A majority of the internet users cannot put up with a bad online user experience and for this reason; website usability should be a top priority. When a user is unhappy with your website’s user experience, they will navigate back to the search engine to look for another site that meets their needs.
At least 88% of users will not go back to a website that offered a poor user experience. On the other hand, if you have great website usability, you will be able to hook the users to engage with your content, and this will have a profound effect on your conversions.
Unfortunately, most webmasters are oblivious to their website’s user experience. No matter the amount of money spent, you will still get few conversions if any due to poor website usability. In this guide, we look at the best practices you must apply to enhance website usability.
Top Best Practices to Enhance Website Usability
The downside to having a poor user experience is that the visitors will not tell you about it. The worst-case scenario is that Google and other search engines will penalise you by preventing your website from ranking high on their results pages.
These are the best practices you must consider to improve website usability in 2019
Optimise Your Website for Mobile Devices
Singapore has over 4.8 million users, and at least 4.7 million prefer accessing the internet via mobile devices. Surprisingly, there are still many websites that are not optimized for mobile, despite the statistics.
The users are not only browsing websites via mobile, but they are also making purchases. You need a responsive website design to optimise your website for mobile users.
However, you need to go the extra mile to enhance the user’s mobile experience. This includes knowing where to place your CTA buttons and other clickable links.
Follow WCAG Standards
Approximately 3.9 million people are living with disabilities in Singapore, and you need to consider them when developing content. The web content accessibility guidelines were created to ensure that websites meet the needs of people living with disabilities.
Everyone is entitled to good user experience, and you should not discriminate or discourage anyone from visiting and using your website. For example, there are thousands if not millions of colour blind people. A common misconception is that they see the world in black and white, but the truth is that they perceive colour differently.
In such a scenario, you should not use conflicting colours on your website. The WCAG standards dictate that your site needs to be operable, perceivable, robust, and understandable by as many people as possible.
Create a Visual Hierarchy
It takes approximately 2.6 seconds for a user to find the part of your web age that will stimulate their first impression. You need to make it easy for your visitors to understand what they are seeing and this will improve website usability.
The best solution is to create a visual hierarchy on your website that directs the user to the most important part of your content. Without a visual hierarchy, the chances are that users will miss the essential parts of the site and this will hurt your conversion rates.
When creating a visual hierarchy for website usability, consider the following factors:
- Negative space
If you do not have web design experience, you should hire a professional web designer. They will tell you the things you need to change in your web design and create a proper visual hierarchy for you at affordable rates. A comprehensive website audit can also help you achieve this goal.
Simplify the Website’s Navigation
You must have come across a website that was messy and cluttered. While you are busy focusing on creating a stunning homepage, they should know that users must be able to navigate to other pages on your website.
Ease of navigation is one of the crucial aspects of website usability and you need to do a website audit and simplify the navigation. For example, if you run an e-commerce website, you must simplify the navigation, which is one of the top reasons for shopping cart abandonment. However, ease of navigation needs to be a top priority for all websites.
Consider the following factors when simplifying navigation
- How does the user get from the homepage to another page, for example, the blog
- How long does it take them to move from point A to point B
- How many clicks does it take
On top of this, the clickable text in all pages should be clear since it is a crucial factor in easing your navigation. You could underline it, change text colour, or turn the text into a button. All these practices will ensure that you simplify your website’s navigation your.
Establish Website Credibility
Internet users are very choosy, and they will only read content they think is credible. In order to enhance website usability, you need to establish credibility right off the bat; otherwise, users will navigate with doubts on their minds.
You can establish credibility by being transparent about your content information, prices, and content. Making users hunt for this information only hurts your website’s user experience.
Consider these figures when taking measures to establish website credibility
- 86% of the users want to information on your products or services
- 64% of the users want to see your contact information
- 52% want to see the “About Us” section.
When it comes to price, some websites display the price after the item or service has been added to the shopping cart. While this is a way of offering deep discounts, it significantly hurts the site’s credibility.
Ensure That You Have Legible Content
If users cannot read the text on your website, they will leave and never come back again. This makes it vital that you ensure that you have legible content to boost website usability. For this reasons, you must take great care when choosing fonts, text colour, spacing, paragraph length, among others.
The average visitor reads 20% of your content, and legible content makes it easy to skim through. Short paragraphs with many headers, bullet points, and images enhance website usability, which will also improve your website’s credibility.
Finally, you need to establish consistency on every page of your website. Switching layouts, themes, and other design elements for every page will be confusing and give off a bad user experience.
Website usability is a determining factor if you are going to be successful in the digital space. We hope that the above tips have opened your eyes to things you need to consider when tweaking your website to enhance its usability.
Contact us today for professional website design services in Singapore to improve the user experience.