Website Design Costs In Singapore – A Quick Guide

costs of website in singapore

There are over 30 major web design companies in Singapore and hundreds of less recognised agencies run by freelance web designers.

Because of the various expertise, experience and value the website design costs  can range astronomically. Here are some guide prices assuming a small-mid scale website:

Price Range Of Website Costs In Singapore

  1. Corporate Template-based Website: $2,500 – $5,000

  2. Corporate Custom-built Website: $4,000 – $8,000

  3. Retail, Branded Template-based Site: $4,000 – $8,000

  4. Retail, Branded Custom-based Site: $6,000 – $20,000

  5. E-commerce Website Template-based (up to 200 products): $4,500 – $10,000

  6. E-commerce Website Custom-built (up to 200 products): $6,000 – $15,000

  7. E-commerce Website Template-based (500+ products): $8,000 – $20,000

  8. E-commerce Website Custom-built (500+ products): $15,000 – $40,000

Disclaimer: these are guide prices only. You are encouraged to get various quotations from various web design firms because certain firms, although top-end, may be able to quote you far less because they have the benefit of customising a similar website and hence can recycle the script as well as manpower, other resource and time costs.

You can also call MediaOne at (65) 6789 9852 or click on the [ GET FREE QUOTE ] button on the left. As an established digital marketer we are able to work with the best web design companies in Singapore for the best prices AND propose digital marketing packages that will help you get plenty of visibility online as well as web traffic and sales. After all, what is the point of having a nice top-end website but having no visits? Its like a white elephant by any name.


Here are some of the top web design firms you can get a quote from:


1. MediaOne Business Group


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Names of Key Executive: Tom Koh, CEO

Key Services: Web Development, Website Design, Branding Websites, E-Commerce Websites, SEO, Digital Marketing

Key Clients: SingTel, Maybank, Noel Gifts, Fuji Xerox, ST Electronics, Ministry of Law, Changi Airports Group, EDB Singapore

Year Established: 2009

Staff Strength: Up to 100

Estimated Annual Turnover: SG$2 million

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2. Verz Design

Names of Key Executive: Henry Ng, Managing Director

Key Services: Web Development, Mobile App Development, Premium Design, Custom Programming, Creative and Interactive

Key Clients: Bee Cheng Hiang, BYSI, MediaCorp, Kitchen Language, Gong Cha

Year Established: 2009

Staff Strength: Up to 100

Estimated Annual Turnover: SG$3 million


3. Oasis Web Asia

Names of Key Executives: Simon Yap, CEO

Key Services: Web Design and Web Development, PPC and Social Media Marketing, Real Estate Solution, Mobile Application Development

Key Clients: NKS Hotels and Travel, Flow and Balance, CLS-Touche Marketing, Eurotours and Travel

Year Established: 2009

Staff Strength: 10

Estimated Annual Turnover: undisclosed


4. eFusion Technology Pte Ltd

Key Executives: Lau Wee Kiat, Director

 Year Established: 2004

 Services: Web Design, Web Development, Search Engine Optimization

Top Clients: Pokka Singapore, Singapore Flyer, Inform Media, C.K. Tangs, Hobee Group

 Estimated Staff Strength: 15

 Estimated Annual Turnover: Up to SG$3 million


5. Bruce Clay, Inc.

Key Executives: Bruce Clay, President; Virginia Nussey, Manager of Operations

 Year Established: 1997

 Services: Local SEO, Pay Per Click Management, Search Engine Optimization, Digital Marketing

 Top Clients: Century, NEC, Sundance, Atos, Burpee

 Estimated Staff Strength: 25+

 Estimated Annual Turnover: SG$3 million


6. iCrossing, Singapore Division

Key Executives: Nick Brien, CEO

 Year Established: 1998

 Services: Local SEO, Digital Management, Search Engine Optimization, Pay Per Click Management

 Top Clients: The Coca-Cola Company, Bank of America, Toyota, MasterCard

 Estimated Staff Strength: 100+

 Estimated Annual Turnover: SG$10 million


7. Notion Age Pte. Ltd

Key Executives: Jack Wong, CEO

 Year Established: 2001

 Services: Reputation Management, Web Design, Search Engine Optimization.

