Web User Engagement Methods You Should Be Using to Enhance Business Growth

A robust and responsive web design is vital to the success of your business as it enhances user engagement. In the past, having a website was enough to sell your brand to the online community. Nowadays, you have to continuously up your game to stay relevant and competitive.

Here are three superb user engagement methods that you need to start using in your business.

Invest in a Responsive Website Design

Most of your target customers in Singapore use their smartphones and mobile devices to get information about your business. A responsive website design will help you to connect with this valuable group of customers better. For instance, the responsive design will adjust a page size and resolution to match the device’s screen.

Show Appreciation to Users

One of the most plausible reasons why a particular visitor comes to your site is to look for information about your brand. Do not let them leave without showing them that you appreciate the effort and time that they took to browse your website. If you do not do that, they are most likely going to forget about you and never return again. A thank you email with a link to an informative article related to your niche or a funny animated video is enough to show your appreciation and create a personal connection with the user.

Finally, you need to not only engage with the best web development agency in Singapore to create a website for you, but also hire the best copywriters and content creation agencies to help you come up top-notch content. The content will guide the buyer through the buying journey. Since most savvy customers respond to visuals better than blocks of text, include images, videos, infographics and other forms of visuals. Finally also engage top search engine optimisation companies in Singapore to get your site a lot of online visibility.

More importantly, stand out from the crowd by avoiding using free images that the target customers have probably come across online. The wise thing to do is create your own visuals. Otherwise, your message may end up in the list of the abyss marketing tactics that failed to deliver any tangible results.

About the Author

Tom Koh

Tom is the CEO and Principal Consultant of MediaOne, a leading digital marketing agency. He has consulted for MNCs like Canon, Maybank, Capitaland, SingTel, ST Engineering, WWF, Cambridge University, as well as Government organisations like Enterprise Singapore, Ministry of Law, National Galleries, NTUC, e2i, SingHealth. His articles are published and referenced in CNA, Straits Times, MoneyFM, Financial Times, Yahoo! Finance, Hubspot, Zendesk, CIO Advisor.


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