UX Design In Singapore: The Complete Guide

UX design guide Singapore

Your Ultimate UX Design Guide in Singapore: Top UX Design Agencies in Singapore

Not to be confused with UI – UX design has little or nothing to do with your site’s aesthetics and everything to do with improving its intuitiveness and ease-of-use.

It’s about developing a blueprint for improving the experience of the end-user, outlining your product’s ecosystem, and validating why the user needs your product.

So, what exactly is UX?

UX design = User Experience design.

It refers to the process of designing products that provide relevant and meaningful experiences to the end-user.

The term UX encompasses every imaginable aspect of an end user’s interaction with your company, as well as its products or services.

What’s the Difference Between UX and UI?

UI Design = User Interface design

It refers to the look and feel, the interactivity, and the overall presentation of a web product.

So, while UX design focuses on the overall experience users get while interacting with your product or services, UI focuses on the things that users see or feel while interacting with the same products or services.

What Does a UX Designer Do?

  1. Researches on the end-user. A UX designer’s job begins with researching on the end-user. It’s their role to understand the market and the customers they’re targeting.
  2. Create Personas. Using the research information, they’ll then proceed to create buyers’ personas.
  3. Refine everything through Information Architecture (IA). It’s through IA that the UX designer refines the information they’ve collected.
  4. Write a UX Copy: A UX designer understands the thought process of the customers you’re targeting. He’s the best person to write the content on your product’s interface.
  5. Test and Validate Your Product Users: The UX designer will go through your web products and try to identify all the problems an end-user is likely to encounter while interacting with your product.

Qualities of a Good UX Designer

  1. Passion: You have to be fascinated with patterns and how things work.
  2. Empathy: Learn to wear the experiences of end-users and visualise everything from their angle.
  3. Humility: Be humble enough to take in other people’s opinions. Learn to work with a team. Accommodate everyone.
  4. Self-starting: Much of what you’ll be doing in this line of work will be self-taught. Don’t wait to be pushed.
  5. Be Techie: Technology must be like your second nature. Always be driven to understand how users interact with it.

What to look for in a UX designer when hiring one:

  1. Rich Portfolio: It’s through a portfolio that you’ll get to learn about a company’s experience and if your project is up to their alley.

Here are the things to be concerned with when checking out a company’s portfolio:

  • Number of successfully completed past projects
  • The scope of the projects
  • Quality of work
  • Clients’ feedback: This may require you to call some of the clients to hear it directly from them.
  1. Communication: Does the company make any effort to update you on anything? You can begin by sending them an email and find out how long they take to respond.
  2. Task Understanding: A good agency will at least try to understand your project before diving in. They’ll want to understand your goals and objectives. They’ll even interview users before getting started with the mockups and everything.
  3. Testimonials: A good agency will have clients that will be willing to put in a positive word for them.
  4. A Dedicated Team: Find out who are the key members of the agency’s team and research on them.
  5. Quality Assurance: Does the agency conduct quality assurance programs? What does it do to ensure clients’ expectations are met?
  6. Testing and Auditing: Does the agency test their projects before and after delivering them to their clients?

UX Design Courses to Study in Singapore

You don’t have to receive formal education to be a UX designer in Singapore. But having a degree or diploma will certainly give you an edge.

What’s important is the skill you acquire along the way. You have different ways to go about it. But if you prefer to take the conventional route, here’s a list of courses you might want to pursue:

  • Information Design
  • Gamification
  • Cybersecurity
  • Graphic Design
  • Design Thinking
  • UX Design & Research
  • User Research

Top UX Courses to Enrol for in Singapore

We uncovered the top UX Courses you can enrol for today in Singapore.

Digital UX Design (NCIF)

A 3-day course on UX design. It covers the analysis, design, requirement, and validation stages of UX design.

Contact Page : https://www.iss.nus.edu.sg/executive-education/course-exams-finder/course-finder

Phone Number: +65 6516 2093

Course Provider: NUS (National University of Singapore).

Course Fees: $2, 700

Email Address: [email protected]

Specialist Diploma in UX Design and Management

A 12-month course for polytechnic graduates with a diploma or degree in IT, Digital Media, Design, or any media-related course.

Course Fees: $3, 000 for self-sponsored students in Singapore.

$10, 000 for non-Singaporean students.

