Why And How Should I Hire An Account Executive?

Why And How Should I Hire An Account Executive_ (1)

You have a product that you think will be popular and you want to make sure that your distributor has enough inventory to get the word out there.

In order to do this, you need to work with an account manager to create a plan and follow up with them on a regular basis.

While you might think that you will be able to handle all of the account management yourself, the truth is that this is not the case and you will soon find yourself overwhelmed by the amount of work that is required.

This is why you should consider using an outside service to manage your account.

Doing this will remove all of the stress that you are feeling and give you a sense of peace that comes with knowing that you have some help taking care of all of this on a regular basis.


Why Should You Hire An Account Executive?

What Is an Account Executive (And Do You Need One)?

We all love to be able to do something ourselves, but not everything can be done by one person.

This is why you should hire an account manager.

They will be able to help you navigate the many different systems that are required to get your product to market and sell it to people.

Without their help, you simply cannot do this alone. The work that they do on your behalf will free up some of your time so that you can focus on other parts of your business.

Even if you are a seasoned entrepreneur who has founded multiple companies and grown them to multi-million dollar companies, you can still benefit from hiring a professional account manager to help take care of your business affairs.

It might not be easy to find someone who understands your industry and the people you need to be speaking with in order to reach your goals.

Doing this on your own can be a daunting task and likely one that will take you much more time than you have to spare.

Hiring someone who is experienced in this area and who understands how to get the most out of your time while still expanding your business is a great idea.

It can also make a huge difference in your personal life.

Having someone to talk to who knows the right people who can get things done can make a huge difference in getting your project finished on time.


What Should You Look For In A Good Account Executive?

It is important to find someone who understands your industry and the people who you need to be speaking with in order to reach your goals.

In addition to this, you should also be looking for someone with extensive business experience as well as experience in dealing with the media.

Being able to speak with the press and get coverage for your product or service is an important aspect of any business and something that you should be doing in order to succeed.

Hiring someone who has experience in getting media coverage is a great idea because they can help you figure out how to best use the media to your advantage.

A good account executive will also be able to follow up with you regularly to make sure that your projects are moving forward and to follow up on any last-minute changes or questions that you might have.

This is especially important if you are doing a large project and are worried about whether or not it will get done on time.

Having someone who is a constant contact is a great way to ensure that this does not happen and to get the job done as soon as possible.

This will help you save a great deal of stress and hopefully get back to doing what you love most – running your business.

By hiring an account executive, you remove all of the stress that you are feeling and give yourself a distinct sense of peace that comes with knowing that you have some help taking care of all of this on a regular basis.

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Doing this is not a decision that you should take lightly, but if you are looking for a way to free up some of your time so that you can focus on other aspects of your business, then this is something that you should consider doing.

Working with an account manager is not a decision that can be easily reversed and it is one that can potentially make a big difference in both your professional and personal life.


How To Hire A Good Account Executive

You want to run a successful business, but you don’t know where to start. You want to improve your marketing strategies, but you can’t figure out which tools to use.

You want to hire a talented accountant, but you can’t find anyone who fits your needs.

There is no need to worry though because we are here to help!

In this article, we will discuss how to hire a good account executive so you can focus on growing your business.

Make Sure You’re Going After The Right Candidates

When searching for a new employee, ensure you’re going after the right candidates.

In order to do this, you need to consider several things. First, you need to make sure that you’re doing your due diligence before making any kind of offer.

Start by conducting a background check on the prospective employee. If they have a record of bad debts or tax liens, it might be a sign that they’re not the trustworthy type.

Further, you should also consider their education; are they college or graduate-level certified?

Once you’ve determined that they are the right candidate for the job, you can start to consider their skills.

Are they skilled at using specific software programs? What about their communication skills– are they good at listening and responding appropriately?

Take some time to review their resumé and you’ll easily be able to find the answers you’re looking for.

Don’t forget to consider their personality as well, while you’re at it. The employee you choose should complement your existing team members and bring something new to the table.


The Biggest Decision

Once you’ve found the perfect employee, you need to make a decision about the terms of their employment.

First, decide whether you want to hire them directly or through an agency. If you go the agency route, make sure you’re getting a reputable agency that has experience in placing professional account executives.

