Website Design Costs In Singapore – A Quick Guide

costs of website in singapore

There are over 30 major web design companies in Singapore and hundreds of less recognised agencies run by freelance web designers.

Because of the various expertise, experience and value the website design costs  can range astronomically. Here are some guide prices assuming a small-mid scale website:

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Price Range Of Website Costs In Singapore

  1. Corporate Template-based Website: $2,500 – $5,000

  2. Corporate Custom-built Website: $4,000 – $8,000

  3. Retail, Branded Template-based Site: $4,000 – $8,000

  4. Retail, Branded Custom-based Site: $6,000 – $20,000

  5. E-commerce Website Template-based (up to 200 products): $4,500 – $10,000

  6. E-commerce Website Custom-built (up to 200 products): $6,000 – $15,000

  7. E-commerce Website Template-based (500+ products): $8,000 – $20,000

  8. E-commerce Website Custom-built (500+ products): $15,000 – $40,000

Disclaimer: these are guide prices only. You are encouraged to get various quotations from various web design firms because certain firms, although top-end, may be able to quote you far less because they have the benefit of customising a similar website and hence can recycle the script as well as manpower, other resource and time costs.

You can also call MediaOne at (65) 6789 9852 or click on the [ GET FREE QUOTE ] button on the left. As an established digital marketer we are able to work with the best web design companies in Singapore for the best prices AND propose digital marketing packages that will help you get plenty of visibility online as well as web traffic and sales. After all, what is the point of having a nice top-end website but having no visits? Its like a white elephant by any name.

 

Here are some of the top web design firms you can get a quote from:

 

1. MediaOne Business Group

 

 

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Names of Key Executive: Tom Koh, CEO

Key Services: Web Development, Website Design, Branding Websites, E-Commerce Websites, SEO, Digital Marketing

Key Clients: SingTel, Maybank, Noel Gifts, Fuji Xerox, ST Electronics, Ministry of Law, Changi Airports Group, EDB Singapore

Year Established: 2009

Staff Strength: Up to 100

Estimated Annual Turnover: SG$2 million


2. Verz Design

Names of Key Executive: Henry Ng, Managing Director

Key Services: Web Development, Mobile App Development, Premium Design, Custom Programming, Creative and Interactive

Key Clients: Bee Cheng Hiang, BYSI, MediaCorp, Kitchen Language, Gong Cha

Year Established: 2009

Staff Strength: Up to 100

Estimated Annual Turnover: SG$3 million


3. Oasis Web Asia

Names of Key Executives: Simon Yap, CEO

Key Services: Web Design and Web Development, PPC and Social Media Marketing, Real Estate Solution, Mobile Application Development

Key Clients: NKS Hotels and Travel, Flow and Balance, CLS-Touche Marketing, Eurotours and Travel

Year Established: 2009

Staff Strength: 10

Estimated Annual Turnover: undisclosed


4. eFusion Technology Pte Ltd

Key Executives: Lau Wee Kiat, Director

 Year Established: 2004

 Services: Web Design, Web Development, Search Engine Optimization

Top Clients: Pokka Singapore, Singapore Flyer, Inform Media, C.K. Tangs, Hobee Group

 Estimated Staff Strength: 15

 Estimated Annual Turnover: Up to SG$3 million


5. Bruce Clay, Inc.

Key Executives: Bruce Clay, President; Virginia Nussey, Manager of Operations

 Year Established: 1997

 Services: Local SEO, Pay Per Click Management, Search Engine Optimization, Digital Marketing

 Top Clients: Century, NEC, Sundance, Atos, Burpee

 Estimated Staff Strength: 25+

 Estimated Annual Turnover: SG$3 million


6. iCrossing, Singapore Division

Key Executives: Nick Brien, CEO

 Year Established: 1998

 Services: Local SEO, Digital Management, Search Engine Optimization, Pay Per Click Management

 Top Clients: The Coca-Cola Company, Bank of America, Toyota, MasterCard

 Estimated Staff Strength: 100+

 Estimated Annual Turnover: SG$10 million


7. Notion Age Pte. Ltd

Key Executives: Jack Wong, CEO

 Year Established: 2001

 Services: Reputation Management, Web Design, Search Engine Optimization.

