Web traffic refers to the quantity of data that’s sent and received by people visiting a website. It is important to note that web traffic excludes data that maybe generated and submitted by web robots (or simply bots). Web traffic is generated when someone visits a website and opens its web pages. Quality web traffic captures the pages someone visits on the website and the number of times they visit these pages.
Importance of attracting quality web traffic
Promotes your business
Just like traditional business, web traffic need to translate to sales. A website that attracts high quality traffic gives a business an opportunity to grow. To attract high quality web traffic, you need to focus on implementing digital marketing methods.
Helps in building a good brand reputation
Website visitors visiting any website do so as a result quality content provided on the website. To build a brand out of a website, the website has to provide content that makes its visitors happy and satisfied.
Enhances the website’s Authority
With provision of good and reliable content, the number of people visiting any given site is guaranteed to increase. With a wide acceptance of the information relayed through your website, then the website is set to be used as point of reference among its users. Authentic websites rank highly among search engines like Google, which is a plus for the business.
Increases business’ chances of making a sale
With quality traffic, a business stands a great chance to make a sale. With good content, a website becomes authentic and reliable among web users, and customers like buying services and products from reliable and trustworthy businesses.
Increases business’ chances of making a repeat sale
When website visitors make purchases through a website in their first instance, there is a likelihood that they’ll make it a habit to buy from this same website in their future visits to the website.