If you decide to hire someone directly, you need to decide how much you’re willing to pay.

Set a budget and explain to the employee what their responsibilities will be. Make sure you’re comfortable with the amount you’re paying, as this will be your responsibility if there are any problems down the road.

  • Create A Win-win Negotiation

If you’ve decided to hire someone directly, it’s time to negotiate the terms of their employment.

This is a crucial step, as you don’t want to lose out on a good employee because their previous agency hadn’t made enough money for both parties. In order to do this, you need to start by expressing your interests.

For example, you might say, “I’m really interested in your proposal to increase my company’s revenue by 15%.” The best negotiators are willing to make concessions, in order to reach a mutually beneficial agreement.

However, no one is perfect, and this is why you need to make sure you’re prepared to walk away if things aren’t going well.

You don’t want to lead anyone on, only to have them turn around and tell your employees (or worse, your customers) what a terrible person you are.

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The worst-case scenario is that you come off as too aggressive, and they will wonder if you’re actually trustworthy.

So, don’t be afraid to walk away if things get out of hand. Remember, you’re in control, and they don’t know you well enough to judge your character.

  • Use Interviews To Get To Know The Candidate Better

One of the best ways to find out more about any person is through interviews. In these situations, you’re able to get a clear picture of what kind of employee you’re dealing with.

The key is to ask good questions and try not to sound like a robot.

For example, you might ask “Tell me about a time when you had to…” or “How would you handle a situation…”

Some questions might even seem a little irrelevant at first, but if you think about them later, you’ll see that they were actually quite helpful.

Further, it’s important not to rush the hiring process.

This is something that often causes problems, especially when agencies are involved.

The best approach is to take your time, do your research, and make sure you’re getting the best employee for your company. A long and slow process like this will benefit both you and your employee in the end.

  • Regularly Check In

It’s crucial that you maintain contact with your employee, even after the contract has been signed.

This is something you should do even if you’ve hired an agency, just to make sure everything is going smoothly.

If you don’t check in with them regularly, it leaves a lot of room for misunderstanding down the road.

Further, you’ll be able to determine if the agency you used is providing suitable candidates for your company.

In some cases, agencies might cut corners and only supply you with ready-made employees who fit your criteria.

Oftentimes, these situations turn out badly, and you end up with an employee who isn’t a good fit for your company.

  • Create A Plan For On-boarding

Onboarding Plans Templates - Format, Free, Download | Template.net

Once you’ve found the perfect employee, it’s time to create a plan for onboarding.

This is crucial and something you should do even if you are hired by an agency because it prevents lots of problems down the road.

The first thing you should do is create an employee handbook which sets out everything from salary to benefits to performance metrics.

Further, you should also create a plan for the employee’s first few days on the job.

This might include things like providing them with familiarization training regarding your company’s products or giving them some time to get their feet wet before being responsible for managing a whole department.

Further, as a manager, you’ll need to consider how you’re going to engage with your employee.

Some employees might prefer to be treated with respect and authority, while others might like to be given more independence.

You can’t really know what kind of employee you’re going to get, so you might as well create a plan for how to deal with them.

This could include things like giving them more responsibility or holding regular meetings with them to discuss company policies and procedures.

It’s also a good idea to consider what methods of communication you’ll use- are you going to be using e-mail, phone calls, or in-person meetings?


In Conclusion

If you want to hire a good account executive, you need to consider several things.

First, make sure you’re going after suitable candidates. Once you’ve found them, it’s time to negotiate the terms of their employment.

Ensure that both you and the employee are working towards a win-win and that no one is losing out because of poor communication.

About the Author

Tom Koh

Tom is the CEO and Principal Consultant of MediaOne, a leading digital marketing agency. He has consulted for MNCs like Canon, Maybank, Capitaland, SingTel, ST Engineering, WWF, Cambridge University, as well as Government organisations like Enterprise Singapore, Ministry of Law, National Galleries, NTUC, e2i, SingHealth. His articles are published and referenced in CNA, Straits Times, MoneyFM, Financial Times, Yahoo! Finance, Hubspot, Zendesk, CIO Advisor.


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