 Top Clients: Resorts World Sentosa, Trend Micro Singapore, Microsoft Singapore, Mitsubishi Electric Asia, Toshiba Singapore

Estimated Staff Strength: unknown

 Estimated Annual Turnover: Up to SG$2 million


8. iConcept Digital

Names of Key Executives: Ang Chong Han, CEO

Key Services: Customized Web Design, Marketplace Solutions, Search Engine Optimization, Digital Marketing Strategies, Google Adwords Marketing

Key Clients: Volkswagen Group, Sony Xperia, Singapore Airlines, Pandora, Julie’s, Captain Oats

Year Established: 2008

Staff Strength: 22

Estimated Annual Turnover: SG$1 million


9. Fixx

Names of Key Executives: Darren Lee, CEO

Key Services: Web Design and Development, eCommerce Development, Audio Engineering, Video Production, CMS (Content Management Systems), Mobile App Development

Key Clients: MahSing, AhHuat, Southville City, Suria FM, Nanyang Technological University

Year Established: 2004

Staff Strength: 15

Estimated Annual Turnover: SG$2 million


10. Elves Lab Pte. Ltd

Key Executives: Felinn Shoo, Business Development Manager

 Year Established: 2008

Services: Web Development, Web Design, Search Engine Optimization, Social Media Optimization

Top Clients: Kanebo, Consumers Association of Singapore, Malayan Racing Association

Estimated Staff Strength: 60

Estimated Annual Turnover: SG$2 million


Disclaimer: these are information available online and may be subject to change over time. If you are aware of more current information or feel that another web design firm should be incorporated in this list. Kindly contact enquiry@mm.com.sg today.


 

What are the key deliverables in a website you should expect from your web designer?

Web design and development is a long process that entails discovery, planning, designing, integrating and delivering the complete project. Certainly, not all the involved documents are of a major interest to the client. In fact, a number of them are entirely ignored. But some documents are crucial communication channels between the developer and the customer. So what are the key deliverables should you expect from your web designer: 

Wireframes

Wireframes are schematic descriptions of the website and should adequately simulate the exact page layout of the site and the user navigations. Ensure that every wireframe has all the content you want to appear in the final website. 

Mood Boards

Mood boards describe the visual style used in developing the website, including colors, graphics, and fonts. They tell the web designer more about the clients’ taste in visual styles. 

Graphic Design

A graphic design mockup, often a composite image, is used to show the client how the final website will appear in terms of layout, color, images, and typography. Nowadays, it the industry standard for web designers to show the client desktop, tablet, and mobile graphic design mockups. 

Development Site/Prototype

The integration/programming stage of web design involves the conversion of the design concepts into code (DHTML, HTML, Scripting, CSS, database tables etc.). If you are a client who would want your website to have special functionalities or be developed using a particular programming language, you’ll have to ask the web designer to involve you in the prototyping stage.

What are the questions you should ask a web design firm prior to engaging them?

The internet is too competitive to take chances on critical decisions such as web design. The questioned listed below can help you, as a client, get more information from your web designer during the first meeting: 

Do you actually do web design/development in house or outsource?

This question should appear at the very top of your list because you don’t want to hire a wrong person for the job. 

What’s the average turnaround time spent on one project?

A competent web design would take just 2 weeks to complete work on the graphics components of the website unless the client is slow in providing the necessary content. If clearly state what you want and provide the required materials, the process runs smoothly. 

Do you design websites from scratch or simply use standard templates?

Many people dislike the idea of using pre-made templates to design their websites because of the hefty costs that come with buying and customising them to reflect individual expectations. Custom design, therefore, is the way to go. 

Will you supply all the original graphics files?

