Website Copywriting: The Complete Guide

website copywriting complete guide

Have you ever questioned how some websites capture your attention, make you stay, read their posts, and even buy their products? You’ve also experienced bland-looking sites with shallow content or visuals, and you wouldn’t spend a second hovering over. Did you stop to ask how? Even if you didn’t, there must have been a reason why a website made you stay.

For some sites, you’re likely to say it’s the savvy design and exuberant images. Somebody else will say it’s the content. And yes, the web copy on a particular website is likely to capture your imagination and compel you to take a specific action, it’s for this reason that website owners spend a lot to ensure that they have sparkling web copy for their visitors.

What Is Website Copywriting?

Website copywriting refers to writing words that prompt a site visitor to take a particular action.

Web copywriting isn’t your average writing. A copywriter has to learn and practice it to get it right. Since its writing for the web, it entails writing ad copy, marketing, social media content to keep targeted readers engaged. Eventually, it’s the copy that drives readers to take action.

Primarily, website copywriters focus on crafting great copy to sell an idea or a product. To understand it better, any writing that is posted online to promote and sell products or services is simply website copy.

What you need to infuse in writing is the persuasive appeal, creativity, and informative packaging. After all, effective web copywriting should speak for your business, answer customer queries, and offer solutions.

What Is Web Copy?

You already know that copy refers to text is used to sell. The text is what guides a visitor through your site. Copy tells prospects what they need to know about you. It’s copy that makes up your homepage, product, service, and all other pages of your website.

Usually, people have short attention spans. When a visitor lands on your site, it’s upon you to hook them up, help them linger around, and do your best to make them buy.

Steps to Succeed in Your Website Copy

Here are steps you need to take as a copywriter to ensure the success of your end product.

  1. Identifying copy’s objective

Before you type a single word, always query the goal of the copy or page you’re writing. You should specify what you want the reader to do after that. Unless you know the primary purpose of the copy, it won’t be effective.

  1. Highlight the main point

Your website pages need to have a main point. For instance, the ‘about us’ page should highlight credibility while the ‘service page’ can underline the service value proposition. Always start by grabbing a reader’s attention to the main point. It saves time.

  1. Each line should lead the reader to the next one

Copywriting isn’t like blogging. Every line should purpose to take the reader to the next one. If it’s not intentional and doesn’t lead the reader to the next line, your message won’t have an impact. In fact, they won’t take the action you so intended.

  1. Priority is on customer needs and desires

The worst mistake you’ll ever make is to focus more on your brand than your customer’s needs. Remember, your customers are more focused on how you’ll solve their problems and not how you run the show.

  1. Write the way you speak to a friend

A copywriter’s bane is writing rigidly with extra formality. The best approach is to write the way you speak to a friend. It requires a casual and straightforward tone.

  1. Copy clarity is key

You want to inject tons of that persuasive tone into your copy? But that could mean doom. Instead, consider clarity on top of everything else. As long as you use concise language that tells a customer why your product is the best match, it should be easy to sell.

  1. Tell them what, why, where, who and how

It’s essential to include the following in your copy.

    • What is the offer?
    • Why it matters?
    • Where can they find it?
    • Who is eligible?
    • How it works?

Remember, what matters is your customer’s needs and desires. It’s upon you to communicate these things with that fact in mind.

5 Tips for Writing Good Copy

The question up to now is, what does a worthy copy entail?  But with the following pointers, it’s probably going to be easy to craft seductive copy.

Make every word matter

In web copywriting, there’s no room for waste. Every word you use needs to be meaningful and useful. Never gamble with filler words that make your copy hollow. Remember, it works well if it’s short and to the point.

Go for impactful and intriguing headlines

Headlines are like magnets in web copywriting. It’s the headline that determines whether a reader will read or skip. If you’re using floppy headiness, your reader won’t budge. They cannot click with the headers after all.

The secret is using the 4 U’s of headline writing:

  • Useful
  • Urgent
  • Unique
  • Ultra-Specific

Try using a significant benefit of the product in the headline and see how well it lures your prospects into reading everything else in the copy.

Write smart copy but make sure it’s copy that sells

Web copywriters gravitate towards smart or captivating copy. It’s not a crime, but you need to take caution not to write copy that drifts the reader’s mind away from the ultimate. Don’t make them smile but drive them to buy instead.

