Are you looking for an agency that offers professional and affordable website design in Singapore? As a marketer, one of the most significant factors when choosing a web designer is the overall cost of the project.
The cost of web design in Singapore is mostly dependent on the complexity of the project. On average, it costs between S$2,000 and S$5,000 to get a site running. However, this figure can go up to S$15,000 if the project is demanding, like in the case of an e-commerce website.
Factors that Affect the Cost of Website Design in Singapore
To get a clear view of web design costs, you need to understand the various elements that make a website. These are also the factors that when combined, affect the cost of developing a website. These include;
· Domain name
· Website design
· Website UX and UI
· Website development
· Database integration
· Additional functions and apps
· Website hosting
· Website maintenance
· Website marketing
A domain name is an address that you key in into a web browser to get to a website. For instance, https://google.com is the domain name for Google. This explains why each domain name is unique to a particular site.
Although a domain name and its website are connected, they are not the same thing. You can easily change the domain name and retain the website. There are two types of domain names – free and paid.
- Free domain names – these are available on polar web design platforms such as WordPress and Wix.com. For example, http://mywebsite.wordpress.com is a free domain name. Such is not ideal for businesses that want a unique branding.
- Paid domain names – with these, you pay a monthly fee and choose your preferred name, like https://mywebsite.com.
When you buy a domain name, you can only keep for the specified length of the contract. You have to renew it once the period elapses. Otherwise, it will be available to whoever pays for it.
A domain name costs between S$10 and S$20 to acquire. Once the first year elapses, you have to pay the renewal, which has a similar price. You can buy it from providers such as GoDaddy and NameCheap.
After choosing your domain name, the next step is selecting the design of your website. This depends on your business needs. For instance, you could want a blog, an e-commerce platform or a regular informational website.
As mentioned above, the cost of website design in Singapore depends on the complexity of the design. A small blog can cost a few hundred dollars, but a complicated site with a massive database will require thousands.
Website UX and UI
Website UX, also known as user experience, is a collection of the emotions that visitors feel when interacting with your website. It also includes their perception and response to the quality of your website.
If you want visitors to find your site appealing, you must implement an excellent website UX. Your site should be easy to use and navigate. The site should have interactive features such as clickable links and animations. More importantly, it should be responsive, so that it can display correctly on all devices.
Website UI, on the other hand, refers to what visitors see on your site. An excellent UI is often the result of an equally impressive UX. Both are crucial for traffic retention and lead generation.
A massive chunk of your budget for website design in Singapore will go towards website UX and UI. As of now, professional UX designers charge S$150 hourly. This means a more complex design will cost you more than a simple interface.
Every day, hackers breach thousands of websites, making away with crucial information. Hacking also tarnishes the reputation of the affected organisation. This makes security one of the most significant considerations when doing website design in Singapore.
The reality is that hackers target all types of websites. Even if you run a small one, you are not entirely safe if you do not implement preventive measures. The most widespread security issues include spam, viruses and malware, denial of service attacks, and search engine blacklists.
When designing a website, ensure that you use the HTTPS protocol. This ensures that the data transmitted between the user and your site remains secure throughout. Another benefit of HTTPS is that it improves your search ranking.
The cost of acquiring an SSL certificate (which has the HTTPS protocol) ranges from as little as S$12 for basic encryption to as high as S$207 for the most advanced form of encryption. It is advisable to go for the high-end packages because they offer features such as malware scanning, security risk assessment, and so forth.
Besides SSL encryption, other ways of securing your website include;
- Updating software frequently – you should make a habit of updating your software to implement the latest security measures. This includes plugins, CMS, WordPress and anything that your website runs on.
- Choose a secure web host – if your web host provider has security on its server, it improves the protection on your website.
- Use antivirus software – this protects your website from malware. A reliable antivirus is available from S$100 upwards.
- Restrict file uploads – allowing users to upload files to your site can be a potential security risk. However, if your website requires uploads, ensure that you scan the files for malware before they are executed on the server.
- Backup your site – regardless of the reliability of your security measures, always backup your website. This ensures that you have something to fall back to in case the worst happens.
One of the popular trends concerning website design Singapore is the migration from static informational sites to interactive platforms. If you are planning to design the latter, you will need to connect a database to your website.
Database integration refers to linking your website to your databases to allow for the easy access of information. It eliminates the need for integration services on each application of your site, which saves time and money. Some of the databases that a website can have are a product inventory, lists of offices, supply chain data, employee records, and so forth.
