Ways Brands Can Gain Awareness on Clubhouse [+Examples]

Ways Brands Can Gain Awareness on Clubhouse [+Examples] _ MediaOne Singapore

Ways Brands Can Gain Awareness on Clubhouse [+Examples]

Alright, let’s get started with the fantastic world of Clubhouse and how your brand can shine on this social audio platform!

Create Engaging and Entertaining Rooms

One of the keys to gaining awareness on Clubhouse is by hosting engaging and entertaining rooms. Think of these rooms as virtual events or gatherings where you can interact with your audience in real-time. Whether it’s a Q&A session, a panel discussion, a storytelling hour, or a fun game night, the key is to keep it lively, interactive, and on-brand!

Example: Imagine you’re a popular skincare brand, and you decide to host a “Glowing Skin Secrets” room. You invite skincare enthusiasts, beauty influencers, and even some dermatologists to share their tips and favorite products. You have a blast exchanging skincare hacks, and your brand gains recognition as a go-to for radiant skin!

Collaborate with Influencers and Industry Experts

On Clubhouse, collaboration is the name of the game. Partnering with influencers and industry experts can give your brand a tremendous boost in visibility. Influencers already have a dedicated following, and when they co-host rooms with you or mention your brand, their followers will likely check out what you have to offer.

Example: Let’s say you run a trendy fashion brand, and you team up with a well-known fashion influencer for a room called “Summer Style Trends with [Influencer’s Name].” The influencer shares their favorite pieces from your collection, and your brand gains traction among their style-savvy audience.

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Host Exclusive Clubhouse Events

Creating a sense of exclusivity can do wonders for brand awareness. Host invite-only events on Clubhouse to make your audience feel special and privileged. By keeping the events exclusive, you’ll also generate buzz and curiosity around your brand.

Example: As a high-end coffee brand, you organize a “Coffee Connoisseurs Club” on Clubhouse. Members get access to exclusive coffee tastings, discussions with coffee experts, and sneak peeks at upcoming product launches. The allure of this exclusive club draws attention to your brand, and soon everyone wants to be a part of the buzz!

Leverage the Power of Storytelling

Storytelling is a magical tool for brands to connect with their audience emotionally. On Clubhouse, you have the opportunity to narrate your brand’s story in a more personal and authentic manner, which can leave a lasting impact on your listeners.

Example: You’re the founder of a small sustainable lifestyle brand, and you decide to share your journey of starting the company on Clubhouse. Your heartfelt story about your passion for environmental conservation and creating eco-friendly products strikes a chord with the listeners, leading to increased awareness and support for your brand’s mission.

Engage in Active Networking

Clubhouse is all about making connections, so get out there and mingle! Attend rooms relevant to your industry, participate in discussions, and make valuable contributions. Engaging in active networking will help you build relationships with potential customers, industry peers, and even potential business partners.

Example: You’re the marketing manager of a health and fitness brand, and you join a room discussing “Health and Wellness in the Digital Age.” By sharing insights from your brand’s research and being genuinely interested in what others have to say, you build valuable connections with fitness enthusiasts, wellness coaches, and health bloggers.

Join and Participate in Clubs

In addition to attending rooms, consider joining and actively participating in clubs related to your brand’s niche. Clubs are communities where like-minded individuals gather around a specific topic. By being part of these clubs, you can establish your brand as an authority in your industry and connect with a targeted audience.

Example: If you have a tech startup, join a club focused on “Innovative Tech and Startups.” Share your expertise in discussions and even moderate relevant rooms to showcase your knowledge and passion for the tech world. This consistent engagement helps you gain visibility and credibility among potential users and investors.

Offer Value through Workshops and Masterclasses

Sharing knowledge and skills through workshops and masterclasses can be an excellent way to demonstrate your brand’s expertise while offering real value to your audience. Clubhouse allows you to host interactive sessions, so don’t hesitate to dive into teaching mode!

Example: You run a small business consulting firm, and you decide to hold a “Growth Hacking 101” workshop on Clubhouse. During the session, you provide valuable growth strategies and actionable tips for entrepreneurs. As word spreads about the helpful content in your workshop, more people are drawn to your brand and the services you offer.

Run Contests and Giveaways

Everybody loves a good contest or giveaway, and Clubhouse is no exception. Running interactive contests or giving away exclusive products can be a fantastic way to generate excitement and draw attention to your brand.

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Example: Your food brand specializes in premium chocolates, and you host a “Chocolate Lovers Quiz” on Clubhouse. Participants answer trivia questions related to chocolate, and the winners receive a delectable chocolate gift box. The fun and indulgence of the contest intrigue new listeners, and they become curious about your brand’s delightful treats.

