If you’re reading this, I assume you’re already familiar with the impressive growth of digital advertising. In 2022 alone, digital adspend is predicted to hit nearly every market segment.
Thanks to the accelerating pace of tech innovation and the growing accessibility of ad-blocking software, digital advertisers are seeking ways to grow revenue while lowering operating costs. And one of the most efficient ways of doing so is through a practice called programmatic advertising.
Why Google Adsense?
Google Adsense is the most popular network for running ads. So popular, in fact, that it effectively sets the standard for digital advertising. If you’re not running ads on your site yet, it’s probably time you should be. And if you are running ads on your site, the chances are you’re using Adsense.
Advertising on Google Adsense is completely automated. You don’t need to run after anyone to make money with Adsense — you just need to set up an account and start attracting potential advertisers to your site.
Once you have enough confirmed advertisers, Google will start presenting you with potential advertising slots as you browse the web. So, in addition to increasing your revenue, Adsense also speeds up the process of getting your site established.
If you’re looking for an effective and proven way to make money from a website, you need look no further
Here are 13 proven ways to increase Google Adsense revenue in 2022.
1. Productivity Tools.
Productivity tools, including productivity apps, can increase your daily efficiency and thus augment your income. For example, Asana is a social enterprise app focused on getting teams back to work and collaborating effectively.
Within Asana, team members can coordinate their schedules, review activity, and share files.
What’s more, Asana is also integrated with Google Sheets and Gmail so that you can access and analyze your data in real-time.
With Asana, you can accomplish more in less time with greater efficiency — and that means more money in your pocket. Asana is available for iPhone, Android, and the web. A free trial is available for all users.
2. Affiliate Marketing.
If you’ve ever sold something then you know how much commission you can make — sometimes a lot, other times a little. With affiliate marketing, you don’t necessarily have to sell a product yourself to make money. All you need to do is to convince others to buy a product using your affiliate link — and a lot of people are choosing to do that in 2022.
For example, if you’ve been browsing Netflix’s website and you see that they’re offering a free trial of Amazon Prime — a service that offers fast delivery plus a wealth of original content — you could click on the link and get access to all of those benefits without having to make a single purchase.
There are many ways to make money with affiliate marketing, but you need to pick a niche and build a website around it. For example, if you have an environmental blog, you could promote green living through affiliate marketing. Or if you love to cook, you could create a website that promotes products related to your culinary skills.
If you can put in the work and become established in your chosen niche, the sky is the limit to what you could make — and all you need is some creativity to come up with the content to attract visitors to your site.
3. Video Content.
Thanks to the rise of TikTok — now one of the biggest and most popular social platforms globally — video content is in high demand and low costs make it a popular option for online advertisers.
You can use video content in many ways. You can run ads before, during, or after a video. You can target an audience based on demographics, psychographics, and digital behavior. Plus, you can create branded content that businesses can associate with their marketing efforts — like animated explainer videos or webisodes featuring your products or services.
There’s a lot of content out there — but not all of it is good. You need to find the sweet spot between engaging and informative and you need to stick to it. Also, don’t just throw a bunch of videos onto your page without any form of navigation. People love to discover content but they hate to lose their way around.
4. Personal Branding.
When you establish a personal brand, you’re advertising a set of values, attributes, and behaviors that you want people to know about you. When used effectively, personal branding can provide businesses and organizations with a consistent message across all marketing and communications channels.
For example, when you apply for a job you’re expected to put in a professional photo — an image that reflects the values and behaviors you’ll need to show to succeed in the position. If there’s one thing that unites all the employers we work with, it’s that they want to hire people who they feel can fit into their culture.
Personal branding can help you stand out from the crowd. You can use your personal website or LinkedIn profile to establish your credentials as an expert in your field.
If you have a blog, you can use it to build credibility and authority in your chosen area of expertise. And if you’re an entrepreneur who is marketing a business, your personal brand will form the backbone of your marketing strategy.
5. Event marketing.
If you run a business or are involved in an activity that has its own associated events, then you can use these events to promote your business. Meetings, conferences, exhibitions, and seminars are some of the more traditional events that businesses can participate in.
But there are so many more opportunities to promote your business through online event marketing — from virtual meetings to webinars and live-streaming events. For example, if you’re an independent bookstore, you could hold a virtual book club with other participating bookstores. Or if you’re a gallery, you could exhibit at an art fair and give the organizers a presentation on your work.
With so much competition, it’s imperative that you find ways to stand out — and one of the simplest yet most effective ways that businesses can do this is by participating in events. Whether you’re promoting a specific product or service, participating in an event can help businesses reach a larger audience and convince people to buy what they’re promoting. It’s a win-win situation.
6. Online stores.
Last but not least, we have online stores. The amount of revenue that store owners can generate is phenomenal. Not only can you sell your own products but you can also become a salesperson for other businesses, negotiating discounts, securing savings, and even getting a commission for your efforts.
The sales potential for online stores is incredible. In fact, many online stores, including Amazon, eBay, and Alibaba, generate over 90% of their revenue from online sales alone. The key to unlocking this money is establishing yourself as an expert in your field and generating trust — one of the most important things to potential customers when browsing online stores.
If you can accomplish this, you can effectively become an online store owner yourself — effectively owning and operating your own eBay or Amazon store. And the benefits to you as an entrepreneur are numerous. Not only can you create a more immersive brand experience for customers but you can also retain more customers as you grow your business and evolve your content strategy.
Ultimately, the goal of every business — regardless of whether you’re involved in a physical or online venture — is to make money. And as we’ve established, there are numerous ways to do this.
Ultimately it’s down to you to find which one is right for your business and the needs of your team. You may want to experiment with a few of these strategies to see which ones perform best for you and your business — or simply choose one that you feel more comfortable with.