UX Design In Singapore: The Complete Guide

UX design guide Singapore

Behind design sheen and technical brawn, your website must deliver the desired functionality — as many web design experts in Singapore will tell you. There’s the utility aspect that shouldn’t miss in your final web product.

Never forget the ultimate reason you build your website. What does it do so uniquely that your users can’t do it elsewhere?

It could be in the way that it connects its users. Or in the way that it allows them to access a tangible product. Or maybe it’s in the way it educates and inspires them.

Either way, functionality rests at its core, and UX is what you use to both figure it out and achieve it.

More important than your delivery mechanism or how you plan to achieve your goals is your site’s mission. Nothing beats that one-liner mission – not even the tactics that you’ll be using to achieve it.

There’s that one thing that you’re aiming at, and that’s what controls virtually everything that you do.

Reading from this script is none other than the world’s largest social network, Facebook. Their mission has never changed. Nor do they seem distracted. Where they’d have easily been chocked up by a web of tactics – like emerging as the world’s largest social network, attracting the highest number of users, or becoming a universal logging tool, the company chose to maintain their course.

The same can be said about Google or any other successful brand that you know. A keen look at all their operations should reveal a mission that guides them, and everything they do.

People can criticise these platforms all they want. They can cast aspersions at their updates or some of the elements they implement, but at the end of the day, you have to understand they’re all trying to give users what they want – and that’s their mission.

With all the great achievements Facebook has had so far, what’s even more important is the fact that they’re able to capture 20% of all the time that people spend online.

It’s a fine line between UX and functionality. And that’s because your mission guides the entire process.

Here is a video to help you understand what is UX design.

Source: AJ&Smart

We’ll try to evaluate the criteria for website functionality. That said, here are three solid tips for optimising functionality UX design.

Table of Contents

1. Prioritise Accessibility

By this we mean, you should make it your mission to meet users’ expectations. Make things happen when they expect them – either because you studied and understood their expectations or because you clearly communicated what’s to be expected.

Users must know if a functionality exists. Otherwise, it will be rendered useless. Also, making it cumbersome will make your users reluctant to seek it out.

Remember to come up with an interface that offers options on how to access certain features on your web product. And while at it, remember to prioritise on what’s important or very close to your mission.

No two sites you come across online are similar. With every site, there has to be that one unique defining factor that sets it apart from any other site on the interweb.

You can start by figuring out the most critical task. And after you do, try to make it more prominent and easily accessible.

For instance, when setting up a video streaming site, that’s should be the first functionality that people see or identify the site with upon landing.
In whatever you do or decide on, you must never allow secondary functionalities to upstage the main purpose of the site.

You can use Fitts’s Law to make the priority function more accessible.
According to the law, the time it takes a user to move to a target is a function of its distance and size.

In layman’s terms, you have to make the function big and close. The more conspicuous the function is and closer it is to the user, the easier it will be for the user to access it.

Taking Netflix as an Example

Netflix’s primary function is video streaming. The platform boasts a gallery of teaser posters that work as play buttons. All that users have to do is click on these teasers to stream the content.

Ancillary functions include search, film information, reading, creating reviews, and saving list.

Here’s a simple dissection of all their elements:
Play Button: This is the largest button on their site. It’s big and closest to the user, which goes to show that it’s their most important task or functionality.
Title Detail, description, and actors: Users need this information to decide if a movie is worth watching. While Netflix hasn’t made them large, the modal pop-up pushes it to proximity, thus making it even more accessible.
User Reviews: This section is small and pushed further away. This works for ancillary functions.
Add to list: This feature is small and pushed further way. It is one of their ancillary functions.
Search bar: mid proximity and medium size. In this case, Netflix banks on the most convenient location of a search button. It still complies with the Fitts law.
Account settings: It’s located at the top right corner of the screen, thus complying with the conventional standards.
About, contacts, and so on: Small and placed at the bottom of the page. Works for trivial functionalities that users only access as an after-thought.
You can start by also dissecting the functionalities on your website. Arrange them in order of priority and purpose to make the main items and functionalities bigger and closer to the mouse for easy accessibility.
You have three types of functions:
The primary function, or what brings users to your site in the first place. It’s the primary task that defines what you do or what your platform is involved with.
Secondary functions: This sums up all the functions that aid in the decision that your customers make. Anything that helps your customers reach an easy decision to take action falls under this category. For this, positioning is key. Learn to make good use of hover selection and modal popups. Don’t make the feature small or too big to overshadow the main function.
Instead, find a way to make them the second thing that your users see upon landing on your site.
Ancillary functions: These are the functions that a user might be interested in, the more they get to interact with your users. Meaning, those interested in the feature will look for them. You don’t have to go the extra mile to make them conspicuous and accessible. Instead, just pick a spot where they can be easily found just in case any of your users need them.

