Web marketing in Singapore generates a multitude of analytics data, but few marketers and entrepreneurs doing marketing online in Singapore take the time to understand them. Visitor recordings are a crucial aspect of understanding user behaviour, in order to improve your web marketing in Singapore.
In this article, we look at what visitor recording is and why you should start considering it as a source of analytics data when you are doing marketing online in Singapore. More so, we will share advice, as well as the best practices and strategies to increase lead conversion as well as revenue.
What are Visitor Recordings?
These are also known as session replays, and they are videos taken of a user navigating through your website in real-time. They bring in data from Google Analytics as well as conversion rates optimisation tools such as Scrollmaps or Heatmaps.
They are different from other analytics tools; in that video, recordings will help you fill in the blanks as to what is motivating your visitors to behave in a certain way. For example, Google Analytics will give you the macro trends while a tool such as Snapshot Reports will tell you about click behaviour.
The value of integrating visitor recordings to web marketing in Singapore is that they allow you to spot glitches in your UI, browser bugs, as well as issues with website responsiveness on multiple devices.
It will only take you up to an hour to integrate visitor recordings into your conversion rate optimisation routine. However, how do you do it? You will need to invest in a web visitor-recording program to get started, and you will get a tracking code.
Behaviours to Look Out For In the Visitor Recordings
At first, the data from the visitor recordings can be daunting, but you should be on the lookout for these behaviours
1. Excessive Scrolling
If you notice that visitors are excessively scrolling, it means that they are confused. It could also mean that your website visitors cannot find what they are looking for on your page.
To curb this behaviour, you should watch to identify the pages that they end up on, and then introduce some down-the-funnel content on the initial page that they started on.
2. Rage Clicks
These are the clicks resulting from the user repeatedly clicking on non-interactive items on your web page, mostly because they think it should be interactive. Unfortunately, while Google analytics is one of the best tools, you will not get data on rage clicks.
If you see many rage clicks on a page element, you should consider adding a link to see if it removes the frustration among your users. It might also help to increase conversions.
3. Glitches and Bugs in Your User Interface
Irrespective of the number of browser tests that you might have done, there could still be glitches in your UI as well as actual bugs. Moreover, you could realise that your marketing online in Singapore is not yielding fruits due to how your content looks on different browsers and issues with website responsiveness on mobile.
The chances are that you could also be a bug that was introduced to your site during the relaunch.
Benefits of Visitor Recordings for Web Marketing In Singapore
You might have focused your marketing online in Singapore to carefully design a visitor journey for your use as well as map out a path they should take once they get to the landing page. Unfortunately, there is no guarantee that this will turn out as expected.
As said, visitor recordings can help you better understand user behaviour as well as give you invaluable insight into your web marketing in Singapore. Here are a few benefits why you should start using visitor recordings
1. It Allows For User Testing On a Huge Scale
Instead of having one-on-one sit-down sessions with tens or hundreds of people to test your website, visitor recording can significantly help. The recordings will help you see a random selection of people using your website. You will be able to see what is causing their frustration and confusion as well as what is keeping them from taking action.
2. Perfect for both High and Low Traffic Websites
For high-traffic websites, visitor recordings are a superb way of supplementing the click/event/scroll data collected from Scrollmaps, Heatmaps. Since the high traffic generates much ‘noise’ visitor recordings will quickly give you the much-needed insights into user behaviour.
Low traffic websites, on the other hand, visitor recordings will be able to help you analyse visitor behaviour. The most important aspect is that you will get useful insight into how to get users to sign up, register, or make a purchase, which is a boost for your web marketing in Singapore.
3. Recordings Help Increase Your Conversion Rate
All users who leave your website without responding to a CTA or bounce from any of your pages may never come back. Since they are showing interest in your website, it is your responsibility to hook them in.
This all starts with analysing the recordings to understand how they journey through the web pages and noting what bits of content or elements resonate with them.
4. Ideal for Website Updates and Redesign
The recording allows you to compare why some users are converting while others are not. This will provide ideas for your next website update and redesign to enhance your marketing online in Singapore.
Tips for Using Visitor Recordings
Unfortunately, many people doing marketing online in Singapore do not understand visitor recordings enough to use them. Here are tips for using visitor recordings when doing web marketing in Singapore
- Identify a goal to add context to the data you collect
- Use all your web analytics tools together, for example, using visitor recordings with Snapshot
- Narrow your focus down to specific pages
- Customise your sampling rate to allow you to get the recordings on your schedule
Finally, before you use visitor recordings, you need to know what to look out for. This includes metrics such as browser-specific display issues, website responsiveness errors, CTA confusion, and excessive scrolling.
When doing web marketing in Singapore, it is necessary that you pay attention to those people paying attention to you. Contact us for professional digital marketing and website design services in Singapore.