What Is Mobile Marketing


Do you want to know what mobile marketing is? When it comes to digital marketing, mobile marketing involves using promotional activities that are designed for delivery to handheld devices such Smartphones, Tablets and cell phones. It’s also usually a multi-channel campaign component.

Bear in mind that most consumers prefer to engage with their favorite brands on their mobile devices. However, to get the best of M marketing, you need to use the right digital marketing techniques and know what your objectives are. 

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Understand Your Audience

The best way to carry out mobile marketing is by understanding the needs of your audience, for example, by providing solutions to them. You also need to give them reasons on how your brand will make their lives better.

Business Objectives

Another M marketing strategy is by knowing which goals you want to meet for your business type. For example, if you are dealing with contractors by selling industrial products, you need to create a site that’s supported by mobile devices and display. Bear in mind that successful mobile marketing strategies involve finding out about users’ needs and your business objectives.

Mobile Marketing Channel Options

Consider using several M marketing strategies to get the best results. For instance, ensure you have a mobile friendly website, develop mobile apps and use short message services SMS to reach your target audience.


Depending on your brand, mobile marketing uses different strategies to get the best digital marketing results. The best way to get these services is by contacting local digital marketing companies that have experience in providing them.

Author Bio

Tom Koh is widely recognised as a leading SEO consultant in Asia who has worked to transform the online visibility of the leading organisations such as SingTel, Capitaland, Maybank, P&G, WWF, etc. Recently he was instrumental in consulting for a New York-based US$30B fund in an US$4Bn acquisition. Tom is a Computational Science graduate of the National University of Singapore. In his free time he performs pro-bono community work and traveling.

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