Planning to invest in a corporate website design for your business in Singapore? Read this before you proceed. Gone are the days when window-shopping was the only way of gathering information about a product or service you might have wanted to buy.
In the recent past, for you to buy something, you had to survey so that you could be sure of what you wanted to buy. The brick-and-mortar establishment became very successful, and businesses were booming. However, the advancement in technology has come with digital platforms for marketing products.
One good example of these technologies is the website. Websites are the gateway for complementing your entire digital marketing campaign. It is, for this reason, this article will point out some key importance of a corporate website for your business and what you need to start one.
It’s Important for Marketing
Websites are the virtual walls you display your products or the services you are offering. They are the digital stores where you can post new arrivals to alert your customers of new stock. It also acts like a virtual mannequin where you expose your products or services to attract leads that can be converted to customers over time.
They are also the places you refer new customers to get a good look at what you are offering. Hence, it is important for your business website to be developed and designed in a way that it can offer all the details clients might need. This information assists the customer to make informed decisions during the buying process.
- Content marketing. Websites act like digital stores where your products can be stored. Products in this sense can be bios, services’ descriptions,s and blog posts. As products, they require somewhere to be displayed for marketing purposes. Therefore, a corporate website works well to perform this function. According to research, almost 88% of shoppers search for prices and features before buying. And which better place to research content like on a company’s website?
- Social media marketing. Websites promote social media marketing to a new level. It is known that among many other forms of marketing, social media enjoys unprecedented success. You can attach the link to your social media platform to your website. These backlinks assist potential customers in tracking a product to your official social media platform.
- Email marketing. Email marketing is a personalised way of engaging with customers and leads. However, without a proper website, it is very difficult to find somewhere you can refer leads to convert them. Hence, an excellent website complements your email marketing campaign.
SEO. When prospective clients search for products, services SERPs provide a comprehensive list of pages that answer that question. The traffic you have generated from the search engine with your content will require somewhere to be directed to. A corporate website should be optimised for SEO so that you can reach and convert many leads.
Websites Are Vital for Sales
Sales make or break any business. Sales are the reasons why businesses are established in the first place. Hence, the importance of maintaining a healthy sales margin is essential. As we know, websites are the fronts on which sales are made in the virtual marketplace.
A website offers you an opportunity to maintain a strong online presence so that you can reach more leads. The development of a website is not the end of your marketing process. It is important to optimise your website for search engines to attract more leads with the potential to buy.
A website offers its owner the opportunity to be accessed at any time of day. It then makes it convenient to exchange information with your clients easily.
Website Enhances Brand Authority
Any serious business these days has a business website. It shows the customer you are fine-tuned with what you are doing. They can trust and associate with what you are doing. The trust you have cultivated with your customers through your website is important now and for the future. It fosters a long-lasting relationship between the business and the clients.
A website also enhances a brand’s authority. When you post educative and informative content, it shows your customers your products and services are of top quality and can be trusted. It helps set you apart from your competition.
A website is always functional 24/7. Its accessibility around the clock makes it ideal for this internet generation that does almost everything online.
Customers want somewhere they can rely on to always provide them with the information they require at any time of day, wherever they may be. It also helps you increase your sales because you can transact business at any time of day. The convenience offered by websites acts as the icing on the cake. Why? The first reason technology is in place is to simplify work and create convenience. Hence, the importance of a website is very evident.
How To Create Your Website
The website is the key to reaching your target audience. Its importance to your business cannot be overemphasised. Regardless of the kind of business you are running, you need a website to reach your target audience well.
However, the problem starts if you do not know where to begin creating your website to market your products and services. But you do not have to stress yourself anymore. Site building services that employ simple technology like drag and drop exist on the internet. Furthermore, the website building platforms are free. They include Wix, SquareSpace, or WordPress for those who have some knowledge of web design.
In case, you are in the market for a more sophisticated website able to be optimised on any gadget. You should contract the services of a web designer. A qualified web designer is capable of developing a website in the make of Google. This kind of website is capable of being optimised for even mobile devices to enhance user experience.
In the past if you wanted to build a brand new website it was a complex and usually long drawn out process. Thankfully with the advent of intuitive website builders you can make up a completely new site from scratch in record quick times.
If you are uncertain where to begin, or dread that building your brand new website will cost too much and take up valuable time then this post is the ideal one for you to read. Alternatively, you could also entrust that task to a reliable web design agency in Singapore.
Read below and you will find out the best ways to build your new website in Singapore rapidly, effortlessly and without the need for experience.
These are the main things you need to do:
Pick the best website builder for you
Whatever their own specific motivations more and more individuals and firms are turning to website builders. Once sites are up and running people can advertise, blog, inform, and sell to their hearts content.
Website builders will allow you to mess about with the content, design and the layout of your pages until you have the presentation exactly the way you want it.
Selecting the best site builder is not always done first time, and some builder sits make things seem so easy whilst you can struggle with other ones.
There are countless web hosting firms to pick from, though HostGator is one of the most straightforward ones to use of you are not technically minded.
Pick a quality domain name
Choosing a quality domain name is vital if you want to successfully promote your business in Singapore. You need to think of a name that is going on the first page of Google or any other internet search engine as this generates higher bits on your sites and hopefully more sales too.
Ideally the domain you end up with will be easy to remember, be different from any of your rivals, and will end in .com. Having a domain name with the .com extension will give your site a much a wider global audience, which can aid expansion.
Generally most individuals and firms find it easier to arrange a domain name through the firm they use as their website builder.
Select your theme for the new site
With the website building and domain name sorted out your next step is to chose a theme of themes for the site. A well chosen theme will complement a professionally built site and your Singapore specific domain name.
There is a range of theme designs to pick, and the majority of website builders will give you the ability to drop and drag designs so that you can get the precise theme you want instead of settling for second best. Just remember to make your theme relevant to the goods or services you supply in Singapore and beyond.
Customisation of your theme
Being able to customise your theme is a key way of making your website stand out from the crowd, so make the best of your opportunity. Do not leave everything on it’s default or stock settings as your site will look like too much like everyone else’s.
These steps will help you achieve an effective customisation –
- Replace stocks with high quality pictures of your own.
- Change the font styles and sizes to make things stand out.
- Alter the colour scheme and adjust the brightness.
A final preview before going live
Try to resist the urge to make your site go live as soon as it has been built.
Instead give it one final preview to make sure everything is spot on.
- Check that all the content makes sense when you read through it.
- Do the words and the images link together to promote your brand?
- Is your website going to work in your primary market, Singapore?
- Will the first time visitors come back time and time again, or will they go to other websites instead of yours?
- Make sure everything works and the website is fast and responsive.
- Hit the button, make your website live
So the website looks great, and it is geared up to your sell your things across Singapore just publish your site.
Once it is live do not rest on your laurels, review it yourself and ask family and friends to provide their opinions on it for you. Ask your customers to provide feedback for you, if you operate globally consider asking different questions to people from different countries.
Finally concentrate on making the website most relevant for customers in Singapore, as they form the bulk of your client base.
In today’s world, websites are becoming as important as capital for starting a business. Both these components are these days categorised separately due to their importance. Investing in the development of your website and reinvesting in continuous maintenance of your website is key.
Losing your website to hackers is like losing your entire investment. Hence, it is important to prioritise your website like other essential components of your business. Get in touch with us for professional website design services in Singapore.