The most popular data integration solutions are from large tech companies such as IBM, Microsoft, Amazon, SAP and Oracle, and so on. The majority of these services offer a free trial. Once this period elapses, you have to pay as you go (hourly billing depending on how much you use the service. The average hourly fee is S$0.7.
Your online business should be attractive to customers and simplify the buying process. This explains the importance of e-commerce development to website design in Singapore. An excellent design will ensure that you generate leads and customers return to buy items on your website.
During e-commerce development, consider the following.
- The primary objective of your audience – in this case, you want them to buy from you.
- Make your objective clear to your audience – if you are selling items, indicate it by having a shopping cart, ‘buy’ buttons and product details.
- Your website must be secure and trustworthy – if visitors are doubtful over the security of their data, they will move to rival sites.
- Implement an easy to use interface – customers should be able to locate what they want quickly.
- Remove unwanted items and include the important ones.
- Ease of management and scalability – since your website is a shop, you should be able to add more products quickly.
Designing an e-commerce website costs between S$7,000 and S$50,000, depending on the size of your business. If you factor other costs such as SEO, which is crucial for increasing visibility, the budget can go a notch higher.
CMS, which stands for a content management system, is a software that allows users to create, manage, and modify digital content without the need for expert-level knowledge in web design. A CMS has two main parts – a content management application (CMA) and a content delivery application (CDA).
- Content Management Application – this allows you to add and manage content to your website.
- Content delivery application – this the backend that processes and stores content on your site. It also ensures that your website runs seamlessly.
- The most popular CMS software is WordPress. Others include Joomla, Drupal, Wix, and Magneto, which is ideal for e-commerce websites. Although these platforms have different functionalities, here are some features that are available in all of them.
- Intuitive search, indexing and retrieval – users can easily search for content by entering parameters such as the data, author’s name, category, and so forth.
- Format management – you can convert scanned hardcopy documents into electronic formats such as HTML and PDF.
- Revision features – you can update and republish existing content. Also, you can track the modifications made to individual files on your website.
- Publishing functionality – you can access an array of templates, plugins and other tools to create and modify content.
Most CMS software supports the development of different types of websites. The cost of building a website on a CMS ranges from S$1,000 to S$10,000. This figure is also dependent on other factors, such as the size of your website. You could also opt for a custom CMS, but this will cost you more.
Web Apps and Additional Functions
Nowadays, web app development is becoming integral to website design in Singapore. A web application is a computer program that performs a specific task by using a web browser as its client. This means that you can only access such apps by connecting to the internet, and you do not need to download them. An example is Gmail from Google, which is a web-based email client.
Web apps are particularly useful in handling tasks that do not require a server to store information. For instance, a web-based word processor can work similarly you the one on your computer, allowing you to download and store the document offline. Another benefit of web apps is that they are accessible across various platforms. You can easily continue working on a project on your mobile if you were previously doing it on a desktop.
If you are planning to include web apps in your website design in Singapore, you should know that it costs from S$20,000 onwards to develop a single project.
Another critical aspect of any website design project in Singapore is web hosting. A web host is a platform that provides the services and technologies needed for a site to appear on the internet. These companies have servers which store the webpages on your website and deliver them when a user types your address on their browsers.
You should first have a domain name before seeking the services of a web host. Ideally, your web hosting company should offer the following:
- Email accounts – with this feature, you can create a custom email address such as firstname.lastname@example.org.
- FTP access – the file transfer protocol (FTP) feature allows you to upload files from your computer to the webserver. This way, you can easily add new pages and resources to your website.
By making sure that your site is online throughout, web hosting providers give you time to focus on developing other areas of your business. Web hosting is relatively cheaper than other elements of website design in Singapore. You can get a package for as little S$8 monthly.
Website maintenance refers to the continual checking of your sites for issues and fixing them to ensure that content is relevant and up to date. If you leave your site unattended for long periods, it can hurt the user experience, reputation and SEO rank.
Some of the issues you need to address during maintenance include:
- Broken links – all links on your website should be functional.
- Update your software and plugins to the latest versions.
- Remove spams comments from your pages.
- Check the loading speed and remove anything that is reducing it.
- Search for 404 errors and fix them.
- Backup your content. You should also restore previous backups occasionally to check their health.
Your budget for website maintenance depends on the purpose of your site, the size of your audience and the volume of content on it. The cost of maintaining a small business website ranges between S$40 and S$100. For larger enterprise sites, this figure can go up to S$1,300 per month.
Website marketing is the tactics you employ to build more awareness and potentially increase the traffic to your website. Getting people to visit your site is undoubtedly the ultimate goal when you decide to do website design in Singapore.