You must acquire the original graphics files lest you lose control over your website. If your designer decides along the way, ensure you’re in possession of the original graphics files so that you can easily provide them to a new designer. Be specific and ask for graphics files produced by a major graphics program such as Photoshop, Fireworks, and Illustrator etc. 

Are your designs duly tested for multi-browser & cross-platform compatibility?

A web designer normally tests the website across several web browsers (Internet Explorer, Firefox, Google Chrome, and Safari browser for iOS) to ascertain that the website displays same content, has the same layout and its functionalities don’t vary. 

Can you add design changes later?

A website is never “done”. It will keep evolving. In case you’re open to suggestions and comments from friends, you’ll want to edit, test and change the content on your website. Ensure that you hire a web designer who is aware of these processes. 

Is web design your full-time job?

A wannabe web designer’s work is remarkably different from that of a professional full-time web designer. Part-timers may, at times, provide excellent services but aren’t always available when they are badly needed. 

Do you have marketing or sales experience?

Think of your web designer as being of your salesmen. You can’t hire a salesperson who can’t market your products. Neither can you would you recruit a marketing director without a proven experience. Best web designers tend to be creative and have the ability to “market” things alongside their design concepts. You’re advised to hire a multi-skilled web designer. 

Can you offer internet marketing services?

There is a huge difference between web designers who are “programming people”, “design people”, and “marketing people”. Every organization whether it’s an e-commerce oriented or not looks forward to web-generated growth. Besides ensuring your website is optimized and has wordpress tools ready for work, your web designer should be willing to stay around a little longer after completing the project to ensure all the marketing strategies are working flawlessly.

Must I always reach you through the project manager or directly?

Sometimes, during the web design process, there arise matters you would love to convey directly to the web designer without having to deal with the intermediaries. For the sake of ensuring flexibility in decision making, it is advisable to for a web designer whom you can contact directly without involving the project manager.

Will design the logo for my site as well?

Websites are starting to be increasingly essential on websites for branding reasons. Most clients would want their logos accurately shown on their websites. Most web designers offer logo creation services as well. It would be fabulous to get a designer who can do both, and do them very well.

Do you charge by the project or by the hour?

There is a reason why this question needs to appear among the top questions of your list and the reason has something to do with the overall cost of the project. Hourly charges can easily make the project look costly. The situation can be worse in case of delays, especially if you’ve already signed the binding contract agreements. However, the decision of opting for whole project pricing to hourly charges depended on your confidence in the web designer.

How a website should tie up with good UX/UI

It is pretty easy to hire a web designer willing to take on any web design project but it’s quite harder to find a professional who is conversant with the UX/UI and the best practices needed. UI (User Experience) is used to describe a combination of elements used for creating a friendly and desired UX (User Experience). An experienced web designer knows how the UI and UX parts should sync.

Firstly, a good UX/UI relationship is built on principles of simplicity and consistency. A great interface is always simple to use. Reasonable usage of buttons and animations greatly improves the ease of how visitors interact with the website.

Secondly, a website should implement a well-structured visual hierarchy. This means that important elements of the site’s interface should be well highlighted to capture the focus of the user. If you’ve used Netflix, for example, you should have noticed that a range of impossible-to-ignore recommendations hits the main page right away when you open their app.

Why being mobile friendly and being very SEO-friendly is essential  

 A mobile-friendly website means visitors have an easier time opening your website on their smartphones and tablets. This is only made possible by building your website with mobile-responsive capabilities.

So why is essential for your site to be mobile friendly? Research has shown that more people nowadays – slightly over two-thirds of overall internet users across all ages – browse the internet using mobile devices (smartphones and tablet computers) more than they do with desktop computers. Therefore, creating a website without mobile-responsive capabilities means you’re locking out much of the internet’s traffic.

Search engine optimisation in the Singapore context, on the other hand, is essential in ensuring that your site appears among the few top search results on Google.com.sg and the other local search engines, out of millions of websites, shown on the screen of a possible visitor. If you’re running a business website, SEO would be highly instrumental in helping your potential client (who lives in a few kilometers radius from your physical business premises) trace your establishment.

