WordPress Training Singapore: Where To Find The Best Courses Online And Offline

WordPres Training Singapore_ Where To Find The Best Courses Online And Offline

There are various reasons why you should enroll in a site building course. After finishing the course, you may, for instance, save a lot of money by creating your business’ website. You can also initiate your web design agency, directly charging customers over 1300 SGD for each website you build for them. Currently, it is simple to learn how to develop a professional company site without having to learn about expertise using platforms like WordPress.

WordPress powers over 30% of websites in Singapore. It is the first content management system regarding market share in the world. Some prominent companies that are powered by WordPress include UPS, Xerox, Sony, and Microsoft. If it is satisfactory for them, so should it be to us. Whether you have been utilising WordPress for many years or you are new to the platform, new things frequently emerge – and you require training to understand them better. While reading blogs like ours can give you a lot of beneficial information, sometimes you need to learn about a more structured concept. That is where WordPress courses come.

While they were the go-to programmes for budding web designers back in the late nineties’, gone are the days of Geocities and Dreamweaver when it comes to website hosts and website creation.

The glory days now belong to Wordpress and the statistics gathered for this Content Management System (CMS) are astounding. For instance, Wordpress currently powers 30.3% of the top 1000 websites on the World Wide Web, including Fortune 500 companies like Forbes and Sony Music, and (according to data collected by W3techs) Wordpress holds a whopping 59.4% market share, making it the most used CMS.

One of the reasons for Wordpress’ popularity lies in its flexible and easy-to-use user interface; you can create any and all types of website or blog using this CMS. However, for those who have never used Wordpress before, the thought of starting at all is terribly (and understandably) daunting. Fortunately, due to the vast number of internet users either already using Wordpress like a pro or who are currently still learning to navigate the Wordpress universe, help is omnipresent. There are tons of Wordpress courses available both online and offline, as well as community forums where Wordpress enthusiasts share their experiences with using the CMS.

It is straightforward to get started with WordPress, but utilising its full potential can sometimes become complex. Thus, while a full WordPress course can look like a waste of time at first, it is an excellent way of learning how to build the best sites possible. The classes can even be used to study advanced subjects like plugin and theme development. There are a lot of both online and offline options in the market, so in this article, we will outline some excellent training places in Singapore that offer WordPress courses.

We have compiled a list of some of the top Wordpress courses offered for both newbies and intermediate users alike, and these are also catered to everyone’s budget and schedule. Select the one most suitable for you and it won’t be long before you start creating your very own masterpiece online like a pro.

These Are The Top Reasons Why Learning WordPress Is A Wise Career Move

Skills Employer Looks For

Before you graduate, you should seek what is referred to as “real jobs.” In any case, you’ll be working for someone, and there are a number of important skills that every employer looks for in employees.

Creativity, problem-solving, and organisational skills are among the most necessary skills. Whether you realise it or not, these three skills are crucial for utilising WordPress.

WordPress is the most common web page tool, powering about 70 million websites worldwide. It is a free and open-source content management system (CMS) that allows anybody to create and administer websites for a variety of different purposes. Furthermore, it is completely free.

WordPress is a complex platform that will take time to master. Furthermore, time is a precious commodity, especially for those who are still in school.

It’s a convincing case to try out WordPress as a career-building tool because of these skills. It will help you improve your skills and provide you with a foundation for building your portfolio. In order to land a good job, you’ll need to have a strong online profile. Let’s first look at how you can get these skills.

  1. Ability To Function Well In A Group (Teamwork)

In the WordPress community, there is a vast group of people that help and support one another. Various WordPress-related subreddits exist on the social media platform. Other than that, there are a number of WordPress-related websites out there. The most important thing to keep in mind is that WordPress is the outcome of many individuals working together. The collaborative aspect of WordPress allows students to share ideas and elicit feedback from their readers.

  1. Ability to Solve Problems

You’ll have a certain objective in mind when you start building a website. Research, find a plugin, and learn how to incorporate it into your WordPress theme are all steps you’ll need to take.