 Top Clients: Resorts World Sentosa, Trend Micro Singapore, Microsoft Singapore, Mitsubishi Electric Asia, Toshiba Singapore

Estimated Staff Strength: unknown

 Estimated Annual Turnover: Up to SG$2 million


8. iConcept Digital

Names of Key Executives: Ang Chong Han, CEO

Key Services: Customized Web Design, Marketplace Solutions, Search Engine Optimization, Digital Marketing Strategies, Google Adwords Marketing

Key Clients: Volkswagen Group, Sony Xperia, Singapore Airlines, Pandora, Julie’s, Captain Oats

Year Established: 2008

Staff Strength: 22

Estimated Annual Turnover: SG$1 million


9. Fixx

Names of Key Executives: Darren Lee, CEO

Key Services: Web Design and Development, eCommerce Development, Audio Engineering, Video Production, CMS (Content Management Systems), Mobile App Development

Key Clients: MahSing, AhHuat, Southville City, Suria FM, Nanyang Technological University

Year Established: 2004

Staff Strength: 15

Estimated Annual Turnover: SG$2 million


10. Elves Lab Pte. Ltd

Key Executives: Felinn Shoo, Business Development Manager

 Year Established: 2008

Services: Web Development, Web Design, Search Engine Optimization, Social Media Optimization

Top Clients: Kanebo, Consumers Association of Singapore, Malayan Racing Association

 Estimated Staff Strength: 60

Estimated Annual Turnover: SG$2 million

Disclaimer: these are information available online and may be subject to change over time. If you are aware of more current information or feel that another web design firm should be incorporated in this list. Kindly contact today.

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What are the key deliverables in a website you should expect from your web designer?

Web design and development is a long process that entails discovery, planning, designing, integrating and delivering the complete project. Certainly, not all the involved documents are of a major interest to the client. In fact, a number of them are entirely ignored. But some documents are crucial communication channels between the developer and the customer. So what are the key deliverables should you expect from your web designer: 


Wireframes are schematic descriptions of the website and should adequately simulate the exact page layout of the site and the user navigations. Ensure that every wireframe has all the content you want to appear in the final website. 

Mood Boards

Mood boards describe the visual style used in developing the website, including colors, graphics, and fonts. They tell the web designer more about the clients’ taste in visual styles. 

Graphic Design

A graphic design mockup, often a composite image, is used to show the client how the final website will appear in terms of layout, color, images, and typography. Nowadays, it the industry standard for web designers to show the client desktop, tablet, and mobile graphic design mockups. 

Development Site/Prototype

The integration/programming stage of web design involves the conversion of the design concepts into code (DHTML, HTML, Scripting, CSS, database tables etc.). If you are a client who would want your website to have special functionalities or be developed using a particular programming language, you’ll have to ask the web designer to involve you in the prototyping stage.

What are the questions you should ask a web design firm prior to engaging them?

The internet is too competitive to take chances on critical decisions such as web design. The questioned listed below can help you, as a client, get more information from your web designer during the first meeting: 

Do you actually do web design/development in house or outsource?

This question should appear at the very top of your list because you don’t want to hire a wrong person for the job. 

What’s the average turnaround time spent on one project?

A competent web design would take just 2 weeks to complete work on the graphics components of the website unless the client is slow in providing the necessary content. If clearly state what you want and provide the required materials, the process runs smoothly. 

Do you design websites from scratch or simply use standard templates?

Many people dislike the idea of using premade templates to design their websites because of the hefty costs that come with buying and customizing them to reflect individual expectations. Custom design, therefore, is the way to go. 

Will you supply all the original graphics files?

You must acquire the original graphics files lest you lose control over your website. If your designer decides along the way, ensure you’re in possession of the original graphics files so that you can easily provide them to a new designer. Be specific and ask for graphics files produced by a major graphics program such as Photoshop, Fireworks, and Illustrator etc. 

Are your designs duly tested for multi-browser & cross-platform compatibility?

A web designer normally tests the website across several web browsers (Internet Explorer, Firefox, Google Chrome, and Safari browser for iOS) to ascertain that the website displays same content, has the same layout and its functionalities don’t vary. 

Can you add design changes later?