Don’t speak down to your audience

Even if yours is a breakthrough product that can solve problems instantly, never make the mistake of dressing your audience down. Condescending copy never sold anything.

Keep it simple

You’ve probably transformed into a wordsmith overtime. However, using the showy and flashy language isn’t the best way forward.

Include a call-to-action

Never waste great copy. If you go the whole nine yards creating exemplary copy, Make sure there’s intent in the end. Think about reading superb copy only to get to the end of it with no next step.

This is the point where you need to include a compelling call to action (CTA). It’s not as difficult as you think. Just implore the reader to take a specific action. It can be “call us,” “follow us on Twitter” or “buy now”. Remember, don’t bombard them with more than one CTA. Too many of them will confuse and overwhelm your reader.

Top Web Copywriting Practices for Beginners

If you’re just starting the copywriting journey for your website. There are the cardinal and unwritten rules to follow. Here are some to keep in mind.

Use headings sufficiently

The headlines you use are guides to your pages. Go for headlines that recap the content of the paragraph. It tells the reader whether to read or bounce.

Use bullet points

Bullet lists optimise copy readability. A user can skill through and get the gist of the content. If you can use commas on the content, consider using bullets instead.

Use short paragraphs

Long paragraphs are difficult to scan. Always find a breaking point. It makes the information easy to read, understand, and store.

Frontload important information

Want your copy to speak to your audience? Then, I suggest that you start the copy with the info that matters most. This way, your reader won’t leave before they get the main point of your web page.

Bold vital terms and phrases

When you bold and highlight your key phrases and terms, you make it easy for the site visitor to find their way around. Remember, do it sparingly to avoid distracting them.

Omit fluff

This is a proven strategy. Always get rid of the fluff on the copy, but don’t stop editing. You’re not writing a book but text to drive action. The crispier, the better.

What Skills Does a Copywriter Require?

Though there are no specific skills needed to become a web copywriter, having some of the following skills makes you a successful copywriter.

English language skills

Proficiency in English makes a great copywriter. Copywriting requires precision with words, punctuation sentence structure, and the like. A copywriter should pay strict attention to spelling, grammar, and, of course, the choice of words.

  • Eye for detail

To achieve top results, a great copy should be error-free. You must know how to spot your own errors.

  • A wide vocabulary

Grate copy draws its influence from exceptional vocabularies. This means you need to be fluid with the words you’re using. It helps to craft killer headlines with the right vocabulary.

  • Curiosity

You can’t just write a copy if you’re not curious enough to know what makes the product tick. You can only sell if you know distinct product features, benefits, and the unique selling proposition behind it.

  • Different points of view

The best copywriter doesn’t rely on clichéd approaches. You’ll need to look in from the outside. This is how you get to produce a copy that speaks directly to the customer.

  • Great listening skills

To hack it as a copywriter, you need excellent listening skills. You need to listen to the client and deliver according to his brief. Listening skills help you carry out product research and guide you in choosing the right copy angle.

The Importance of Great Website Copy

Now that you know the importance of good copy, do you know what it helps your website to accomplish? Here’s a primer.

It amplifies your brand’s strengths and values

A copywriter creates content that lures customers. They persuade visitors to do business with you. Create copy is the reason why people turn to, believe, and listen to your brand’s offer.

Increases your website traffic

Good copywriting incorporates SEO in the mix. It’s shareable, engaging, and compelling. When done well, you’ll see a spike in the number of visitors on your site. It is easy and sustainable. The right keywords will keep readers coming.

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Clear, engaging, and useful content

Writing persuasively is about clean writing. It means you need to write with a “less is more” mentality. Always avoid repetition and go for fewer paragraphs. But, it’s never set in stone.

It boosts sales

Writing an exemplary copy with no CTA is all in vain. Great copy has properly positioned calls to action at the right interval. Remember, the CTA should be direct to the point. Additionally, let the copy lead the way, and your prospects will have it easy transacting with you.

What Should Good Copy Do For Your Business?

A website’s appearance is critical. The web copy is equally or more impacting than the appearance. So what is it that great copy should do for your website?