2. Manage the Learning Curve

No designer, no matter how good they are, can create a perfect web product that users can figure out, without applying any effort whatsoever.
You can, however, set the stage for users to understand the workflow without slowing down their online operations.

Every website is different. They may have the same features, but at the core, they stand and represent different things – otherwise, the whole idea of branding wouldn’t make any sense.

Some sites do come with innovative features that are completely out of this world. They’re nothing like you’ve ever seen before. For such a project, it’s the work of a UX designer to make sure these features don’t scare away the users you’re targeting.

They have to focus on making everything simple and familiar, and then gradually introduce them to features that are too complex and foreign to them.

Taking SeatGeek as an Example

People already think the internet is complicated. You don’t have to feed this misconception.

SeatGeek understands this, so they try to reel in their users with what they’re already used to before introducing something foreign to them.
That explains why the first thing you see upon landing on their site is the exaggeratedly large search box, which lets you know that the site is about tickets.

And since internet users are already familiar with search boxes, this makes it easier for them to ease into the site.

It’s after the user has searched using the name of the artist, venue, or event that they’re presented with an expansive range of options – and in a not-so-overwhelming manner. They’re presented with a pictorial arrangement of seats on a map or a price list.

All that users have to do is click on the seat they’re interested in on the map or choose a price from the options offered, and that’s it. Each of these options leads to the checkout.

Nothing about this is too complicated for the first-timer. Once they have understood that the site is about events tickets, then it automatically becomes easier for them to figure the rest of the site out.

Power Users

Advanced features don’t have to appear at the front and centre to appeal to users. As long as users know that these features exist, they’ll try to find them on their own.
The more users interact with your site and explore some of its features, the more they’re able to figure out complex features intuitively. They naturally begin to understand the nature of your site and can put one and two together to understand it much better.

Quick Pointers on how to manage the Learning Curve

• The buttons you use must have a close connection with the corresponding function.
• Put more thought and emphasis on the call to action
• Where the functionality involves taking multiple steps, be sure to use a progress bar
• Use filters and sort where necessary
• Try to make comparisons where necessary, especially when you’re offering two different variations of the same product or service.
• Have an option for stopping or skipping unwanted features. All the features should be off by default.

3. Function Over Form

You’re not just creating a web product that’s conducive to a tiny section of its users. You want your product to work for every single one of your users equally.

You may find that you’re focusing on the interface while forgetting all about the site’s function.

A common example is an ecommerce site. These sites nowadays integrate purchases and user registration. So instead of asking for your name on both signing up and checkout, they simply integrate the two and them all at once
This saves the user a lot of time, on top of making the registration process a snap. This is a direction you’d want to take if your mind is focused on both interface and web function.

You have so many tasks and functionalities that you may find it more convenient to integrate so long as you approach them with an open mindset.

Take Sears as an Example

Here are a few ways that Sears has managed to strike a balance between function over form:

• There’s an option for their users to proceed as guests in case they do not wish to register.
• Their registration process is pitched as optional. Users have the option to skip it if they find it cumbersome or unnecessary.
• They have an enclosed checkout, which only shows the logo. Nothing to distract them. No links to diffuse their attention.
• They have highlighted security features. One final reminder that their credit card details are safer with them.
• They have segmented the task into small chunks, with a progress bar to show you how far you have to go.

User Experience should extend off-screen

Still on Sears, they have one of the most user-centric checkout experiences you’ll ever come across. Their checkout process is smooth, and it extends all the way to the physical store.

For instance, when you order an item on their site and choose same-day in-store pick-up, the moment you show up at the physical store and enter your name, an associate is instantly notified.

Plus, orders get packed immediately they’re ordered to save on time and to make it easy to dispatch.