Phone Number: +65 6550 1700

Contact Email: [email protected]

Contact Page: https://www.nyp.edu.sg/schools/sidm/lifelong-learning/user_experience_design_and_management/entry-and-application.html

Interaction Design Diploma

A 12-month diploma program for aspiring UX designers in Singapore. The course exposes you to what’s new in the world of UX design.

Course Provider: Orita Sinclair School

Course Fee: $15, 000 for Singapore students (with $650 application fee)

$18, 000 for international students (with $1200 application fee)

Course Page: https://www.orita-sinclair.edu.sg

Phone Number: +65 6255 8037

Introduction to Experience Design

A 1-month course for learning about Experience design. It focuses on two key things in Experience design: i) human-centred research and ii) different design methods.

Course Provider: SIT (Singapore Institute of Technology)

Course Fees: $2300 for Singapore students

$3200 for students from other countries.

Email address: [email protected]

Diploma in Data Science

Good course for students that are passionate about UX. It covers different aspects of UX. Also teaches you how to think like a professional UX designer:

Course Provider: University of London

Duration: 1 to 5 years, depending on the module.

Course Fees: https://simrec.custhelp.com/ci/documents/detail/2/UOL_MSc_DS_21Oct19_Reg?_ga=2.258107592.338564288.1571538451-736879006.1571538451

Phone Number: +65 6248 9746

Online Platforms to Learn UX Design in Singapore

You can either attend a real class in the meat world to learn UX or learn it online by signing up for one of the online courses listed below:


Website: https://careerfoundry.com/en/courses/become-a-ux-designer/

This focuses on the skills that employers look for when recruiting UX designer while ignoring everything irrelevant in the job market.

It’s a 6 to 10 self-paced course that equips you with a solid UX design foundation.


Website: https://www.mockplus.com/

Good platform for UX designers that want to grow their expertise and expand their horizons. The platform features thousands of well-written articles and video take you through the various aspects of UX Design.


Website: https://www.udemy.com/topic/user-experience-design/

A one-stop-shop for online classes – apparently, the largest online learning platform. Visit the platform and search for a course on UX design, and you’ll be presented with dozens of options to choose from.

Interaction Design Foundation:

Website: https://www.interaction-design.org/courses

A good online course where you get to learn from certified UX experts. The course is recommended for both beginners and seasoned UX designers in Singapore.


Website: https://teamtreehouse.com/

This is an online learning platform that offers lessons on UX design, UI design, Web development, and so on. All lessons are taught by well-known industry experts, with rich portfolios and proven track records.

UX Design Edge

Website: http://www.uxdesignedge.com/

Taught by UX designers with years of working experience. It’s a good course to take if you’re an absolute beginner with no sense of direction or what to do to jumpstart your UX career on the right foot.




Coursera was created in 2012. It’s an online learning platform that’s dedicated to teaching you how to build an interactive website while working on improving user experience.

Fascinating UX Design Tactics for Growing Your Business in Singapore

  • Conduct User Research: Wear the mind of your users and learn to empathise with them. Get a holistic view of their expectations. Gather as much intel as possible on your users and their respective environment before proceeding with anything.
  • Always Assess Your Products for UX: Is your web product delivering the expected experience? The only way to find out is by running a regular UX assessment of the product.
  • Test Your Products for Usability: Don’t just launch your product. Be sure to test it for usability first. Get some people to interact with it and use their feedback to make some necessary tweaks to it.
  • Create Rapid Prototypes: Prototyping allows you to validate a potential design concept by testing how the idea ties in with the needs of the end-user. Remember, this happens at the design stage before the product is even ready.
  • Clear Communication: Learn to make your content clear, straight to the point, easy to understand, and you’re bound to have an easy time convincing your visitors to take action.

UX/UI Trends to Watch for in 2020

UX will undergo a major shift in 2020. New trends will emerge, and old ones perfected.

Here’re the top UX design trends to watch out for in 2020:

Out-of-the-Box Animation

This trend is not only creative. It also has a biological and psychological effect on the users that interact with it.

For one, animations offer a more detailed transition, which encourages users to engage with them.

3D and Deep Flat Interface

3D interfaces are making a comeback. Essentially, these interfaces give your designs a live feel, which has the effect of arousing your users.

Flat designs were first introduced five years ago. But it’s until recently that designers began adding more depth and dimension to them.

Multiple or Oversized Fonts

Web designers are now turning to oversized fonts with more spacing in between. These fonts are more conspicuous, in addition to making your texts more readable.

