UX Design In Singapore: The Complete Guide

UX design guide Singapore

Your Ultimate UX Design Guide in Singapore: Top UX Design Agencies in Singapore

Not to be confused with UI – UX design has little or nothing to do with your site’s aesthetics and everything to do with improving its intuitiveness and ease-of-use.

It’s about developing a blueprint for improving the experience of the end-user, outlining your product’s ecosystem, and validating why the user needs your product.

So, what exactly is UX?

UX design = User Experience design.

It refers to the process of designing products that provide relevant and meaningful experiences to the end-user.

The term UX encompasses every imaginable aspect of an end user’s interaction with your company, as well as its products or services.

What’s the Difference Between UX and UI?

UI Design = User Interface design

It refers to the look and feel, the interactivity, and the overall presentation of a web product.

So, while UX design focuses on the overall experience users get while interacting with your product or services, UI focuses on the things that users see or feel while interacting with the same products or services.

What Does a UX Designer Do?

  1. Researches on the end-user. A UX designer’s job begins with researching on the end-user. It’s their role to understand the market and the customers they’re targeting.
  2. Create Personas. Using the research information, they’ll then proceed to create buyers’ personas.
  3. Refine everything through Information Architecture (IA). It’s through IA that the UX designer refines the information they’ve collected.
  4. Write a UX Copy: A UX designer understands the thought process of the customers you’re targeting. He’s the best person to write the content on your product’s interface.
  5. Test and Validate Your Product Users: The UX designer will go through your web products and try to identify all the problems an end-user is likely to encounter while interacting with your product.

Qualities of a Good UX Designer

  1. Passion: You have to be fascinated with patterns and how things work.
  2. Empathy: Learn to wear the experiences of end-users and visualise everything from their angle.
  3. Humility: Be humble enough to take in other people’s opinions. Learn to work with a team. Accommodate everyone.
  4. Self-starting: Much of what you’ll be doing in this line of work will be self-taught. Don’t wait to be pushed.
  5. Be Techie: Technology must be like your second nature. Always be driven to understand how users interact with it.

What to look for in a UX designer when hiring one:

  1. Rich Portfolio: It’s through a portfolio that you’ll get to learn about a company’s experience and if your project is up to their alley.

Here are the things to be concerned with when checking out a company’s portfolio:

  • Number of successfully completed past projects
  • The scope of the projects
  • Quality of work
  • Clients’ feedback: This may require you to call some of the clients to hear it directly from them.
  1. Communication: Does the company make any effort to update you on anything? You can begin by sending them an email and find out how long they take to respond.
  2. Task Understanding: A good agency will at least try to understand your project before diving in. They’ll want to understand your goals and objectives. They’ll even interview users before getting started with the mockups and everything.
  3. Testimonials: A good agency will have clients that will be willing to put in a positive word for them.
  4. A Dedicated Team: Find out who are the key members of the agency’s team and research on them.
  5. Quality Assurance: Does the agency conduct quality assurance programs? What does it do to ensure clients’ expectations are met?
  6. Testing and Auditing: Does the agency test their projects before and after delivering them to their clients?

UX Design Courses to Study in Singapore

You don’t have to receive formal education to be a UX designer in Singapore. But having a degree or diploma will certainly give you an edge.

What’s important is the skill you acquire along the way. You have different ways to go about it. But if you prefer to take the conventional route, here’s a list of courses you might want to pursue:

  • Information Design
  • Gamification
  • Cybersecurity
  • Graphic Design
  • Design Thinking
  • UX Design & Research
  • User Research

Top UX Courses to Enrol for in Singapore

We uncovered the top UX Courses you can enrol for today in Singapore.


Digital UX Design (NCIF)

A 3-day course on UX design. It covers the analysis, design, requirement, and validation stages of UX design.

Contact Page : https://www.iss.nus.edu.sg/executive-education/course-exams-finder/course-finder

Phone Number: +65 6516 2093

Course Provider: NUS (National University of Singapore).

Course Fees: $2, 700

Email Address: isseee@nus.edu.sg


Specialist Diploma in UX Design and Management

A 12-month course for polytechnic graduates with a diploma or degree in IT, Digital Media, Design, or any media-related course.

Course Fees: $3, 000 for self-sponsored students in Singapore.

$10, 000 for non-Singaporean students.

Phone Number: +65 6550 1700

Contact Email: Patricia_tan@nyp.edu.sg

Contact Page: https://www.nyp.edu.sg/schools/sidm/lifelong-learning/user_experience_design_and_management/entry-and-application.html

Interaction Design Diploma

A 12-month diploma program for aspiring UX designers in Singapore. The course exposes you to what’s new in the world of UX design.

Course Provider: Orita Sinclair School

Course Fee: $15, 000 for Singapore students (with $650 application fee)

$18, 000 for international students (with $1200 application fee)

Course Page: https://www.orita-sinclair.edu.sg

Phone Number: +65 6255 8037

Introduction to Experience Design

A 1-month course for learning about Experience design. It focuses on two key things in Experience design: i) human-centred research and ii) different design methods.

Course Provider: SIT (Singapore Institute of Technology)

Course Fees: $2300 for Singapore students

$3200 for students from other countries.

Email address: sitlearn@singaporetech.edu.sg

Diploma in Data Science

Good course for students that are passionate about UX. It covers different aspects of UX. Also teaches you how to think like a professional UX designer:

Course Provider: University of London

Duration: 1 to 5 years, depending on the module.

