What are YouTube Tags and Which Ones Should You Add?

What are YouTube Tags and Which Ones Should You Add_ _ MediaOne Singapore

Hey there, fellow content creators! 👋 Are you ready to dive into the exciting universe of YouTube tags? If you’re a part of the content creation realm, especially on YouTube, you’re probably aware that the right tags can be a game-changer for your videos’ discoverability.

In this blog post, we’re going to embark on a journey to uncover what YouTube tags are all about, their importance, and how to choose the best ones for your videos. So grab your cup of tea and let’s get started!

YouTube video

Understanding YouTube Tags

First things first, let’s unravel the mystery of YouTube tags. Imagine them as little labels that you attach to your videos, helping both viewers and YouTube’s algorithm understand what your content is all about. These tags are essentially keywords or phrases that provide context and categorization, making it easier for your target audience to find your videos amidst the sea of content.

Picture this: you’ve created an awesome video tutorial on mastering the art of calligraphy. Without tags, your video might get lost in the vast realm of YouTube. But by adding tags like “calligraphy tips,” “handwriting tutorial,” and “learn penmanship,” you’re giving your video a passport to be discovered by people actively searching for these terms.

The Power of Relevant Tags

Let’s talk about the magic that relevant tags can work for your videos. Think of YouTube as a search engine – when users type in queries, it tries to match those queries with relevant videos. This is where your tags come into play. If your video has the right tags that match a user’s search, your chances of showing up in the search results increase significantly. And who doesn’t want that, right?

Header: Why Getting Creative with Tags Matters

Now that we’ve got the basics down, let’s shift our focus to the art of tag selection. While it might be tempting to add generic tags like “video” or “funny,” remember that these won’t really make your video stand out. Instead, get a little creative and think about specific tags that best describe the essence of your content.

Crafting Creative Tags

Here’s a neat little trick – think about what words or phrases your potential viewers might type into the search bar when looking for content like yours. For instance, if you’ve created a video showcasing delicious vegan recipes, consider tags like “easy vegan meals,” “plant-based cooking,” and “vegan food inspiration.” These tags paint a clear picture of what your video is all about and attract the right audience.

Header: The Balance Between Relevance and Reach

While creative tags are fantastic, it’s important to strike a balance between relevance and reach. You want your tags to accurately reflect your video’s content while also being popular enough to attract a good amount of searches. After all, there’s no point in using tags that no one is searching for, right?

The Art of Tag Research

Enter the world of tag research. Just like any other aspect of content creation, conducting research for your tags can give you a significant edge. Tools like Google’s Keyword Planner and YouTube’s own search suggestions can be your best friends here. These tools provide insights into popular search terms related to your video’s topic, helping you pinpoint those golden tags.

Long-Tail Tags: The Hidden Gems

Ah, the beauty of long-tail tags! These are the less competitive, more specific tags that can make your video shine in a niche search. While “vegan recipes” might be a competitive tag, “quick and easy vegan breakfast recipes” is a long-tail gem that could attract viewers seeking precisely that. Don’t overlook these gems – they can bring you an audience genuinely interested in your content.

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The Dos and Don’ts of Tagging

As with any strategy, there are some dos and don’ts to keep in mind when adding tags to your YouTube videos.


  • Use a mix of broad and specific tags to capture a wide range of viewers.
  • Incorporate synonyms and variations of your main tags to cast a broader net.
  • Regularly update your tags based on changing trends or new keywords.


  • Overload your video with irrelevant tags just to get more visibility.
  • Copy tags from popular videos that aren’t relevant to your content.
  • Forget to monitor the performance of your tags and make adjustments as needed.
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Testing the Waters

As you journey through the world of YouTube tags, don’t be afraid to experiment and learn from the results. Tagging isn’t a one-size-fits-all game – what works for one video might not work for another. Keep an eye on your video’s analytics to see which tags are driving views, engagement, and subscriptions. This real-time feedback loop can guide your future tagging strategies.

Beyond Tags: Elevating Your Video Content

Well, hello again, fellow content enthusiasts! 🌟 As we continue our exploration into the captivating world of content creation, let’s steer our ship beyond the shores of YouTube tags and set sail toward enhancing your video content as a whole. After all, while tags are a vital ingredient, they’re just one part of the delectable content creation recipe.

Captivating Thumbnails and Titles

Imagine you’re walking down the aisles of a bookstore, and a book cover catches your eye – you’re drawn to it, and you want to know more. The same principle applies to YouTube thumbnails and titles. These visual and textual cues are your first impression on potential viewers. Make them compelling, intriguing, and aligned with your video’s content.

When crafting your video title, aim for clarity and curiosity. A well-phrased title should tell viewers what to expect while sparking their interest. For instance, if you’re sharing a tutorial on creating intricate origami designs, a title like “Mastering Origami: Unveiling the Art of Paper Folding” could work wonders.

Engaging Introductions: Hook Your Audience

Picture this: your viewers have stumbled upon your video, enticed by your captivating title and thumbnail. What’s next? Your video’s introduction – the golden opportunity to hook your audience and keep them engaged from the get-go.

Start with a friendly greeting, introduce the topic, and highlight what viewers will gain from watching. Inject a touch of your unique personality to establish a connection with your audience. Whether you’re sharing a funny anecdote, a personal story, or an intriguing question, make sure it’s relevant to your content and sets the tone for what’s to come.

The Heart of the Matter: Quality Content

Now, let’s talk about the heart of your video – the content itself. This is where the magic happens, where your expertise shines, and where you deliver value to your viewers. Keep these points in mind as you craft your video content:

Value: Whether you’re educating, entertaining, or inspiring, ensure that your content provides real value to your viewers. What are they going to learn, enjoy, or take away from your video?

