9 Ways to Create a High-Quality Website

9 Ways to Create a High-Quality Website

A website can be a lead generator, a source of sales, and a reflection of your brand—all at once. 

Creating a website that’s on the cutting edge of design takes focus and forethought, but it’s absolutely worth it. 

Here are ten ways to ensure your website is high quality:

1. Create an identity for your brand

Your brand identity is more than just your logo and color scheme.

It’s how you want customers to perceive your brand—from your website to your printed material.

Before you start building your website, take the time to fully think through your brand identity, especially as it relates to the web. 

Make sure you have a clear picture in mind of how your website will reflect your brand and what you are trying to communicate to the world.

2. Match your brand identity to the website’s design

When we talk about the quality of a website, what exactly do we mean? Is it the visual appearance? Is it the content? Or is it a combination of the two?

Unfortunately, there’s no exact science to matching the design of a website with its brand identity. 

But you can follow general guidelines to make your website look cohesive and intentional.

One way of thinking about it is this: if you were to take a step back and look at your website objectively, what elements would you see, and what elements would you not see? 

Match your brand identity to the website’s design as much as possible—you will not be able to tell where one ends, and the other begins.

3. Select a great domain name

A domain name is the address of your website. It should be easy to remember and pronounce and, above all, should match your brand. 

Because you’ll be using this address frequently when referring to your site, it’s important that you choose a name that is both easily pronounced and memorable. 

You can also use the.com extension after your domain name if you want to further solidify its connection to your brand—for example, “MyWebsite.com.”

You can use tools to help you find the perfect domain name for your website. 

Simply enter your keywords in the space below, and the tool will generate a list of affordable.com domains that you can choose from.

4. Use hand-written captions and alt text for images

While your logo and brand identity are important, so is the appearance of your website’s content—especially images. 

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One of the things that makes a website stand out is its photos. Nothing says “quality” and “professionalism” like a well-executed set of photos.

If you’re using an image library where you can use their sophisticated tools to create eye-catching visuals for your images. 

You can also use their unique “text wrap” feature to create captions that match the image’s theme and tone and add some extra information about the image’s contents.

We often focus on the words accompanying the images when it comes to the image text. 

But the text, combined with the image, is equally as important. 

The text can help complete the image’s narrative, provide more information about the image’s contents, and serve as a call to action.

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5. Test your site’s copy for clarity and usability

The copy on your site is probably the second most important element after its design. 

It’s what you write to attract and inform your target audience — in this case, buyers of your product or service. Your copy should be free of spelling errors and appeal to the average user.

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To test the readability and usability of your site’s copy, you can use tools like for Readability Test and Usability Test, which analyze your text based on the reading level of an average user.

Sometimes we think that the design of a website is complete and it’s time to move on to the next project. But, the design and copy are only two sides of the same coin. 

They work together to form a coherent whole, so testing and reviewing your site’s copy every now and then is important.

6. Make sure your site loads quickly

A responsive design will make your website look great on all devices, including mobile. After all, people are looking at your site on these smaller devices more and more each day.

If you’re using a content management system (CMS), such as WordPress, you can install the “Fastest Web Host” plugin to ensure your website loads as quickly as possible.

This is an essential element of a high-quality website.

The “Leverage Google Analytics” plugin similarly allows you to place Google ads on your site. These ads will generate revenue for you as long as you meet the Adsense requirements.

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7. Make your site accessible

There are several parts to making your site accessible. You must ensure that people with visual impairments can still easily use your site. 

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You can start by using SEMrush.com/tools to test your webpages’ “click-through rate” (CTR).

The higher the CTR, the more likely people are to click on it. Keep in mind, however, that Google discourages companies from artificially increasing their CTR.

Next, you need to consider the accessibility of your site’s images. 

You can do this by using the “Color mode” feature in Google’s “Webmaster Tools” to turn off the “visually hidden elements” for images. 

Then, you can use tools further to enhance the accessibility of your site’s content.

8. Install a security certificate and implement HTTPS

HTTPS ensures your data is secure while being transferred from your website to a customer’s computer. 

Users visiting your website will see a security certificate icon in the lower-right corner of their browser’s address bar.

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They will see the green certificate icon if they’re visiting your site from a “secure” connection. Otherwise, they will see the yellow caution badge.

Unfortunately, not all security certificates are created equal. Some are easily faked, and even those that are legitimate can be revoked at any time. 

To ensure the security of your data, it is imperative that you use a certificate issued by a trusted source. You can find a list of reputable certificate issuers here.

9. Consider SEO when developing your site’s content

If you’re unsure what SEO is, it’s time to learn.

Search engine optimization (SEO) is the process of improving your site’s rankings on search engines like Google so that it appears higher up in search results when someone enters a keyword into the search bar.

SEO is about more than simply installing some SEO “plugins” and hoping for the best. You need to strategize and, ideally, plan out a full SEO campaign for your site.

There are several aspects to consider when running an SEO campaign, such as “on-page SEO” and “off-page SEO.” On-page SEO refers to the contents of your site.

Off-page SEO refers to the external platforms you promote your site.

This includes everything from gaining and maintaining “social capital” to creating backlinks—the anchor text that appears under a hyperlink.

Start Creating Your High-Quality Website

The marketing scene is constantly changing, and you must keep up with it so your business wouldn’t get left behind.

We hope this article helps you create ideas on how to start creating your high-quality website. 

About the Author

Tom Koh

Tom is the CEO and Principal Consultant of MediaOne, a leading digital marketing agency. He has consulted for MNCs like Canon, Maybank, Capitaland, SingTel, ST Engineering, WWF, Cambridge University, as well as Government organisations like Enterprise Singapore, Ministry of Law, National Galleries, NTUC, e2i, SingHealth. His articles are published and referenced in CNA, Straits Times, MoneyFM, Financial Times, Yahoo! Finance, Hubspot, Zendesk, CIO Advisor.


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