Promote Your Clubhouse Events on Other Platforms

While Clubhouse is a powerful platform on its own, you can amplify its impact by promoting your Clubhouse events on other social media channels. Leverage your existing audience on Instagram, Twitter, Facebook, or LinkedIn to spread the word and encourage more people to join your Clubhouse rooms.

Example: You’re an established travel brand, and you’re hosting a Clubhouse room titled “Hidden Gems: Offbeat Travel Destinations.” Prior to the event, you create captivating teaser posts on Instagram with stunning pictures from these destinations and encourage followers to join the Clubhouse room to learn more about these hidden gems. The cross-promotion generates curiosity and attracts adventure seekers to your Clubhouse session.

Collaborate with Other Brands

Sometimes, two brands are better than one! Collaborating with complementary brands can open up new avenues for exposure and attract a wider audience.

Example: Your eco-friendly cleaning product company partners with a well-known home organization brand to host a joint room on Clubhouse called “Sustainable Home Makeover.” Together, you discuss ways to declutter and organize homes while using eco-friendly cleaning solutions. Both brands benefit from the shared expertise and gain awareness from each other’s audiences.

Measure and Analyze Your Impact

Lastly, to truly understand the effectiveness of your efforts on Clubhouse, monitor your metrics and analyze the impact of your activities. Pay attention to the number of attendees, engagement levels, and any changes in brand visibility or sales.

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Example: You’re a health and fitness app, and you’ve been hosting wellness-related rooms on Clubhouse for a few months. After each event, you analyze the increase in app downloads, website traffic, and user engagement. With the insights gathered, you fine-tune your Clubhouse strategies, focusing on topics that resonate the most with your target audience.

In conclusion, Clubhouse presents an exciting opportunity for brands to gain awareness, connect with their audience on a more personal level, and showcase their expertise in an engaging way. By creating lively rooms, collaborating with influencers, hosting exclusive events, and offering valuable content, your brand can make a lasting impression on Clubhouse.

So, embrace the audio adventure, have fun interacting with your listeners, and watch your brand’s awareness soar to new heights on Clubhouse! Cheers to your brand’s success on this fabulous platform! 🎉

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Hip, hip, hooray! 🎉 Now that you’ve learned some fabulous ways to gain awareness on Clubhouse, let’s dive into some exciting real-life examples of brands that have aced the Clubhouse game!

1. Nike’s Sneakerheads Clubhouse

Nike, the global sportswear giant, created a Clubhouse club called “Sneakerheads Unite.” They host regular sessions with sneaker designers, athletes, and influencers to discuss the latest sneaker releases, design inspirations, and even offer exclusive insights into upcoming shoe collections. The club has become a go-to hub for sneaker enthusiasts, and Nike’s brand awareness has reached new heights among sneakerheads worldwide.

2. Starbucks’ Coffee Masterclass

The famous coffee chain, Starbucks, organized a Clubhouse event titled “Coffee Masterclass: A Journey Through The Bean.” During the event, Starbucks’ coffee experts shared their passion for coffee, educated listeners about different coffee origins, and even gave tips on brewing the perfect cup at home. This interactive session allowed Starbucks to connect with coffee lovers on a more personal level and further cemented their status as a top coffee brand.

3. Glossier’s Skincare Chats

Glossier, a popular beauty brand, leveraged Clubhouse to hold interactive skincare chats with dermatologists and skincare enthusiasts. They discussed skincare routines, answered skincare-related questions from the audience, and shared product recommendations. By providing valuable skincare advice, Glossier solidified its position as a trusted beauty brand among their Clubhouse listeners.

4. Airbnb’s “Wanderlust Explorers” Club

Airbnb, the leading travel and accommodation platform, established a Clubhouse club called “Wanderlust Explorers.” They host virtual travel experiences, bringing listeners on audio journeys to exotic destinations worldwide. This imaginative approach not only kept the travel spirit alive during pandemic times but also reinforced Airbnb’s status as a top travel brand.

5. Tesla’s Electric Revolution

Tesla, the pioneer of electric vehicles, hosted a Clubhouse event called “The Electric Revolution: Shaping Our Sustainable Future.” During the session, Tesla’s team discussed the future of electric vehicles, renewable energy, and sustainable transportation. This captivating discussion attracted eco-conscious enthusiasts, and Tesla’s commitment to sustainability garnered even more recognition on Clubhouse.

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Remember, the key to success on Clubhouse is to stay authentic, engaging, and true to your brand’s values. Embrace the platform’s interactive nature, and you’ll find your audience eagerly joining in on the fun.

