8 Ways To Avoid Using Generic, Copycat Content On Your Website

8 Ways To Avoid Using Generic, Copycat Content On Your Website

People’s first perception of you on the internet will be based on your website. They create their judgement of you based on your tone and appearance, both of which are represented in your website.

This is how they found you online.

With this in view, you should work to ensure that the content of your website is both eye-catching and helpful in order to encourage repeat visits from your target audience.

As a result of this, it is easy to succumb to the temptation of using the work of other people, particularly if you lack the necessary skills to create pictures, films, or articles on your own.

But, if the potential buyers are aware that the work you are presenting them was created by someone else, this will not go over well with them.

Plagiarism is a serious infraction that can have a negative impact on the integrity and trustworthiness of your website.

If you repeatedly copy the work of other authors without giving them credit, you run the risk of facing legal consequences and falling farther down the search engine rankings (SERPs).

Publishing information that is too generic might have negative effects on search engine optimization (SEO), in addition to being unethical (SEO).

Users of the Internet won’t be able to differentiate between your blogs and the content that is found elsewhere on the Internet, which may result in a decline in traffic to your website and conversions made there.

Because of this, it is possible that you will lose income from potential customers because you are unable to attract their attention.

In order to avoid these problems, the following is a list of 8 different techniques to prevent posting material on your website that is generic or plagiarised:

Employ The Services Of A Plagiarism Checker

Producing content with a goal on generating revenue does not simply involve producing content that can affect pipeline and revenue.

In order for it to be shared on social media, you need to be sure that it is original and devoid of any instances of plagiarism.

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People will have more faith in your website if they believe that it has increased its credibility in this way rather than if they believe that it is simply replicating the work of another person.

You can check to see whether you have accidentally copied from other sites using any one of a number of programmes that are available online.

You can use a plagiarism checker, which will search your blog for text that has been duplicated or that has been plagiarised.

Following the gathering of such insights, you will be provided with a comprehensive report that includes all of the connections from other blogs.

You can improve your credibility by removing any content that has been identified using this tool.

This will guarantee that the website is clear from any difficulties relating to the infringement of copyrights.

1. Create Headlines That Are Interesting To Read

Create Headlines That Are Interesting To Read | MediaOne Marketing Singapore

Capturing the attention of people who use the internet is essential if you want your website to differentiate itself from the multitude of other blogs.

If you want search engines to give your website a higher ranking everytime you publish new content, you need to produce headlines that are interesting to read.

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Users will become more intrigued by what you have to say than they will be in the content of other generic blogs that appear in the search engine results pages (SERPs). This will help you gain organic web traffic.

You can improve both your traffic and your ranking by include keywords in the headline as well as the subheadline. When determining a website’s rating, search engines include both organic and sponsored search results.

If the headline of your website contains a keyword that is pertinent to your website, then your website will be rated better than other comparable websites that do not include this term in either their heads or subheadlines.

You may also add intrigue to your headlines by delivering value to the readers of those headlines.

You might, for instance, explain how the viewers can profit from the content itself or from the goods and services that you are offering them.

This may assist in driving visitors to return to your website and may also enhance interaction with your blog.

2. Make Use Of A Variety Of Sources

When creating content, certain writers frequently draw from no more than one or two sources.

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This indicates that they are prone to rewrite articles that are already available online, which can lead to plagiarism.

Using a variety of sources and carrying out in-depth research prior to writing the essay is a good method for avoiding this problem.

You might also begin by drafting some outlines.

Avoid following the subheadlines of your sources as much as possible because doing so might also lead to article spinning.

You have the option of using anywhere between three and five different sources, from which you will select the most relevant information for your topic.

3. Make a Content Style Guide for Your Website

When the majority of people who use the internet visit your site, they anticipate that your tone will be the same throughout all of your blogs.

They are more likely to become frustrated or bored if there is a lack of consistency, and you run the risk of losing their trust as a result.

By developing a style guide for the material, you can prevent this from happening. This document establishes the tone that will be used throughout the entirety of the material on the website.

It specifies the style of language you employ while discussing facts and opinions, writing articles, and doing interviews.

It also includes the format that should be used for each individual post so that everything is consistent and easily readable.

For the purpose of maintaining linguistic and emotional coherence throughout all of the articles on your website, you will need to develop a set of criteria.

You have the option of adopting a number of different tones, such as one that is sarcastic, friendly, emotive, humorous, or professional.

It is quite important that the tone remain consistent from one piece to the next so that the audience is aware of what they can anticipate.

Even the tone can be a big attraction in some cases. Readers might be drawn to your website, for instance, if you give humorous advice about marketing and frame it in a lighthearted manner.

When it comes to transferring knowledge about the subject, they might find it more useful than other internet sources that are overly technical.

If you have a style guide, you have a very good concept of the kind of material that you ought to be generating for your website. You will find that this makes it much easier for you to compose articles that are up to date, relevant, and intriguing.

