Are you looking for the best WordPress SEO practices that will boost the amount of traffic that your Singapore business website records per day? Indeed, without enough website traffic, you will always be lagging in terms of sales and visibility online. The best SEO agency in Singapore can help optimize your business website and keep track of its performance to be sure, of what tactics are working. A/B tests on new elements will also be done to ensure that the entire website is properly optimized.
Today, we will look at the best WordPress SEO tactics/hacks that you can count on to boost your website traffic not only in Singapore but also anywhere across the globe.
6 WordPress SEO Best Practices
WordPress Yoast SEO Plugin
What is it and how does it work? WordPress SEO plugin is designed to help you make the necessary tweak to every piece of content that you publish on the website. There are two versions of this plugin, the free and premium. The free version is good, but once the site is fully established, you can upgrade to the premium version that has more features.
Concisely, this plugin will give you a blueprint of what exactly you need to do to ensure that every website page, post and other elements added by your Singapore web design company are correctly optimized. For example, it will help you add focus keywords in the titles, create Meta descriptions to your pages, add slugs and much more.
One of the highlights of this plugin is that it supports virtually all content types and analyses all elements of the website. More importantly, it comes with Webmaster Tools that enables you to upload the sitemap of your website, social media profiles as well as work with search consoles.
Before we proceed, one of the facts that you need to keep in mind when optimising your website is that Google is very cunning. They change the algorithm now and then, so it is imperative to monitor the market for trends and changes in SEO.
Recently, Google announced that they will be focusing more time and effort on mobile devices that are widely used to browse the internet. This is due to the increase in the number of people who prefer using mobile devices to access websites and other online platforms instead of computers.
Already, we have noticed that mobile-optimized websites are highly ranked compared to their counterparts. Therefore, go ahead and optimize your site for mobile users. Luckily, most of the WordPress themes are fully responsive so all your website pages will be mobile friendly. You could also request the website designer to create a custom theme that is mobile friendly for your business to stand out from the crowd.
Make Sure All Images are Optimised
Website load speed is another primary factor that Google and other search engines use to rank websites. People tend to abandon a site that is slow, and this results in a high bounce rate and low conversion rate since very few potential customers wait for more than 4 seconds for the entire website to load.
Use a tested and proven website audit tool to check the current load time. The audit report will give you tips on what exactly needs to be done to increase the speed. One sure way of increasing load time is by making sure that all the pages are properly optimised. Your Singapore web design and SEO team can do this for you thereby saving you time for other equally essential business tasks.
How to Optimize Images on WordPress Using Imagify
Imagify is one of the most efficient and reliable WordPress plugin tools that you can use to optimise your website images. The beauty of this application is that it does not compromise the quality of the images when compressing the size.
Go an extra mile, add alternate text (Alt text) to every image, and incorporate the focus keyword in the title. This text can be displayed if the browser fails to load the images. Google bots will also use this text to know the message you are trying to put across using the images.
What is SSL encryption? SSL encryption is a technologically advanced way of securing the connection between the website visitor/user and the host. Numerous reports have proven that Google makes use of HTTPS and SSL certificate to rank websites and determine which ones should be displayed on SERPs.
Concisely, SSL Encryption helps build trust. Virtually all hosting companies such as GoDaddy and Bluehost offer SSL certificate to their clients. The certificate will be installed on the server by the hosting company team on your behalf. Unknown to most people is that this certificate improves SEO and consequently boosts website traffic since the website will be ranked well than those that do not have it.
Keyword placement is one of the SEO practices that has stood the test of time and still helps websites to rank better and increase their traffic. Yoast SEO plugin will give you a comprehensive analysis of where and how to use various keywords in your website pages.
Here are additional tips on keyword placement that will boost your onsite SEO.
- Add focus keyword in the page and post title
- Include the focus keyword in the first heading of your website page/post
- Include the focus keyword in at least one subheading
- Include the focus keyword in the meta description
- Focus keyword should be in the first paragraph of your post
- Add an inbound and outbound link in every post/page
We, MediaOne Digital Marketing Agency, are committed and determined to help businesses thrive by providing exceptional website design, digital marketing, and SEO services. All our services are in line with the current trends in the digital marketing industry and will place your business miles ahead of the competition.
Call us (+65 6789 9852) today for a free and no-obligation consultation session. We will also give more WordPress SEO best practices tips that will give you an upper hand.