Captures your prospect’s attention

Trust me; you’re not alone when competing for your prospect’s eyes. You’ll need an excellent copy to get noticed. When you choose the right words, it’s easy to hit the right buttons

Talks directly to the prospect

Copywriting isn’t writing for the masses. Great copy addresses the prospects personally using words like your and you.

Describes products or service benefits

Exceptional copy takes about you with persuasive sincerity. This means you’re speaking to prospects enthusiastically while giving them memorable specifics.

Demonstrates problem-solving capacity

Great copy tells your prospects how it can solve their problems. It doesn’t hesitate to make their pains go away.

Stamps your unique selling proposition

Without the unique selling proposition, you cannot convince prospects that you’re the best in your industry. Great copy will provide evidence of why you’re indeed the go-to entity.

Highlights you as an industry leader

Great copy will tell your prospects/readers that you’re well versed with your offering. It makes you stand out as an authority

Closes a deal

Good copy is the reason why your prospect follows your call to action and fishes out his wallet

Offers incentives

If your copy creates urgency, offers an incentive or a bonus, it motivates the prospect to act before it’s too late.


20 Website Copywriting Agencies in Singapore

mediaone Website Copywriting The Complete Guide

Web Copywriting Services


About MediaOne is a renowned digital marketing powerhouse with years of excellence in the sales forte. The firm serves Singaporean and overseas businesses and helps them generate sales through the magical use of good copy.

MediaOne takes pride in a team of accomplished wordsmiths who help your business to communicate succinctly.

  • Copywriting For: Sales, Website, SEO, Ecommerce, Creative, Messaging
  • Digital Marketing Services
  • SEO Services Singapore
  • Conversion Rate Optimisation (CRO) Service
  • Social Media Marketing
Address 4B Craig Road | Singapore 089664
Telephones (65) 6789 9852
Email [email protected]
  • Edelman
  • WWF
  • Acer
  • Maybank
  • Singex


verz design Website Copywriting The Complete Guide

Web Copywriting Services

Verz Design

About Verz helps you to market your business using a perfect copy that leads you to your target viewership. The firm works around your website, helping you to maximise conversions.

Verz relies on seasoned web copywriters and creative designers who blend good copy and marketing elements for excellent results.

  • Web Copywriting
  • Newsletters
  • Blogging
  • Social Media Posts
  • Custom web development
Address 56 Kallang Pudding Road,#07-05/06 [email protected], Singapore 349328
Telephones (65)  6841 1680
Email [email protected]
  • NewLife Confinement Nanny Agency
  • Kian Hua Motors
  • VegwithMeg
  • Adventus Singapore
  • Tang Renaissance Communicators



Web Copywriting Services


About E-speed is a leading Singapore copywriting agency. It provides top-notch copywriting and content marketing services to Singapore and global businesses. E-speed specialises in the provision of copywriting for various media, including email, websites, brochures, and offline media.
  • Web Development
  • Multimedia
  • Marketing
  • Copywriting
  • Web Writing
address 83 Science Park Drive,#04-01A The Curie, Singapore 118258
Telephone (65) 6255 7309
Email [email protected]


simply professional Website Copywriting The Complete Guide

Web Copywriting Services

Simply Professional

About Simply Professional operates as Singapore’s Order Your Copywriting Online Service. The agency offers affordable content and copywriting services. Its Copywriting Services Online enables businesses to choose from a range of copywriting services to suit your current business needs. Simply Professional relies on writers with a touch of persuasion when writing your desired copy.
Address 116 Middle Road, #07-01, Singapore 188972
Telephone (65) 9615 0206
Email [email protected]


it solution Website Copywriting The Complete Guide

Web Copywriting Services

IT Solution

About IT Solution is a renowned digital marketing agency that offers copywriting to different businesses. IT solution knows the meaning of good copy, the perfect words, and how to provide your prospects with punchy information about your website, products, and services.
Address 51 Goldhill Plaza #07-07Singapore 308900
Telephone (65) 6690 3275
Email [email protected]


