What To Do When You’ve Violated Google Quality Guidelines

Many webmasters or site owners have found themselves in a situation where in one way or another, they have violated Google Quality Guidelines. Most people do this un-knowingly, but as we all know, ignorance has never been defense! So whether you did it knowing or unknowingly, you still go through the consequences. So what do you do if you wake up one day and as you go through your web, you find an unusual message in your website? Or you get a message revoking your right to use google services? It is very easy to lose something you have built for a very long time just because of a one simple mistake that could have been avoided if only you followed a few and simple procedures that governs our use of google services. We give you a step by step guide on what to do when you have violated Google Quality Guidelines

First, we advise if you get banned, you should look for the links that look foreign or strange for they could lead to the interference of your site. These foreign links could be as a result of participating in link schemes or even getting links from other people. Once you find the foreign link, make changes so that it complies with Google Quality Guidelines and send your site again so that google can have another look at it.

So why Does One Get Banned?

There are many reasons that can get you banned as having violated our Google Quality Guidelines. Below are some of the main reasons that can make you get banned:

Having backlinks to your webpage

This is where there are links sent to your webpage in abandoned forums as well as gulp and pornography sites.

Having your link on many sites where spammers tend to post many unnecessary links

This is mainly done by your competitors in the market.

Due to change in Algorithms

What was allowed in one time may not be allowed in another time. For example, what you did in 2011 was okay and not illegal with regard to the algorithm of 2011 but in 2013, the algorithm changes terming what you did in 2011 illegal. Failure to be conversant with the changes of these algorithms may become problematic and may lead to lack of understanding of guidelines. To avoid this, always be conversant with the changes that take place especially in your line of work.

Google has provided guidelines that governs you as a user as you use their services. If by any chance, whether by a mistake or by willing you don’t follow the guidelines, you are liable and you face the circumstances. These include:

  • If someone buys or sells a link so as to pass the pagerank, he/she has violated google guidelines.
  • Using automated programs or services to create links to your site.
  • Massive link sharing between users. This is where you ask someone to link you so that you can link them too.

How do you find the ‘bad’ links on your site

To find the links that may have caused you the problem, you should go to the Webmaster. Click on tools then choose the icon with search traffic. From this, choose the icon with the links in your site. You will see the number of backlinks. The Webmaster Tools link you to your site. Once you get all the links, ensure that you compare each of those links to Google Guidelines. The sites that don’t agree with your Google Street cred should be removed.

You should also consider to get in touch with google customer service if you find that you are unable to clear the links. The customer care service will be able to identify any backlink that might not be visible in your webmaster. After the google give you their feedback, you should just go through all your backlinks of that nature and remove all the links from sites of low quality.

How does one prevent bans?

Google has provided ways in which one’s site can be banned. So how can you prevent these bans?

Never try to outsmart Google-Do not use” back doors” to go on with your work.

Follow the right given procedure to undertake any task. Even if you manage to use google without using the right procedure, it will not take long for you to be detected. As they say nothing that comes easy stays. Google keeps making changes every now and then to get rid of culprits who violate their guidelines. They do this to make it fair for each and every individual using their platform.

Always check your sites regularly

You should be conversant with the algorithms, such that if a change is made, you should also change your site with effect to the new change. You should use the different google traffic depending on your business. Before using a given traffic, check various reviews on it and how best it is used and you will be able to gauge if it’s important to your business. You can also ask for referrals from colleague businesses but always counter check these referrals mainly because somebody may have lied to you in the name of “business competition”

Stay updated with google Guidelines

At least check these guidelines once in a while so that you are able to note changes and make amendments where needed in regard to your website. You should also try to keep your website updated to keep up with new developments as well as with new introduced features. In addition to this, always check the backlinks to your site to ensure they comply with Google’s Guidelines.

Admit you are wrong

If for instance something is not right with your SEO, admit the mistake and tell Google you regret your mistake and you will not make the mistake again. Most likely, they will not ban you. They will instead give you guidelines on how to solve the problem. Sometimes, all we need to do is just accepting our mistakes!

About the Author

Tom Koh

Tom is the CEO and Principal Consultant of MediaOne, a leading digital marketing agency. He has consulted for MNCs like Canon, Maybank, Capitaland, SingTel, ST Engineering, WWF, Cambridge University, as well as Government organisations like Enterprise Singapore, Ministry of Law, National Galleries, NTUC, e2i, SingHealth. His articles are published and referenced in CNA, Straits Times, MoneyFM, Financial Times, Yahoo! Finance, Hubspot, Zendesk, CIO Advisor.


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