Course Fees: https://simrec.custhelp.com/ci/documents/detail/2/UOL_MSc_DS_21Oct19_Reg?_ga=2.258107592.338564288.1571538451-736879006.1571538451

Phone Number: +65 6248 9746

Online Platforms to Learn UX Design in Singapore

You can either attend a real class in the meat world to learn UX or learn it online by signing up for one of the online courses listed below:


Website: https://careerfoundry.com/en/courses/become-a-ux-designer/

This focuses on the skills that employers look for when recruiting UX designer while ignoring everything irrelevant in the job market.

It’s a 6 to 10 self-paced course that equips you with a solid UX design foundation.


Website: https://www.mockplus.com/

Good platform for UX designers that want to grow their expertise and expand their horizons. The platform features thousands of well-written articles and video take you through the various aspects of UX Design.


Website: https://www.udemy.com/topic/user-experience-design/

A one-stop-shop for online classes – apparently, the largest online learning platform. Visit the platform and search for a course on UX design, and you’ll be presented with dozens of options to choose from.

Interaction Design Foundation:

Website: https://www.interaction-design.org/courses

A good online course where you get to learn from certified UX experts. The course is recommended for both beginners and seasoned UX designers in Singapore.


Website: https://teamtreehouse.com/

This is an online learning platform that offers lessons on UX design, UI design, Web development, and so on. All lessons are taught by well-known industry experts, with rich portfolios and proven track records.

UX Design Edge

Website: http://www.uxdesignedge.com/

Taught by UX designers with years of working experience. It’s a good course to take if you’re an absolute beginner with no sense of direction or what to do to jumpstart your UX career on the right foot.




Coursera was created in 2012. It’s an online learning platform that’s dedicated to teaching you how to build an interactive website while working on improving user experience.


15 Places to Look for UX Design Jobs in Singapore

We’ve been asked about some reliable sources to find UX design jobs in Singapore. The only challenge is, the job postings in the industry tend to be very fragmented. 

With that out of the way, here’re a few reliable sources to start your job search:

#1 Indeed

There are over 450 UX design jobs available on Indeed at the time of this publication, including Product Designer, Users Experience Designer, and User Interface Designer jobs. Most of the jobs listed have a salary range of between $3000 and $15000. 

Job Link: https://sg.indeed.com/Ui-Ux-Designer-jobs

#2 Glassdoor

Glassdoor is a global job and recruiting site, best known as the platform where employees are free to anonymously review the companies they have worked for. Besides using the site to find UX jobs, you can also check company salaries and ratings. 

Over 360 UX design jobs are available on Glassdoor at the time of writing this.

Job Link: https://www.glassdoor.com/Job/singapore-ux-designer-jobs-SRCH_IL.0,9_IC3235921_KO10,21.htm

#3 Job Street

Job Street is one of the leading job boards for web designers, hackers, web developers, and creative pros. It’s the go-to platform for anyone that’s looking for a job in Singapore. 

Job Link: https://www.jobstreet.com.sg/en/job-search/user-experience-designer-jobs/

#4 Jobs Db

There are over 1700 UX design jobs on Jobs Db at the time of writing this. You can even sign up with this platform and get notified every time a new job posting is made. 

Job Link: https://sg.jobsdb.com/Ux-Designer-jobs

#5 Jobs Central

Jobs Central is one of the leading providers of vacancies, scholarships, jobs, and career information in Singapore. The company was founded in 2006 by Huang Shao Ning, and has grown to be one of the most recognised job boards in the country. 

 Job Link: https://jobscentral.com.sg/jobs-ux-designer

#6 Monster

You can browse over 2800 UX designer job listings on Monster. These are companies with open UX design jobs and are looking to hire someone who can fill up the gap. Monster offers you a chance to quickly find a job you can apply for today. You can even compare salaries for different job listings and use that to base your decision. 

Job Link: https://www.monster.com.sg/search/ui-ux-designer-jobs?searchId=c601f4cb-ea45-493b-83d2-8e36613ab2b5

#7 Singapore Recruit

Singapore Recruit is a goldmine for job searchers. Every day, employers log into the platform to post new jobs, leaving job seekers with so many job options to apply for. All you have to do is visit the platform and search for UX design jobs. You’ll be provided with hundreds of job openings to apply for. 

Job Link: https://singapore.recruit.net/search-senior-user-experience-ux-designer-jobs

#8 Cult Jobs

Cult Jobs has over 180 UX design jobs you can apply for today. Whether you’re looking for a full-time or part-time UX design job in Singapore, or even an internship program, Cult Jobs got you covered. 

Job Link: https://www.cultjobs.com/jobs/search/design-ux 

#9 Jooble

Jooble is no ordinary job portal, but a global vertical search engine dedicated to aggregate and display job ads from hundreds of job boards, recruiter pages, newspapers, and corporate pages in Singapore. Jooble is available in 24 languages and represented in 71 countries as we speak. 

Job Link: https://sg.jooble.org/SearchResult?date=8&rgns=Singapore&ukw=user%20experience%20ux%20designer

#10 Dribbble

Dribbble is one of the leading communities for creatives to share, grow, and seek work. There are so many UX design jobs you can apply for today on Dribbble. Just visit the platform and search for UX design jobs and you’ll be provided with a long list of available jobs to apply for. 

