You need smart strategies to generate leads for your business in Singapore. There are known tactics that work effectively in generating leads across all businesses, regardless of size. If you want these to work for your company, you need to adjust them according to the needs of your audience.
Here are five proven strategies to help you in your lead generation efforts.
- Facebook Ads
- Personalised email marketing
- Discount and coupons
- High-value content
- Referral partnerships
How to Generate Business Leads?
The following strategies are useful if you want to attract leads to your business in Singapore.
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Facebook Ads
Facebook Ads is one of the best lead generation strategies. The standout feature of this advertising platform is the targeting feature, which ensures that you specify who sees your ads. You can choose to target your leads according to age, gender, location, interests, and so forth. Â
If you want to run a successful campaign on Facebook Ads, you need to adhere to best practices and use consumer data as your guide. Here are a few tips you should know before using this powerful platform.
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- Your ad should be relevant to the content with high click-through rates. People are more likely to click an ad listing if it directs them to popular content. If not, they are likely to ignore it.
- Use bright colours to grab attention. If you use dull colours, nobody will notice your ads. Avoid blue and white, as they blend in with Facebook’s native colour scheme.
- You should base your first ad on a lookalike audience. This is a list of Facebook users who share similar interests to your audience. It is generated by importing your customer list.
- You should understand the difference between the cost per impression (CPM) and cost per click (CPC). These two can be confusing to a beginner, and you should read this official guide before picking one over the other.
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Personalised Email Marketing
If email marketing is part of your digital marketing in Singapore, you are on the right track. You can boost the effectiveness of your emails by personalising the messages.
A personalised email message generates more revenue than a generic email message. Â The following are some of the ways you can use to personalise your emails.
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- Collect the right data – your site should have sign-up forms to help in gathering critical data about your customers. It is easier to customise messages once you have this information.
- Use personalised subject lines – consider using a personalised greeting on the first line in your email. For instance, you could begin with ’Hi John/Jane.’
- Use behaviour-triggered emails – these are emails based on how customers are interacting with your brand. For example, you could set your email marketing tool to send emails to first-time visitors, retarget previous visitors, and so on.
- Use subscriber tags – you can tag subscribers based on their actions, like clicking on a particular link, visiting a specific webpage, and so on. The tags act as segments when you are sending subsequent emails.
- Ask the right questions – you can segment your audience by asking questions. The responses will help you know the opinion of your audience on your brand. Questions also make customers feel valued.
- Watch readers’ interests – once you have built trust with your audience, you can start sending recommendations based on their interests. For instance, if they purchased a gaming console, you can suggest the latest games.
- Make the most of landing pages – the ultimate goal in marketing is boosting sales. Ensure that your personalised emails have a link to a relevant landing page.
If you want to generate leads, you should personalise your emails. Â Customised emails can also build brand loyalty.
It is essential to track the progress of your email marketing campaign. It allows you to see what strategies are working and how you can adjust to improve the success rate. You should also compare your open rates with rival companies to see if you are better, at par, or behind your competitors.
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Discounts and Coupons
Every time a new customer purchases your products, you should offer discounts or coupons. This is a smart way to generate leads. People love freebies. If someone notices such an offer on your website, they are likely to recommend it to a friend.
After creating discount and coupon codes, you should make them available to consumers. You do not expect a user to go searching for vouchers on your site. For instance, you could share the coupons on your social media platforms or through email.
Alternatively, you can create a banner on your website showing the discounts and coupon codes. Â If direct mailing is part of your digital marketing in Singapore, you can use this channel to distribute your coupon codes.
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High-value Content
Content is the most crucial element of SEO. It is equally useful if you want to generate business leads.
You should know that content for lead generation goes beyond blog posts. Your content is anything included in your eBooks, guides, brochures, whitepapers, graphics, and video, and so on. Â Ensure that it is always relevant and provides value to your target audience.
After creating the content, you can lock it so that any interested individual provides their information in exchange. A smart way of making the most of your content is by creating different types for each segment of your audience.