Another option is to use push notifications on your website. As an alternative, you can make the YouTube video that you included responsive. A logic-based form may also be created. It’s up to you to figure it out.

When you learn the basics of WordPress, you’re made to work research, test, and come up with solutions to problems that arise. Many companies refer to these sorts of skills as “soft talents.”

In contrast to the batting average, these stats are significantly more impressive. Developing these abilities will help you create a successful method. It’s a huge advantage to devise a successful method.

  1. Creating a Formal Framework

Website layout, page and blog creations, and SEO best practices all need a lot of thought and organisation. When it comes to website navigation, you’re undoubtedly well aware of the alternatives available. You must take into account the user experience and the speed of your website in order to make them useful to your audience.

What do you put on your homepage, for example, as a writer? What methods do you use to demonstrate your workflow? If you’re dealing with a lot of moving parts, you’re more likely to anticipate difficulties and take preventative measures.

  1. Input and Output

Using WordPress to build a website is a great way to improve your writing and speaking abilities, as well as your, practice time, reading time, and general presence.

Aside from blog entries, you may write for your website in a variety of other ways as well. From icons to headers to email signup forms, your site will be full of information. Additionally, the ability to communicate visually is essential.

As a result, you will learn how to speak effectively and confidently in a short amount of time using this method. In addition, it may be easily used to public speaking, recruiting, emailing, and other scenarios.

  1. Conducting Research

As you grow more comfortable with WordPress, your ability to find and organise information will steadily increase. Every new feature, blog post, or tweak you make to your website or blog will necessitate a Google search.

Even if you find an outstanding article, it’s usually only a starting point for more investigation. A certain level of proficiency enables you to study, change, and communicate knowledge faster and better than ever before.

Incorporating data into your research will be a breeze if you use WordPress.

  1. Data Gathering and Analytical Work

In today’s corporate climate, this is a sought-after skill. Data is readily available and understood in the majority of occupations because of technological improvements. As a result, you must be able to analyse seemingly random data and turn it into actionable things in your toolkit.

WordPress is a great place to get started. Google Analytics and A/B testing may be used to design experiments, analyse the results, and boost user engagement with your website. Your boss will be impressed with this strategy, which demonstrates your ability to set objectives and monitor progress.

  1. Technical Skills

What kind of technical skill will work best depends on what kind of job you’re looking for and what kind of experience you’ve had. There are many technical skills that may be gained along the way to being a WordPress expert. For example website development, programming, design, and blogging.

website design banner

At the very least, one of these skills will be necessary for the career you choose. HTML and CSS skills are also appreciated by most firms (some even need knowledge of WordPress).

However, if you have a working grasp of technology, you’ll be able to better understand the game. You are a better candidate if you can write, design, and code in the field of computer engineering.

In the long run, it appears that workers who are fluent in numerous software programmes will be more productive and efficient in their employment.

  1. Report Writing

Data analysis is included in this one. It’s possible to draw conclusions about what worked and what didn’t base on the data you get from your page’s performance by analysing the results of your test.

You and your co-workers will be able to impress your boss if you use this method on a regular basis. You’ll be able to answer their questions regarding the campaign’s success when they inquire. And even better, you have an opinion on why it worked the way it did to pass along to other people.

  1. Influence 

Many businesses place great importance on your ability to persuade and convince others. Even if you’re not in advertising or sales, it’s important to recognise the value of internal influence; in many circumstances, it’s required to repair jobs from the inside out. When it comes to becoming a blogger or just running a website, influence is key.

What you’re doing is inviting others to look at your art, check your professional work, or read about your wonderful handcrafted garments. You need to be able to convey to them why this is a good opportunity for them. A first step in making your ideas a reality inside the context of a company’s operations.

WordPress: 9 Fun Facts You Didn’t Know! By way of persuasion, I’d like to encourage you to enrol in this Singapore-based course

  1. WordPress is utilised by 40% of the online population.

WordPress.com estimates that the CMS, which was formerly regarded as obscure, now powers over 40% of the web, despite the fact that this may seem implausible. From tiny personal blogs to medium-sized commercial websites to Fortune 500 firms like Sony Music and Forbes, it has a surprising versatility. It is the engine that powers its expansion.