If you’re looking for a place to showcase your UX design work, look no further than Dribbble. Here, you’ll be provided with a platform for connecting with other UX designers and some of the best resources to facilitate your work. 

#11 UX Jobs on Twitter

You couldn’t have guessed this, but social media is one of the best places to find UX design jobs. Use Twitter to find UX design jobs from any part of the world, not just Singapore. 

#12 UX Jobs on Facebook

Look around for UX design groups on Facebook and join the active ones. Some of the groups have UX design jobs that you can apply for today. 

#13 UX Jobs on LinkedIn

There are over 300 UX design jobs available on LinkedIn today. LinkedIn offers you a chance to grow your professional network and secure a job. 

Job Link: https://www.linkedin.com/jobs/user-experience-designer-jobs/?originalSubdomain=sg

Where to Find Freelance UX Design Jobs in Singapore

#14 UX Design Jobs Upwork

Hundreds of new UX design jobs are posted on Upwork every day. All you have to do is sign up on the platform, and create your profile and start bidding on the jobs available. Once hired, a client will proceed to set up a milestone or an hourly tracking system, and every time you submit a client’s work and they approve it, Upwork releases payments. But you have to wait for another six days to withdraw it. 

Job Link: https://www.upwork.com/freelance-jobs/ux-design/

#15 UX Design Jobs on Fiverr

Fiverr operates a bit differently from other freelancing platforms. Instead of setting up an account and looking for work, you create a gig, optimise it and then wait for clients to come to you. The more work you do and clients rate you positively, the more your gig becomes visible, and the more work you get.



How to Prepare for a UX Design Job and Increase Your Chances of Getting Hired

The above resources should help you land your first UX design job in Singapore. But how do you prepare for it and increase your chances of landing the job?

Here are 7 Key tips to help you out with this:

Refine Your UX Design Skills

Wireframing and Prototyping: First learn and master how to create product prototypes. This is one skill you cannot afford to miss in your work pellet. 

The first tool to master in this is Mockplus, a smart prototyping tool. Alternatively, try mastering Sketch, one of the best tools for creating great UIs. 

Writing will help you communicate your design thoughts, while interaction design will help you with describing how your product works. 

Develop Usage Scenarios and Personas: Your success as a UX designer will (for the most part) depend on how well you understand your users and their needs. 

That demands that you be in close communication with your clients. Make sure you understand their goals. They’ll also appreciate it if you explain to them your research results. 


After acquiring any UX design skill or enrolling in any UX design course, the next thing you want to do is apply for an internship program to gain some experience before diving into the job market. You need the experience to be sure of what you’re capable of. Figure out what part of the job you excel at and that one thing you enjoy doing.


Don’t treat your resume as an afterthought. 

A hiring manager will only call you after they’re impressed by your resume. 

Unfortunately, 85% of resumes get outright rejected. So, take your time to work on your resumes and tighten all the loose cracks before sending it to a hiring manager. 

A polished resume might not guarantee you a job, but it will increase your chances of getting hired. 

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Don’t just walk into an interview unprepared. 

Learn to treat every interview seriously. Google some of the questions that interviewers ask, and make sure you have a ready answer for each one of them.


The best way to acquire any skill is to learn as you do. Meaning, you’re to begin working on your portfolio from the first UX design skill you learn. 

With every new skill you learn, pick a project that showcases that skill. 

Your portfolio must be impressive and rich. 

You’re to create your website with a portfolio that speaks for itself.

Take Time Study the Business Side of Design

It’s another thing to be skilful at what you do, and quite another to master the business side of it.

Your learning process will involve a lot of decision making, especially at the early stages. 

Understand the industry and the nature of business in the future before you can go any further with your UX design career.

Understand the Fine Prints of Great UX Design

Part of understanding the industry and where your skills fit when choosing between companies. Why would you prefer to work with one particular company and not the other?

As an entry-level UX designer, you have a better chance of getting hired by a small UX design company than a larger one. And it’s perfectly fine either way, considering you still get to acquire prerequisite experience. 

4 Key Facts You Should Know Before Becoming a Freelance UX Designer

The latest freelance survey shows that a majority of IT-related freelancers are designers, mobile developers, and back-end engineers. The three account for about 70% of IT-related freelancers. 

Of all freelancing UX/UI designers, 46.81% are women while 53.19% are men. 

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The Pros and Cons of Becoming a Freelance UX Designer

Increased market demands for UX designers have resulted in many of these designers shifting to freelance instead of settling for permanent employment.

Why is this so? What are the pros?

Elastic Working Hours: Working as a freelance UX designer means you have a flexible work schedule. You get to choose when to work and when to do other things. You also have time for deep learning. 

The Freedom to Choose Projects: Working as a freelance UX designer means you get to choose what projects to work on. You’re not subject to a company’s restrictions. 

Corporate with Multinational Companies for Higher Income: Working as a freelance UX designer doesn’t just limit you to work with individuals and small companies. If you’re lucky, multinational companies will still reach out to you offering to partner up with you for some of the projects. 

The Cons 

As you enjoy all these benefits, don’t forget about some of the drawbacks that come with working as a freelance UX designer. 

No Stability: Freelancing comes with no guarantees for a stable source of income. You only earn when you land a project. For this, you want to stay prepared for a lot of zero-dollar days in your freelancing career. 

Social Security: Sadly, any freelancers in Singapore cannot afford personal health insurance.  