For instance, if you are targeting consumers of domestic appliances, create content that discusses the latest arrivals in the industry.
You should then deliver the content in their preferred format, like email, whitepaper, guide, and so forth. Lastly, you should promote the content to expand its reach as much as possible.
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Referral Partnerships
Another smart way you can use to generate leads is by partnering with other businesses. This is particularly important for small upcoming establishments. You can do this by forming a referral partnership.
The referral partnership model works by giving you a small commission for every referral you send to partnering businesses, and vice versa. It is advisable to sign such a deal in the presence of lawyers. Both sides should understand the stipulations in the contract. The agreement should also define the commission percentages, quality of leads, total sales, and so forth.
10 Leads and Sales Generation Mistakes to Avoid
The success of a business relies on how well a business can generate organic leads. Leads are the bread and butter of businesses. However, it is important to note that you shouldn’t just be after any leads as a business.
What you should look for are organic leads who are your specific niche. Organic leads are much easier to convert to sales.Â
Leads are extremely valuable people to your business since they have shown a keen curiosity about your company and, most probably, even your products. They have taken the extra step of handing over their valuable information to you, such as names and email addresses.
The best way to ask for this information from them is by asking them to take part in a survey by filling out a form, downloading an e-book or PDF document or anything else that can enable you to get their information from them politely.Â
However, it’s difficult for some businesses to get leads. Some marketing teams struggle to get enough leads that can sustain the sales department. Others simply generate leads that aren’t useful to the sales teams, in that the sales teams can’t convert them to paying customers.
Understanding the point of origin of your leads also is necessary to determine your marketing campaigns better. It would be best if you understand your customer’s journey from the point of first contact to purchase. This way, you have data for your marketing team to use when creating advertisements.
Unfortunately, some businesses, marketing consultants included, get it all wrong when generating organic leads. They miss a few steps and eventually miss prospective customers and experience low sales year after year.Â
These are some common mistakes that marketers face with lead generation.
-
Don’t buy leads; generate them organically
You can always try the waters and buy leads online. Many platforms offer that kind of service for a fee. However, it is important to know that buying leads will not answer your low sales.Â
The best option is to nurture your leads-building trust with them over time up to a point where they will give you their information willingly.Â
So, what can you do to build trust with your leads?
Offer them value, be consistent, give them time to go through the whole buyer journey, one step at a time, and they will, in turn, become your loyal customers. The point here is to make them feel safe to engage you and share their information willingly. Information that is helpful for your marketing campaigns.
Buying leads is mostly a hit-and-miss technique. Once you have your organic leads, you will be on a path to increased sales. Your organic leads will be loyal to you, and they will return because they know you will offer them value.Â
A plus for you is that people are likely to refer other people to your business once they enjoy and appreciate the value you offer.
-
Insufficient content for your prospects along the entire buyer journey
Your marketing team needs to be creative in creating sufficient marketing material that entices every buyer/customer at every stage of the buyer’s journey.Â
It would be best to have various videos, such as explainer videos, how-to videos, testimonials, about us videos, promotional videos, and even onboarding videos.
They should creatively use all these videos for each type of customer.
Customers making first contact will indeed appreciate an about-us video that will give them a brief introduction to what your business offers, location, and other important information about the company. Â
Do not starve any customers of marketing content that can push them one step forward and closer to making a purchase.
You require your customers to be entertained and educated every step of the way until they make that purchase. And even after that, you still need to come up with material to entice them and make them return customers so that you don’t have to be looking for new leads each time.
-
Disjointed efforts between the marketing team and the sales team
Every business requires teamwork to achieve success. In generating organic leads for your business, you require your marketing team and sales team to work together.Â
It will be useless for the marketing team to generate enormous leads that don’t translate to substantial sales.
It is equally useless for the sales team to give the marketing team insufficient information, such as product descriptions. Such information is critical when creating marketing advertisements.