lewis Website Copywriting The Complete Guide

Web Copywriting Services

Lewis Singapore

About LEWIS Singapore is a globally acclaimed integrated communications agency.  The firm works to deliver the right copy that matches your sales needs. Over the years, the team at Lewis has helped businesses in over four continents. The team of strategic copywriters will surpass every sales challenge facing your venture
Address 152 Beach Rd, Unit 20-05 Gateway East, Singapore 189721
Telephone (65) 6571 9140
Email [email protected]
  • Hong Kong Tourism Board
  • Israel Government Tourism Office
  • Bay to Bay 2018
  • EpsonYouth Challenge
  • Invista


oom Website Copywriting The Complete Guide

Web Copywriting Services


About OOm is a digital marketing agency that serves SMEs and MNCs in Singapore. Since 2006, OOm has excelled in empowering businesses to find their customers using practical copywriting, SEO, and social media marketing campaigns.
  • SEO Copywriting
  • Social Media Marketing
  • Content Marketing
  • Skyscraper Content
  • Infographic Content Creation
Address 141 Middle Road, GSM Building #05-04, Singapore 188976
Telephone (65) 6391 0930
Email [email protected]
  • Rentokil
  • East Coast Podiatric Clinic
  • Singapore Computer Guys
  • The Wall Story
  • Danish Design


first page Website Copywriting The Complete Guide

Web Copywriting Services

First Page

About First Page is a reliable copywriting agency in Singapore. It helps different businesses to reach out to their prospects using thoughtfully crafted copy. First Page relies on seasoned copywriters and digital marketers to turn every sales campaign into a success.
  • Search Engine Marketing (SEM)
  • Search Engine Optimization (SEO)
  • Social Media Marketing (SMM)
  • Web Design
  • Website Copywriting
Address 14 Robinson Road, Far East Finance Building, #08-01A,

Singapore 048545

Telephone (65) 6315 1420
Email [email protected]
  • Regent Law LLC
  • Eagle Eye Centre
  • Modern Graphix Creations
  • Avon Cleaning
  • Evan Woo Plastic Surgery


novage Website Copywriting The Complete Guide

Web Copywriting Services


About Novage offers a fully inclusive copywriting and content marketing package to help Singaporean businesses to position themselves inform of their audiences. With everything under one roof. Novage presents exceptional on and off-page optimization, great storytelling, SEO copywriting, and B2Bcopywriting, among others.
Address The Commerze @ Irving 1 Irving Place, #09-01 Singapore 3695
Telephone (65) 67 444 064
Email [email protected]
  • BTH
  • Solescape Shoes
  • Stamford Language
  • VPRC
  • Spring International


copywriting Website Copywriting The Complete Guide

Web Copywriting Services

Quantico Copywriters

About Quantico Copywriters have been operational in Singapore since 2005. The company offers exceptional copywriting and content management services to amplify your brand’s voice. It relies on a superb team of in-house copywriters to get the job done.
  • Social Media Writing
  • Speech Writing
  • Technical Writing
  • Tender Writing
  • Web Writing
Address 1 Fullerton Road#02-01, Singapore 049213
Telephone (65) 6573 7370
Email [email protected]
  • NUS
  • Lazada
  • KPMG
  • Singapore Airlines
  • Google


oats Website Copywriting The Complete Guide

Web Copywriting Services


About Oats is a renowned content marketing agency in Singapore. It provides businesses with great sales copy, app microcopy, and compelling long-form content. Through the years, the firm has helped new companies and local start-ups to find their voice through copy and content.
Address 04-10 1 Sims Lane, Singapore 387355
Telephone (65) 9693 3801
Email [email protected]
  • Suss
  • Price Kaki
  • Property Guru
  • Yachtly
  • Sleb


maple tree Website Copywriting The Complete Guide

Web Copywriting Services


About Mapletree created refined sales copy to give Singaporean businesses more than just catchy copy. Mapletree takes note of your target personas, brand voice, and key messaging when creating your web copy.
  • Web Design
  • Ecommerce Development
  • Design & Copywriting Services
  • Search Engine Optimisation
  • Search Engine Marketing
Address [email protected] #04-08 63. Ubi Ave 1Singapore 408937
Telephone (65) 6570 5580
Email [email protected]
  • Amara
  • Changi
  • Unilever
  • Esthemedica
  • Servicom


vision Website Copywriting The Complete Guide

Web Copywriting Services

Vision Web Creation

About Vision Web Creations is renowned for its exceptional web copywriting and development services. The firm serves different ventures and has a unique approach to copy and precise content. Vision takes a third party view to help your business develop a customer-centric copy.
  • Copywriting
  • Web Copywriting
  • Newsletters
  • Blogging
  • Responsive Design
Address #02-23 Sultan Plaza,100 Jalan Sultan,Singapore 199001
Telephone (65) 98137769
Email [email protected]
  • Little Theo
  • Iadvancenow
  • Stradivari Strings
  • Go Feed Me
  • Green Zone Boats


