facebook Carousel Ad examples to check out for inspiration.
Facebook Single Image Ads
This type of Facebook Ad allows you only to post one image. You, therefore, have to make sure you’re using the right image size.
Ideally, your image size must be 1200 x 629 px.
A Few Pointers to Observe When Setting Up a Single Image Ad on Facebook
- If you’re planning to overlay text on the images, then make sure the text overlays don’t cover more than 20% of the image. Otherwise, Facebook may not deliver it to as many people as they should. They may even fail to show it.
- You also want to make sure your image is bright enough to capture viewers’ attention from the get-go.
- Use a compelling subject line.
- Make the image quality your priority. You have to make sure your images are not over or underexposed. They should be clear and sharp, not blurry. Try to upload the highest resolution as you possibly can.
- Use little image text. It’s even better when you don’t use it at all.
- Run the image through Facebook’s image-text checker to confirm if you’re using the right image-to-text ratio.
- Use little or no text at all in your thumbnail
Facebook Single Video Ads
This operates the same way as Facebook’s Single Image Ad, only that you’re to post a video instead of an image.
It allows you to advertise short videos (not exceeding 60 seconds) on Instagram.
Video ads are recommended because they allow you to pack more information. According to the latest comScore report, 64% of customers are more likely to go through with a purchase after watching a product video.
Video ads are the best when you’re looking to drive leads, conversions, and engagement.
A Few Pointers to Observe When Setting Up Single Video Ads on Facebook
- Use an attention-grabbing video title and the thumbnail image
- Your videos must be short and sweet, not exceeding 60 seconds (preferably less than 15 seconds long).
- The video must be optimised for mobile
- Upload the highest resolution possible
- Caption the videos to increase the view time
- Create your videos for sound off. The reason being, a majority of the viewers will be playing your video on mute.
Facebook Slideshow Ads
Not to be confused with carousel ads. Slideshow ads appear as a single image that keeps on changing depending on how you’ve set them.
There are two ways to create a Slideshow ad:
- One is by creating the slideshows yourself and uploading them on Facebook as a video.
- The second one is where you use Facebook’s Slideshow Creation tool.
Facebook has one of the most advanced Slideshow creation tools you’ll ever come across online.
They even offer different branded formats, text overlays, music, and fun additions for you to choose from.
Facebook allows you to upload an original image for your slideshow or choose from the available stock images.
When to Use a Slideshow Ads?
If your target audience is from an area with a poor network connection, then a Slideshow ad can make an excellent alternative to video.
- They’re also a great way to tell your brand story. All you have to do is upload your images and then choose from the stills provided to tell your story.
- They can display multiple products or a single product from various angles.
- They can also be used to display tutorials or recipes.
- They also work with transformations — to display before and after comparisons.
Why Facebook Slideshow?
They’re easier to set up and a perfect alternative to videos. Where you do not wish to use videos, a faster alternative would be to consider making a slideshow.
Facebook Story Ads
Facebook stories are an equivalent of Instagram Stories. They’re the full-screen images or videos that automatically disappear in a day (after 24 hours).
According to a recent report, more than 50% of the marketers that use stories (whether on WhatsApp, Instagram, Messenger, or Instagram) to advertise their products or sales at least end up with a deal or sale.
Here’s what Facebook recently revealed about their stories:
- 56% of users that saw a product or service on their stories went ahead to check out the brand’s website for more information.
- 50% of the users that saw a product or service on their stories tried searching for it on the brand’s website
- 38% of the users talked about it with the people they know,
- 34% of the users that saw the product visited the physical store
Facebook Messenger Ads
Messenger ads will directly appear in users’ inboxes, formatted as either videos, images, or carousel.
The easiest way to set up messenger ads is through automatic ad placement. This will weigh in on the available options and send the ad where it’s likely to generate the best results and at the lowest cost possible.
Why Facebook Messenger Ads?
Facebook messenger ads act as a conversation starter. They place your users in a position where they can directly initiate a conversation with you.
You can right away start chatting instead of having to drag users from somewhere else to their inbox.
You can even send sponsored messenger messages to users that you’ve ever had a conversation with. These messages will be directly displayed in the users’ inboxes, like regular messenger messages.
Follow this link to learn more about Facebook Messenger Ads.
Facebook Collection Ads
Collections ads are one of the best ad formats for showcasing products. You can use them to showcase multiple products for an immersive experience that makes it easy for users to discover your products.
Collection ads are similar to Carousel Ads because they allow you to display multiple products or services at once.
The two might be similar in so many ways, but a few distinguishing factors set them apart.
The Difference Between Collection Ads and Carousel Ads
Displays on mobile only
Displays on both mobile and desktop
Images can be perused by swiping up and down
Perused by swiping across
Works better with ecommerce
Works better with any industry
Large photo or video at the top, with a list of product images or videos underneath it
Single image or video followed by other photos or videos on the right
Will take your users to your Facebook store to purchase your products or services
It takes users to a specified webpage or website. You have to provide a link where your users will be directed after interacting with your ad
Facebook Lead Ads
Leads ads are used to inform. You can use them to inform users about your business, offers, and explain why they need to share their contact details with you.
They’re better suited with newsletter subscriptions or when you need to request a quote, event registration, and so on.
Why Facebook Lead Ads
The contact forms come pre-populated with your contacts’ information. This makes it easier for people to fill them up, thus reducing drop-offs.
Add custom questions into the form to learn a thing or two about your target audience.
Facebook Leads can be set up either from Facebook Ads manager or from your page.
A Few Pointers on How to Make Facebook Lead Ads Work for You
- Keep your forms short and straight to the point by trimming off unnecessary fields. In other words, you should stick with what’s relevant and ignore the rest. Keep in mind that longer forms lower conversion.
