Trends in the field of website development change as time goes. Within a decade, the industry of web design has transformed completely. Since content marketing is a crucial factor in the success of any business, this unique marketing strategy must feature new trends to increase audiences. As the standards of the market are changing, user preferences are shifting, as technology is evolving. The aim of marketing content is not only to improve your services and products but also to offer your website users relevant and timely information to aid them in solving their problems.
Content marketers today must assess personal situations and adjust the developing market trends more rapidly. They have to stay updated with a new set of updates. This article will take you through some of the latest website development trends that 2019 brings. These elements will help you make an efficient website, and also provide you with a general idea of where your site require updates.
The web design world is continuously evolving to adapt to new changes in search engine algorithms and expectations of the users. Every year, new trends are introduced, some fade, while some just continue to reign supreme in the digital world. A good web design will boost your ranking on search engine.
Single Page Websites
In the near future, websites that are single page will become one of the most valuable website development trends. Suppose a site where there is no navigation through web pages, shows stuff that is not messed up, only featuring on a single page, and a tool for navigation is getting you through the various webpage aspects. Single page web design will help you conserve time since the scrolls are few, and there is no navigation through pages. An example among the best single page websites can be found here: https://cssnectar.com/css-gallery-inspiration/strum/.
The millennial generation will focus on websites and applications for mobile platforms. Mobile consumers are rising fast across the world, reducing the number of internet users on desktop platforms. Therefore, before embarking on your website development process, remember that your site or application has to be mobile-friendly.
But what does Mobile First mean? It is straightforward. The mobile version of your app or website should be the priority for Google Index. If your site increases traffic from Google Ads, the traffic most likely comes from mobile platforms.
Accelerated Mobile Pages
Accelerated Mobile Pages (AMP) is an aspect from an open source that is backed by Google. The critical feature of AMP is to increase the speed at which a website displays data to the user. It helps your website load content quickly after the user clicks on it, and save data more than eight times than the old sites.
Customer Support and Chat Boxes
Research shows that more than 85% of communications with the customers will occur through machines in Singapore by 2020. Chat boxes are as a result of robots owing human intelligence. They help you to maintain your users for prolonged periods and answer their questions right away.
Web of Things
Most of you have heard about the Internet of Things. The next version of this aspect is the Web of things, and it utilizes and become accustomed to different web protocols to link up anything in the universe. Web of Things enables these protocols to provide them with World Wide Web presence.
Insights Driven by Data
The primary intention of SEO marketing is to ensure a reliable and convincing customer experience. Thus, marketers in Singapore have a task of developing and distributing factual content to the suited audience at the right time.
Since most users spend more time on the internet on their mobile devices, there are vast amounts of information to influence company strategies in all fields. To get the most significant output, your online content marketing agency should work on collecting, analyzing, and interpreting data to transform it into valuable insights and operational marketing campaigns that are data-driven.
Advanced UX and UI of Sites
Website designers in Singapore in 2019 will need to add high-end UX and UI in the websites to ensure maximum benefits. User Experience (UX) is the process of improving the satisfaction and loyalty of users through enhancing the ease of use, usability, and amusement given by the relations between the user and your products. User Interface (UI) is the process of transferring the visual aspects and strengths of your brand to the interface of the products to best enhance the experience of the use. The process involves visually guiding users through the interface of a product using user-friendly elements across all platforms to give them a responsive experience.
Live Features and Videos
Due to the development of mobile technology, the need for content featuring interactive videos is increasing. In fact, studies have established that conducting online marketing campaigns using visual content is a powerful approach since humans pay attention to visual content quickly. The audience needs incredible content that pokes out, entice them, and relates them. Live streaming and video features for marketing campaigns will enhance your efforts to stand out against your competitors. Some platforms for social media like Facebook are developing and optimizing their live video aspect to enable users to market their content and include themselves in the videos.
The Comeback of Email Marketing
Although many people see emails to be among the disappearing categories of communications, emails continue to be a significant marketing approach to get and elevate audiences in Singapore. Studies show that people send around 205 billion emails a day. The number is rapidly increasing, indicating that emails are increasingly becoming a source of information for audiences. By 2019, the number is anticipated to be around 246 billion emails per day. Therefore, putting email marketing into consideration is a valuable recommendation as it remains to be among the rising trends.
Progressive Web Applications
Since the development of progressive web applications in 2015, it has continually become a significant aspect that you must consider when developing your website. It helps to offer your audience a similar experience on both desktop and mobile platforms.
Use of GIFs and Animations
First, it is important to point out that excessive use of GIFs and animations can compromise your website’s user experience. However, if used correctly, the two can breathe life into your site and make it stand out from the crowd. One of the main reasons why you should consider using animations is that they show users that you have an in-depth understanding of design. You can also use parallax effects to add more depth to your site.
In the recent past, nobody dared to use hyphenated words for fear of hurting their credibility and ranking of the site on search engines. Today, big and bold typographies are used by thousands of web designers in not only Singapore but also other parts of the world. Before using them, it is important to understand the rules and ways of utilizing the design tools to get the best results. Experiment with different colors, fonts, and spacing to find one that best suits your business.
Use of 3D Geometric Shapes
The flat web design quickly gained traction soon as it was launched due to its bold colour blocks that made no reference to the actual world and minimalistic icons. A few months down the lane, Google introduced Material Design that offered a whole new perspective about geometric shapes. This new design allowed web designs to use more shadows, motions, and bold geometric shapes. This year, expect to see more use of 3D geometric shapes on website designs and backgrounds.
These three trends will have a significant impact on the web design world. Get ahead of the competition by implementing them fast before everyone starts using them.
Effective functioning in the field of website designing in Singapore requires a developer’s dedication to ensure that your website features new trends. The time to change your site before it gets too late has come. We hope that the upcoming trends discussed above will help you in your journey to optimizing your online marketing strategies.