As it stands, WordPress is the most advanced and popular Content Management System (CMS), powering about 30 percent of all websites.
Reasons explaining this abound. But at core it’s because the platform is completely free and awe inspiring. Using it is also a no-brainer. In actual fact, you don’t necessarily need to be good with crude code to be able to play around with the platform for some minor tweaks or to even develop your own website.
What’s even better is that the platform boasts a huge network of developers, endless list of tutorials, how-to videos, eBooks, and web development agencies such as MediaOne that are dedicated to helping you develop, maintain, and grow your WordPress website.
You’d even be more surprised to learn that WordPress also powers some of the world’s biggest brands including MTV, TechCrunch, Vogue, Microsoft, Copy Blogger, Yoast, Rocket Genius, Envato, and Facebook News to name a few.
WordPress in Layman’s Language
Back in the days, if someone wanted a website, they had to first come up with thousands of lines of crude code. This meant that only geeks could both develop and maintain a website, which sort of made the whole business of owning a WordPress website super expensive for an average business owner.
The sheer complexity of codes also scared lots of those who wished to own a website, considering how they were to update it, let alone populate it with content. This goes on to show that only a small section of web users actually got to own a website.
Then along came Content Managing Systems, with WordPress emerging atop.
Every web owner at the moment wanted to migrate their Website to WordPress. Those who hated dealing with codes were also attracted for the simple fact that the platform allowed them to actually manage a website without forcing them to learn basic programming languages.
In simple terms, WordPress is one of the simplest software designed to specifically remove the need to learn HTML as an essential part of website creation. That way, all a web owner will be doing is churning out content as the platform focuses on handling the rest.
With the platform, not a single coding skill is required to both maintain and manage your own website. You can even update your site or fill it with more features and functionalities without dealing with plain code, thanks to the invention of plugins and premium WordPress themes.
That explains why the internet has in the recent years exploded with new blogs and websites. What WordPress did was simplify the process involved in Website creation, thus making it possible for business owners with zero coding skills or willingness to learn, to explore their online potential without worrying about HTML, CSS, PHP, SQL or FTP for that matter unless otherwise.
Why is WordPress Better for Your Singapore Business?
Your options are never limited when it comes to choosing a CMS platform to run your website. But there’s an explanation as to why WordPress stands supreme.
For what’s worth, the website you design is supposed to be a fantastic representation of your business. We’ll therefore assume you’ve done your fair share of research on all the available open source CMS platforms to develop some little bit of understanding on their undercurrents.
Well, before you sign up or make up your mind regarding any of them, it will be important to take a deeper, unprejudiced look into the WordPress platform before making an informed decision on whether or NOT it’s suited for your business.
For starters, you’ll have to evaluate your business needs, and like you’re soon to find out, WordPress might be the only platform that never lacks a solution to every need or problem you’re likely to encounter in future.
Looking to ramp up your marketing effort and happen to be also on the lookout for the most effective tool to help you out?
Well, check out the Yoast plugin. Yoast really makes the SEO of your website a breeze as it indicates how and where to improve your meta data, keyword density, control your internal and external link building activity as well as keep a close eye on the readability and SEO score of individual pages.
Looking to install an SSL certificate and you’re NOT willing to fork out extra dollars to a developer?
Well, WordPress has a plugin that can help you get it done with only a few clicks – and with no programming skill needed. This is even more important for a Singapore business owner.
Speaking of which, hiring a web developer in Singapore to make simple changes on your website, more so when it’s running on a different CMS or customized one, might actually cost you an arm and leg. But with WordPress, all you got to do is dig up for a few tutorials and you’re good to iron it out on your own.
It’s to be however noted that things might actually take a nasty turn. If it happens, don’t fret. Web development companies like MediaOne operate with a team of WordPress specialists that will take a look at it and fix it in no time.
Every business owner always looks forward to cut their operation cost to the lowest count possible. For a free platform like WordPress, the only cost you’ll be encountering to both run and maintain your website is the hosting and domain renewal charges.
There’ll be of course some initial upfront costs, for the theme and everything else, but that’s just a one-time deal. For subsequent years, the only cost you’ll be incurring is the hosting and domain renewal charges, which should cost you about $100-$200.
This is way cheaper compared to paid platforms. Even better than other free platforms as there will be NO hidden charges limiting your access to premium features and functionalities.
With WordPress you can literally develop any kind of website you want. From a simple blog or static landing page, to an advanced eCommerce site attracting hundreds of thousands of online users every month, you can trust WordPress to hold it all up for you.
Worth noting is that the platform has thousands of awesome theme options for you to choose from. That’s without mentioning the theme builders that allow you to come up with something completely off the wall and can even be customized to only match your brand.
Suffice it to say that, with WordPress, you’ll never run out of customizing options, regardless of the kind of website you’re hoping to build. Somewhere along the WordPress theme archives, there should be that one totally customizable theme that snugly matches your business need or brand.
