Whiteboard explainer videos refers to new generation animation videos with images and graphics on a white background and the aim to elaborate a particular topic. Initially, they were are mostly used to present complex statistical data and advanced subjects. However, nowadays, digital marketers in Singapore use them to communicate with the target audience.
For example, you could use whiteboard explainer videos to explain the concept of digital marketing in Singapore to beginners. You will discover that it makes it easier to teach complicated topics such as the sales funnel.
How to Use Whiteboard Explainer Videos to Grow Your Brand
Whiteboard explainer videos can significantly improve your business and give you an advantage over competitors.
If you are familiar with digital marketing in Singapore, you probably know of the increasing popularity of explainer videos. More marketers are using this method, and it is yielding excellent results.
The advantages of whiteboard animations make them a vital asset for any business. Their standout benefit is that they break down complex ideas into small chunks that are easy to digest. Regardless of the type of whiteboard you are using, you are guaranteed positive results.
There is a widespread misconception that whiteboard explainer videos are only useful for presenting educational content. Here are the five other ways of using whiteboard animations.
A Title Sequence to a TV Show
A whiteboard explainer video is an ideal way to summarise all the previous episodes of a TV show into a single title sequence. You can use these boards to show the entire cast, plots, and storylines in a few minutes to people who are not familiar with your show.
In this case, whiteboard explainer videos combine the effectiveness of visual content with an easy to understand format. Your fans can learn faster about your movie than people who opt to read a synopsis.
A YouTube Home Page
Although it is a novel idea, the practice of using whiteboard explainer videos on YouTube channel home pages is gaining traction among YouTubers. They ensure that new visitors get a quick overview of the topics covered on your channel.
If you create impressive explainer videos, many viewers are likely to subscribe to your channel on their first visit.
A Commercial Spot
In most cases, commercial spots focus on foodstuff. In this case, your explainer videos should focus on the quality of the food, as well as the nutritional benefits provided by its ingredients.
Another feature of explainer videos that make them suitable for commercial spots is the continuous action offered by the dynamic visuals and seamless transitions. As a result, it makes all areas of the process enjoyable, including the dull ones.
The Aspect of a Music Video
Whiteboard explainer videos are an excellent way of making sarcastic presentations with entertaining background music. If you want positive results, use a distinct approach in the video so that it grabs the attention of your target audience. It also ensures that they understand the musical side of the presentation.
An Animation Book Promo
The most challenging aspect of writing a book is finding a market for it. The same applies to a digital product, as you have to use ingenious strategies to make your digital marketing in Singapore a success.
A detailed whiteboard animation video is a smart way of promoting a book or any other product in your portfolio. In the case of a book, explainer videos can help in finding a market, provided they show its contents and how it is relevant to society and its intended audience.
Advantages of Whiteboard Explainer Videos
Now that you know some possible applications for whiteboard animation videos, here are some of their benefits to your business.
It Reduces Website Bounce Rate
Like other videos, visitors are more likely to spend time on a webpage with whiteboard animations as compared to a webpage with plain text. When your traffic spends more time on your website, it is easier to convert them into regular customers.
You can make the most of this benefit by adding whiteboard animations to the most popular pages on your website, followed by an A/B test to see if thy produce the desired results. Another way is by adding an explainer video on your home page, and you will notice an increase in the overall dwell time after a short period.
It Attracts Mobile Users
Mobile users have a higher rate of video engagement than desktops users. By using whiteboard animations on your website, you attract more mobile traffic.
Since mobile audiences are already interested in video content, you do not need to do much on this front. The most critical thing you can do is to ensure that the viewing experience is smooth and free of distractions.
First, your website should have a responsive interface. If possible, you should make a dedicated mobile-only website. Once you have a mobile-friendly website, test your videos to ensure that they run smoothly.
Second, you should enhance the viewing experience by adding subtitles and using clear audio. Subtitles are particularly useful in making your content understandable by a broad audience.
It Boosts Email Engagement
Email is the most effective channel in digital marketing in Singapore. This means that a small increase in email engagement can translate into an enormous increase in conversion rates and sales revenues.
Many marketers are missing out on excellent opportunities by failing to embed videos in their emails. The reason for this is the misconception that embedding videos is a difficult task.
The reality is you do not have to embed the entire video to increase the click-through rate for your emails. You can include a link to the full video and insert a short preview or a thumbnail the message. Once the user clicks on the video, they are then redirected to Vimeo, YouTube, your website, and so on. Make sure that you use a thumbnail from halfway through the video to trigger the interest of viewers.
It Sticks in Your Audience’s Memory
One of the primary objectives of digital marketing is to make customers remember your brand. The more your brand sticks to a customer’s memory, the more likely they are to purchase from you.
Video is the most memorable form of content. It is much better in this aspect than text, as well as images and infographics.
Whiteboard explainer videos are the best way to create memorable content. Make sure that your videos express your unique value proposition and feature incentives that encourage prospective customers to try out your products.
It Appeals to Busy People
According to Forbes, busy people prefer video content over plain text. If your target market consists of company executives, it is time to start using explainer videos.
The best way to start is by repurposing your most popular text content into video. By doing this, you reduce the time it takes to expose your audience to your offer. For instance, what used to take ten minutes to read can take four minutes to watch.
Although whiteboard explainer videos have been in existence for over a decade, most people think that their use is limited to educational purposes. If integrated into your digital marketing campaign, this strategy can give you the upper hand over your competitors.
It makes complex subjects easier to understand, which in turn boosts your conversion rates and increase the revenue generated from sales.
Get in touch with us for more information about whiteboard explainer videos and how to conduct digital marketing in Singapore.