Studies show that the average attention span of humans is 8 seconds. What this means for Singapore business owners is that you have a very short amount of time to get your audience’s attention. If you miss this chance, they will likely leave and never return to your site.
Professional website design companies understand the importance of capturing your audience attention and they often work according to certain best practices. Let’s take a look at a few of the most important–specifically those that can help to boost your conversion rates.
1. Ensure that Your Web Design Is Responsive
If your website has not been optimised for mobile, then users are 5 times more likely to abandon whatever task that they are trying to complete. Users aren’t just visiting your website on PC and desktops like they were years ago. They are not accessing your site with their phones. This is why it’s so important that your website is responsive. You need to make sure that your website is not sluggish. If people are using their phones to access your site, they should be able to zoom in and read your text.
2. Use Faces
Pictures of faces tend to attract our attention. Humans tend to empathise with faces and if they depict specific types of emotions, then consumers and much more likely to connect with your website. So use faces on your website to convey specific emotions. Mirror the feelings of your target audience so that they can form a connection with your brand.
3. Reviews and Testimonials
Would you like to give you credibility a boost? Try establishing trust with the help of reviews and testimonials. Not only do these elements illustrate the quality of your product or services, but they are also great for social proof. So ask your most satisfied customers to write a testimonial so that you can display it on your website. If you are a B2B company, you could offer to include a link back to their website at the end of the review.
4. Call to Action Buttons
One of the most important elements on any website is the call to action button. This is the element that helps to encourage interaction between you and the rest of your customers. The key is to make sure that it is something that stands out and is inviting.
It needs to provoke the user to click on it. Colour plays a major role in getting visitors to take action.
5. Content Placement
You need to ensure that your content is properly placed as this will have an influence on your customer’s decision. According to research, humans follow a specific pattern when on web pages. They typically read from the top-left side of your page and then gradually move over to the right. This results in an “F” pattern.
What this tells Singapore business owners is that the top-left portion of the page will get the most attention. Conversely, as the user’s attention drifts towards the bottom, they pay less attention. You can easily add an image between the text to renew their attention. This results in a “Z” pattern.
Singapore businesses can also use the rule of thirds in order to place their main elements of the website. If you’ve ever used taken a picture with the camera on your smartphone, then you know that you’ve probably noticed a grid which contains nine square boxes. These boxes are a guide which helps you to place the elements in the boxes according to their order of importance. You can use the same concept to place the elements of your site according to their order of importance.
6. Distinct Design
If you want to differentiate your website, then you need to use a selling point that is unique. It needs to differentiate your brand from the huge pool of websites in your niche. This means that you should consider using a one of a kind design that will help to separate you from the crowd.
7. Keep it Simple
There are many Singapore businesses that go the extra mile when creating their website. This means animations, video, bright colours and interesting fonts. However, many would be surprised to learn that the best web design is one that is simple. Keep in mind that although your website needs to be distinct and stand out, you should still take the user’s expectations into consideration.
Your users should never have to search too long for something. This is what often leads to an increase in bounce rates. Everything should be well-organised and there should be a pattern present. Make sure that your website can be easily navigated and is intuitive. Above all else, the user favours a web design that offers as easy experience.
8. Use Your White Space
White space is commonly referred to as negative space. This is the empty, vacant space on your website. And when purposefully incorporate this type of space into your web design, it can have a positive impact on the users.
This space is typically best used in the space between the content and sidebars, the text, header, and paragraphs. All of these negative spaces make the site look neat and it’s much easier on the eyes of your visitors.
9. Consistency in Branding
One of the quickest and easiest ways to ruin your website design is with inconsistency. Not only does this look unprofessional, but it also makes people view your brand in a negative light. So when you are choosing your colour scheme, make sure that it contains the same colours as your logo. Make sure that you images are sharp. You should also use no more than three different fonts across your entire website.
10. Choose Your Colours Carefully
Believe it or not, colours can play a powerful role in your business. They have the ability to attract the users’ attention and influence their purchasing behaviour. Also, research has shown that consumers form their initial judgment of products within just 90 seconds of interaction and up to 90 percent of them are based on colour alone.
Different colours can provoke different emotions and send certain signals. For instance, red causes your customers to take action. Orange is typically associated with creativity and value. Green is associated with wealth and the environment. So be mindful of the colours you use.
If you want to boost your conversions, then it’s going to take more than just SEO and keywords. You need to be willing to invest time and efforts in your design. Instead of designing with your own personal taste in mind, try thinking about what your audience would like. Consider the typical best practices. The more time you spend perfecting your layout, the better your chances of getting people to convert.