- Use multiple-choice questions. At the same time, you want to make sure your questions aren’t too long or hard to answer.
Don’t make it harder for your users by providing so many choices. When asking multiple-choice questions, you want to limit your choices to at most four options.
- Thank users for filling up your forms. You can do this by adding a custom “thank you” note at the end of the forms.
Facebook Dynamic Ads
As the name suggests, these are dynamic ads that allow you to promote your product to people that have shown interest in your offering, website, app, or anything affiliated with you.
It’s designed to track user activities and serve them with ads based on their online history.
These ads can be created in any of the formats we’ve mentions – video, image, collection, or carousel.
Why Dynamic Ads
Dynamic ads are more advanced. Instead of creating an ad for every single one of the products in your pipeline, you can create a template that automatically pulls product images and other details directly from your catalogue, thus saving you the trouble of having to create these ads manually.
For example, assuming you’re selling shoes. When a user checks a particular type of shoes, the ad will automatically pull that image and other relevant information from your catalogue and use them to create an ad that targets that particular users.
That way, you do not have to create an ad for every single one of the products in your catalogue.
Facebook Link Ads
Link Ads were created to direct users to your website or landing page.
It’s a single image ad that’s clickable and very effective at minimising drop-offs.
These ads can appear virtually anywhere (newsfeeds, Stories, Instagram, you name them).
The five Key components to Facebook Link Ads:
- Image: The image serves one essential goal — and that’s to help you grab your users’ attention. A catchier image translates to better ad performance
- Headline: To inform the reader or viewer about what your ad is all about. Your headline must be short, engaging, and straightforward.
- Copy: Accompanying text explaining your offer.
- CTA: Describes the expected course of action. What do you want users to do after viewing your ad?
- Link description: Describes the destination website or landing page. What should your readers expect?
A Few Pointers to Help You Make Facebook Link Ads Work for You?
- Choose the best photo (high quality, clear, conspicuous, and interesting to view).
- Be nice with words. If you can’t write a compelling copy for the headline and description, at least hire a professional copywriter to help you out with this.
- Must include a CTA button, e.g. Show Now, Download, Watch, Learn More, Sign Up, etc.
Questions to Ask Facebook Marketing Agencies before Hiring
The above are some of the best Facebook marketing agencies in Singapore. We are sure that you will find several that meet your needs and budget. However, it is best if you took out several quotes and ask them these questions to ensure you pick the most appropriate choice.
What Differentiates You From Your Competitors?
On average, a Google Search for top social media marketing agencies in Singapore brings up more than 120,000 results. Unfortunately, not all of these agencies will be right for your brand. For this reason, you need to ask them what sets them apart.
Ideally, the agencies ought to give answers that show that the agency has a solid mastery of Facebook marketing, a track record of working in your industry, as well as a well-defined and articulated process. The answers will tell you which marketing agency is invested in creating a successful social media reputation and cares about the needs of its clients.
What Attribution Window Do You Use And Why?
This is, by far, one of the most important questions missed when interviewing Facebook marketing agencies. The average attribution window is one-day post view and 28 post clicks. You should look for similar metrics or better.
What Facebook Campaign Objectives Do You Use?
If your marketing goals are at the bottom of the funnel, as well as being revenue and acquisition-based, it is crucial that you are not dealing with an agency that only looks at increasing brand awareness.
While the objective might have its merits, you should be careful not to invest time and resources only to find that you are leaning against the wrong digital wall.
Do You Include or Exclude Devices and Placements in Your Targeting?
Most brands today focus on knowing who their customers are, but they have no clue of who are not their customers. Do not make the mistake of leaving it up to the marketing agency. Once the agency has done their research on the customers, ensure that you have a list of the audience that is not your customer.
This will ensure that you do not waste time and money promoting your brand to the wrong audience.
What Type Of Creative Assets Do You Recommend In The Beginning?
Depending on how the agency representative answers this question, you will be able to gauge the level of their Facebook marketing expertise. The agency ought to provide case studies with real data with regards to your or similar brand.
An experienced Facebook marketing agency professional will give examples of experiences of why they believe to be the best creative assets.
How Do You Structure Your Account To Address New And Existing Customers?
Every Facebook marketing campaign is modified based on how much your customers know, like, and trust you. For this reason, the agency ought to do an audit of your Facebook account and choose the most appropriate CTA buttons.
For example, new customers are likely to click on copy reading such as ‘Explore,’ and ‘Learn More.’ Pre-qualified buyers are more likely to click on CTAs such as ‘Subscribe Me,’ and ‘Buy Now.’ You need to work with your agency to pick the most appropriate wording for your campaigns.
How Do You Define The Cost Per Acquisition (CPA) for Facebook?
The cost per acquisition is a critical metric used in determining the ROI of your Facebook campaigns. While most agencies tend to focus more on the CPA, the better marketing agency ought to have average revenue per customer.
They ought to calculate and show you the average CPA for new customers as well as existing customers. Be sure to ask for the methodology they used when coming up with the CPA number. Monitoring the CPA will help you in calculating your profits at the end of the financial year or quarter.
Do You Outsource Your Work?
Businesses have found a variety of ways to cut costs, and outsourcing is the easiest and most popular option. The approach they take will affect the quality of their services. It is, therefore, necessary that you find out how the marketing agency in Singapore operates on a day-to-day basis.
If they use third-party service providers, the agency acts as the broker. The worst thing that could happen is that the message you give to the Facebook marketing agency might get lost in translation. This will result in low-quality work and poor results. Ideally, you should hire an agency that handles all their projects in-house.
These are the top Facebook marketing agencies in Singapore. The bottom line is that you should not base your selection on price or customer testimonials alone. Ensure to give them a task and review the result, and be sure to ask the questions outlined above.
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