Approximately 1.3 billion web pages are now operational. There are currently roughly 455,000,000 WordPress-powered websites on the internet.

  1. More than 1.1 million new WordPress domains are registered every six months.

Since the beginning of the year, WordPress has added roughly 1.1 million domains every six months, according to a study. Those who like the ease with which they may establish an online presence appreciate the ease with which they can do so. As WordPress’ market share has grown, it’s probable that the number of users has climbed too high, with over one million now using the platform.

  1. According to Google, the term “WordPress” is searched 2,940,000 times every month.

The term “WordPress” is searched for 2,940,000 times a month by people throughout the world. Our total search volume may be significantly greater if all relevant long-tail phrases were included in our research.

  1. WordPress is available in 196 languages.

According to the WordPress translation website, 196 locales are supported, with just 50 of them fully translated. There are 196 destinations to choose from in all. We’re interested in how long it will take for WordPress to be available in virtually every language spoken on Earth.

  1. According to WordPress, 27 new posts are created every second by its users.

If you look at the level of interaction on WordPress.com, you can see that bloggers from all over the globe are publishing roughly six new posts each second.

  1. 7.1 percent of all WordPress content is written in English.
Customer Satisfaction: Benefits, Examples & Importance

We may also discover from the same source that English is the most common language used to create content on WordPress. Indonesian is the third most often spoken language, accounting for 2.4 percent of the total.

  1. Approximately $51,000 is earned per year by a WordPress developer

Average annual wages for WordPress developers are more than $50,000, according to PayScale.com’s findings.

  1. More than 7 million people have used WordPress 5.3.

Over 7 million people have downloaded the latest edition of the popular WordPress blogging software, WordPress 5.3. Look at the installation metre and you’ll see how rapidly the number is growing.

  1. Almost a third of the world’s most popular websites are powered by WordPress.

These statistics may not seem significant at first, but it is crucial to realise that the use of off-the-shelf CMS for large websites with really high-performance demands is quite rare.

One of the world’s most popular website platforms, WordPress has helped millions of bloggers and webmasters achieve their goals.

Why Is It So Difficult To Become A WordPress Experts Developer?

Many skills are essential to become a competent WordPress developer, which takes time to learn and master in order to become an expert. Experienced programmers can deal with issues that novices find tough to overcome on a regular basis.

It’s also important for them to be skilled in a wide range of disciplines such as PHP and JavaScript, web design, including UI and UX and data security as well as web interface design, SEO, digital marketing, and more. Such technological advancements are only going to improve over time. The most current and up-to-date information is essential.



WP Apprentice Wordpress Quick Start Course

Duration: 1 hour

Cost: Free

This is for all you newbies out there who have never had any experience using Wordpress. It covers the basics such as how to install Wordpress, explanations on how the themes and plugins work, navigating the dashboard and publishing content. The entire 1-hour course includes 10 videos and is completely free.

BitDegree Be Your Own Boss Wordpress Course

Duration: 1 hour 15 minutes

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Cost: Free (with enrolment)

This beginner course incoordpress Training For Beginners

rporates basic Wordpress lessons with tips on how to monetise to maintain and market your site. Also included in this course are tips on making passive income through your business site in the long run.

Udemy Complete W

Duration: 4 hours

Cost: Free (with enrolment)

This course by Udemy runs a little over 4 hours and includes videos, downloadable resources and you can access it at any time (lifetime access) on any media platform of your choice. It covers the basics of Wordpress, including installation and dashboard navigation, and you will also learn about SEO and Meta tags, adding image galleries and videos to your site and managing forums. This course will essentially provide you with all the know-how needed to build completely professional and responsive websites and blogs for you and your business.

