Link Building Strategy: What Is It And How Does It Work?

Link Building Strategy What Is It And How Does It Work

The link building strategy is one of the most fundamental parts of any SEO campaign. You will rarely get far in SEO without understanding this process’s importance and complexity. 

This post will give you an overview of what a systematic link building campaign entails and helpful tips on making the most of it.

The Importance Of Links

In a nutshell, links are important because they are one of the primary ways that Google and other search engines determine the popularity and value of a website or blog. 

In the case of Google, the search engine uses a combination of several factors to determine a website’s ranking, including the number of inbound links pointing to that site.

Inbound links are, essentially, links that appear on other websites. When potential visitor lands on your site via a search engine, they will see a collection of hyperlinked articles that appear relevant to what they are searching for. 

Inbound links are key in bringing value and popularity to a website or blog.

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The Complexity Of Building Links

In case you’re wondering, building links is not as easy as just clicking a button and putting in a couple of hours a day pumping out content. Although that would be enough to keep the spiders happy, you will quickly discover that building links is a complex process requiring significant work.

To successfully link build, you will need to identify a small number of key websites that are relevant and authoritative in your niche. 

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It is a good idea to build links to high-quality, authoritative websites in your niche that are already ranking well. In addition to that, you will need to make sure that those websites are aware of and approve of the link to their content. 

In other words, you will need to gain their trust and establish yourself as an authoritative presence in your niche before you can expect to see positive results from a link building campaign.

Building Links Varies By Niche

Whether you are in the BizEaze SEO group, the digital marketing agency Black Swan SEO, or the PPC management tool SEM Rush, we believe that one of the most beneficial things that can happen to your SEO campaign is to break down the link building strategy into distinct niche groups.

The great thing about SEO is that you can split it into distinct niches, which makes it incredibly easy to target relevant and authoritative websites that fit perfectly with your content. 

For example, suppose you are creating content about e-commerce for a realty company. In that case, you might start by targeting Realtors and realty blogs and forums that are relevant and authoritative in the realty e-commerce niche.

By breaking down the strategy into small groups, you can ensure that you are creating content for the right audience and are gaining the proper backlinks for your efforts. This allows you to fully optimize your SEO strategy without being overwhelmed by the process.

Links are an essential part of the process, whether you are creating content for your own site to gain SEO benefits or simply looking to improve your web content for organic search traffic. If you want to build links for SEO purposes, consider the following tips to help your efforts flourish.

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Create Content For Long-Tail Keywords

If you’re wondering, long-tail keywords are phrases or strings of words that are more specific and often less competitive than head keywords. 

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For instance, if you are targeting the term “SEO,” you will have a lot of competition because there are a lot of businesses doing SEO for other companies. 

However, if you are practicing SEO for real estate agencies in your area, you will have much more success because there are not a lot of other real estate agencies doing SEO.

Your goal is to find a way to stand out among the competition, so you will want to ensure that your content is tailored to attract search engines and drive targeted traffic to your site. When creating content for long-tail keywords, make sure to keep the following in mind:

  • Use long-tail keywords in your content
  • Avoid using phrases like “SEO” or “search engine optimization”
  • Learn from the best – the most successful people in your niche
  • Don’t just pitch in with some content
  • Create content that is highly relevant and adds value
  • Consistency is important
  • Always test and measure
  • Build links the right way

Find The Right Balance Between Quantity And Quality

In the same way, you would not want to pour all your money into a single product to make it work for you, it is the same with content and SEO. 

When you invest in high-quality, well-written, and well-designed content, you will more than likely see the benefits from that content on your site, especially if it is relevant and useful. 

However, you do not want to overdo it and create tons of content without regard for quality because that will harm more than it helps.

To find the right balance between quantity and quality, you will need to consider the following points:

  • Study the top performers in your niche
  • Find the goldmine of information that you can mine for content
  • Look for opportunities to grow as a content creator
  • Use a tool to find content ideas quickly
  • Always test and measure
  • Quality should be your number one goal
  • Do not just focus on the short-term results and use shortcuts
  • Take the time to build trust with your audience
  • Avoid plagiarism at all costs

With the right balance between quality and quantity, you will have a steady stream of engaging and useful content that will attract interested and receptive audiences. 

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To find that balance, you will need to create a content calendar and plan out a content strategy, which we will discuss in the following section.

Create A Content Calendar

To create a content strategy, you will need to make sure that you have a clear idea of what is going on. In other words, you need to create a content calendar.

A content calendar helps you keep track of everything related to your content strategy and provides a clear view of your overall plan. It can be extremely helpful because it keeps you consistent and ensures that you are not posting haphazardly content. 

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Additionally, it can help you plan content for the future or identify content gaps that you should address in the near term.

A content calendar can be as detailed or as simple as you want it to be. Ideally, you want to create a simple calendar, like Google Docs, that you can update and edit easily. A simple content calendar with a few key items will make following the plan much easier. 

As you become more comfortable with the process, you can start to add more items and create a detailed calendar that tracks all the minor details of a massive project.

Create A Content Plan

Once you have a content calendar, the next step is to create a content plan. A content plan is simply a document that lists out all the content that you will need to create, and it will also include the order in which you will be producing the content. 

This is a critical step in any content strategy because it will help you ensure that you do not put out content haphazardly but rather that you have a plan and put out content when you are supposed to. 

The content plan should be detailed and should include all the necessary steps to complete the strategy.

The Importance Of Keywords In Anchor Text

The great thing about links is that they do more than just point to your content. Keywords in anchor text are important because they help bring some extra weight to your content. 

When a user or a search engine sees that a particular keyword is appearing in the anchor text of a link, it essentially serves as a free advertisement for that content.

Some SEO experts and marketing strategists believe that using keywords in the link text is just as important, if not more important, than using keywords in the content itself. 

When a user or a search engine sees that a keyword is appearing in the anchor text of a particular link, it essentially serves as a free advertisement for that content, similar to how it works for paid advertisements on social media platforms like Instagram and Twitter.

Build Links To Fresh Content

As we’ve established above, creating links to high-quality content on other websites is a good idea, but you should also create links to fresh content on your website.

While it’s always good to point to high-quality content when creating new content, you should be conscious of the fact that older content tends to outrank newer content.

If you want to become a successful content creator, blogger, or e-commerce store owner, you need to get into the habit of creating content that will outrank content that is a few months old. To do this, you should constantly be searching for ways to create exciting content that is highly engaging. Start now!

About the Author

Tom Koh

Tom is the CEO and Principal Consultant of MediaOne, a leading digital marketing agency. He has consulted for MNCs like Canon, Maybank, Capitaland, SingTel, ST Engineering, WWF, Cambridge University, as well as Government organisations like Enterprise Singapore, Ministry of Law, National Galleries, NTUC, e2i, SingHealth. His articles are published and referenced in CNA, Straits Times, MoneyFM, Financial Times, Yahoo! Finance, Hubspot, Zendesk, CIO Advisor.


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