When it comes to creating a website, many choose WordPress for business website since nowadays, businesses must have a digital presence through social media, a website, or both. Meaning, having your website not only captures attention but also helps establish your brand as a credible one.
Although there are plenty of other content management systems (CMS) options, WordPress is an unparalleled choice for business owners. It has a 63.5% market share compared to all CMS platforms. Additionally, this platform hosts over 43% of active websites throughout the world.
Once you’ve decided to publish your website, the next step is to make sure it ranks. The best way you can build brand authority is through content marketing. And with the available features on WordPress, you’ll be able to get your strategy up and running in no time.
But as a business owner, how do you use WordPress for your business? Do you even need to go through WordPress training to start? The good news is that you can easily hire professionals to help you execute your content marketing strategy. This article will give you a quick rundown of what needs to be done on your WordPress site.
What is a Content Marketing Strategy?
The online space is a saturated market with everyone hoping to stand out against their competitors. Some tactics being used to achieve this can include SEO, SEM, influencer marketing, content marketing, and many more. Others mix these strategies to truly rank online.
While anyone can create content, it takes more than just being able to do that. The articles you publish need to be read by your intended audience. To achieve this, marketers practise content marketing. 86% of B2C marketers believe that having a content marketing strategy helps build brand authority.
Content marketing is a method of advertising that disseminates valuable and relevant content in the hopes of attracting and engaging with the right target audience. A content marketing strategy encompasses all the steps required to distribute content across various channels.
What Does Content Marketing Do for Your Site?
With content marketing, your goal is not necessarily to advertise your products or services in the hopes of landing a sale. Instead, you are providing relevant content, entertainment, and information to your audience. Through this, you can achieve the following:
- Build brand awareness
- Establish your industry authority and expertise
- Engaging and educating your audience
- Generate and convert leads
- Increase customer loyalty and retention
- Differentiate your brand from competitors
Why Should You Use WordPress for Your Business’ Content Marketing Strategy?
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WordPress is the preferred CMS platform for many marketers due to many reasons, including its flexibility and extensive customisation options. It also offers a user-friendly interface and several themes and plug-ins that help marketers create a quality site.
| Reasons for Using WordPress for Business | Description |
| User-Friendly Interface | WordPress is easy to navigate, making it accessible for users with varying technical skills. |
| Customisation Options | Offers thousands of themes and plugins for extensive customisation to meet specific business needs. |
| SEO-Friendly | Built with SEO best practices, allowing businesses to optimise content for better search engine visibility. |
| Cost-Effective | Many features are free or low-cost, making it budget-friendly for small to medium-sized businesses. |
| Community Support | A large community of developers and users provides ample resources, tutorials, and support. |
| Scalability | Can accommodate growth, from small blogs to large e-commerce sites. |
| Security Features | Regular updates and various security plugins help protect websites from threats. |
| E-commerce Capabilities | Integrates easily with e-commerce solutions like WooCommerce for online selling. |
| Mobile Responsiveness | Many themes are mobile-friendly, ensuring a good user experience across devices. |
| Multilingual Support | Plugins are available for creating multilingual sites, catering to a global audience. |
Compared to other platforms, WordPress allows marketers to focus on their content marketing strategy instead of the technical complexities involved in managing a website.
How to Create a Winning Content Marketing Strategy on WordPress
Every organisation and marketer has their content marketing strategy based on their goals. But if you need to start a content marketing strategy as soon as possible, you can follow these tips:
1. Identify Your Target Audience
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As a business owner, you need to identify who your target audience is. Without knowing your target audience, you’ll be trying to please everyone and end up with no one at all.
So how can you identify your target audience? Follow these tips:
- Interview your customers: If you’ve already started getting customers, take a look at their demographics (their jobs, geographic locations, age group, etc.). You can also ask them why they love your brand.
- Take a look at your social followers: Taking a look at your existing audience on social media will give you a glimpse of who your marketing strategy is attracting. One of the most common reasons why people follow brands on social media is to get exclusive discounts and first dibs on new products.
- Use analytics and insights: Gain insight into your existing audience through analytical tools like Google Analytics. This will give you direct information on your audience’s location, search terms, and referral links.