Lynda Wordpress Course Videos (Beginner, Intermediate and Advanced)

Duration: depends on the video

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Cost: 1st month Free, subsequently $25/month or $250/year

Once you have completed the Wordpress beginner course, you can look into furthering your Wordpress education by visiting the comprehensive library of educational videos covering a wide range of topics on Lynda. You can choose to learn about SEO optimization, setting up forums and contact forms, creating an ecommerce site, creating your own Wordpress theme and learning more about the different widgets and plugins available for download.

Treehouse WordPress Courses

Duration: Depends on the videos

Cost: From SGD $34 to SGD $271 per month.

It is the best for individuals who want to get training for both the basics and advanced WordPress courses. The tutorials of this site are directed much to an audience who love technology and are interested in learning more about WordPress. Treehouse provides various WordPress courses, starting from the beginner level to advanced levels. If you are getting started with WordPress, this course covers all the topics you will require to learn, from developing content to plugin and theme installation.

WordPress 101 – Classic

Duration: 90 minutes

Cost: free for the first three videos and SGD $33 to access the remaining videos.

This course is for beginners who wish to understand the basics of how WordPress works quickly. As the name suggests, the course is aimed at beginners to WordPress. It includes a series of organised videos that takes 90 minutes to finish. It begins by introducing the basics like WordPress dashboard, content creation, and the difference between pages and posts. The topics covered later include plugin installation, using widgets, and theme customisation.

If you are a beginner to WordPress platform in Singapore and wish to learn the basics, the course is highly advisable.

The Knowledge Academy WordPress Essentials Introduction

Duration: 1 day

Cost: SGD$ 1629

It is a comprehensive course that is offered online through a learning platform. Upon purchasing the course, you will have access to the platform for 90 days. Most of their videos include step by step guides on how to create a WordPress site. After this course, you will be able to build and manage a professional looking website for your business or another organisation.


Click Events Wordpress Essentials

Duration:  14 hours over 2 days

Cost: SGD$350 covered by SkillsFuture Credit

This live beginner course consisting of 8 modules and is suitable for those with zero knowledge on coding or programming (all you need to bring is a laptop). Some of the topics that will be covered in this course include website hosting management, domain name registration, website structure, tips on the best website practices, web content strategy and an introduction into some of the basic Wordpress plugins.

At the end of this 2-day course, students will be assessed according to how well they are able to create a professional Wordpress website.

Equinet Academy 2-Day Hands-On Wordpress Website Creation Course

Duration:  16 hours over 2 days

Cost: SGD$399 covered by SkillsFuture Credit

A comprehensive Wordpress beginner course that covers the basics as well as more advanced topics, this 2-day website creation course by Equinet Academy offers after-training support and you will also have lifetime access to the online training materials. The basics of Wordpress website creation such as domain hosting, domain name registration, installation of Wordpress and dashboard navigation will be taught in this course. In addition, you will also learn how to use the cPanel, making your site SEO-friendly, and site maintenance and back-up. You can expect to be armed with the necessary skills to enable you to create a beautiful, functional and responsive Wordpress website at the end of this course.

The course will be conducted in a fully-equipped training facility and laptops will be provided.

SMU – Building A Wordpress Site For Conversion

Duration:  15 hours over 3 days

Cost: SGD$1712 covered by SkillsFuture Credit

This course by SMU is targeted at entrepreneurs who are looking to incorporate digital marketing strategies into their business in order to reach a wider clientele. Students will learn how to build a website on Wordpress and customise it for integration with their business objectives as well as optimise its performance on different media platforms. At the end of this 3-day course, students will be equipped with essential skills and tips required to increase website traffic and conversion rates.

The next available start date for the “Building A Wordpress Site For Conversion” course is in May and it is now open for registration.

Singapore Training Courses WordPress Training Course

Duration: 1 day

Cost: SGD $198 (Skills Future covered)

This Singapore WordPress training course is aimed to assist users to build the best possible sites for their businesses. Sign up for this course to learn how to create and maintain your website without struggling, understand the importance of plugins, run your WordPress site and more. Their WordPress experts excellently guide participants through the process with tips, exercises, and hands-on training.

Upon course completion, students get an excellent understanding of how to develop their WordPress sites.