There are two popular ways of marketing a website- SEO and paid search, which is also known as SEM.
Search Engine Optimisation
Search engine optimisation refers to the strategies employed to get more organic traffic to a website. SEO achieves this objective by improving the rank of a website on search engine results.
There are two types of SEO;
- On-page SEO – this is the adjustments you make to your website to increase its visibility on search results. They include writing great content, implementing an excellent UI, having a clear structure, and so forth.
- Off-page SEO – these are the activities on external sites that impact your search rank. Off-page optimisation mainly deals with backlinks.
It is hard to put a price tag on SEO because it is an ongoing process that involves many strategies. That said, you will need to invest in keyword research and improving the design of your website so that it appeals to visitors. You will also need to do competition analysis and update your site regularly.
Search Engine Marketing
The most widespread tactic in this regard is pay-per-click advertising (PPC). Here, you pay each time a visitor clicks on your ad listing on the platform you are using. The higher the number of clicks, the more you spend.
The price you pay for a click depends on the competitiveness of the keyword in question. Phrases with little or no competition will cost you less than S$1 per click. On the other hand, high-intent keywords will require you to pay more than S$5 per click.
Is it Cheaper to Use Website Builders?
Although you can leverage the popularity of social media to increase brand awareness, it is not enough. Every business needs an online presence that only a website can offer. This explains why companies invest heavily in website design in Singapore.
A website gives you total control over design and content, which is not the case with social networks. It also adds credibility and uniqueness to your brand. The problem, hover, is whether to go for a professional designer or use a website builder and do it yourself.
Website builders offer a way for people without experience in web design to create sites within a short time. Most of them have easy to use drag-and-drop functionalities that allow you to add design elements. Even if you have little technical knowledge, you can get a site up and running in less than an hour.
The most significant advantage of website builders is that they are incredibly cheap. With just S$35 monthly, you can get a simple e-commerce website. In stark contrast, a website development company will charge you thousands. This makes it the perfect option for a small and upcoming business with a limited budget.
On the downside, website builders do not provide the level of customisation that an expert guarantees. This is understandable, as they are meant for people with little or no knowledge in advanced design. You are only limited to a bit of tweaking of the featured templates.
Is It More Cost-Effective To Use Freelancers Or Professional Agencies?
As seen above, using website builders for your website design in Singapore has its advantages. However, there are reasons why you should go for a professional website designer. These include;
Website builders offer many templates that you can tweak to some extent to add a personal touch. With a professional, you can customise the website to your exact specifications. You can also view the HTML of your webpages, which is impossible with website builders.
SEO is crucial for website marketing. If you have a long-term SEO strategy, you should go for a pro to handle your website design in Singapore. They will implement a proper site architecture, which is unavailable in website builders.
For instance, most website builders do not allow you to add extra URL levels, which is terrible for SEO. Instead of something like http://mywebsite.com/SEO/on-page-optimisation, you have to be content with http://mywebsite.com/on-page-optimisation.
After some time, you might need to migrate your website to another platform. This is pretty straightforward if a professional did your website design in Singapore.
Website builders, on the other hand, have unique scripts and other features that exclusive to them. If you want to migrate to a different platform, you need to start all over again, which can be very costly.
In some cases, you might need to integrate third-party APIs into your website. This requires proficiency in coding, which is only provided by experienced website design companies. Also, website builders have restricted adaptability, making it challenging to add third-party software to the website.
When you consider upfront costs, using a website builder is much cheaper than hiring an expert to do website design. The difference is that the builder charges are recurring, while developers only require money during the development phase. You also have to pay for every app and extension you add to your website.
If you consider all factors, hiring a professional is more cost-effective than website builder, especially if you are building a business website. Builders are great if you are developing small-scale, static and personal websites.
Where to Find The Lowest Cost Web Designers
Hiring a professional to oversee your website design increases the chances of success. Here are the top website development companies that will offer quality services without denting your budget.
- Verz Design
- Oasis Web Asia
- iConcept Digital
- Elves Lab
- Wishbone Digital Group
- Smart Hosting And Design Solutions
- Digital Marketing Agency
- Creative eWorld
- Aiden Creative
- iPixel Creative
MediaOne Marketing is an award-winning web design and SEO company in Singapore. The company uses a hands-on approach in all of its projects to ensure that the client gets a quality product. Besides development, the company also deals with:
- Digital marketing
- Search engine marketing (SEO)
- Social media marketing (SMM)
- Reputation Management
- Website audit
- Digital marketing courses
Verz Design primarily deals with website design in Singapore. Other services include mobile app development, branding, and digital marketing. The company boasts of a decade-long experience in the industry, during which it has acquired and retained hundreds of clients, both individual and corporate.
iFoundries is a renowned web design company that serves all businesses, whether big or small. The company operates in Singapore, as well as other countries in the Pan-Asian region. Initially, they dealt with web design but have since added web hosting and digital marketing to their portfolio.