- Do a competitor analysis: Your business will likely have competitors. When you start creating a marketing strategy, you can look at your competitors’ activity (where they are advertising, who is responding to their ads, and what pain points they are addressing).
- Identify who isn’t your target audience: Not everyone will be your target audience, that’s a fact. Part of identifying your audience is identifying who these people are.
2. Deliver Quality Content
Image Credit: HubSpot
The key to a successful content marketing strategy is to deliver quality content. If you produce bad content, it might damage your brand’s reputation instead of helping boost it. Some content ideas to explore include:
- Offer solutions: Establish your customer’s pain points and relate to them through your content. Let them know that you understand their problems and you know how to help them out.
- Tell a story: People love to read stories. It creates an emotional connection with your audience, especially if it is heartfelt and unique.
- Create lists: Lastly, people love to read lists. This content strategy is always easy to read, and write, and can be browsed easily.
When creating content for your WordPress site, make sure to proofread and edit before you publish it. Your text should also resonate with your brand voice, mission, and values so that you can build trust with your readers.
3. Optimise Your Content
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Clickbait titles should be part of your content marketing strategy for your WordPress for business authority. For years, websites have been using this as a strategy to get people to open their articles. A report shared that clickbait websites might be syphoning $17 billion per year from quality journalism. With this number, it’s no surprise why many are using clickbait titles as part of their strategy.
But should you use clickbait in your strategy? To answer that, we need to know why clickbait works.
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Clickbait articles build curiosity as well as FOMO (fear of missing out) in readers. They want to know if there’s better information that the website offers instead of what they already know.
Unfortunately, clickbait articles don’t always work. They used to, but with readers catching on to the trend, it’s not a surefire guarantee. Although clickbait titles can drive traffic to your website, they can damage your credibility if it does not produce quality content that your readers will find helpful.
| Pros of Using Clickbait Titles | Cons of Using Clickbait Titles |
| Increased Click-Through Rates: Clickbait titles often attract more clicks, leading to higher traffic to the content. | Potential Loss of Trust: Misleading titles can frustrate readers, damaging the brand’s credibility and trustworthiness. |
| Higher Engagement: Engaging titles can lead to more comments, shares, and overall interaction with the content. | Short-Term Gains: Clickbait may generate initial interest but can result in high bounce rates if content does not deliver. |
| Viral Potential: Catchy titles can go viral, increasing brand visibility and reach. | Negative Perception: Overuse of clickbait can lead to a negative perception of the brand as manipulative or insincere. |
| Improved SEO Performance: Higher click-through rates can improve search engine rankings, driving more organic traffic. | Content Quality Concerns: If the content does not match the hype of the title, it may reflect poorly on the overall quality of the brand’s content. |
| Competitive Edge: Eye-catching titles can help a piece stand out in a crowded market, attracting more readers. | Diminished Audience Loyalty: Regular use of clickbait can alienate loyal readers who expect genuine content. |
Instead of using clickbait titles, build brand authority and trust with helpful, optimised content; which is actually what Google favours these days.
4. Promote Your Content
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Your content marketing strategy does not end after you publish your article on your WordPress for business website. The next thing you need to do is to promote the article through social media, comments, and other channels like a newsletter or paid advertising.
Promoting your article on social media can help you build brand authority on your site since it increases your visibility and reach. Apart from increasing your chances of getting seen and clicked on, promoting on social channels can help build backlinks, which will boost your search engine rankings.
5. Measure and Analyse Results
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Before moving on to new content, make sure to keep track of your results. You can use analytic tools to help measure results. Since WordPress doesn’t come with built-in analytics, the best thing you can do is install Google Analytics on your website. Another option is to use a WordPress plug-in to help monitor and track your content strategy.