24k designs Website Copywriting The Complete Guide

Web Copywriting Services


About 24K offers effective copywriting services to small and big businesses in Singapore. It’s a renowned powerhouse in the commerce copywriting scene. The firm has excelled in helping businesses to capture their prospect’s attention through great copy and ecommerce copywriting.
  • Online Copywriting Service
  • Website Content Copywriting Services
  • Copywriting for Blog Services
  • Technical copywriting Services
  • Sales Letter Copywriting Services
Address 61 Upper Paya Lebar Road, Tat Wan Building #05-02,

Singapore 534816

Telephone (65) 6844 0132
Email [email protected]
  • Daikin
  • Greenland
  • Grab
  • Engie
  • Rockwell Automation


script Website Copywriting The Complete Guide

Web Copywriting Services

Script Consultants

About Script Consultants ranks as a powerful content marketing and copywriting agency. It assists Singaporean businesses to create relevant copy on different digital media platforms. Script hires top copywriters with a proven background in helping businesses to beat the competition.
Address A: 67 Ayer Rajah Crescent, #02-10/17, UCOMMUNE, S 139950
Telephone (65) 9100 3501
Email [email protected]
  • Terrenus Energy Investment Prospectus
  • Shopmatic
  • Unilever Food Solutions
  • Chic Lines
  • Landscape Architects


whiz words Website Copywriting The Complete Guide

Web Copywriting Services


About The reason why Whizwordz is renowned in the Singaporean copywriting circles is its ability to provide a copy in several local and foreign languages. The firm helps businesses to build their local sales and marketing campaign from scratch. It ensures that clients get a copy package that is fulfilling, SEO optimised and persuasive.
Address 151, Chin Swee Road, #13-04, Manhattan House, Singapore 169876
Telephone (65) 66003798
Email [email protected]
  • Right Spin
  • McCann Singapore
  • Ink and Pixel
  • Prudential Assurance
  • Chung Printing


translation Website Copywriting The Complete Guide

Web Copywriting Services

Translation Services SG

About At Translation Services SG, there’s more than just translation services. The firm strives to offer classic copy that broadcasts the intention of your business. The firm has helped companies to create SEO precious copy that drives rankings as well as sales. Translation services SG also provides copy in multiple languages.
Address 10 Anson Road, Unit #27-15, International Plaza, Singapore 079903.
Telephone (65) 6714 6715
Email [email protected]


bebop Website Copywriting The Complete Guide

Web Copywriting Services

Bebop Asia

About Bebop Asia specialises in marketing communication, professional copywriting, and content creation. The firm enables Singaporean and APAC businesses to run robust campaigns. Bebop works with a suite of experts who understand copy more than you do.
  • Extensive Content Creation and Marketing
  • Government Grant Applications
  • Public Relations
  • Search Engine Optimisation
  • Search Engine Management
Address 190 Clemenceau Ave, #06-02 Singapore Shopping Centre, WorkCentral 239924
Telephone (65) 6708 8200
Email [email protected]


brafic Website Copywriting The Complete Guide

Web Copywriting Services


About Brafic is a nimble Digital Marketing and Design agency in Singapore. It strives to offer valuable copy solutions to help brands find their targets. Brafic operates as an integrated digital marketing outfit with everything under one roof.
  • Content Creation
  • Social Media Strategy
  • Social Media Reporting
  • Digital Advertising
  • Search Engine Optimisation
Address 44 Kallang Place, #03-71Singapore 339172
Telephone (65) 90105463
Email [email protected]
  • Standard chartered
  • KDF
  • Tomiz
  • Weborion
  • iHealth


bbmg Website Copywriting The Complete Guide

Web Copywriting Services

BlackBlue Media

About BlackBlue Media is a fully-fledged digital marketing conglomerate that helps businesses to stamp their voice in the ASEAN region. The company operates as a digital media and social media and creative storytelling entity. Since its inception, it has helped businesses to leverage content production, creative marketing, and events.
Address 8 Ubi Road 2 #05-20,Singapore, Singapore 408538, SG
Telephone (65) 6220 0789
Email [email protected]


Factors That Determine the Cost of Web Copywriting

Do you know how much you should pay to get your copy written? If you’ve decided to hire a web copywriter, you need to know that cheap is expensive. Here are other factors to consider.