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4. Give the Readers an Answer to their Problem

The vast majority of internet users consult search engines in an attempt to obtain the responses to their inquiries. Because the vast majority of the articles on most blogs are standard fare, it can be challenging for people to choose one.

Because of this, being a copywriter like you might be tough since potential customers may not read your blogs because they believe the content to be too generic.

You may make your material stand out from the crowd by giving your audience members a concrete answer to their problem. If you want someone to buy something from your website, for instance, you should tell them which product best meets their requirements.

If they indicate that they are interested in learning more about a particular subject, then you should provide them with an in-depth guide.

You may also want to include a call to action (also known as a CTA) at the conclusion of your post to make it clear to your audience that they are expected to take some sort of action once they have finished reading the piece.

Some examples of calls to action (CTAs) are “share this post on social media,” “subscribe to our email list,” and “purchase this book today.”

The use of calls to action (CTA) can keep your audience interested in what you have to say and enhance the possibility that they will purchase your goods or services.

5. Eliminate All The Jargon

Eliminate All The Jargon | MediaOne Marketing Singapore

One error that authors frequently make is to use jargon specific to their sector in their articles in an attempt to sound more competent and authoritative.

If you want loyal readers to come to your website in search of a solution, this strategy won’t work. It might be successful in certain fields, like the legal or medical fields, but it won’t work for you.

If you continue to utilise meaningless language in your material, your readers won’t grasp it, and they may decide to look elsewhere instead of remaining on your site.

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Plain language should be used rather than industrial jargon if you want your information to be easily understood by the people who are reading it.

You have the option of utilising readability tools for online information that are based on formulas. Some instances of these tools include the Flesch Reading Ease Score, the Fry Readability Graph, and the Robert Gunning Fog Index.

You can read and review your document to determine whether it has a large number of terms that are difficult to read or understand, and then you can make the appropriate modifications.

For example, if you are trying to sell to teens and they are seeking knowledge about how to utilise particular things that they want to buy online, then you should use language that is really straightforward.

Your intended audience will be able to comprehend the information that you are presenting to them as a result of your actions.

If your leads are able to comprehend what you are saying to them, you will have a better chance of convincing them to buy the things you sell.

6. Avoid Keyword Stuffing

Another common oversight that authors do is to pack their material with an excessive number of keywords.

This indicates that they utilise too many phrases or keywords that are not connected to the subject of their post in order to achieve higher ranks on search engine results pages (SERPs).

They accomplish this goal by repeatedly using the same words, which interferes with the natural flow of the text, or even by concealing the keywords by embedding the text without using any font colour.

This may have an impact on their SEO strategies due to the fact that search engines use techniques to decide whether pages are worthy of a higher ranking in the search results.

You can reduce the amount of times keywords appear in the body text of your content to avoid keyword stuffing. For example, if you plan to write 500 words, you might want to lengthen it to 1,000 words to ensure that the keywords are distributed appropriately.

This ensures that the post reads well, which boosts its SEO results and helps your website achieve a higher ranking on search engines.

8. Add Original Visuals

Some writers are under the impression that the only kind of plagiarism that exists is when they duplicate the text of another author.

They are unaware that committing this act also constitutes using an image or video that is protected by copyright when doing so online. Because of this, the majority of them steal images from the internet and pass them off as their own even without permission of the people whose images they are using.

This may result in a penalty for them, which has repercussions for their SEO.

Using fresh graphics inside your text is a fantastic strategy for avoiding problems of this nature. You can retain the services of an illustrator to develop vector artwork tailored to your content.

One option is to make use of stock images, providing sufficient attribution to the original creator while also requesting a nominal charge.

Those who go to your website will have the idea that you are a legitimate business as a result of this, which will help you earn their trust.

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Crucial Takeaway

Whatever you choose to post on your website may have an impact on the reputation of your brand as well as its presence online.

If you consistently reuse or repurpose content that has already been published elsewhere on the internet, you are preventing yourself from conducting original research and putting together original content.

Because duplication shows that you are not knowledgeable in the subject matter, this also means that the readers you are trying to reach won’t find any value in the pieces you write.

So, you shouldn’t steal the work of others.

Instead of plagiarising someone else’s work, you should contact the rights owners and enquire as to whether or not you may use their resources on your website provided that you credit them appropriately.

Along the same vein, you should avoid releasing information that is general.

Creating content that is unique to your website is the most effective and ethical method for boosting its reputation and its position in search engine results.

About the Author

Tom Koh

Tom is the CEO and Principal Consultant of MediaOne, a leading digital marketing agency. He has consulted for MNCs like Canon, Maybank, Capitaland, SingTel, ST Engineering, WWF, Cambridge University, as well as Government organisations like Enterprise Singapore, Ministry of Law, National Galleries, NTUC, e2i, SingHealth. His articles are published and referenced in CNA, Straits Times, MoneyFM, Financial Times, Yahoo! Finance, Hubspot, Zendesk, CIO Advisor.


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