The analysis of the traffic on your website can tell you if it is time to check out some web design tips from the experts. The problem is that nowadays everyone claims to be an expert and you will be bombarded with a lot of information. The question then becomes: Which web design tips will work and which ones will not?
You do not want analysis paralysis when you are looking for ways to not only increase the traffic to your website but also give each user an experience that will make them respond to the call-to-action. After all, the sales from your site have a significant impact on your profits.
Luckily, there are tips from experts that are backed by years and years of research. These pointers have been tried and tested on sites owned by both small and large companies; the results have been awe-inspiring.
Web Design Tips Backed by Research
Improve Readability by Using Short Sentences and Paragraphs
Potential clients first come to your website to scan it. They do this to find out if you have the product, service, or content that they want. They immediately leave if they cannot find what they came for or they cannot tell you have it.
Your sentences should be short, and your paragraphs should not have more than three or four lines. Potential clients are more likely to convert when they can quickly find the product/service that meets their needs.
The rule of thumb when writing sentences is that they should not be more than 12 words.
Draw Attention to the Call-to-Action
The call-to-action button is the reason you have gone to great lengths to have a website; your business has a better chance of succeeding when clients respond to the call-to-action.
There are several ways to make this vital button visible. First, use a different color for the button and ensure that the color contrasts the site’s background color. Second, the text on the call-to-action button should contrast the color of the button. Lastly, leave enough white room around the button to make it more visible.
Red should be avoided as it is mostly associated with danger. Green is an ideal color as it is related to getting a go-ahead to do something.
Use Images of People
A study was done to establish how people trust each other revealed that you are more likely to trust someone who seems similar to you. The subjects in the test thought people who were more similar to them were more moral and trustworthy.
Using images of people on your site makes your businesses more relatable to the people. It captures the attention of the client and eventually leads to conversions.
An A/B test has been done to establish if having images of people on the website works. The conclusion was an emphatic yes: images of customers smiling work.
You should, however, never use stock photos. They give an image of a company that is not authentic. This is not something that you want your potential clients to think about you.
Social Media Icons should be at the Bottom
Your business is doing things right if it is active on various social media platforms. It shows clients that you care about them enough to follow them on platforms that they regularly use.
There is a tendency for companies to want to increase their social media followers by using their website, especially if social media marketing is a big business strategy. They do this by placing their social media icons on the site’s header.
This leads to an increased bounce rate as the clients leave your site to check out your social media pages as soon as the page loads. The result of this is that your ranking on search engine suffers.
Placing the social media icons at the bottom of the pages gives users the time to discover essential buttons on your site. They only find social media icons after they have explored the site in detail.
This web design tip should never be ignored as it directly affects organic traffic to your site.
Easy Email Sign Ups
Your clients want to subscribe to your content because they find it useful and relevant. They want to receive timely information about your business when it is released. Signing up for your emails is one way that they can do this.
Your email sign up form should be conspicuous and easy to fill. Most of the time, the only information you need from a potential client is their email address, and this should be reflected in the signup form.
You should also tell your clients how regularly you will send the emails and what the email content will be. This ensures that they do not unsubscribe from your emails.
Use Arrows to Guide Users
It is important to direct the user on the action to take once they are on a particular part of your website. Using an arrow is an excellent way of doing this.
A study by the CXL Institute analyzed eye tracking on several websites and found out that guides help people find critical elements on the site.
Home Button on the Top Left
It is common for potential clients to scan the different pages on your website until they find themselves on the last page. A home button enables them to get back to the first page quickly should they wish to do so.
Many clients are used to finding the home button on the top left of the site. Having it in the same place will enable them to navigate your website quickly.
Use Meaningful and Descriptive Headers and Subheaders
The headers and subheaders are often the guides clients use to look for specific information. It is for this reason that they are usually in huge letters.
Having meaningful and descriptive headers tells the users precisely the type of information they will find when they press click.
Your conversion rate is bound to improve if you use the above web design tips. Some of them may sound simple, but you will be surprised by the impact. Call us today at +65 6789 9852 for more insider tips about web development and design in Singapore.