Limited Personal Energy: As an individual, you can only do so much in a day. You cannot overwork yourself to riches. Eventually, you’ll burn out and lose your drive.

How Much do Freelance UX Designers Make?

It depends on how you plan to balance your work and personal life. When choosing between working as a freelance UX designer or a full-time one, salary is still a key decisive factor. 

So, how much is a freelance UX designer likely to make:

It all depends on the experience you have.

Average UX Designers Salaries by Years of Experience

Zero to Three Years of Experience ~> Attracts a Salary of $ $47,182 per year

Four to Seven Years of Experience ~> Attracts a Salary of $ $50,164 per year

Eight to twelve Years of Experience ~> Attracts a Salary of $ $46,035 per year

Thirteen years and above of Experience ~> Attracts a Salary of $88, 623 per year

On average, a freelance UX designer in Singapore makes an average of $51, 684 per year. 

(source: http://uxdesignersalaries.com/)

Where to Find Freelance UX Design Work in Singapore

There are a few sites you can sign up with for freelance UX design work in Singapore. 

Here are some of the resources we’ve identified:

Toptal: Toptal is a top freelancing platform for professional designers and developers. The platform is available in 93 countries, and their main area of specialisation is software design and development. 

Dribbble: Dribbble is one of the most discussed and frequented online communities for UX/UI designers. It’s the platform you visit to break bread with other designers and learn a few things in the process. Companies and individuals also visit the same platform to hire freelance UX designers. 

Upwork: Formerly Odesk and Elance, Upwork has grown to be the leading online outsourcing platform, boasting 12 million registered users, and 5 million corporate clients. Hardly a second goes by without someone posting a new job. 

How to Increase Your Chances of Getting Hired as a Freelance UX Designer

So, how do you stay competitive in the almost saturated freelancing world of business? 

Simple: learn to promote your strength and make yourself outstanding by doing the following:

  • Make Yourself Visible: You have to be everywhere your clients dare look. Make yourself visible by making sure your work is everywhere. Learn to blog, show yourself on various social media platforms, and actively participate UX forums, events, and so on. 
  • Build Your Circle of UX Designers: Find out where other UX designers spend much of their time online and try to connect with as many of them as you possibly can. Try befriending with other freelancers as well. There’s a lot of ways they could benefit you someday.
  • Be a Full-stack Designer: Being a full-stack designer doesn’t mean you should be a jack of all trades. It means understanding the full dimension of the projects you pick. Have a rough idea of how different things tie in together for that perfect final product. 
  • Learn New Tools: You need to master as many tools as you can to understand the strength and weaknesses of each. According to recent research, photoshop is no longer the go-to tool for designers. Not when there are far-off better alternatives out there. 

Tools make your work easier. They simplify the time you take to design wireframes and prototypes. 


UX and SEO

UX and SEO are two distinctly different projects that are inextricably linked together. 

When viewed together, they inform each other to create a powerful marketing strategy. But when viewed separately, they’re completely at odds with each other. 

How UX Design Impacts SEO

Google is all about providing the best and most relevant search results to its users. Since they introduced RankBrain, their emphasis shifted from the traditional ranking factors to post-click metrics such as bounce rate, dwell time, and click-through rate. 

RankBrain helps Google determine whether a piece of content is relevant to a particular search and if users are finding it valuable. The more relevant and useful your content is the more Google finds it fit to push it up through the ranks, and vice versa. 

In 2017, SEMrush conducted a study to illustrate Google’s attempt to rely on user data, and less on links and on-page factors. The point they hoped to drive home was that better performance on Google simply translated to better user experiences. 

The Results of their Search (at Glance)

UX and SEO

The thing is: if users don’t find what brought them to your site or find the whole experience a bit of a turn-off, then they’re likely to abandon your site. Your dwell time will drop and your bounce rate increase, ultimately affecting your conversion rate. 

Google will pick on these factors and use them to determine your ranking. 

3 Key UX Design Considerations More Likely to Also Benefit SEO

Site Navigation

Good UX design ensures your website is well categorized and organized, and that it’s easy for your site users to access any page on both desktop and mobile. 

It also ensures your website has a clear and well-executed Information Architecture for search engine algorithms to easily understand what each section and sub-section is all about, as well as the connection they have with each other. 

Targeting Audience Personas

Good UX design has to begin and end with your target audience, and so is your SEO strategy. 

You have to define strong audience personas in both cases and make sure your site is working to deliver in terms of their challenges, needs, and frustrations. 

On the side of SEO, the main reason people create site taxonomies and engage in keyword research is to map their target audiences with their site experiences, as well as create content that matches the specific keywords users query into search engines. 

Mobile Experience and Site Speeds

Google introduced mobile-first indexing when it dawned on them that a majority of online users were browsing on their mobile devices, and not desktops and laptops. With this discovery, they started to base their ranking on mobile content, and only serving desktop content where a mobile version is missing.

Different studies have also shown that online users don’t have the patience to wait for a slow website to finish loading.  

This has also been confirmed in a Google Study, which revealed that 53% of mobile site visitors will abandon any webpage that takes more than three seconds to load. 

The Possible Tension Between UX and SEO

SEO and UX design complement each other. But there exist some tensions between the two that you might want to take note of.   

Page Consolidation vs. Segmentation

If UX was the only thing that mattered, then we would only focus on creating sites with pages that create a singular experience, but for different audiences and search intents. 