Tertiary Courses WordPress Essential Training Course

Duration: 1 day

Cost: SGD $248

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Get training on how to create a professional company site using WordPress. The trainers will assist you to generate the most out of a self-hosted WordPress version and develop a business website that is full of excellent features. The course will make you understand how to create pages and develop posts, customise your site using widgets and themes, and install plugins. Additionally, the course will teach you how to boost your traffic using SEO and to share on social media.

Intellisoft WordPress Website Creation Course

Duration: 2 days

Cost: SGD $500

Discover how to build appealing websites with WordPress. You will understand how to put in place and begin creating WordPress websites fast and efficiently. In the course, they concentrate on individually-hosted WordPress version. The version comes with more options for customisations and flexibility. The training includes hands-on training classes run by expert WordPress tutors. Their small class sizes make it easier for them to offer personalised training experience.

You will not be required to come with your laptop since classes are conducted in fully-equipped computer labs.

MediaOne WordPress Web Design Course

Duration: 1 day

Cost: SGD $888

This interactive one-day course will give you the basic knowledge required to develop your site. It includes hands-on training, where you will understand how to create, install, customise, and sustain your website. After completing the course, you will be able to craft a simple and nice-looking site and maintain it. You will also learn how to back up your website by transferring it to a hosting company or another domain. You will even get training on how to do on-page SEO to boost the ranking of your site on search engines.

You will need to carry your laptop to the workshop or notify them two days before the workshop date if you don’t have one so that they can provide for you.

Is WordPress The Best Website Platform For Singapore Businesses?

As it stands, WordPress is the most advanced and popular Content Management System (CMS), powering about 30 percent of all websites.

Reasons explaining this abound. But at core it’s because the platform is completely free and awe inspiring. Using it is also a no-brainer. In actual fact, you don’t necessarily need to be good with crude code to be able to play around with the platform for some minor tweaks or to even develop your own website.

What’s even better is that the platform boasts a huge network of developers, endless list of tutorials, how-to videos, eBooks, and web development agencies such as MediaOne that are dedicated to helping you develop, maintain, and grow your WordPress website.

You’d even be more surprised to learn that WordPress also powers some of the world’s biggest brands including MTV, TechCrunch, Vogue, Microsoft, Copy Blogger, Yoast, Rocket Genius, Envato, and Facebook News to name a few.

WordPress CMS training

WordPress in Layman’s Language

Back in the days, if someone wanted a website, they had to first come up with thousands of lines of crude code. This meant that only geeks could both develop and maintain a website, which sort of made the whole business of owning a WordPress website super expensive for an average business owner.

The sheer complexity of codes also scared lots of those who wished to own a website, considering how they were to update it, let alone populate it with content. This goes on to show that only a small section of web users actually got to own a website.

Then along came Content Managing Systems, with WordPress emerging atop.

Every web owner at the moment wanted to migrate their Website to Wordpress. Those who hated dealing with codes were also attracted for the simple fact that the platform allowed them to actually manage a website without forcing them to learn basic programming languages.

In simple terms, WordPress is one of the simplest software designed to specifically remove the need to learn HTML as an essential part of website creation. That way, all a web owner will be doing is churning out content as the platform focuses on handling the rest.

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With the platform, not a single coding skill is required to both maintain and manage your own website. You can even update your site or fill it with more features and functionalities without dealing with plain code, thanks to the invention of plugins and premium WordPress themes.

That explains why the internet has in the recent years exploded with new blogs and websites. What WordPress did was simplify the process involved in Website creation, thus making it possible for business owners with zero coding skills or willingness to learn, to explore their online potential without worrying about HTML, CSS, PHP, SQL or FTP for that matter unless otherwise.


Why is WordPress Better for Your Singapore Business?

  Your options are never limited when it comes to choosing a CMS platform to run your website. But there’s an explanation as to why WordPress stands supreme.

For what’s worth, the website you design is supposed to be a fantastic representation of your business. We’ll therefore assume you’ve done your fair share of research on all the available open source CMS platforms to develop some little bit of understanding on their undercurrents.