Surreal Design

Clunky designs are slowly fizzling into oblivion. Users prefer it when your design is more playful and laced with emotional triggers, not clunky.

Blazing Colours and Dark Backgrounds

Designers are not using blazing colours to grab users’ attention. They’re using it to add more dimension and depth to interfaces.

UX Writing

UX design has changed a great deal. It’s no longer about user experience and interactivity alone. But storytelling as well.

Meaning, it’s opened ways for journalists and scriptwriters to get into the designing business.

UX Designers Salary in Singapore

UX design is a less competitive field in Singapore. There aren’t many UX designers making an entry into the industry.

Securing a UX design job is, therefore, a lot easier compared to any other field in the country.

On average, UX designers earn about $80K annually as salary.

That’s the standard pay for the significant majority of companies and agencies hiring UX designers in the country.

How to Improve the UX/UI of your Ecommerce Website in Singapore

Here are a few ways to improve the UX/UI design of your e-commerce website in Singapore:

Forget about Aesthetics and Choose Functional Elements Shoppers don’t care much about a fancy design. So, forget about video backgrounds, parallax scrolling, hidden navigation buttons, autoplay, image carousel, and so on, and instead focus on your website’s functionality.

Create a Personalised Shopping Experience

No one should understand your customers better than you. Take your time to study and understand your customers’ behaviour. Find out about what makes them tick, and be sure to incorporate that in your e-commerce website.

A few suggestions on how to personalise your e-commerce website:

  • Add Product recommendations
  • Add a trending section
  • Add the “also viewed” feature next to products that customers view
  • Start sending personalised newsletters

Use a Simplified Checkout System

Online shoppers will abandon your checkout system when it’s lengthy. However, you can simplify the whole process and maintain a tight rein on the issue.

Here are a few suggestions on how to simplify your checkout:

  1. Get rid of the distractions. You can do this by keeping the checkout page simple and straight to the point.
  2. Make sure your e-commerce website stores your customers’ information to avoid asking them about the same information over and over again.
  • Simplify your data validation process
  1. Have an option for guest checkout for users that prefer not signing up.

Add a Wishlist

Over 50% of the time, most people are not ready or confident about purchasing a product. However, you can keep them engaged by letting them save products in a wish list. This allows them to review the products later and this will increase your chances of conversion.

A potential buyer can create labels and sort products in a variety of ways and depending on their preferences. The wish list will help them narrow down the number of items they have to look at when they are ready to make the purchase.

Enable Multichannel Shopping

Which are the ways that customers can access your products? If it is only through a desktop website, then you are missing a huge percentage of your sales. Singapore has one of the highest smartphone penetration rates in the world, and this means that you should focus on having a responsive UI design in Singapore.

Bonus: Social Commerce

Multichannel shopping creates convince for your customers. Other than apps and mobile websites, you should also try out social commerce. Since social media has become a way of life, you could use platforms such as Facebook lists, which resembles the standard e-commerce website in Singapore.

Top UX Designers in Singapore


MediaOne provides customer-oriented UX design and comprehensive website design services to businesses and organisations in Singapore. They have created a cordial relationship with their ever-growing clientele base by providing services that are in line with their needs and current UX design trends. 

WEBSITE: https://mediaonemarketing.com.sg/

Grazitti Interactive

Grazitti is a full-service digital solution operating on a global scale. Established in 2008, the company has gained massive experience working with businesses of all sizes in helping them sync up their online operations with mobile, cloud, and social media technologies.

Website: https://www.grazitti.com/

Jin Design

Jin was established in 2015 and has grown to be one of the most recognised design brands in the country. The agency has worked with some of Singapore’s leading brands in helping them design, build, and ship highly functional digital products and services.

WEBSITE URL: https://jin-design.com/


Buuuk is a well-known strategic and innovation consultancy firm in Singapore. Since 2008, the company has been working with a diverse range of companies across the Asia-pacific region, including Daimler, Audi, Starhub, Tupperware, Capital land, NTUC, Decathlon, and National Environment Agency.

WEBSITE URL: https://buuuk.com/


Singsys is a household name in the digital space. They’re one of the leading providers of customised IT solutions, with upwards of 10 years of working experience.

WEBSITE URLhttps://www.singsys.com/

MING labs

Ming Labs is a global digital solution with offices in Berlin, Munich, New York, Singapore, and Shanghai. The company was started in 2011 and has grown to be one of the leading digital solutions for entrepreneurs that want to create magical moments for users that interact with their site.

