Free SEO Audit

Enter the URL of any landing page or blog article and see how optimized it is for one keyword or phrase..

Enter the URL of any landing page or blog article and see how optimized it is for one keyword or phrase.

When it comes to creating a website, there is no shortage of options available to Singapore business owners. There are more drag and drop website builders online than one can count. And each promises that you can build your own business in under an hour. There are also countless amounts of professional developers and designers who are ready and waiting to code for you.

No matter which option you choose, DIY or working with a professional, you must always be aware of your SEO marketing. More specifically, you should be prepared to invest some time into a regular SEO audit. Here are a few things that you or your SEO consultant should investigate when performing SEO audit.

When it comes to waiting for a website to load, people’s patience is rather short. In fact, if your page doesn’t load within 2 seconds, your visitors will likely leave. And this is why Google takes speed so seriously–it’s one of its most important SEO ranking factors. Luckily, there are tools like GTMetrix and Pingdom that give you the ability to analyse your speed as well as figure out what’s slowing it down.

Images can really liven up your website and give it personality. However, it’s important to keep in mind that bots don’t “see” images. So the only way to make it clear that you have images present on your site is to include image tags. By providing ALT tags and great descriptions you make it easier for the search spiders to crawl and index your page. And this optimises your images for search. Just make sure that your descriptions and tags read as natural as possible and are not stuffed with your keywords.

Most Singapore business owners understand the importance of optimising their websites for their keywords. However, many struggle to understand the significance of using long-tail keywords. You see, in most cases, searchers aren’t simply typing your keyword into the search engine, they’re putting in variations of it.

So use SEMRush to find out what your audience is looking for. This tools will provide reports about your search and traffic volumes, related keywords, trends, and your competitor’s data. You should couple this tool with Google Analytics and your email marketing platform. This gives you a more comprehensive view of everything that is taking place.

If you own a brick-and-mortar business, then it’s crucial that you work on your local SEO. Before your customers ever visit your store, most will Google your address, hours of operation or phone number. You can find out how optimised you are for local search by using Moz Local. If you notice that there are directories on which you are not listed, then you need to create profiles for them as soon as you can. Include your name, address, and phone number, also referred to as your NAP.

Would you like for Google to know exactly which of your pages need to be indexed as well as which pages hold the most value? Well, you need an XML sitemap. Not only does this help the search engines make sense of your website, but it can also be useful to visitors when they aren’t able to find what they need. Just make sure that you also have an HTML version so that humans can read it as well.

Not only should you tell Google what should be indexed, but you should also tell the search engine what should not be indexed.This is especially the case if you are someone who hosts internal data on your domain name and don’t want it to be visible to your visitors. In most cases, a “disallow” command may be enough to block the bots, however, there is a chance that other sites linking to the URL may make it visible.   

If you have ever moved your content to a new URL and want all of your link authority to be passed to the new URL, then you need a 301 redirect. This sends all of the traffic that would have gone to the old URL to the new one. You should also use a 301 redirect when the content has been moved entirely.

If you want to get the most out of your SEO strategy, then regular SEO audits are essential. Here are just a few things you should be on the lookout for.  A few tweaks can make a huge difference.

With the rise of mobile-first indexing, Singapore businesses are starting to realise that optimising their website for mobile search is not an option. When you consider that over 50% of searchers use their mobile devices to search online, mobile SEO is a must. And this process involves more than simply making sure that your site is mobile friendly. It often involves doing a complete mobile audit. Here are a few key components Singapore business owners should consider when performing their audit.

For years now, website owners have been encouraged to create better mobile experiences for their users. And those who took Google’s advice were often rewarded with more traffic and higher rankings. However, when Google finally announced that it was officially mobile-first indexing, it signalled that a functional and responsive mobile website is no longer an option. The experience you provide on mobile will determine how much visibility your site gets. A mobile audit is a crucial part of ensuring that your SEO strategy goes smoothly.