  • Industry knowledge and expertise
    Some copywriters will generalise while others specialise on a subject matter. You can expect to pay more when you hire a niche writer. A generalist will cost less.
  • Experience
    Whatever the niche, web copywriters take time to hone the art. For sure, you’ll pay more to a copywriter with ten years of experience compared to a newbie with two years under their belt.
  • Project complexity
    Some niches call for serious copy. Others require basic research. The time it takes for a copywriter to generate the right copy determines how much you’ll pay.
  • Size of the project
    Here, you’ll need to think about scope. Some projects require two months to write copy for numerous service pages. Others require less than five days.
  • Turnaround time
    Exceptional copywriters are always engaged. To get your copy ahead of time, you may have to pay more. Usually, this is in the form of a rush fee.

Why Hire Professional Website Copywriting Services

Do you believe you can write your own copy to sell? Are you sure it will sound compelling, like what a professional web copywriter can deliver? If not, here are the reasons why you need to hire that professional.

They’re trained to compose website copy

You’re a business manager-not a copywriter. Copywriters have honed the art. It’s a no-brainer. The chances are that you’ll write a detailed copy, but you won’t speak to the consumer.

Saves time

Even if you take a copywriting course, it’s not the best use of your time. Remember, it will take time for you to become accomplished on the copywriting platform.

Position your products and services optimally

With a professional copywriter, you shine a spotlight on your products. What’s more, you appeal to their cravings and compel them to desire what you’re selling. Copywriters have incredible skills to hack it.

Get a non-biased perspective

Of all the other people, your super familiar with your business. But it doesn’t help when you want to write a copy. A copywriter can step in and confidently present your brand in ways you hadn’t thought before.

Win over your competitors

Your website is competing against hundreds of others in your niche. To capture the limited number of prospects, you’ll need a savvy copywriter to speak to them.

Get organic traffic to your website

It goes without saying, great copy drives more targeted traffic your way. Copywriters will use SEO elements that favor your website before Google’s eyes

Enhanced brand image

Web copy is as important as the feel and the look of your website. Your prospects hover over your copy to decide the next move.  If it’s not compelling or tasteful, it won’t produce results.

They understand irresistible calls-to-action

To achieve this, you’ll need to leverage emotions and show actual value. With a copywriter, it’s achievable.  These experts know how to direct prospects to the finish line.

The path leading to a great SEO writer isn’t arrow-like straight. But a maze that requires the writers to keep on retracing their steps.

Think of everything as a point system. In which case a beginning SEO writer has zero writing points whereas a great one has accumulated, say, 100 points. In some instances, and based on prior experiences, a beginning SEO writing may have a few starting points. But for the sake of making this point clear, let’s ignore this simple fact.

So a beginner SEO writer scours the net or tries to ask around for some solid tips on how to gain 100 points. Wrong approach – considering what they’ll should instead be working on gaining 1 point at a time.

Even without figuring out the right approach, pondering on the question still imitates the mind-set of a good writer.

More simply, attaining professional status in SEO writing is a learning curve. There’s a series of secrets that may come in handy along the way, but it certainly going to take you a long while before you fully master the concept and attain professional status.

It bears repeating that to succeed in SEO writing, then you need to put in some serious work. But that’s NOT to say becoming an SEO content development superstar is out of reach.

Where self-proclaimed SEO writing experts just throw in a bunch of words and expect visitors to come flocking, a pro SEO writer has tested and proven secrets up their sleeves that if implemented stands to give you a competitive edge over other SEO writers.

Top Secrets of Professional SEO article Writers in Singapore

Thorough Keyword Research

Before you get down to writing a piece of article, take some time off and improvise a detailed plan on how search engines will take notice of the article.