Structure: Organize your content in a logical and coherent manner. A clear structure helps viewers follow along and retain the information you’re sharing.

Visuals: Visual aids, demonstrations, and examples can enhance understanding and engagement. Show, don’t just tell!

Length: Attention spans vary, so find the right balance between depth and brevity. If your content requires more time, break it into digestible segments.

Header: Engagement and Interaction: Keep the Conversation Alive

Your video isn’t a monologue – it’s a conversation. Encourage engagement by inviting viewers to like, comment, and subscribe. Pose questions, seek opinions, and create a sense of community. Responding to comments and fostering discussions can foster a loyal audience that feels connected to your content.

Wrapping It Up: The Art of Conclusion

As your video draws to a close, it’s time to gracefully wrap things up. Summarize the key points you’ve covered, reiterate the value viewers have gained, and leave them with a memorable takeaway. This is also a prime opportunity to encourage them to explore your other videos or subscribe for more awesome content.

Optimizing for Mobile and Accessibility

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In our increasingly mobile-centric world, it’s essential to optimize your content for mobile viewing. With more and more users watching videos on smartphones and tablets, ensure that your visuals are clear, text is readable, and your content is engaging even on smaller screens.

Additionally, accessibility is crucial. Use captions for your videos, enabling viewers with hearing impairments to fully engage with your content. Providing a transcript can also make your content more accessible and SEO-friendly.

The Grand Finale: A Stellar Call to Action

You’ve dazzled your audience with your engaging content, but don’t let them leave without a clear call to action (CTA). What do you want them to do next? Whether it’s visiting your website, subscribing to your channel, or checking out another video, guide your viewers with a compelling CTA.

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Reflecting and Evolving: The Continuous Journey

As you continue your content creation journey, take time to reflect on your progress. Analyze your video performance, pay attention to viewer feedback, and adapt your strategy accordingly. Consistency is key – keep refining your content, experimenting with new ideas, and evolving as a creator.

Bonus Tips for Content Writers: Crafting Irresistible Blog Posts


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As we wrap up our journey through the realms of YouTube tags and content creation, let’s switch gears for a moment and dive into the world of crafting captivating blog posts. After all, as a content writer, your talents extend beyond video scripts. So, let’s explore some bonus tips to make your blog posts truly irresistible.

The Alluring Introduction

Just like with video content, the introduction of your blog post is your chance to captivate your readers right from the start. Share an anecdote, ask a thought-provoking question, or present a surprising fact that piques their curiosity. Make sure your opening lines set the tone for what’s to come and make readers want to continue.

Structure: Guiding Readers Seamlessly

Organizing your blog post is like crafting a roadmap for your readers. Utilize headings and subheadings to break up your content into digestible chunks. This not only makes your post visually appealing but also helps readers navigate through your ideas. A well-structured post keeps readers engaged and encourages them to stay until the very end.

Engaging Content: The Heart of Your Blog

Just as in videos, your blog’s content is where the magic happens. Provide valuable insights, share actionable tips, and offer unique perspectives that resonate with your readers. Use anecdotes, examples, and relatable stories to make your content relatable and memorable.

Visual Delights: The Power of Images

Incorporate relevant images to break up the text and add visual interest to your blog posts. Whether it’s infographics, screenshots, or original photography, images can help illustrate your points and make your content more engaging.

Call to Action: Guiding the Reader’s Next Step

Similar to video CTAs, include a clear call to action at the end of your blog post. What do you want your readers to do after finishing your post? Whether it’s leaving a comment, subscribing to your newsletter, or exploring related articles, guide them with a compelling CTA.

 SEO: The Path to Visibility

Search engine optimization (SEO) is a crucial aspect of blog writing. Research relevant keywords that align with your content and incorporate them naturally throughout your post. This helps your blog rank higher in search engine results and increases its visibility to potential readers.

Proofreading and Polishing: The Final Flourish

Before hitting that publish button, take a moment to proofread and polish your blog post. Correct any grammatical errors, ensure a consistent tone, and make sure your writing flows smoothly. A well-edited post reflects professionalism and enhances the reader’s experience.

Embrace Your Unique Voice

YouTube video

Last but not least, embrace your unique voice as a content writer. Your writing style is your signature, so let it shine through in your blog posts. Inject personality, warmth, and authenticity into your writing – it’s what sets your content apart and makes it truly yours.

ontinuing the Creative Journey

Congratulations, you’ve now unlocked the secrets to creating irresistible blog posts that captivate and engage your readers. Just like with video content, remember that consistency is key. Keep honing your skills, experimenting with different styles, and enjoying the creative journey.

We hope these bonus tips have inspired you to dive into the world of blogging with renewed enthusiasm. Your words have the power to inform, inspire, and delight – so go forth and create captivating content that leaves a lasting impression.

As we bid adieu for now, stay tuned for more delightful insights and tips to fuel your content creation passion. Until next time, keep those keyboards clacking, those ideas flowing, and those words weaving their magic!

About the Author

Tom Koh

Tom is the CEO and Principal Consultant of MediaOne, a leading digital marketing agency. He has consulted for MNCs like Canon, Maybank, Capitaland, SingTel, ST Engineering, WWF, Cambridge University, as well as Government organisations like Enterprise Singapore, Ministry of Law, National Galleries, NTUC, e2i, SingHealth. His articles are published and referenced in CNA, Straits Times, MoneyFM, Financial Times, Yahoo! Finance, Hubspot, Zendesk, CIO Advisor.


Search Engine Optimisation (SEO)

Search Engine Marketing (SEM)

Social Media




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