Well, before you sign up or make up your mind regarding any of them, it will be important to take a deeper, unprejudiced look into the WordPress platform before making an informed decision on whether or NOT it’s suited for your business.

For starters, you’ll have to evaluate your business needs, and like you’re soon to find out, WordPress might be the only platform that never lacks a solution to every need or problem you’re likely to encounter in future.

Looking to ramp up your marketing effort and happen to be also on the lookout for the most effective tool to help you out?

Well, check out the Yoast plugin. Yoast really makes the SEO of your website a breeze as it indicates how and where to improve your meta data, keyword density, control your internal and external link building activity as well as keep a close eye on the readability and SEO score of individual pages.

Looking to install an SSL certificate and you’re NOT willing to fork out extra dollars to a developer?

Well, WordPress has a plugin that can help you get it done with only a few clicks – and with no programming skill needed. This is even more important for a Singapore business owner.

Speaking of which, hiring a web developer in Singapore to make simple changes on your website, more so when it’s running on a different CMS or customized one, might actually cost you an arm and leg. But with WordPress, all you got to do is dig up for a few tutorials and you’re good to iron it out on your own.

It’s to be however noted that things might actually take a nasty turn. If it happens, don’t fret. Web development companies like MediaOne operate with a team of WordPress specialists that will take a look at it and fix it in no time.

  • Affordability

Every business owner always looks forward to cut their operation cost to the lowest count possible. For a free platform like WordPress, the only cost you’ll be encountering to both run and maintain your website is the hosting and domain renewal charges.

There’ll be of course some initial upfront costs, for the theme and everything else, but that’s just a one-time deal. For subsequent years, the only cost you’ll be incurring is the hosting and domain renewal charges, which should cost you about $100-$200.

This is way cheaper compared to paid platforms. Even better than other free platforms as there will be NO hidden charges limiting your access to premium features and functionalities.

  • Flexibility

With WordPress you can literally develop any kind of website you want. From a simple blog or static landing page, to an advanced eCommerce site attracting hundreds of thousands of online users every month, you can trust WordPress to hold it all up for you.

Worth noting is that the platform has thousands of awesome theme options for you to choose from. That’s without mentioning the theme builders that allow you to come up with something completely off the wall and can even be customized to only match your brand.

Suffice it to say that, with WordPress, you’ll never run out of customizing options, regardless of the kind of website you’re hoping to build. Somewhere along the Wordpress theme archives, there should be that one totally customizable theme that snugly matches your business need or brand.

  • Security

Security is of great concern to every web owner. You certainly don’t want to be hacked or ripped off by some bored nerd somewhere. Worse is when these hackers start targeting your clients, soiling the little trust your clients have in your business.

No site is immune to hacking. But there are security measures that you can put in place to ensure your site is at all times protected from ruthless scammers and hackers.

You can even assign the task to agencies such as MediaOne, which will be working round the clock to protect your site from all kinds of cyber attacks and even deploy security patches that will be alerting them every time your site registers a vulnerability that puts it at risk of a cyber attack.

Things to Know When Designing a Website Using WordPress

Now that you know the benefits of having a WordPress website for your Singapore business, let us shift gears and look at the primary factors that you need to know when design a website using WordPress. These factors will help you to set priorities right and budget for the project.

  1. Goals and Objectives of the New WordPress Website


It is important to know the goals and objectives that you want to achieve using the new WordPress website. Write down the goals as well as measurable objectives to guide the developers through the designing process. One of the mistakes that most businesses make is setting goals that are not specific to the website.

For example, goals such as attaining a particular number of website visitors or page views and social followers are aligned to marketing and can only be achieved once the website is live and fully functional. Below is a list of goals specific to the website to help you get started.

  1. Usage of the New Website

You need to have a clear understanding of how the website is going to be used if you are to succeed in creating a successful WordPress website in Singapore. Take time to review your workflow and processes to come up with features and tools that will support the business.

Understand how the customers will be interacting with the website will also help you to come up with website design that offer the best user experience. Ideally, your goal as the lead web developer is to ease the process of managing and adding content to the website.

