The Google algorithm already has thousands of metrics that it uses to determine the value of content as well as rank sites. Knowing these metrics and apply them when creating content can be the difference between failure and success. Today, we look at four white hat SEO techniques that you need to continue or start using in 2017 to get the expected results for digital marketing in Singapore.
Mobile Firm SEO Approach
April 21, 2015, Mobilegeddon Google update did not have a major upheaval as expected but it did shed light on the importance of optimizing content and marketing campaigns for the mobile users. According to Google officials, website pages that will not be accessible on mobile devices will not rank as high as expected as the search engine transitions to mobile search results. Concisely, make sure that your pages are mobile friendly to rank high on SERPs.
Pay Attention to User Experience
Google has been encouraging webmasters to focus on providing the best user experience. The launch of smarter algorithms will ensure that websites that provide good UX rank high than their counterparts. User experience is not all about writing clean code, a report posted on Oxford Journal reveals that UX design can only be achieved by first understand the users intent then coming up with a methodology for smooth navigation.
Good website navigation evokes positive emotions and this, in turn, results in an overall good experience. With so many web templates online, it is important to carry out A/B testing to select the right one.
Keyword research will become more instrumental in the success of your digital marketing campaigns this year. Currently, Google is offering fewer keyword data, but luckily, Moz and Ahrefs, two prominent SEO tool providers are keen on filling this void. Use them to carry out extensive keyword research. Keep in mind the new Google RankBrain update gives Google the ability to understand synonyms. Ideally, you should not fill your articles with every keyword phrase that is provided by these the two SEO tools.
Finally, come up with a content marketing plan and strategy that is better than your competitors. Apart from creating great content, you need to locate the right audience then market the content to them to get the best results.
Do Some Kickass Link Building
By now, I bet you already know the importance of having plenty of diverse and high-quality backlinks. One of the challenges that SEO Singapore companies face is developing a robust link building strategy that will stand the test of time and not get flagged by Google for violating the guidelines.
List Down Sites you Want Links From
The first step is compiling a list of websites that you want links from. Note that a link from a certain site may have an incredibly high link value while another may have no weight and could result in a penalty. The trick is finding sites that are relevant to your niche and considered an authority. More often than note, these sites are used as a reference point by other businesses and bloggers. Check their domain authority to know if they are worth including on the list.
A recent study that was conducted by Backlinko showed that site stand a better chance of getting a high ranking if they have ten links from different websites that ten links from the same domain. Therefore, you should not limit yourself to just one niche, cast your wide net and aim to get as many relevant backlinks from trustworthy sites as possible to dominate your niche.
Take the time to analyze what your competitors are doing right or wrong. Get to know where they are getting backlinks from and use this information to come up with a winning strategy. SEMrush is one of the best tools that you can rely on to get this information in seconds. If you are unsure about purchasing the premium version, you can try the free version; it will furnish you with enough information that will help you steer your link building strategy in the right direction. Apart from revealing the specific URL used, this tool shows other relevant information such as page score, the used anchor text, and the specific target URL.
Finally, reach out to the owners of the websites in your list and request them to place a link to your site in one of the published articles. One of the easiest ways of making sure that your request is accepted is by providing value before asking for this favour. That is, show the site owner that he/she will benefit in one way or another by linking to your site.