Therefore, the sales team and marketing need to be on the same page. The bottom-line is-the marketing team needs to generate organic leads for the sales team to convert them into more sales/purchases.Â
Everything else is secondary to this.
-
Forms that are excessively long or excessively short
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Finding the ideal form length can be difficult for many marketers. Your visitors will be more likely to fill out your forms if they are too short. While this is great for overall leads, the quality of your collected information may suffer. The operating motto in this scenario is “quality over quantity.”
If your form is too long, your visitors may be unwilling to fill it out at all, resulting in fewer leads overall. There is no “ideal” form length, but you can optimize your form length based on your objectives. Ask for important information only.
Make your forms shorter if you need more leads. Make your forms longer if you require higher-quality leads.Â
The bottom line is that you require enough information about your customers to carry out proper marketing campaigns to make it easier for your customers to convert to sales/purchases.Â
-
Not fully using blogging
The biggest mistake some marketers and businesses alike normally make is underestimating the power of blogging. Your business needs to incorporate blogging into its marketing strategy.Â
Take advantage of the huge lead generation benefits of blogging. Consider starting with one post per week if you’ve never blogged before. If you already have a blog, make sure it includes calls to action (CTAs) that lead to valuable gated content for your target audience.
Blogging provides you with the best way of guiding your customers every step of the way through their buyer journey.Â
Through blogs, they can get a feel of the company’s personality and its relation to their problems, needs, and desires. The point here is to entice your customers and make them complete an action while on your website.
Through these CTAs, you will get their information, for example, or better yet, complete a purchase while on the site. The best way to persuade people is through carefully written words meant to persuade.
-
Not optimizing your top lead generation web pages
Most people underestimate the power of optimizing their web pages for increased lead generation. Beautiful landing pages that are just admirable and easy to navigate attract customers normally.Â
Don’t forget that satisfying your customers throughout their buyer journey should be your top priority. That means creating amazing web pages such as landing pages and about us pages.
Customers will find it easy even to complete a call to action on web pages that take less time to load/open, are compatible with various operating systems and devices, contain all the information, and the information has to be presented neatly.
Get in touch with your web designers and instruct them to optimize the design to suit their buyer journey. The web design should increase lead generation and not harm generating suitable leads. The emphasis should be on the customer experience.
-
You’re not making use of the most effective leadership development tools
The best way to connect with your customers on another level is to understand a few basic questions. Who is your average customer? What actions do they perform while on your site, and where are they coming from?
By understanding and answering these important questions, you will have a good relationship with your customers, which is very significant in growing leads.
With a few intelligent tools available on the internet, you can be able to get accurate answers to these significant questions. You should be able to use them properly to convert as many leads as possible into customers.
It would be best if you had powerful tools that would simplify the process of lead generation for your business. So, what tools do you require?
Tools that will create your amazing forms for your customers, tools to embed forms seamlessly on your webpages, tools to create various CTA buttons, e.t.c. You can use just so many tools to up your lead generation game.Â
With a bit of research online, find a few that will take your business to the next level with increased leads.
-
You are not strategically utilizing social media for lead generation
If your business is not yet generating substantial leads from the various social media platforms, it doesn’t mean social media isn’t worth your time and investment. It simply means you haven’t understood the best way of using social media to generate leads.
Social media is most suitable for marketing metrics, like traffic and brand recognition. However, it is also a low-cost lead generation source.
It will cost you nothing to join a social media platform, create your business profile/page, start posting engaging content and attract customers.
It is, however, important to note that social media requires creativity, consistency, patience, and networking. Combining these elements should bring you results in the form of leads and substantially increased sales.
Engage the services of an experienced social media manager and a graphics designer and video editor to make a bold presence on social media. The more you get noticed, the more the chances you get leads.Â
However, don’t promote quantity at the expense of quality.Â
-
Adopting a one-size-fits-all strategy
Each company caters to a slightly different demographic, and each product addresses a slightly different pain point slightly differently.