A website is never “done”. It will keep evolving. In case you’re open to suggestions and comments from friends, you’ll want to edit, test and change the content on your website. Ensure that you hire a web designer who is aware of these processes. 

Is web design your full-time job?

A wannabe web designer’s work is remarkably different from that of a professional full-time web designer. Part-timers may, at times, provide excellent services but aren’t always available when they are badly needed. 

Do you have marketing or sales experience?

Think of your web designer as being of your salesmen. You can’t hire a salesperson who can’t market your products. Neither can you would you recruit a marketing director without a proven experience. Best web designers tend to be creative and have the ability to “market” things alongside their design concepts. You’re advised to hire a multi-skilled web designer. 

Can you offer internet marketing services?

There is a huge difference between web designers who are “programming people”, “design people”, and “marketing people”. Every organization whether it’s an e-commerce oriented or not looks forward to web-generated growth. Besides ensuring your website is optimized and has wordpress tools ready for work, your web designer should be willing to stay around a little longer after completing the project to ensure all the marketing strategies are working flawlessly.

Must I always reach you through the project manager or directly?

Sometimes, during the web design process, there arise matters you would love to convey directly to the web designer without having to deal with the intermediaries. For the sake of ensuring flexibility in decision making, it is advisable to for a web designer whom you can contact directly without involving the project manager.

Will design the logo for my site as well?

Websites are starting to be increasingly essential on websites for branding reasons. Most clients would want their logos accurately shown on their websites. Most web designers offer logo creation services as well. It would be fabulous to get a designer who can do both, and do them very well.

Do you charge by the project or by the hour?

There is a reason why this question needs to appear among the top questions of your list and the reason has something to do with the overall cost of the project. Hourly charges can easily make the project look costly. The situation can be worse in case of delays, especially if you’ve already signed the binding contract agreements. However, the decision of opting for whole project pricing to hourly charges depended on your confidence in the web designer.

How a website should tie up with good UX/UI

It is pretty easy to hire a web designer willing to take on any web design project but it’s quite harder to find a professional who is conversant with the UX/UI and the best practices needed. UI (User Experience) is used to describe a combination of elements used for creating a friendly and desired UX (User Experience). An experienced web designer knows how the UI and UX parts should sync.

Firstly, a good UX/UI relationship is built on principles of simplicity and consistency. A great interface is always simple to use. Reasonable usage of buttons and animations greatly improves the ease of how visitors interact with the website.

Secondly, a website should implement a well-structured visual hierarchy. This means that important elements of the site’s interface should be well highlighted to capture the focus of the user. If you’ve used Netflix, for example, you should have noticed that a range of impossible-to-ignore recommendations hits the main page right away when you open their app.

Why being mobile friendly and being very SEO-friendly is essential  

 A mobile-friendly website means visitors have an easier time opening your website on their smartphones and tablets. This is only made possible by building your website with mobile-responsive capabilities.

So why is essential for your site to be mobile friendly? Research has shown that more people nowadays – slightly over two-thirds of overall internet users across all ages – browse the internet using mobile devices (smartphones and tablet computers) more than they do with desktop computers. Therefore, creating a website without mobile-responsive capabilities means you’re locking out much of the internet’s traffic.

Search engine optimisation in the Singapore context, on the other hand, is essential in ensuring that your site appears among the few top search results on and the other local search engines, out of millions of websites, shown on the screen of a possible visitor. If you’re running a business website, SEO would be highly instrumental in helping your potential client (who lives in a few kilometers radius from your physical business premises) trace your establishment.

What are the key metrics Google seeks on a website?

Google, through Google Analytics (GA), is the de-facto king of free web analytics. This is so because the company monitors huge troves of KPIs (Key Performing Indicators) of business which is eventually used to tell Google about visitors’ behaviours and the traffic received by the specific site. Google looks for an array of metrics from your website to create the site-specific profile: 

  • The origin of your visitors (where they came from)
  • If the conversions are new or unique
  • The number and kind of interactions made by the visitor during the visit
  • The bounce rate
  • The value earned by your website during the visit
  • Over page views
  • The duration of the session
  • The number of sessions
  • Age, gender, taste and even the geographical location of the visitor
September 02, 2018

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