WEBSITE URL: https://minglabs.com/


Fool-proof is headquartered in the UK, with a full-house office in Singapore. By forming close ties with its clients, the company is known for building functional digital products from the ground up faster than most agencies.

WEBSITE URLhttps://www.foolproof.co.uk/

Huge Inc

Huge Inc is a full-services Brooklyn-headquartered agency with offices all across the world, including Singapore. Ever since the company ventured into the world of digital solutions, they have been so focused on transforming the digital experiences of a wide range of companies and businesses from all across the world.

WEBSITE URLhttps://www.hugeinc.com/


Melewi offers a wide range of top-of-the-line digital solutions. They work with a dedicated team of researchers and UX/UI designers that purpose to create business-winning, revenue-generating, and user-obsessive products that business owners and customers can’t help fawning over.

WEBSITE URL: https://www.melewi.net/

Ms Web Designer

MS Web started as an agency of two but has since grown to bring thirteen more experts on board, with offices in India and Singapore.

WEBSITE URL: https://www.mswebdesigner.com/

Aleph Labs

Aleph Labs is a well-established design firm comprising of a wide mix of digital experts, including digital strategists, engineers, and artisans, spread across Indonesia, Singapore, Australia, Philippines, Vietnam, and Thailand.


Possible is a result-driven digital agency, with a simple mission – creating world-class digital products that move things forward.

WEBSITE: https://www.possible.com

Zs Associates

At the core, Zs Associates are problem solvers. They dissect business ideas and come up with solutions and strategies that give them life.

WEBSITE URL: https://www.zs.com/


Mitrais is a globally known software development company with offices in Singapore, Vietnam, and Australia. It’s a full-service software solution with specialties in MS, Mobile, Web, Java, PHP, and Low Code. The agency works in a close relationship with Microsoft, as one of the members of their Partner network.

WEBSITE URL: https://www.mitrais.com/

Espire Infolabs

Espire Infolabs is a software development firm from India. The firm operates with a full-house team of software engineers, project managers, UX designers, and content developers dedicated to provided all-rounded software solutions.

WEBSITE URL: https://www.espire.com/

Skylark Infotech

Skylark is an industry pioneer, known for developing best-in-class mobile and web applications that work for any budget and business model. It’s a full-package firm offering well-rounded digital solutions designed using the latest technology.

WEBSITE URL: https://www.skylark.com.sg/


Their portfolio boasts some of the best web and digital products you’ll ever come across in Singapore.

WEBSITE URL: https://incbeats.com/

Bonsey Jaden Pte Ltd

Bonsey is a global software development agency with footprints in Thailand, Malaysia, Philippines, Vietnam, Indonesia, and Singapore.

WEBSITE URL: https://bonseyjaden.com/

The Sneakers Agency

The Sneakers Agency is a favourite choice among many business owners in Singapore. The company has worked with many start-ups and established companies in Singapore to help them come up with well-thought-out digital strategies that steer them closer to their goals.

WEBSITE URL: https://sneakersagency.com/

Dev Crew I/O

Dev Crew comprises of a diverse range of talent, including web developers, UX/IU designers, Gamer developers, and digital strategists. Their experience allows them to create eye-catching and functional web products for their clients.

WEBSITE URL: https://devcrew.io/

Kai Software

Kai has been around since 1994. They’re the pioneers, and apparently one of the most experienced agencies on this list.

WEBSITE URL: https://kaisoftware.io/

Top UX Mockup Tools in Singapore

Axure RP Pro

Axure RP is an all-rounded wireframing, prototyping, specification, and documentation tool for creating desktop and web applications.

Difficulty level: Super difficult to use

Cost: S$672 per user


MockPlus is one of the most natural wireframe tools to use. It’s a desktop-based application that’s created and managed by one of the fastest growing software startups, Jongde Software.

Difficulty level: Extremely Easy

Cost: S$540 per user.

Balsamiq Mockups

Balsamiq is another popular rapid wireframing tool that’s designed to help you work smarter and faster.

Difficulty Level: Easy for new designers.

Cost: S$121 per month for a single user.

S$241 per month for two users.


Justinmind is a well-known UX tool for designing web and mobile applications prototypes and high fidelity (hi-fi) wireframes for websites.