Each company is at a different stage of development and will have a different marketing budget to work within its marketing campaigns. Even products that solve the same problem with different functionality may appeal to different demographics, geographies, or levels of expertise.Â
This, of course, affects the marketing strategy.
As the business owner, you should understand what your business needs to move to the next level. That means you should be able to come up with the most appropriate strategy that fully considers the unique qualities of your business.
Don’t make the grave mistake of exactly copying, for example, your competitors. Their strategy might not be yours.Â
Your strategy should be a culmination of various trials and errors. It would be best to try different strategies until you find one that suits your business perfectly.
-
Being inconsistent
Finally, the one big mistake that people normally make is not sticking to a consistent routine for lead generation strategy. Some will completely abandon a previous strategy, thereby abandoning all the leads, whether little or many, that they have accumulated.
If you want to get consistent, steady results, you need to stick to a routine. A lead generation routine that your sales team and marketing team should turn into your company’s go-to strategy.
Should you abandon this routine, you run a risk of inconsistencies in your lead generation. Inconsistencies will eventually force you always to waste money on marketing campaigns.
For your lead generation strategy to be successful, you need to develop a strategy and adhere to always having a lead generation strategy in your business.
Additionally, it is critical to have a consistent look from ads to landing pages, thank you pages, and downloads as you guide prospects through campaigns.
This prevents you from losing a prospect along the way. Confusion about whether you directed them to the correct page may cause prospects to abandon their search for you entirely.
Your business’s message through its marketing campaigns should be consistent across all the platforms.
-
Avoid Losing Great Leads
No matter where you are in the marketing process, it is worthwhile to examine each component of your campaigns.
Being aware of the most common blunders may be the key to improving your marketing campaigns.
As you can see, all these mistakes are basic mistakes that don’t require you to have any special training to know. Put yourself in your customer’s shoes to understand the buyer’s journey.
10 Leads and Sales Generation Mistakes to Avoid
The success of a business relies on how well a business can generate organic leads. Leads are the bread and butter of businesses. However, it is important to note that you shouldn’t just be after any leads as a business.
What you should look for are organic leads who are your specific niche. Organic leads are much easier to convert to sales.Â
Leads are extremely valuable people to your business since they have shown a keen curiosity about your company and, most probably, even your products. They have taken the extra step of handing over their valuable information to you, such as names and email addresses. The best way to ask for this information from them is by asking them to take part in a survey by filling out a form, downloading an e-book or PDF document or anything else that can enable you to get their information from them politely.Â
However, it’s difficult for some businesses to get leads. Some marketing teams struggle to get enough leads that can sustain the sales department. Others simply generate leads that aren’t useful to the sales teams, in that the sales teams can’t convert them to paying customers.
Understanding the point of origin of your leads also is necessary to determine your marketing campaigns better. It would be best if you understand your customer’s journey from the point of first contact to purchase. This way, you have data for your marketing team to use when creating advertisements.
Unfortunately, some businesses, marketing consultants included, get it all wrong when generating organic leads. They miss a few steps and eventually miss prospective customers and experience low sales year after year.Â
These are some common mistakes that marketers face with lead generation.
-
Don’t buy leads; generate them organically
You can always try the waters and buy leads online. Many platforms offer that kind of service for a fee. However, it is important to know that buying leads will not answer your low sales.Â
The best option is to nurture your leads-building trust with them over time up to a point where they will give you their information willingly.Â
So, what can you do to build trust with your leads?
Offer them value, be consistent, give them time to go through the whole buyer journey, one step at a time, and they will, in turn, become your loyal customers. The point here is to make them feel safe to engage you and share their information willingly. Information that is helpful for your marketing campaigns.