One of the key difference between mobile and desktop is the way in which users perform their search. In most cases, mobile users tend to type in shorter, less wordy, search terms. Searchers are usually more interested in businesses that are local because these users are typically on the move. Mobile search has also opened the door to voice search. For the sake of convenience, users are starting to speak their searches. In which case, their search phrases are more conversational and natural than desktop search queries.

What to keep in mind:

The best way to find out which keyword searchers users are performing is to use Google Search Console. Take a look at ‘Search Analytics’ and then select ‘mobile.’ Though this information may not be comprehensive, it can act as a guide and can be a source of inspiration.

Not only can you use Google Search Console to find out which keywords users are using, this tool can also be helpful when it comes to checking for possible errors. More specifically, it can help you to check for crawl errors. The process is pretty straightforward.

What to keep in mind:

Check for mobile crawl errors by going to ‘Crawl Errors’ and selecting the ‘Smartphone.’ Use the ‘Fetch as Google’ section in order to Fetch and Render on both mobile and desktop. Identify all of the larger errors by viewing your resulting and learn how the search engine crawlers view your website.

If you would like to find out which of your pages has usability issues, then take a look at the ‘Mobile Usability’ report. It will let you know more about the nature of your problems. Many experts are unsure about whether or not it’s a good idea to submit a mobile XML sitemap to the Search Console. The only time a separate XML map will be necessary is if your desktop and mobile are two separate versions of your site. In this case, you need to make sure that your redirects are working properly.

It’s widely understood that the speed of your website can have a tremendous effect on how Google ranks your website. And this elements takes on even greater significance when it comes to the mobile version of your website. This is because mobile devices don’t have as much power and users are often relying on their mobile data.

What to keep in mind:

Take a look at Google’s PageSpeed Insights. This tool will give you a complete list of recommendations of how you can improve your speed on mobile. If you’re having a hard time with your speed, then consider using the Accelerate Mobile Pages, or AMP, plugin. This tool is a collaboration between Twitter and Google and the goal is to quickly optimise mobile pages.

If you would like to deliver a world-class user experience, you should work to make sure that you implement a design that is responsive–one that works seamlessly across various types of devices. It might even be worth considering a design that is mobile-first since this is how the majority of users will be accessing and viewing your website.

What to keep in mind:

There are several things that you can do to ensure that your site is mobile-friendly. For instance, you need to make that the navigation is smooth and intuitive. Think about the users who have larger thumbs and small phones. Make sure that your most important information is positioned above the fold and is not cut off in the middle of the page.

Try to avoid pop-ups as they can be frustrating to the user and they can make your page load more slowly. This is also the case when it comes to Flash. Flash tends to cause issues with loading on mobile phones. If you add videos to your website, make sure that they adapt to phone screens of all sizes. It’s a good idea to use HTML5 video player.

No matter what changes you make, always do a series of tests to make sure that users have an excellent experience on all devices. This means that you should test your website on both Android and iOS as well as several different tablets. You should also cover as many browsers as possible. Ultimately, you need to make sure that your desktop and mobile designs look similar and are consistent.

It can be somewhat of a challenge to figure out exactly how much content you should feature on your site. While long-form content has gained a reputation for being an extremely valuable asset to your digital marketing plan, this school of thought translates differently when it comes to mobile. Mobile users need smaller volumes of content.

What to keep in mind:

When crafting your content, make sure to avoid being overly wordy, especially on your most important pages. Save all of your long-form content for your blog posts. This isn’t to say that you should create skimpy content for the rest of your site. The rest of your site needs to feature copy that is informative and valuable–content that helps you rank. Include all of your key information in the first couple of paragraphs so that your mobile visitors can easily and quickly access what they need.

Singapore business owners need to focus on creating a balance. A good indicator of whether or not the content is too long is your bounce rate. If you notice that your visitors are spending a significant amount of time on a certain page, then you should keep the content as is. However, if you notice that your bounce rate is high, then it’s time to make a few changes.