However, with modern marketing, you have to strike a balance between UX and SEO. You have to serve different search intents by creating different pages and ranking them for relevant keywords and phrases. 

With UX, you could have just created a single page covering all the keywords – but with SEO, each page has to respond to singular search intent. Meaning, you have to segment your navigation to have a separate webpage for each.

Keyword Usage and Crawlable, Readable Text

If we only cared about UX, then we would create content on a site that’s purely visual and user-friendly. But through SEO research, it’s pretty obvious that Google only ranks pages with keyword-focused indexable text. 

That’s because it only wants to show searchers pages that are relevant to their search query or related topics and keywords – something that can’t be achieved with a visual-only piece of content. 

How to Balance UX Design and SEO

Implement a Responsive Website

In 2015, Google came up with the mobile-first policy. This meant website owners had no option but to go mobile-friendly or risk facing their wrath.

Now, just creating a responsive website is enough to propel your website a few notches through the ranks.

There are three ways to approach the mobile-first trend – and that is, i) creating a responsive design, ii) have a separate URL for desktop and mobile versions of your website and iii) through dynamic serving. 

Be Keen with How You Implement Infinite Scrolling

If you insist on making your website load infinitely (just like social media feeds), then perhaps it would be best to consider how that can affect your ranking.

It might be how your users prefer it – only that it doesn’t work so great with search engine bots. 

Google recommends you create a paginated series to work in tandem with infinite scrolling. 

That way, both people and search engines should have an easy time browsing your content. 

Go Slow on Images

Images are a great way to grab your audiences’ attention and convey your marketing message. 

But there’s a limit to how many images you can use in a single post. According to Moz, text-based web pages tend to fare much better than their image-laden counterpart – especially if you’re using generic stock images. 

If you must use images in your post, then the least you could do is make sure they’re relevant and high-quality. 

Hire a graphic designer or a photographer if possible. And to make sure they’re also contributing to your ranking, be sure to include relevant keywords in the image titles and alt-tag. 

Keep the User in Mind

When designing a website, you don’t want to only focus on search engines. If anything, the most important party in this is the end-user.

Come to think of it: the only reason search engines are doing everything they do is to help the end-user find you. You sort of want the same thing. 

But by focusing so much on search engines, it’s easy to end up with an SEO-friendly website that falls a bit short in terms of user-friendliness. 

Also, keep in mind that search engines are getting smarter by the day. Your UX elements might not be SEO-friendly right now. But in future, you can bet search engines will catch on. 

Simplify Your Site’s Navigation

A common conflict between UX design and SEO is that while UX encourages simplicity, SEO is all about a robust site architecture, which often leads to complex navigation. 

It’s a common belief that the more pages your site has, the better it is in terms of SEO. 

Well, not true at all. 
In a recent study conducted by Ahref, it was found that SEO’s best practice isn’t one where you create so many granular pages focused on a list of tight-knit keyword groupings, but one that focuses on ranking a single page for several related keywords. 

In other words, having a single content-rich page is a much more powerful SEO asset than having this content split into several individual pages. Ultimately, you want to simplify the navigation and make it easy for users to access any of your website pages.

User Signals

User signals will soon become one of the most prominent ranking factors for search engines. 

Are users clicking on your Google My Business posts? Are they using the click-to-call feature on their mobile devices to call your business?

How many five-star reviews have you gotten from them? 

Although Google made it clear that user signals are not part of their ranking factors, a few studies seem to suggest there’s a strong correlation between these signals and sites that dominate search engine’s result pages.

It’s simple: every interaction or touchpoint that users have with your business shows Google that they’re interested in your content. 

Site Speed

Google made it official a few years back that they had started using mobile page speed as one of their ranking factors. 

That means it’s never enough to have a faster site. You have to ensure the generated mobile experience is fast as well. 

You can use Google’s Page Speed Insight tool to draw some insights on how to best improve your site’s performance and significantly reduce its load time. 

Intent Research

Not all keywords or phrases that show up during keyword research will have the same impact or effect on your target audience. That’s why, in addition to researching keywords, you need to research user intent too.

Users trawl the internet for different solutions and answers. Some don’t even know what they want, which can be a little challenging for a marketer. 

But even with this, reading user intent is the most important part of providing quality user experiences.  

After you find out about user intent, the next thing you want to do is translate this intent into a promising design decision. 

Here’s what you should do: 

  • Trace down where your audience comes from. Find out what else they searched before coming to your page. 
  • Learn their names by checking out their social media profiles (there are tools to help you out with this). 
  • Go through their previous interaction history with your website. Find out which pages they clicked, as well as their overall user behaviour. 

Get them to Click

SEO will bring users to your site. What it won’t do is get them to click on your Call-to-Action.

They can, however, be accomplished through UX design. You can create features that capture their attention, after which you’re to combine them with features that encourage them to take action by clicking on your CTA button or link. 

Language Research

There has to be a specific language that’s commonly used by people within your industry or your target customers. 

We’re not talking about the actual language, but the wording and style of communication used. 

Bear in mind that there’s an industry speak or a style of language that people within the industry use to describe similar products or services. 

Researching the industry speak is a critical step for combining UX design and a content strategy that strikes a chord with your target audience. 


Bad SEO Affects User Satisfaction

The same way poor UX hurts SEO, it’s the same way spammy SEO practices hamper your UX effort. 

For example, creating a self-serving blog post with so many irrelevant links will only drive away visitors. 