Buying leads is mostly a hit-and-miss technique.Â
Once you have your organic leads, you will be on a path to increased sales. Your organic leads will be loyal to you, and they will return because they know you will offer them value.Â
A plus for you is that people are likely to refer other people to your business once they enjoy and appreciate the value you offer.Â
-
Insufficient content for your prospects along the entire buyer journey
Your marketing team needs to be creative in creating sufficient marketing material that entices every buyer/customer at every stage of the buyer’s journey.Â
It would be best to have various videos, such as explainer videos, how-to videos, testimonials, about us videos, promotional videos, and even onboarding videos.
They should creatively use all these videos for each type of customer.
Customers making first contact will indeed appreciate an about-us video that will give them a brief introduction to what your business offers, location, and other important information about the company. Â
Do not starve any customers of marketing content that can push them one step forward and closer to making a purchase.
You require your customers to be entertained and educated every step of the way until they make that purchase. And even after that, you still need to come up with material to entice them and make them return customers so that you don’t have to be looking for new leads each time.
-
Disjointed efforts between the marketing team and the sales team
Every business requires teamwork to achieve success. In generating organic leads for your business, you require your marketing team and sales team to work together.Â
It will be useless for the marketing team to generate enormous leads that don’t translate to substantial sales.
It is equally useless for the sales team to give the marketing team insufficient information, such as product descriptions. Such information is critical when creating marketing advertisements.
Therefore, the sales team and marketing need to be on the same page.Â
The bottom-line is-the marketing team needs to generate organic leads for the sales team to convert them into more sales/purchases.Â
Everything else is secondary to this.
-
Forms that are excessively long or excessively short
Finding the ideal form length can be difficult for many marketers. Your visitors will be more likely to fill out your forms if they are too short. While this is great for overall leads, the quality of your collected information may suffer. The operating motto in this scenario is “quality over quantity.”
If your form is too long, your visitors may be unwilling to fill it out at all, resulting in fewer leads overall. There is no “ideal” form length, but you can optimize your form length based on your objectives. Ask for important information only.
Make your forms shorter if you need more leads. Make your forms longer if you require higher-quality leads.Â
The bottom line is that you require enough information about your customers to carry out proper marketing campaigns to make it easier for your customers to convert to sales/purchases.Â
-
Not fully using blogging
The biggest mistake some marketers and businesses alike normally make is underestimating the power of blogging. Your business needs to incorporate blogging into its marketing strategy.Â
Take advantage of the huge lead generation benefits of blogging. Consider starting with one post per week if you’ve never blogged before. If you already have a blog, make sure it includes calls to action (CTAs) that lead to valuable gated content for your target audience.
Blogging provides you with the best way of guiding your customers every step of the way through their buyer journey.Â
Through blogs, they can get a feel of the company’s personality and its relation to their problems, needs, and desires. The point here is to entice your customers and make them complete an action while on your website.
Through these CTAs, you will get their information, for example, or better yet, complete a purchase while on the site. The best way to persuade people is through carefully written words meant to persuade.
-
Not optimizing your top lead generation web pages
Most people underestimate the power of optimizing their web pages for increased lead generation. Beautiful landing pages that are just admirable and easy to navigate attract customers normally.Â
Don’t forget that satisfying your customers throughout their buyer journey should be your top priority. That means creating amazing web pages such as landing pages and about us pages.
Customers will find it easy even to complete a call to action on web pages that take less time to load/open, are compatible with various operating systems and devices, contain all the information, and the information has to be presented neatly.
Get in touch with your web designers and instruct them to optimize the design to suit their buyer journey. The web design should increase lead generation and not harm generating suitable leads. The emphasis should be on the customer experience.
-
You’re not making use of the most effective leadership development tools
The best way to connect with your customers on another level is to understand a few basic questions. Who is your average customer? What actions do they perform while on your site, and where are they coming from? By understanding and answering these important questions, you will have a good relationship with your customers, which is very significant in growing leads.
With a few intelligent tools available on the internet, you can be able to get accurate answers to these significant questions. You should be able to use them properly to convert as many leads as possible into customers.
It would be best if you had powerful tools that would simplify the process of lead generation for your business. So, what tools do you require?