What are the key metrics Google seeks on a website?

Google, through Google Analytics (GA), is the de-facto king of free web analytics. This is so because the company monitors huge troves of KPIs (Key Performing Indicators) of business which is eventually used to tell Google about visitors’ behaviours and the traffic received by the specific site. Google looks for an array of metrics from your website to create the site-specific profile: 

  • The origin of your visitors (where they came from)
  • If the conversions are new or unique
  • The number and kind of interactions made by the visitor during the visit
  • The bounce rate
  • The value earned by your website during the visit
  • Over page views
  • The duration of the session
  • The number of sessions
  • Age, gender, taste and even the geographical location of the visitor

How To Find A Good Web Design Company For Your Budget

It’s typical of any serious business person out there to want to know how much it’s going to cost them to set up an amazing online portal for their business. There’s no denying that everything eventually boils down to money. It’s business, so it’s common sense to expect every buck you spend on anything to bring the most value.

Web designing and development is NOT an exception in this. Your vetting process is simply aimed at finding that one particular company that will be helping you create a sleek and highly functional website for your business without going heavy on your pocket.

So it makes more sense for you to find out beforehand about how much it’s going to cost you to bring the entire project up.

Majority of web users judge the credibility of a company by looking at its design. It is simple logic — a company that has invested a great deal of its time and effort creating a stunning website for itself is more likely to deliver an outrageously amazing website as opposed to a company with a shoddily done one.

The problem comes with finding a good web designing company whose price is flexible enough to accommodate your budget.

In this section of the post, we try to candidly and directly address the cost of designing. We try to break everything down, while walking you through what to expect for a particular price range, all with the sole aim of making sure you don’t get short-changed next time you go hiring a web designer or developer in Singapore.

Scalable Price Tag

The first and perhaps the most important thing to take into consideration while you’re holding a discussion with any agency regarding web designing cost is that it’s almost entirely scalable. It’s even possible to create and manage a fully functional, self-hosted website with as little as $20 a year.

Of course that comes with its share of short-comings and hamstrings – for instance, it’s almost impossible to create a fully customized site that snugly matches your brand with such a budget. There’s also the problem of the site NOT meeting the required usability standards.

Meaning, to get a great website, it’s crucial that you take it as a serious investment. Consider pumping in a descent sum of money, and you’re likely to end up with a more satisfying website for your business.

The Three Categories of Web Designing

There are three broad categories of web designing – and that’s, low cost, medium cost and high cost web designing.

Low Cost Web Designing

Low cost designing encapsulates all the DIY designing methods like designing your website from a canned template. Works even better if you have the time to research and get the job done yourself without depending on the services of a web developer.

You also have the option to use a free template or to shell out a little sum of money for a premium theme. But even with this, there are numerous ways your site could still benefit from the services of a professional web designer.

The Medium Level Web Designing

This is the most common web designing method, and which basically involves hiring freelance designer that you’ll be working together to bring your site up. Depending on what the freelancer charges, this category strikes to create a balance between quality and cost.

Keep in mind that you’ll be working in close collaboration with the freelancer, making sure they get the job done exactly as you visualized it. And if done right, then there’s a stronger possibility that the website you create will be more unique and customized to match your brand.

Usually, freelancers are charged based on their skill level. You have a better chance of getting a better website by working with a professional freelance web designer with years of experience. But you’ll have to shell out a hefty sum of money for their services.

Still, when all the factors are brought into consideration, there’s a strong possibility that hiring a freelance developer will be much cheaper than getting the same services from an agency.

Some companies however prefer hiring an agency as most of them do offer additional web designing services, while a freelancer will only be limited to providing the design work you hired them for.

High Level Web Designing

The highest web designing level is one where you’ll be hiring a web designing agency. This is the option established company and enterprises prefer, considering they’ll be handling almost everything on their own, while requiring very little from you.

The final product always tends to be much better. That’s because it’s handled by a group of developers, each of whom will be specializing in handling a specific part of the website. The only limitation with taking this approach is the cost involved, but it’s the most recommended option for a businesses that are more serious about setting up a formidable online presence with minimal strain on their part.