Before we say cheerio, here are a few parting tips to keep your Clubhouse journey on the right track:

  1. Consistency is Key: Regularly host events and participate in relevant rooms to maintain brand presence and visibility.
  2. Listen and Learn: Pay attention to your audience’s feedback and interests to tailor your content and improve your brand’s performance on Clubhouse.
  3. Be Inclusive: Welcome diverse perspectives and voices in your rooms to create an inclusive and enriching environment.
  4. Have Fun: Clubhouse is all about connecting with others and having a good time, so let your brand’s personality shine through and enjoy the experience!

6. Conduct Live Product Launches

Clubhouse can be the perfect platform to unveil new products or services. Host a live product launch event where you reveal the latest additions to your brand’s lineup. This exclusive reveal can generate excitement among your Clubhouse listeners, turning them into eager customers.

Example: You’re a tech startup, and you’ve developed a groundbreaking app. To create a buzz around the launch, you organize a “Sneak Peek: Unveiling Our Revolutionary App” event on Clubhouse. The audience gets a first look at the app’s features, and they’re thrilled to be the first to know about it. As they share their excitement, word spreads like wildfire, and anticipation for the official launch grows.

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7. Showcase Behind-the-Scenes Moments

Let your audience peek behind the curtain and see what goes on behind the scenes in your brand’s day-to-day operations. Clubhouse allows for a more personal touch, so share stories about your team, your brand’s journey, and even some bloopers and funny moments that make your brand feel human and relatable.

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Example: You’re a music streaming service, and you create a room called “Jamming with Our Team!” During this session, your team members share their favorite music playlists, amusing anecdotes from the office, and even a few embarrassing karaoke performances. This genuine interaction humanizes your brand and fosters a sense of camaraderie with your audience.

8. Host Charity and Social Impact Events

Demonstrate your brand’s commitment to social causes by hosting charity events or discussions on Clubhouse. Invite NGOs, activists, and experts to join the conversation and address important social issues. Clubhouse users appreciate brands that give back to the community and champion meaningful causes.

Example: You’re a sustainable fashion brand, and you organize a room titled “Fashion for Change: Empowering Ethical Practices.” You invite representatives from fair-trade organizations, eco-conscious designers, and sustainability advocates to discuss the importance of ethical fashion. As your brand takes a stand for responsible practices, your audience is moved by your commitment to a better world.

9. Engage in Collaborative Storytelling

Clubhouse is all about conversations, so why not engage your audience in collaborative storytelling sessions? Create interactive stories where your audience contributes to the plot and characters. It’s a fun and immersive way to bond with your listeners while showcasing your brand’s creativity.

Example: You’re a publishing company, and you decide to host a “Choose Your Adventure Story” room on Clubhouse. Listeners get to vote on the direction the story takes, leading to multiple possible outcomes. This innovative storytelling captivates your audience and leaves them eagerly awaiting the next chapter.

10. Highlight User-Generated Content

Celebrate your customers and their creativity by showcasing user-generated content on Clubhouse. Invite users to share their experiences, reviews, and even original content related to your brand. This not only acknowledges your loyal customers but also encourages others to join in the conversation.

Example: You’re a travel agency, and you dedicate a room to “Wanderlust Tales: Your Travel Adventures.” Listeners share their most memorable travel experiences and post pictures from their trips. This room becomes a travel inspiration hub, and your brand gains appreciation as a catalyst for unforgettable adventures.


And there you have it – a delightful collection of ways to boost brand awareness on Clubhouse. By embracing the interactive and conversational nature of the platform, you can connect with your audience on a whole new level and foster lasting relationships.

Remember, Clubhouse is a dynamic platform that’s ever-evolving, so keep experimenting with different strategies and stay updated on the latest trends to keep your brand at the forefront. Share your passion, have fun engaging with your audience, and your brand will undoubtedly shine brightly on Clubhouse!

Wishing you a fantastic Clubhouse journey filled with joyful interactions, exciting discoveries, and the sweet sound of brand success! 🎙️💫

About the Author

Tom Koh

Tom is the CEO and Principal Consultant of MediaOne, a leading digital marketing agency. He has consulted for MNCs like Canon, Maybank, Capitaland, SingTel, ST Engineering, WWF, Cambridge University, as well as Government organisations like Enterprise Singapore, Ministry of Law, National Galleries, NTUC, e2i, SingHealth. His articles are published and referenced in CNA, Straits Times, MoneyFM, Financial Times, Yahoo! Finance, Hubspot, Zendesk, CIO Advisor.

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