Think of website traffic as the lifeblood of your business. More crucial than owning a website in the first place is how you plan to get those eyeballs rolling. Conversions come next, way after you’ve figured out how to make the bulk of your prospects and potential clients land to your page and NOT that of your competitors.
Forget about paid advertisements for a moment, and let’s focus on how you can naturally position your website in the SERPs and start directing a good chunk of organic traffic your way. For all we know, there’s a whole lot you can do to boost your organic traffic at absolutely no cost, save for your time.
Here’s what you can do:
Forget About Search Engines, and Optimize Your Site for Your Target Personas
Before you even think of running a thorough keyword search, take your sweet time to focus on your target buyer personas. These are the people you’ll be addressing with the kind of content you produce.
The point is to make sure that you’ll be consistently supplying them with high-quality content that strikes a chord with their personas. The content should be mostly educational and informative.
So you can start by figuring out what it is they’ll be interested in reading. Were you in their shoes, what kind of content would you wish to find. That’s the content you should be creating and using to attract your target audience and drive the much-needed web traffic.
And while at it, be sure to tap into their personas while making a calculated guess on the kind of keywords they’ll be using in the search query. It’s after you’re done with optimizing your site’s content for your target audience that you can go ahead and also factor in search engines.
Blogging is one of the most effective ways to boost up your organic traffic. That’s because it let’s you address specific topics in great depth as opposed to posting it on your website directly.
You can start by adding a blog section to your website and work it out in such a way that your blog readers will be directed to your landing page to take action. A simple Call to Action link at the end of each article is enough to make them consider checking you out.
The content you create must be high-quality and persona-optimized. For which case, you might want to steer clear of spammy or poorly-written content, as this is bound to do your site more harm than good over the long haul.
Plug Yourself into the Blogosphere
The blogosphere means being part of what’s happening in the overall blogging space. You don’t want to post and disappear. Rather, you want to comment, read, and even link to related sites and blogs.
You want to make the entire blogging space feel your presence and contribution. You also want to cement yourself as an authority voice that other people can respect and want to work with.
Do some little bit of digging within your niche and find forums, blogs, and communities that you can plug yourself in and become an active participant.
Narrow down to Specific Search Terms by Focusing on Long Tail Keywords
You’ll be tempted to go with some of the most commonly used keywords in your area of specialization. While there’s nothing wrong with that, you might want to consider narrowing down to a list of keywords that are more specific to your type of product or service.
By doing that, Google and other search engines will learn to identify your site or blog as the key destination for that particular list of products and services. This will go a long way to boost your ranking in the SERPs together with making it a whole lot easier for your prospects to find you.
Focus on Your Meta Downs
Every single post you make will feature a meta title, description, and URL. For what’s worth, these are three crucial elements of the content that appears in the SERPs, and which will be determining the number of online visitors that will be clicking through it to view your site’s content.
If you’re running your site on WordPress, then you have the option of using YOAST plugin, which guides you through the entire process of optimizing your pages for meta downs,
But that’s NOT to say the plugin handles everything. You’re the person in charge of coming up with the meta title and descriptions, and the more interesting they appear, the more attractive they’ll be to the bulk of visitors checking you out in the SERPs.
Learn to write and publish high-quality content as often as it’s humanly possible. The more you feed your blog section with thought leadership articles and posts, the more you’ll be allowing your website to direct organic traffic your way.
You’re also encouraged to come up with a publishing calendar that you’ll be strictly observing. For instance, if you publish once a week, then make sure you have a specific day and time for doing that. This is important as you want your returning audience to figure out when exactly to expect a new post from you.
Use Internal Links
First, start by focusing on building a decent catalog of high-quality content on your website. And once you achieve that, the next thing you do is link all the blog posts on your site with each other.
Where there’s a relevant article connecting to any of the keywords in a piece of article, link it up so your visitors can have an easy time checking it out as well.
You’re encouraged to do this as it also helps to keep your site’s visitors on your website for much longer, thus cutting back on the bounce rate. It’s however important NOT to overuse internal link. When search engines find out that you’re using too many backlinks on your site, they’ll be tempted to mark it as a spam site — and you know how detrimental this can be to the overall well-being of the website.
Encourage Incoming Links
Imagine a situation where so many other sites link back to yours. Not talking about any random website, but authoritative sites that have cemented their place as an authority voice in the field.
Google knows about the value of other sites linking back to you, and they have a generous reward to anyone who pulls it off. Simple, find out which one among your friends, suppliers, partners, or family members is into the blogging business and find out if they can link back to you.
Learn to maintain camaraderie with fellow bloggers within your niche and find out if they’re friendly enough to link their blogs to your site. In which case, the more incoming links your site attracts, the more search engines will respond by ranking you favorably in the SERPs, unless otherwise.
Learn to Hype Up Yourself
There’s nothing wrong with self-promoting yourself with every little chance you get. Be proud of what you do, and the rest of the world will learn to echo back your sentiments.
The only problem is with blowing up smoke, but where you feel like you’re the best fit in the industry you’re in, be loud enough about it. You can start with your blogs, your Facebook account, Twitter, StumbleUpon, LinkedIn, and the rest. Let your follower know that you’re the best provider of a particular service or retail or supplier of a specific product.
Ask them to check you out, but be keen enough NOT to come off as a spammer or an empty braggart.
Build a social media presence on key social media channels such as LinkedIn, Facebook, Twitter, Google Plus, and the rest.
All this is meant to help you sell your name out there and muster a huge following. You’ll also be making it easy for your prospects and potential clients to find you on the internet should they decide to go ahead and search for you and your business.
Make sure you’ve integrated your site with social share button that will be encouraging a majority of your content readers to share out your blog posts and get them all over.
Lastly, you want to focus on writing a piece of content that’s worth sharing. One that you wrote with share triggers in mind and even made it enjoyable enough to attract social shares naturally.
Learn to Exploit Metrics
You have plenty of tools that you can use to track your site’s visitors and make necessary calibrations to your marketing strategies to attract an even more significant number of visitors and convert the bulk of them.
Speaking of which, Google Analytics should be your friend. Use it to track every aspect of the kind of traffic your site is attracting. Where is the bulk of your traffic coming from? What keywords are they using to find you?
ll this is meant to help you fine-tune your web content and attract and an even more significant number of easy-to-convert web visitors to your site.
Why Choose MediaOne for Organic SEO?
MediaOne is a working example of how far you can get with organic SEO. We’re a firm believer that organic SEO campaigns are crucial in helping businesses strengthen the very foundation of their web presence.
By deciding to work with MediaOne, what you’ll be choosing is years of hands-on experience and technical expertise in the field of digital marketing in Singapore. We’ll be helping you grow your audience, as we work on growing up your leads and sales. That’s besides walking you through the details of the progress we make through our scheduled reports.
That said, make a point to get in touch with us today and let’s help you transform your business.