Security is of great concern to every web owner. You certainly don’t want to be hacked or ripped off by some bored nerd somewhere. Worse is when these hackers start targeting your clients, soiling the little trust your clients have in your business.
No site is immune to hacking. But there are security measures that you can put in place to ensure your site is at all times protected from ruthless scammers and hackers.
You can even assign the task to agencies such as MediaOne, which will be working round the clock to protect your site from all kinds of cyber attacks and even deploy security patches that will be alerting them every time your site registers a vulnerability that puts it at risk of a cyber attack.
Things to Know When Designing a Website Using WordPress
Now that you know the benefits of having a WordPress website for your Singapore business, let us shift gears and look at the primary factors that you need to know when design a website using WordPress. These factors will help you to set priorities right and budget for the project.
1# Goals and Objectives of the New WordPress Website
It is important to know the goals and objectives that you want to achieve using the new WordPress website. Write down the goals as well as measurable objectives to guide the developers through the designing process. One of the mistakes that most businesses make is setting goals that are not specific to the website.
For example, goals such as attaining a particular number of website visitors or page views and social followers are aligned to marketing and can only be achieved once the website is live and fully functional. Below is a list of goals specific to the website to help you get started.
- Position the business as an authority in the industry
- Increase leads
- Increase sales
- Build the brand
- Reduce bounce rate by 20%
- Increase conversion rate for the quote form by 10%
2# Usage of the New Website
You need to have a clear understanding of how the website is going to be used if you are to succeed in creating a successful WordPress website in Singapore. Take time to review your workflow and processes to come up with features and tools that will support the business.
Understand how the customers will be interacting with the website will also help you to come up with website design that offer the best user experience. Ideally, your goal as the lead web developer is to ease the process of managing and adding content to the website.
Here are some questions to point you in the right direction.
- Will the customers be required to submit requests
- Who will be uploading content on the page
- Will clients fill out forms, register for events, sign up for webinars, enrol in a course, buy tickets
How the site will be used is an important factor that will help you estimate the total cost of the project as well as the solutions and tools that will be required to develop the website.
3# Target Audience
Understanding the needs and expectations of the target audience will help you to come up with a robust design strategy. For example, if the goal is to attract new customers, it needs to have a responsive design and content that establishes a meaningful connection with them.
Concisely, knowing the end users persona will help you customise every element and aspect of the site throughout the customer journey. This move will in turn result in increased organic traffic, engagements, and high conversion rate.
4# What Does the Website Offer
The beauty of WordPress is that there are hundreds if not thousands of themes that can be used to create brand new sites. However, even if you opt to use the pre-made themes instead of creating a new one from scratch, it is imperative to factor in what the website will be offering or doing to get the best results.
- Does the client offer digital products?
- Will the site be used to host workshops and live events
- Does the client intend to sell physical products through the site?
- Will the client host webinars on the site? If yes, make sure the webinar registration process is easy and convenient for the target audience
The point we are trying to put across is that the WordPress design and theme you settle for should resonate with what the client will be offering. The purpose of the website will determine the software, plugins, organisation, and structure of the site. More importantly, this information will have a direct impact on the amount of discovery required as well as the total cost of the web development project.
5# Actions Potential Customers Will be taking
The worst thing that can happen on a Singapore business website is a potential customer leaving without taking the desired action. The client’s objectives and goals will help you to determine the actions website visitors will be required to take before exiting the site.
Schedule a brainstorming session with the client to know all the actions that a potential customer can take on the website. Examples of actions include:
- Signing up
- Joining email list
- Filling a form
- Enrolling in a course
- Booking an appointment
- Requesting a quote
These actions will help you to know how each page should be designed and the CTA (call-to-action) buttons that should be included in the pages. However, it is not possible to customise the site for a broad range of desired actions. Prioritize the actions to save on time and resources. Understanding the actions that are critical to the success of the business should guide the content development, design, calls to actions, and overall website strategy. Otherwise, trying to design for all possible actions could result in a design that is not properly organised.
6# Competitive Difference
As a Singapore website developer, you need to know what makes the client stand out from the crowd. What is unique about the brand, what makes it different from the competitors, and why are the products/services the best choice for customers.
Knowing the current position of the brand in the market will help you to know if the new WordPress site needs to:
- Tweak the brand’s current marketing position to venture into more lucrative markets
- Improve the current brand position to increase its authority
Armed with accurate and most recent information about the competitors, you will be able to come up with a visual site design that is unique, resonate with the target customers, and capable of propelling the brand to the next level of success.
It’s a Wrap
The only obstacle you have to choosing the best platform for running your website is taking the words of naysayers at face value. With everything else held constant, WordPress is by far the best CMS platform a Singapore based business owner can choose to run their website on.
For further clarification on the platform with regard to what it can do, you’re invited to contact MediaOne today and they’ll be glad to walk you through everything step by step.