Increasing your lead generation is important to your business. You can increase that by using your logo. Using your logo to express your unique voice will help capture readers’ attention.
What will your logo say about you? Is it enough to just have a pretty picture on your business card?
Should you invest in a stylish sticker for your laptop’s lid?
What type of typography should be used in your company’s name?
Does choosing a fancy font guarantee you will be taken seriously by customers?
Is it necessary to go the extra mile and create a corporate identity kit for your employees?
Your business’ identity is your promise to your customers to provide quality services at fair prices.
It is also your stamp of approval for your employees. A clear identity is a key to maintaining a business relationship with existing and potential customers.
This article will discuss some of the things you might need to consider when creating your brand identity.
Logo And Brand Identity
A logo is a design, mark, or emblem that is used to represent an organization or business. A logo typically contains some combination of the following elements:
- Colors: Often referred to as ‘silhouette colors,’ these colors will be used to represent your company in all your marketing materials.
It is a good idea to consider the colors that suit you best and which ones you want to distance yourself from.
- Typeface: Depending on the design elements you will use in your logo,.
You may want to choose a specific typeface to ensure everything is consistent.
- Texture: Although a modern logo usually contains smooth lines.
A classic logo will have a more hand-drawn feel.
- The placement of the colors: It is important to remember where you plan on placing the colors in your logo.
Before making any decisions, ask yourself the following questions:
- Am I keeping it true to myself?
- Where will I be using it most prominently?
- How many different times will I want to use it?
When choosing a logo, it is important to take your time to find a mark that suits you best and doesn’t steal the limelight from your product.
Take a moment to consider its impact on your website’s lead generation. Don’t forget to think about your audience.
In line with the Keep it Simple philosophy, keep your logo simple yet stylish and don’t overload it with too many details.
Corporate Colors And Styling
If you decide to keep the color blue in your logo, ensure it is a vibrant, refreshing blue, not dull, earthy tone.
When it comes to corporate colors, you have a wide variety of options to choose from:
- Royal colors: If your company has a specific connection to a country or region, you may want to consider using the colors of that country or region as your corporate colors.
You could, for example, use navy blue and white as your corporate colors if you are based in the United Kingdom but cater to American sports teams.
The color scheme of the New York Giants is navy blue and white.
- Traditional colors: If your company is based in Ireland, but you want to brand yourself with the colors of the Irish flag, you could use the green and white colors as your corporate identity.
Remember, though, that if you are going down this route, you will need to ensure that your company’s paperwork, stationery, and other office equipment are also branded with these colors.
- Black, white, and yellow: It may be a good idea to use the colors yellow, white, and black as corporate colors if you are lucky enough to be able to incorporate them into your logo.
They represent productivity, reliability, and responsibility, which are essential to any business.
- Red, white, and blue: If your company is based in the USA, but you want to brand yourself with the colors of the American flag, you could use red, white, and blue as your corporate colors.
Remember that if you are using these colors, you will need to ensure that your company’s paperwork, stationery, and other office equipment are also branded with these colors.
- Orange, black, and white: If your company is based in the United Kingdom, but you want to brand yourself with the colors of Union Jack, you could use orange, black, and white as your corporate colors.
Like the previous example, if you are using these colors, you will need to ensure that your company’s paperwork, stationery, and other office equipment are also branded with these colors.
- Camo: If you decide to use this stylization, make sure to choose a pattern that doesn’t obscure your logo completely.
Camouflage can be used to attract attention and make your logo pop.
- Dishcloths: If your company deals with food and drink, and you enjoy a tipple occasionally, you may want to consider using dishcloths as part of your logo.
It is a great way to add a touch of humor to your logo and make it more realistic.
- Duct tape: If your company manufactures or deals with hardware and machinery, you may want to consider using duct tape as part of your logo.
It is a perfect combination of rugged and smart, and it will certainly make your logo pop.
- Stickers: If you have a very small business and want to promote yourself with a funky sticker on your laptop, you may consider using one of these as your logo.
You can also find many examples of laptop stickers, so you don’t necessarily need to use this item in your logo.
Just remember to keep it simple and stylish, and don’t overload it with too many details.
If you are designing a logo for a non-profit organization, the rules are a bit different.
You should go for an emblematic shape like an apple or star since these images often represent the organization itself.
Also, keep the colors as simple as possible, as these will be the only colors your logo will use. You can use white letters on a black background for the best visual result.
When choosing a typeface for your logo, remember that your employees, customers, and other public members will be interacting with your logo.
The font you choose needs to be easy to read and pleasant to the eye.
When deciding what typeface to use, it is important to keep in mind the following questions:
- Is it easy to read?
- Is it easy to identify?
- Does it look the same on all screens?
- Is it possible to customize the font?
- Does it match the brand elements I want to incorporate into my logo?
- Does it tie into my business website?
Once you have decided that a particular font is the best choice for your project, it is essential that you test it out in various sizes and styles.
Do not mistake using a serif font when you want a clean sans serif font.
Similarly, if you go for a script font, make sure to test it out in capitals and small letters as well.
Remember that your font choice will affect everyone who sees or uses your logo, so take your time to find the best possible match for your needs.
For a brand to make an impact, it must start with creating an impressive business symbol that can drive new customers to your website.
Seeing your brand identity alone tells people what your company is all about. We hope that these tips will help you create or redesign your logo!