Difficulty level: Challenging

Cost: Comes with a 30 days trial

The pro version of the tool is priced at S$40 per month


InVision is NOT your ordinary web designing tool. If anything the tool was designed to encourage collaboration on your design drafts. And the best part about it is that you get to do this while collecting immediate feedback from your clients and colleagues.

Difficulty Level: A bit difficult

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Cost: Free for one active project

UX Pin

UX Pin is a popular drag-and-drop online wireframe tool, designed to make it easy for you to drag and drop different elements to make up a mobile or web application without laying down a single line of code.

Difficulty Level: Moderately Difficult


Their basic package costs S$26 per month.


OmniGraffle is a diagramming application for Mac and all Apple devices. The Omni Software development group designed app, which also doubles as a digital illustration application.

Difficulty Level: Moderately Easy


If you’re a designer looking to create interactive wireframes and prototypes for mobile, desktop, and web applications in the shortest time possible, Flinto should be your go-to friend.

Difficulty Level: Moderately difficult


For the Flinto Lite package, you’ll be expected to shell out S$28 per month for the tool.

For the mac package, you’ll be charged S$135 per license.


FluidUI ought to be the most advanced and feature-rich web designing tool on the list.

First, it’s because the application comes with a built-in iOS, a variety of materials for web designing, and a wireframe library with an upward of 2000 customisable icons and widgets.

Difficulty level: Easy to use

Cost: They have a free lifetime account for you to choose.

Websites with Great UX and UI in Singapore

Here are the top Singaporean website sites with excellent UX/UI:


After you open the website, the first thing you notice is a big banner indicating the ongoing sale. Below it, there is a search bar that allows you to quickly search for products. First-time shoppers should have no trouble navigating through the site and finding the products they want.


The homepage of the website also offers insights about the most quality jobs, most reputable employers and the most trusted companies in Singapore. All these are easily accessible at the click of a button.


The first thing you see on the website is a search box where you can type your desired destination. Below the search box, you can further specify the duration of your stay, and the type of room you want. Once this is done, you click on the eye-catching search button and get instant results.


The checkout process is simple and straightforward. Once you click on your desired product, a new tab pops up on your browser. You then specify the quantity and the shipping destination, after which you can confirm the order and make the payments

National University of Singapore

From the home page, you can easily browse different categories, including admissions, education, news, research, and giving. You can also learn more about the institution by clicking on the ‘about’ button.

Singapore Hardware Zone

The Singapore Hardware Zone is a website that mostly deals with sharing the latest news regarding technology. As is the case with news platforms, the most important articles take the biggest space on the home page. They also have bolder headlines to make them stand out from the ‘less important’ news. 


The CTA clearly states that Netflix offers a 30-day free trial, and shows you the date that your trial will expire if you sign up for the service. It even promises to send a reminder three days before your due date.


The CTA clearly states that Netflix offers a 30-day free trial, and shows you the date that your trial will expire if you sign up for the service. It even promises to send a reminder three days before your due date.


One of the critical requirements for an optimal website UX and UI is enabling the user to do what they want in the quickest possible manner. Bit.ly assists its users to shorten long addresses quickly by entering the URL in the conspicuous bar located on the website’s home page.

The Strait Times

The top navigation tab has several categories that allow you to refine the news search, including politics, sports, business and many more. If you want more specific results, you can use the search function.

Final Thoughts

Businesses should learn to take advantage of UX design, and improve their design capabilities and understand their users. It is only when users get the desired experience that they will opt to stay with your brand, and be digitally loyal to you. It starts with their browsing experience, and ends with the checkout process.

The experience you offer must cater to their needs, and UX design is how you achieve that.

There goes your ultimate guide on how to conduct UX design in Singapore. If you feel like we missed anything important, be kind enough to talk to us.

Or better, contact us if you’re looking for a reliable UX design agency to hire.


What to look for in a UX designer when hiring one

– Portfolio
– Easy Communication
– Task Understanding
– Agency Testimonials
– A Dedicated Team
– Agency provide Quality Assurance

Author Bio

Tom Koh is widely recognised as a leading SEO consultant in Asia who has worked to transform the online visibility of the leading organisations such as SingTel, Capitaland, Maybank, P&G, WWF, etc. Recently he was instrumental in consulting for a New York-based US$30B fund in an US$4Bn acquisition. Tom is a Computational Science graduate of the National University of Singapore. In his free time he performs pro-bono community work and traveling.

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