Here are some questions to point you in the right direction.

    • Will the customers be required to submit requests
    • Who will be uploading content on the page
    • Will clients fill out forms, register for events, sign up for webinars, enrol in a course, buy tickets

How the site will be used is an important factor that will help you estimate the total cost of the project as well as the solutions and tools that will be required to develop the website.

  1. Target Audience

Understanding the needs and expectations of the target audience will help you to come up with a robust design strategy. For example, if the goal is to attract new customers, it needs to have a responsive design and content that establishes a meaningful connection with them.

Concisely, knowing the end users persona will help you customise every element and aspect of the site throughout the customer journey. This move will in turn result in increased organic traffic, engagements, and high conversion rate.

  1. What Does the Website Offer

The beauty of WordPress is that there are hundreds if not thousands of themes that can be used to create brand new sites. However, even if you opt to use the pre-made themes instead of creating a new one from scratch, it is imperative to factor in what the website will be offering or doing to get the best results.

    • Does the client offer digital products?
    • Will the site be used to host workshops and live events
    • Does the client intend to sell physical products through the site?
    • Will the client host webinars on the site? If yes, make sure the webinar registration process is easy and convenient for the target audience

The point we are trying to put across is that the WordPress design and theme you settle for should resonate with what the client will be offering. The purpose of the website will determine the software, plugins, organisation, and structure of the site. More importantly, this information will have a direct impact on the amount of discovery required as well as the total cost of the web development project.

  1. Actions Potential Customers Will be taking

The worst thing that can happen on a Singapore business website is a potential customer leaving without taking the desired action. The client’s objectives and goals will help you to determine the actions website visitors will be required to take before exiting the site.

Schedule a brainstorming session with the client to know all the actions that a potential customer can take on the website. Examples of actions include:

    • Signing up
    • Subscribing
    • Downloading
    • Joining email list
    • Filling a form
    • Registering
    • Enrolling in a course
    • Booking an appointment
    • Requesting a quote

These actions will help you to know how each page should be designed and the CTA (call-to-action) buttons that should be included in the pages. However, it is not possible to customise the site for a broad range of desired actions. Prioritize the actions to save on time and resources. Understanding the actions that are critical to the success of the business should guide the content development, design, calls to actions, and overall website strategy. Otherwise, trying to design for all possible actions could result in a design that is not properly organised.

  1. Competitive Difference

As a Singapore website developer, you need to know what makes the client stand out from the crowd. What is unique about the brand, what makes it different from the competitors, and why are the products/services the best choice for customers.

Knowing the current position of the brand in the market will help you to know if the new WordPress site needs to:

    • Tweak the brand’s current marketing position to venture into more lucrative markets
    • Improve the current brand position to increase its authority

Armed with accurate and most recent information about the competitors, you will be able to come up with a visual site design that is unique, resonate with the target customers, and capable of propelling the brand to the next level of success.

It’s a Wrap

The only obstacle you have to choosing the best platform for running your website is taking the words of naysayers at face value. With everything else held constant, WordPress is by far the best CMS platform a Singapore based business owner can choose to run their website on.

The best method of learning something sometimes is to let someone take you through it stepwise. Thankfully, you don’t need to go back to school to take WordPress training. Outlined above are various online and offline WordPress courses in Singapore that you can choose to become a WordPress professional.

For further clarification on the platform with regard to what it can do, you’re invited to contact MediaOne today and they’ll be glad to walk you through everything step by step.

About the Author

Tom Koh

Tom is the CEO and Principal Consultant of MediaOne, a leading digital marketing agency. He has consulted for MNCs like Canon, Maybank, Capitaland, SingTel, ST Engineering, WWF, Cambridge University, as well as Government organisations like Enterprise Singapore, Ministry of Law, National Galleries, NTUC, e2i, SingHealth. His articles are published and referenced in CNA, Straits Times, MoneyFM, Financial Times, Yahoo! Finance, Hubspot, Zendesk, CIO Advisor.


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