That being said, here are few SEO elements to keep in mind while designing a user-friendly website: 

  • Choose a short, brandable, and easy-to-spell-and-memorize domain name for the website. 
  • Start writing longer, highly detailed, and engaging articles (2000+ words) answering some of the questions that readers commonly ask. 
  • Add internal links to every single one of your blog posts to pass the link juice to other pages. You, however, want to make sure these links are as natural as they come. 
  • You should try as much as you possibly can to make your content readable. If possible, consider hiring an experienced writer to help you create the content. 
  • You also want to avoid using lengthy paragraphs by adding subheadings and breaking the sentences into smaller, easy-to-read, digestible chunks.  
  • Lastly, you want to optimize your meta tags by making them catchy and highly informative (particularly the headings, meta descriptions, and image alt-tags). 


UX Impacts how You’re Perceived by Your Site’s Visitors

Your website is the place where all your digital efforts converge. 

It can also be viewed as your online ID, especially since it informs your visitors about how reliable and authoritative your business is. 

As a result, you want to use your site’s UX to build trust and boost your brand awareness.

One way to go about it is to create a culture page, where you can leverage the power of storytelling to stir your audiences’ emotions and get them to relate to your brand. 

Alternatively, you can post your staff and share customer testimonials and reviews to prove your legitimacy as a brand and get even more people to trust you. 

While at it, you also want to make sure you’re consistent. You can start by creating a standard style guide, and make sure all your site elements, from colour to fonts, are used consistently, across all digital platforms you’re on.


Fascinating UX Design Tactics for Growing Your Business in Singapore

  • Conduct User Research: Wear the mind of your users and learn to empathise with them. Get a holistic view of their expectations. Gather as much intel as possible on your users and their respective environment before proceeding with anything.
  • Always Assess Your Products for UX: Is your web product delivering the expected experience? The only way to find out is by running a regular UX assessment of the product.
  • Test Your Products for Usability: Don’t just launch your product. Be sure to test it for usability first. Get some people to interact with it and use their feedback to make some necessary tweaks to it.
  • Create Rapid Prototypes: Prototyping allows you to validate a potential design concept by testing how the idea ties in with the needs of the end-user. Remember, this happens at the design stage before the product is even ready.
  • Clear Communication: Learn to make your content clear, straight to the point, easy to understand, and you’re bound to have an easy time convincing your visitors to take action.

UX/UI Trends to Watch for in 2020

UX will undergo a major shift in 2020. New trends will emerge, and old ones perfected.

Here’re the top UX design trends to watch out for in 2020:

Out-of-the-Box Animation

This trend is not only creative. It also has a biological and psychological effect on the users that interact with it.

For one, animations offer a more detailed transition, which encourages users to engage with them.

3D and Deep Flat Interface

3D interfaces are making a comeback. Essentially, these interfaces give your designs a live feel, which has the effect of arousing your users.

Flat designs were first introduced five years ago. But it’s until recently that designers began adding more depth and dimension to them.

Multiple or Oversized Fonts

Web designers are now turning to oversized fonts with more spacing in between. These fonts are more conspicuous, in addition to making your texts more readable.

Surreal Design

Clunky designs are slowly fizzling into oblivion. Users prefer it when your design is more playful and laced with emotional triggers, not clunky.

Blazing Colours and Dark Backgrounds

Designers are not using blazing colours to grab users’ attention. They’re using it to add more dimension and depth to interfaces.

UX Writing

UX design has changed a great deal. It’s no longer about user experience and interactivity alone. But storytelling as well.

Meaning, it’s opened ways for journalists and scriptwriters to get into the designing business.

UX Designers Salary in Singapore

UX design is a less competitive field in Singapore. There aren’t many UX designers making an entry into the industry.

Securing a UX design job is, therefore, a lot easier compared to any other field in the country.

On average, UX designers earn about $80K annually as salary.

That’s the standard pay for the significant majority of companies and agencies hiring UX designers in the country.

How to Improve the UX/UI of your Ecommerce Website in Singapore

Here are a few ways to improve the UX/UI design of your e-commerce website in Singapore:

Forget about Aesthetics and Choose Functional Elements Shoppers don’t care much about a fancy design. So, forget about video backgrounds, parallax scrolling, hidden navigation buttons, autoplay, image carousel, and so on, and instead focus on your website’s functionality.

Create a Personalised Shopping Experience

No one should understand your customers better than you. Take your time to study and understand your customers’ behaviour. Find out about what makes them tick, and be sure to incorporate that in your e-commerce website.

A few suggestions on how to personalise your e-commerce website:

  • Add Product recommendations
  • Add a trending section
  • Add the “also viewed” feature next to products that customers view
  • Start sending personalised newsletters

Use a Simplified Checkout System

Online shoppers will abandon your checkout system when it’s lengthy. However, you can simplify the whole process and maintain a tight rein on the issue.

Here are a few suggestions on how to simplify your checkout:

  1. Get rid of the distractions. You can do this by keeping the checkout page simple and straight to the point.
  2. Make sure your e-commerce website stores your customers’ information to avoid asking them about the same information over and over again.
  • Simplify your data validation process
  1. Have an option for guest checkout for users that prefer not signing up.

Add a Wishlist

Over 50% of the time, most people are not ready or confident about purchasing a product. However, you can keep them engaged by letting them save products in a wish list. This allows them to review the products later and this will increase your chances of conversion.