Oasis Web Asia
Oasis Web Asia offers one of the most competitive pricing plans among companies that deal with website design in Singapore. Their excellence earned them the Promising SME award, as well as many other accolades. The company deals with web design and PPC marketing.
eFusionTech is vastly experienced web design company that assures clients of speedy and professional handling of projects. Over the past 15 years, the company has served many companies offering services such as web design, web hosting and website maintenance.
iConcept Digital is a one-stop web development and digital marketing agency. The company’s portfolio is diverse, including small upcoming businesses and established international corporations. iConcept has an experience of 10 years.
Elves Lab is the perfect web design company for startups that have a limited budget. The firm offers quality service at affordable rates. Their products include web design and development, SEO and digital marketing.
Wishbone Digital Group
Despite launching in 1997, the Wishbone Digital Group is known for adapting to the latest trends in website design in Singapore. This explains their remarkable 80% client retention rate. Their services include web design and development, reputation management and digital marketing.
Smart Hosting and Design Solutions
Smart Hosting and Design Solutions has a two-decade experience and was recently voted as one of the top providers of website design in Singapore. They handle everything concerning websites, from domain name registration to website maintenance and marketing.
Digital Marketing Agency
Digital Marketing Agency is a multinational web design company that operates in Singapore. Besides design, thy offer an array of complementary services to make your website a worthwhile investment. These services include conversion optimisation, SEO, and SEM.
Creative eWorld is relatively new to website design Singapore, but still commands an impressive 95% client retention rate. The company also educates its clients on how to maximise their ROI by employing effective marketing strategies. Their services include web design, digital marketing and mobile app development.
Aiden Creative makes use of social intelligence, which makes them a standout option among companies that do website design in Singapore. They offer a wide range of services, including web development, PPC advertising, SEO, website analytics, and email marketing, and so on.
Above1 is a company that deals with web design and digital marketing. The company launched in 2006 and has since served clients from various industries.
iPixel Creative is a company that mostly deals with website design in Singapore and overseas. Other services on offer include SEO, digital marketing and corporate branding. Beyond that, the site offers educational resources about the latest trends in web design.
Krome offers web design services to all types of businesses in Singapore. Other offerings by the company include graphic design, mobile app development, website maintenance, and website security audits.
How To Get Designers To Quote To Ensure Fair Pricing
As much as you are ready to invest in a website in Singapore, you want a choice that is fair and guarantees results. You have to be smart when choosing your web design company to avoid incurring avoidable losses.
Before settling on a particular choice, look at the previous experience of the company. This will help you narrow down to designers who have worked on similar projects in the past. Once you do this, send a request to all the companies to see which one is ready to work with your budget.
What Kinds of Guarantees Designers Should Give You For That Package?
If you manage to get a designer that agrees to work on your budget, the next step is working out how to implement the project. The designer should stipulate a timeline within which they will complete the development process. Ideally, you should set milestones which you can assess after a specified period, such as weekly or monthly.
Additionally, the designer should also promise to issue regular updates about the progress of the project. You do not want a situation where you have to pester them to give you such crucial information.
Lastly, the designer should make it clear that the price you agree upon will not change throughout the project. The best way to avoid such an issue is by signing a contract.
How To Ensure The Costs Are Kept In Check
To ensure that you effectively manage your expenses, it is vital to have a budget. You must also have a contract that shows how much you have to pay to the company handling your website design in Singapore.
Costs of Marketing Your Website
The cost of marketing your website in Singapore depends on your objectives. If you want to reach a bigger audience, you will have to pay more. Regardless, the two main methods of website marketing are SEO and SEM.
There you have it – this is a complete guide on what affects the cost of website design in Singapore. Ultimately, you should not pay much attention to what you invest. Instead, you should focus on the results that the investment generates. If your website is designed correctly, you will recover the cost of development within a short time through revenue generates from sales.
Get in touch with us at +65 6789 9852 for custom website design services in Singapore. Our services are affordable and we use the best web design practices to ensure each site meets the clients needs and expectations to the T.