Some of the key performance indicators you should track include:
| Metrics | Description |
| Website Traffic | Measures the total visits to your site, indicating overall engagement with your content. |
| Page Views | Tracks the number of times a specific page or post is viewed, including multiple visits by the same user. |
| Unique Users | Counts the number of distinct visitors to your website, providing insight into your audience size. |
| Organic Search Traffic | Measures traffic generated from non-paid search results, reflecting the effectiveness of your SEO efforts. |
| Keyword Rankings | Monitors the position of your content in search results for targeted keywords, important for SEO strategy. |
| Click-Through Rate (CTR) | Indicates the percentage of users who click on a specific link or call to action after viewing your content. |
| Time on Page | Measures the average duration users spend on a page, indicating content engagement and value. |
| Bounce Rate | Tracks the percentage of visitors who leave your site after viewing only one page, signalling content relevance. |
| Social Media Metrics | Includes follower growth, engagement rates, post reach, and shares, reflecting content resonance on social platforms. |
| Newsletter Metrics | Monitors subscriber growth, open rates, and click-through rates for email marketing effectiveness. |
| Event Sign-Ups | Tracks registrations for events as part of content marketing efforts, indicating interest and engagement. |
| Content Output | Measures the quantity of content produced (e.g., blog posts, social media posts) to assess production efficiency. |
This information can help you adjust your strategy so you can try a new approach that can help your WordPress site rank.
Best Practices for WordPress for Business Sites
Aside from following a content marketing strategy, it’s also important to optimise your WordPress site for your users. Here are some of the best practices for running a website on WordPress:
Choose a Good WordPress Theme
- A visually appealing, fast-loading, and easy-to-navigate theme is essential for providing a good user experience and reflecting your brand identity
- Invest time to find a professional-looking theme at a reasonable cost
- Consider a custom theme if your website is your main traffic source to better organise content and increase conversions
Post Consistently
- Create a content posting schedule to build a habit with your audience and show Google your site is active
- Update old content when it no longer answers search intent or new information is available
Collaborate with Others
- Offer your expert content to journalists, influencers, and other blogs for exposure to new audiences
- Collaborations help build connections with your target market
Leverage WordPress Plugins
- Plugins enhance your site’s functionality and content marketing efforts
- Key plugins include Yoast SEO for optimisation, WP Rocket for speed, CoSchedule for content planning, Akismet for spam management, and TinyPNG for image optimisation
Following these tips can help improve your website’s performance, reach, and engagement.
WordPress for Business: Working With a Digital Marketing Agency
A digital marketing agency plays a crucial role in helping businesses with their content marketing efforts. By leveraging the services of our digital marketing agency, you can benefit from a comprehensive and strategic approach to content marketing success.
MediaOne can save time, input our experts’ knowledge, and achieve better brand visibility, audience engagement, and overall marketing objectives for your WordPress for business website. Call us today to learn more about our content marketing strategy.
Frequently Asked Questions
What is a content marketing strategy for WordPress for business?
A content marketing strategy for WordPress for business is a structured plan that outlines how a business will create, publish, and promote content to achieve specific goals, such as increasing brand awareness, generating leads, or improving customer engagement. This strategy involves identifying the target audience, defining objectives, selecting content types, and determining distribution channels to effectively reach and engage potential customers.
Why is content marketing important for businesses using WordPress?
Content marketing is crucial for businesses using WordPress because it helps establish brand authority, fosters customer relationships, and drives organic traffic to the website. By creating valuable and relevant content, businesses can position themselves as industry experts, engage their audience, and ultimately convert leads into customers.
Additionally, a well-executed content marketing strategy can improve search engine rankings, making it easier for potential customers to find the business online.
How can businesses measure the success of their content marketing strategy on WordPress?
Businesses can measure the success of their content marketing strategy on WordPress by tracking key performance indicators (KPIs) such as website traffic, engagement metrics (like time on page and bounce rate), conversion rates, and social media shares. Tools like Google Analytics can provide insights into user behaviour, helping businesses understand what content resonates with their audience and where improvements can be made.
What types of content should businesses create for their WordPress site?
Businesses should create a variety of content types for their WordPress site, including blog posts, infographics, videos, podcasts, and social media posts. The choice of content should align with the interests and preferences of the target audience, addressing their needs and pain points. High-quality, informative, and engaging content can help capture attention and encourage users to interact with the brand.
How can businesses optimise their WordPress site for content marketing?
To optimise their WordPress site for content marketing, businesses should focus on several key areas: ensuring the site is user-friendly and mobile-responsive, utilising SEO best practices (such as keyword optimisation and meta descriptions), and incorporating relevant plugins to enhance functionality (like SEO tools and social sharing options).
Regularly updating content and analysing performance metrics will also help improve the site’s effectiveness in achieving content marketing goals.
