A recent study shows that WordPress powers more than 25% of the internet and 1 in every 4 websites is built using it. Singapore is no exception, most of the website design and development agency prefer WordPress to other content management systems due to its flexibility and advanced security features.
In the context of search engine optimisation (SEO) in Singapore, WordPress is the best platform as most of its features and templates are in line with Google and other search engines SEO best practices. However, that does not mean optimising a website that is powered by WordPress is easy or straightforward.
There are a number of WordPress SEO mistakes that most web developers make and affect site visibility on SERPs. Let us look at these mistakes as well as how to avoid them.
Top 10 WordPress SEO Mistakes
Mistake 1# Not Setting the Time Zone
When creating a new WordPress website, one of the most ignored yet the most important option is selecting the time zone. This option is found under Settings > General.
If you do not set time, you will realize that your scheduled posts are not published at your preferred time. Make sure that you set it correctly to ensure that your content is published on time.
Mistake 2# Not Setting Google Analytics Goals
Google Analytics will come in handy when monitoring the performance of your website. The results will help you to know if your SEO campaign was successful. For instance, you can increase your site organic traffic to 1 million page views a month, but if a majority of the visitors do not end up purchasing your product, it means your pages are not well optimised or conveying the intended message to the customers.
Ideally, if someone takes an action that leads to revenue such as joining your email list or purchasing the product, redirect him or her to a congratulations page. Such simple adjustments will have huge positive ramifications on your website performance.
Set Google Analytics goals to know how each page on the site is performing. The results will also help you to pinpoint the friction areas and solutions.
Mistake 3: Not Adding Open Graph Social Meta Data
Even though social signals do not have a major influence site ranking, it is no secret that social media can help you increase your clientele base and organic traffic. Your goal when creating content is to get as many people to click on the content. To achieve this goal, you need to make sure that your content is top-notch and in line with the needs and expectations of your target audience.
To achieve this goal, you need to activate open graph data for Facebook. Twitter Cards should also be activated on Twitter. You can do this in a couple of button clicks if you have Yoast SEO plugin. To enable open graph data on Facebook or any other social networking site, head over to Yoast Settings and Enable it as shown in the image below.
You can also instruct Facebook which image it should draw whenever your article is shared on the platform as shown below.
Twitter cards can also be acted in the Yoast Settings as shown below.
Mistake 4# Not Creating and Submitting a XML Sitemap
Simply put, a XML sitemap is a list of every page, post and media posted on your site. It is what you submit to Google through the Search Console to inform them which pages or elements you want to be indexed.
Yoast SEO Plugin will help you create this sitemap as well. Head over to SEO Settings > XML Sitemaps. Make sure it is enabled and you can see the sitemap by using the link below.
Be sure to submit the sitemap to Google Search Console.
One of the main goals of Google is to offer content that is user-friendly. This means that your permalinks will have a small but significant impact on the manner in which your website pages will be ranked.
Under WordPress Settings > Permalinks, go for the option that shows the permalink will include keywords used in the post. The easiest and most convenient way of doing this is by selecting the Post Name.
In addition, indicating the day and month in the permalinks is important on how Google perceives your site, so consider using Month and Name or Day and Name options.
Not linking to the homepage from the footer is probably one of the most common WordPress SEO mistakes that businesses and website designers make. Majority of websites have their names or brand name in the footer, so why not use it as an anchor text for linking to the homepage. That simple improvement will enhance your site internal linking strategy and assist Google identify your site through a branded anchor text.
Mistake 7# Failing to Publish Fresh Content Regularly
In the current dynamic digital marketing landscape in Singapore, Content is Everything. Publishing more fresh content that is relevant to the target audience and in line with your nice is the key to success in SEO. More content means you will get more chances to rank for the target keywords. You will also be able to use more keywords, both primary and secondary, to optimise your articles thereby increasing your site visibility on SERPs.
You will also notice a sharp increase in organic web traffic when you increase the number of articles that you publish on a daily or weekly basis. Concisely, Google rewards Singapore sites that provide great content that meets users’ needs. Less publishing also means Google will crawl your site less often.
Mistake 8# Not Updating Content Regularly
Apart from publishing content more often, it is imperative to make sure that existing content on your site is also regularly updated. If a searcher finds your article on the SERP but discovers that the content is out date, he or she will not hesitate to hit the back button to look for other articles that are accurate. Google bots do take note of such actions and could de-value your content if it does not seem to provide value to users.
Take the time to review and update old content to continue reigning supreme in SERPs. In fact, updating the content is a sign that you care about your website visitors and do not want to mislead them. Sites with high bounce rates and low time on site on Google Analytics should be the first to be updated.
Mistake 9# Not Checking for Broken Links
The first thing that you need to note about this common WordPress SEO mistake is that Google and other search engines love clean websites. Broken links will direct visitors to the wrong images or show 500 and 400 errors thereby resulting in a high bounce rate.
You can automate this process by installing Broken Link Checker. Every time a link is broken, you will receive an email. Fix them promptly to avoid compromising user experience.
Mistake 10# Not Implement Simple Schema Markup
Most of the websites in Singapore and abroad do not leverage schema markup to influence how their pages are displayed on SERPs. Even though this might not have a major impact on ranking, it has a significant effect on click-through rates in Google search.
Simple improvement such as star rating schema markup to show searchers how other visitors like and engage with your content could entire them to click on your links instead of the competitors who are ranked better due to having a 5-star rating.
If you are planning to create a website in Singapore, WordPress is a great way to go! Make sure that the website design is expertly crafted and tested to ensure all elements are working optimally. More importantly, avoid all the top 10 WordPress SEO mistakes we have discussed in this article. Regular website audit can also help pinpoint flaws and cushion you from Google penalties.
Get in touch with us today for custom SEO services in Singapore.