Tools that will create your amazing forms for your customers, tools to embed forms seamlessly on your webpages, tools to create various CTA buttons, e.t.c. You can use just so many tools to up your lead generation game.Â
With a bit of research online, find a few that will take your business to the next level with increased leads.
-
You are not strategically utilizing social media for lead generation
If your business is not yet generating substantial leads from the various social media platforms, it doesn’t mean social media isn’t worth your time and investment. It simply means you haven’t understood the best way of using social media to generate leads.
Social media is most suitable for marketing metrics, like traffic and brand recognition. However, it is also a low-cost lead generation source.
It will cost you nothing to join a social media platform, create your business profile/page, start posting engaging content and attract customers.
It is, however, important to note that social media requires creativity, consistency, patience, and networking. Combining these elements should bring you results in the form of leads and substantially increased sales.
Engage the services of an experienced social media manager and a graphics designer and video editor to make a bold presence on social media. The more you get noticed, the more the chances you get leads.Â
However, don’t promote quantity at the expense of quality.Â
-
Adopting a one-size-fits-all strategy
Each company caters to a slightly different demographic, and each product addresses a slightly different pain point slightly differently. Each company is at a different stage of development and will have a different marketing budget to work within its marketing campaigns. Even products that solve the same problem with different functionality may appeal to different demographics, geographies, or levels of expertise.Â
This, of course, affects the marketing strategy.
As the business owner, you should understand what your business needs to move to the next level. That means you should be able to come up with the most appropriate strategy that fully considers the unique qualities of your business.
Don’t make the grave mistake of exactly copying, for example, your competitors. Their strategy might not be yours.Â
Your strategy should be a culmination of various trials and errors. It would be best to try different strategies until you find one that suits your business perfectly.
-
Being inconsistent
Finally, the one big mistake that people normally make is not sticking to a consistent routine for lead generation strategy. Some will completely abandon a previous strategy, thereby abandoning all the leads, whether little or many, that they have accumulated.
If you want to get consistent, steady results, you need to stick to a routine. A lead generation routine that your sales team and marketing team should turn into your company’s go-to strategy.
Should you abandon this routine, you run a risk of inconsistencies in your lead generation. Inconsistencies will eventually force you always to waste money on marketing campaigns.
For your lead generation strategy to be successful, you need to develop a strategy and adhere to always having a lead generation strategy in your business.
Additionally, it is critical to have a consistent look from ads to landing pages, thank you pages, and downloads as you guide prospects through campaigns. This prevents you from losing a prospect along the way. Confusion about whether you directed them to the correct page may cause prospects to abandon their search for you entirely.
Your business’s message through its marketing campaigns should be consistent across all the platforms.
-
Avoid Losing Great Leads
No matter where you are in the marketing process, it is worthwhile to examine each component of your campaigns. Being aware of the most common blunders may be the key to improving your marketing campaigns.
As you can see, all these mistakes are basic mistakes that don’t require you to have any special training to know. Put yourself in your customer’s shoes to understand the buyer’s journey.
Conclusion
In summary, here are the steps you should follow to generate leads for your business in Singapore.
- Invest in Facebook Ads – this way, you leverage the capabilities of the most popular social network in the world. More importantly, you can target specific audiences using various demographics.
- Create personalised emails – this boosts open rates and engagement. It also shows clients that you value them.
- Give discounts and coupons – people love freebies. Offering discounts gets more people interested in your products and services.
- Create high-quality content – your content should be relevant and valuable to your audience. You should also promote it widely to increase its reach.
- Form referral partnerships – work with other businesses so that they refer their clients to yours in exchange for a small commission.
All businesses, regardless of size, need to generate leads continually.
If you implement the strategies above, you will substantially boost your lead generation campaign, even if you are on a limited budget. Keep in mind that you might need to tweak the tactics depending on the preferences of your audience.Â
Get in touch for more assistance on how to generate leads in Singapore using robust digital marketing strategies.Â