A potential buyer can create labels and sort products in a variety of ways and depending on their preferences. The wish list will help them narrow down the number of items they have to look at when they are ready to make the purchase.

Enable Multichannel Shopping

Which are the ways that customers can access your products? If it is only through a desktop website, then you are missing a huge percentage of your sales. Singapore has one of the highest smartphone penetration rates in the world, and this means that you should focus on having a responsive UI design in Singapore.

Bonus: Social Commerce

Multichannel shopping creates convince for your customers. Other than apps and mobile websites, you should also try out social commerce. Since social media has become a way of life, you could use platforms such as Facebook lists, which resembles the standard e-commerce website in Singapore.

Top UX Designers in Singapore


MediaOne provides customer-oriented UX design and comprehensive website design services to businesses and organisations in Singapore. They have created a cordial relationship with their ever-growing clientele base by providing services that are in line with their needs and current UX design trends. 

WEBSITE: https://mediaonemarketing.com.sg/

Grazitti Interactive

Grazitti is a full-service digital solution operating on a global scale. Established in 2008, the company has gained massive experience working with businesses of all sizes in helping them sync up their online operations with mobile, cloud, and social media technologies.

Website: https://www.grazitti.com/

Jin Design

Jin was established in 2015 and has grown to be one of the most recognised design brands in the country. The agency has worked with some of Singapore’s leading brands in helping them design, build, and ship highly functional digital products and services.

WEBSITE URL: https://jin-design.com/


Buuuk is a well-known strategic and innovation consultancy firm in Singapore. Since 2008, the company has been working with a diverse range of companies across the Asia-pacific region, including Daimler, Audi, Starhub, Tupperware, Capital land, NTUC, Decathlon, and National Environment Agency.

WEBSITE URL: https://buuuk.com/


Singsys is a household name in the digital space. They’re one of the leading providers of customised IT solutions, with upwards of 10 years of working experience.

WEBSITE URLhttps://www.singsys.com/

MING labs

Ming Labs is a global digital solution with offices in Berlin, Munich, New York, Singapore, and Shanghai. The company was started in 2011 and has grown to be one of the leading digital solutions for entrepreneurs that want to create magical moments for users that interact with their site.

WEBSITE URL: https://minglabs.com/


Fool-proof is headquartered in the UK, with a full-house office in Singapore. By forming close ties with its clients, the company is known for building functional digital products from the ground up faster than most agencies.

WEBSITE URLhttps://www.foolproof.co.uk/

Huge Inc

Huge Inc is a full-services Brooklyn-headquartered agency with offices all across the world, including Singapore. Ever since the company ventured into the world of digital solutions, they have been so focused on transforming the digital experiences of a wide range of companies and businesses from all across the world.

WEBSITE URLhttps://www.hugeinc.com/


Melewi offers a wide range of top-of-the-line digital solutions. They work with a dedicated team of researchers and UX/UI designers that purpose to create business-winning, revenue-generating, and user-obsessive products that business owners and customers can’t help fawning over.

WEBSITE URL: https://www.melewi.net/

Ms Web Designer

MS Web started as an agency of two but has since grown to bring thirteen more experts on board, with offices in India and Singapore.

WEBSITE URL: https://www.mswebdesigner.com/

Aleph Labs

Aleph Labs is a well-established design firm comprising of a wide mix of digital experts, including digital strategists, engineers, and artisans, spread across Indonesia, Singapore, Australia, Philippines, Vietnam, and Thailand.


Possible is a result-driven digital agency, with a simple mission – creating world-class digital products that move things forward.

WEBSITE: https://www.possible.com

Zs Associates

At the core, Zs Associates are problem solvers. They dissect business ideas and come up with solutions and strategies that give them life.

WEBSITE URL: https://www.zs.com/


Mitrais is a globally known software development company with offices in Singapore, Vietnam, and Australia. It’s a full-service software solution with specialties in MS, Mobile, Web, Java, PHP, and Low Code. The agency works in a close relationship with Microsoft, as one of the members of their Partner network.

WEBSITE URL: https://www.mitrais.com/

Espire Infolabs

Espire Infolabs is a software development firm from India. The firm operates with a full-house team of software engineers, project managers, UX designers, and content developers dedicated to provided all-rounded software solutions.

WEBSITE URL: https://www.espire.com/

Skylark Infotech

Skylark is an industry pioneer, known for developing best-in-class mobile and web applications that work for any budget and business model. It’s a full-package firm offering well-rounded digital solutions designed using the latest technology.

WEBSITE URL: https://www.skylark.com.sg/


Their portfolio boasts some of the best web and digital products you’ll ever come across in Singapore.

WEBSITE URL: https://incbeats.com/

Bonsey Jaden Pte Ltd

Bonsey is a global software development agency with footprints in Thailand, Malaysia, Philippines, Vietnam, Indonesia, and Singapore.

WEBSITE URL: https://bonseyjaden.com/

The Sneakers Agency

The Sneakers Agency is a favourite choice among many business owners in Singapore. The company has worked with many start-ups and established companies in Singapore to help them come up with well-thought-out digital strategies that steer them closer to their goals.

WEBSITE URL: https://sneakersagency.com/

Dev Crew I/O

Dev Crew comprises of a diverse range of talent, including web developers, UX/IU designers, Gamer developers, and digital strategists. Their experience allows them to create eye-catching and functional web products for their clients.