Starts with finding the keywords and phrases people use to search online. Enter the list of keywords you come up with into a spreadsheet and keep count of the number of times you use them in your content.

It’s also important that you try to find out where you rank for every single one of the keywords. Just make good use of tools such as SEMrush and you’ll be good to go.

The whole point is to beat all your competitors within the field you operate in by outranking them in as many keywords as possible.

Be Strategic on how you implement the Keywords

There was a time when keyword stuffing was all you were expected to do outrank all your competitors and secure a prime position in the SERPs.

But all that appears to have significantly changed. Forcing a list of keywords in a piece of article isn’t going to do your online effort any justice, if NOT hurt it.

What works as we speaks is taking a more strategic approach in the way you integrate the keywords into a piece of article.

Start by naturally integrating the main keyword into the title of the article. After that it’s also important that you make sure the keywords appear in the first 300 words of your article. And if possible, try working them into the H1 and H2 tags of your articles. Simple logic demands that you also consider using the different variations of the keywords in your content.

Fitting the keywords into a piece of content shouldn’t be that much of a struggle. If anything, everything must be happening naturally. And in the event that fitting the keywords into a piece of content makes your writing appear gibberish, then you’re better off flying without them.

Try reasoning like an online user. You came up with that particular phrase because you want to find out more about it. It could be because it’s directing you to a piece of content with more information on a product or service you’re trying to buy.

So in the event that a web owner doesn’t give you what you want, you’ll be quick to hit the exit button and leave the page disappointed. Which is to say, as a web owner, your priority should be on serving the user with quality, and which is likely to be robbed by keyword stuffing.

Come Up with Topics that you’re Sure People Care About

Every single one of the topics you come up with has to address a pain point. You’re simply NOT writing to ensure your website or blog receives a regular supply of content. But to make sure you’re able to tackle many of the problems online users seek out for solutions online.

The first thing you do should be to ask yourself what’s the reason for writing that piece of content. Keep in mind that you’re NOT writing for Google bots, but real humans with real human problems, and who want to read a piece of content and be contended with the information provided.

Readers are only interested in value. They want to find out what makes your piece of article standout from the overcrowded chamber that is the internet, where the bulk of what’s being supplied is pulled off from an already regurgitated garbage filling up the blogosphere.

Same applies to the kind of service you provide. What makes your service unique? What knowledge do you share that’s completely off the wall? And should the visitor forget the URL to your website or blog, why wouldn’t they be contended with looking for a similar post from a different website or blog within your niche?

You’re simply filling in a gap. Find out what gap it is and the kind of audience you attract and device a proper plan on how to strike out.

At this point, it’s also important to assume nobody knows your business and what it is that you do. And SEO is the only way you’re going to make the whole world know about you.

Another direction to take is to focus on delivering news that relates to your line of business. Go through the list of keywords you have and try to come up with a pain point that relates to every single one of them. That should be the topic you write about.

Where possible, consider interviewing the experts within the field you’re in. You’re allowed to quote or just run their expertise in the piece of article you’re writing.

Learn and Understand the Fundamental Principle of Technical SEO

SEO starts with optimizing your site. Meaning, nothing you do, until you get to optimize your site, is bound to yield any fruit.

This doesn’t imply that you should take some time off and learn about site migration, enabling HTTPs, or developing a deeper understanding of how web crawlers work and index sites. It’s also NOT necessarily a must that you learn about how to minify JavaScript.

But the more knowledgeable you’re about this simple concepts, the more you’ll be able to write better SEO articles.

The first thing you do is trying to understand how search engines crawl pages. All you need to do is search for some of this information from authority sites and read. The information you get by understanding the simple concept behind web crawlers could help you device a solid strategy on how to work out your content.

This is important as content writing isn’t about coming up with one blog post and calling it a day– but an ongoing process that requires you to regularly churn out a series of articles that best addresses your follower’s pain points.

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Also worth learning and understanding is the general structure of your blog or website. This allows you to make your content more efficient, considering you’ll also be required to practice inbound marketing – where you’ll be back linking some of your posts for first-rated SEO results.

Once you learn and understand the basic SEO principles and the mechanisation behind them, that’s when you’ll begin to understand that SEO involves so much more than just optimising your site for a particular set of keywords.