Cost Benchmarking  

Benchmarking tries to compare the cost of designing a website with one particular agency and the rest of the agencies within the locality you’re in. It’s what you use to determine if the amount you’re paying is fair enough compared to the industry standard.

It’s to be however noted that the cost of web development will always vary depending on the type and complexities of the project at hand.

A great majority of web agencies in Singapore charge a flat rate. But there are times when the web designing cost will vary depending on the average hourly rates of the web developers working on the project, the complexities of the project, and the amount of time it would take to complete the project.

This is nothing out of the ordinary as most IT developers operate in the same exactly way.

Take our agency for example – it’s based in Singapore where taxes, rent, and labor expenses for our team members are relatively lower compared to an agency in the UK or US. That means, the hourly web development rate would be a little lower for the clients we attract.

Of course, it’s still possible to find a web development agency in the west that still charges low for their work, but most of the time, such agencies will be using off-shores to keep their prices on the low. You might want to be a little careful with such offers, particularly those that sound too cheap, too good, and so unreal, as there’s always a catch that might be crawling back to bite you.

There also exists a few agencies that will be setting the web designing price based on your business value. For instance, if the company estimates your business to be about $1 million, then they may decide to ask for a 5% of its total value as the cost of designing a website for their kind of customers.

Website Packages

Other agencies may suggest you purchase a website package. These packages usually go for a fixed price, with the option to upgrade to a higher package should you feel the need for it.

This option tends to be a little bit cheaper compared to the cost working with a web agency that charges a flat or hourly rate. But there ways in which they may overcharge their clients, like when the client decides to ask for some of the features that are NOT included in the package they ordered.

Writing a Great Request for Proposal (RFP)

Request for Proposals are how many professional web development agencies in Singapore win new businesses. As an agency that has been in the web designing business for quite a while, we’ve received tons of them from organizations that are either trying to upgrade their existing website or design one from scratch.

Some of the RFP we get are usually clear, straight to the point, and detailed, in addition to providing all the information we need to quickly draft a great proposal. But that’s NOT always the case with every RFP we get.

So how do you go about creating a good RFP that will most likely be attracting great web designing quotes?

What Makes a Great RFP?

Before you even think of writing an RFP that will be attracting nice quotes, it’s crucial that you focus on one that web development agencies will at least consider responding to. If your RFP doesn’t paint a clear picture of your business vision and the road ahead, then there’s a fair chance that lots of the agencies you’ll be mass shooting it to will be completely ignoring it.

Writing a great RFP takes a whole lot more than just asking random web designing questions. The point is to focus on communicating in a clearer and more concise manner, taking time to elaborate on useful information about your business and what it is that you want to achieve.

That way, agencies will have an easy time deciding if they’re ready or have the technical expertise and experience to move the business towards your goals. A good agencies isn’t just hungry about driving new business. Results matters to them the same way it matters to you.

They want your business to succeed and be sure that their services will be propelling your business to the next level.

Your role in this is NOT to select the most fitting web designer or developer. You also want to make sure that the agency you choose will agree to work with you and most importantly offer you a fair quote.

The last thing you want to happen is you losing out on a great agency simply because the agency didn’t consider you a great fit for doing business with them based on the RFP you provided.

Let’s wrap it up here

Finding a great web designing or development agency in Singapore is no easy feat. You have options aplenty, but only a few of them have the technical capacity and experience to deliver. Still, you can’t be sure if the quotes they provide will be accommodating your budget.

For more information regarding the cost of designing a great website for your business, then the first thing you might want to do is reach out to MediaOne today for a more informed piece of advice on the subject.

Author Bio

Tom Koh is the CEO of MediaOne, a leading Asia digital agency. He comes packed with 2 decades of international digital marketing experience. In his spare time of maybe 20 minutes a day, he loves coaching, blogging about all things digital and trying to figure out how to make his dog do the roll.
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September 02, 2018

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