WEBSITE URL: https://devcrew.io/

Kai Software

Kai has been around since 1994. They’re the pioneers, and apparently one of the most experienced agencies on this list.

WEBSITE URL: https://kaisoftware.io/

Top UX Mockup Tools in Singapore

Axure RP Pro

Axure RP is an all-rounded wireframing, prototyping, specification, and documentation tool for creating desktop and web applications.

Difficulty level: Super difficult to use

Cost: S$672 per user


MockPlus is one of the most natural wireframe tools to use. It’s a desktop-based application that’s created and managed by one of the fastest growing software startups, Jongde Software.

Difficulty level: Extremely Easy

Cost: S$540 per user.

Balsamiq Mockups

Balsamiq is another popular rapid wireframing tool that’s designed to help you work smarter and faster.

Difficulty Level: Easy for new designers.

Cost: S$121 per month for a single user.

S$241 per month for two users.


Justinmind is a well-known UX tool for designing web and mobile applications prototypes and high fidelity (hi-fi) wireframes for websites.

Difficulty level: Challenging

Cost: Comes with a 30 days trial

The pro version of the tool is priced at S$40 per month


InVision is NOT your ordinary web designing tool. If anything the tool was designed to encourage collaboration on your design drafts. And the best part about it is that you get to do this while collecting immediate feedback from your clients and colleagues.

Difficulty Level: A bit difficult

Cost: Free for one active project

UX Pin

UX Pin is a popular drag-and-drop online wireframe tool, designed to make it easy for you to drag and drop different elements to make up a mobile or web application without laying down a single line of code.

Difficulty Level: Moderately Difficult


Their basic package costs S$26 per month.


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OmniGraffle is a diagramming application for Mac and all Apple devices. The Omni Software development group designed app, which also doubles as a digital illustration application.

Difficulty Level: Moderately Easy


If you’re a designer looking to create interactive wireframes and prototypes for mobile, desktop, and web applications in the shortest time possible, Flinto should be your go-to friend.

Difficulty Level: Moderately difficult


For the Flinto Lite package, you’ll be expected to shell out S$28 per month for the tool.

For the mac package, you’ll be charged S$135 per license.


FluidUI ought to be the most advanced and feature-rich web designing tool on the list.

First, it’s because the application comes with a built-in iOS, a variety of materials for web designing, and a wireframe library with an upward of 2000 customisable icons and widgets.

Difficulty level: Easy to use

Cost: They have a free lifetime account for you to choose.

Websites with Great UX and UI in Singapore

Here are the top Singaporean website sites with excellent UX/UI:


After you open the website, the first thing you notice is a big banner indicating the ongoing sale. Below it, there is a search bar that allows you to quickly search for products. First-time shoppers should have no trouble navigating through the site and finding the products they want.


The homepage of the website also offers insights about the most quality jobs, most reputable employers and the most trusted companies in Singapore. All these are easily accessible at the click of a button.


The first thing you see on the website is a search box where you can type your desired destination. Below the search box, you can further specify the duration of your stay, and the type of room you want. Once this is done, you click on the eye-catching search button and get instant results.


The checkout process is simple and straightforward. Once you click on your desired product, a new tab pops up on your browser. You then specify the quantity and the shipping destination, after which you can confirm the order and make the payments

National University of Singapore

From the home page, you can easily browse different categories, including admissions, education, news, research, and giving. You can also learn more about the institution by clicking on the ‘about’ button.

Singapore Hardware Zone

The Singapore Hardware Zone is a website that mostly deals with sharing the latest news regarding technology. As is the case with news platforms, the most important articles take the biggest space on the home page. They also have bolder headlines to make them stand out from the ‘less important’ news. 


The CTA clearly states that Netflix offers a 30-day free trial, and shows you the date that your trial will expire if you sign up for the service. It even promises to send a reminder three days before your due date.


The CTA clearly states that Netflix offers a 30-day free trial, and shows you the date that your trial will expire if you sign up for the service. It even promises to send a reminder three days before your due date.


One of the critical requirements for an optimal website UX and UI is enabling the user to do what they want in the quickest possible manner. Bit.ly assists its users to shorten long addresses quickly by entering the URL in the conspicuous bar located on the website’s home page.

The Strait Times

The top navigation tab has several categories that allow you to refine the news search, including politics, sports, business and many more. If you want more specific results, you can use the search function.

Final Thoughts

Businesses should learn to take advantage of UX design, and improve their design capabilities and understand their users. It is only when users get the desired experience that they will opt to stay with your brand, and be digitally loyal to you. It starts with their browsing experience, and ends with the checkout process.

The experience you offer must cater to their needs, and UX design is how you achieve that.

There goes your ultimate guide on how to conduct UX design in Singapore. If you feel like we missed anything important, be kind enough to talk to us.

Or better, contact us if you’re looking for a reliable UX design agency to hire.


What to look for in a UX designer when hiring one

– Portfolio
– Easy Communication
– Task Understanding
– Agency Testimonials
– A Dedicated Team
– Agency provide Quality Assurance


Author Bio

Tom Koh is widely recognised as a leading SEO consultant in Asia who has worked to transform the online visibility of the leading organisations such as SingTel, Capitaland, Maybank, P&G, WWF, etc. Recently he was instrumental in consulting for a New York-based US$30B fund in an US$4Bn acquisition. Tom is a Computational Science graduate of the National University of Singapore. In his free time he performs pro-bono community work and traveling.

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