Focus on Writing Lengthy Articles (150o Words and Above)

There’s a common saying that a 1oo word article is better than no content at all. But come to think of it, is the word count enough for you to communicate value?

Even if it were, does the word length appeal to search engines?

The amount of words you write wouldn’t have mattered a whit, but search engines made it clear that they have a preference for longer blog posts. And it’s all for a good reason.

As it stands, articles whose word count fly over 1500 word tend to rank much better compared to their shorter versions. Regardless of what you decide on, if your concern is with quality and SEO score, then it’s important that you focus on writing at least 600 words articles, and where possible, try aiming for 1500 words and above to be on the safe side of Google and other search engines.

A lot of research findings advocate for an upward of 2000 words. MediaOne isn’t an exception in this. If you’ve been keen on following the article we write at MediaOne, then you must have noticed that most of our blog posts are 2000 words and above. That should tell you something.

One thing with lengthy articles is that they give you a lot of room space to offer value. That goes at length to ensure your site registers a lower bounce rate and that the bulk of readers you attract make return visits for more of your content.

Keep an Eye on Analytics

With online writing, you just don’t fire and forget – you have to keep track of your content performance.

Starts with keeping an eye on Google analytics. Make regular visits on the platform and dig out for as much info as possible on the bounce rate, the time your visitors spend on your site, and the number of pages visitors open per session.

The information you get should help you make necessary adjustments to the kind of articles you write. For instance, if your site is registering a high bounce rate, then that’s a clear indication that the bulk of the people who land on your site don’t find it interesting or relevant enough to hang in for longer.

One possible explanation is that you could be optimizing the site for the wrong keywords. In which case, you’re both targeting and attracting the wrong kind of audience.

It’s to be however noted that high bounce rates can be caused by loads of other things that are not related to the kind of content you post.

Examples include aggressive pop ups, obnoxious ads or images, slow loading, and an ugly or unnavigable user interface. So while focusing on generating quality content, it’s also important that you also work on how your visitors view it. In other words, a bad site design is bound to scare a good chunk of the people you attract.

If you’re running your blog on WordPress, then consider taking advantage of the numerous PR tools or plugins floating about. Examples include Yoast and Shareholics. All you have to do is install the plugins and follow the simple guide provided to use them.

Edit Your Work

As a professional SEO writer, it’s important that you cultivate a keen eye for detail and OCD like reaction to bad grammar. This calls for great editing skills.

Don’t just write and rush online to publish. Instead, dedicate an ample amount of time to proofing and editing, polishing the first and second draft of the articles you write to near-perfection.

You can start by making good use of programs such as MS Office and Google Docs. Designed to help you iron out careless spelling mistake and observe basic grammar rules, editing your articles will save you from being viewed as unprofessional.

Remember to also watch out for the formatting. The articles you post must be aesthetically pleasing to the eye and less cumbersome. Meaning you have to find a way to make them less stilt and more friendly.

Steer clear of super-long paragraphs and overly stretched out sentences that are too mind-numbing to read.

If possible, have someone else help you edit the articles. Ask them to read them loud to you before you can finally decide to go ahead and publish them. The person you choose doesn’t have to be a SEO writer, but someone with a better grasp of the English language to help you clean out careless mistakes writers make all the time.

Editor’s Note:

While every precaution has been made to ensure the accuracy and fairness of this listing, we acknowledge that they may be inaccuracies. Therefore, we urge you to contact the service provider above for the correct information and/or contact us with the correct information.

If you are a service provider and wish to be featured in this listing (MediaOne reviews are read by hundreds of thousands of Singaporeans), please contact us at [email protected]. There is no charge! Please allow us up to 3 working days to review before adjusting the information or including your entry.

About the Author

Tom Koh

Tom is the CEO and Principal Consultant of MediaOne, a leading digital marketing agency. He has consulted for MNCs like Canon, Maybank, Capitaland, SingTel, ST Engineering, WWF, Cambridge University, as well as Government organisations like Enterprise Singapore, Ministry of Law, National Galleries, NTUC, e2i, SingHealth. His articles are published and referenced in CNA, Straits Times, MoneyFM, Financial Times, Yahoo! Finance, Hubspot, Zendesk, CIO Advisor.


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