That way, you do not have to wait any longer once you show up at the store. Two minutes is enough to clear everything up and get your car loaded up with the item.

What Qualities Should I Expect from a UX Designer?

What makes one a great UX designer?

Is it the company they work with? Or is it because they’ve dedicated part of their life to making the world more meaningful? Or is it because they run a successful blog on UX design?

None of this is a defining factor in what makes a great UX designer. For the most part, you can tell a great UX designer by the way they carry themselves, the way they think, and their approach to solving problems.

Then again, not all UX designers are the same. They each have different quirks, different strengths, and different viewpoints.

However, assuming you’re in the process of hiring one, what qualities should you be on the lookout for?

1. Great Design Craft

It’s an easy guess – the first thing you’ll be looking at when you finally decide to hire a UX designer is their portfolio.

It reveals everything, or all there’s to know about the quality of their work and what to expect from them. A good portfolio is more than pretty images. It reveals the acute intelligence to audience awareness, detail, and the understanding of UX and its influence.

Only a designer has the technical capacity and experience to sort through a portfolio and recognise the technical details. A designer can easily grab some stock and pull a few things together to fool you. But with the help of a designer, you should be able to recognise who’s real and who’s faking it.
So, if you can, bring in a designer to help you sample through the portfolio and choose the ones that are really good.

2. Takes Leadership

If your UX designer is as competent as they’re trying to make it look, they should recognise the stresses in your project and advise you accordingly instead of reacting to every suggestion you make.

 They should gather information from product owners, customers, and everyone involved, and figure out how to pull together a great design and keep the project going.

Here’s a test question you might want to ask the candidates:

“Can you provide an example of a bottleneck that happened to you while handling a project? And how exactly did you resolve it?”
If the candidate starts interrogating you further, instead of trying to impress you with a witty answer or sell themselves to you, then that’s enough evidence that they have this quality.

3. Diverse Industry Experience

Experience goes to show that the UX designer has been in the industry long enough to take on a bucketload of different design projects. They have experience in a diverse range of business scenarios.

Their experience also allows them to complete projects much faster – and that’s because it’s far likely that the designer has built a strong UX-library in their head that they can easily reach out to for ideas instead of working out everything from scratch.

They have diverse skills that allow them to tackle a project from every imaginable angle and get it done with minimal strain on their part.
One caveat, though: comfort yields complacency. Where a designer has spent the bulk of their years working for a company and only managed to design handful sites, there’s a fair chance that their design skills are a bit rusty.

You want to choose a UX designer that has been pretty much consistent over the years, and handled dozens of a diverse range of web projects. Has their work been awesome all through and designed in accordance with modern standards?

4. They’re great at Detecting Bullshit

If your UX designer is as experienced as they claim, then chances are good that they have worked with a great mix of people. They know what bullshit looks like by the glance of it or by the first word that’s uttered.
If someone mentioned something to you and they’re quick to call bullshit on it, that shows they know something about it that you may not be in a position to understand.

5. They’re used to being wrong

With UX, you can only be sure about something after you’ve tested it out, and established that it works. Otherwise you’re only experimenting with it.
A good UX designers cares less about their ego. Their answer doesn’t have to be right. And rarely will you hear them referring to themselves as the best.

They’re only interested in delivering the best result, and despite being good at what they do, they still cannot guarantee anything.

They’ll only mention something about creating the best product for your business and those interacting with it, instead of comparing themselves to any other UX designer out there.

6. You Can Smell their Obsession

UX designers see web projects as problems. And they’re always focused on finding solutions for these problems.

Their mind is always working on an overdrive, thinking. Even after finding a solution for one of the problems they have, you’ll still find them obsessing over the next one.

The moment you start interacting with UX designers, that’s when you’ll start noticing that great ones are really passionate about what they do. Their passion borders obsession, to the extent that they’ll be losing sleep whenever something fails to flow according to plan.

7. They’re Great Listeners

As cliché as this idea sounds, great UX designers take it seriously. They understand that every great project begins with them listening to what’s being said or watching all that’s happening in their immediate environment.

The people and environment they interact with, inspire them. While the majority of the designers listen to come up with a response, great ones listen to understand you better.

Top 20 UX Designers in Singapore


Established in 20018, MediaOne takes pride in providing customer oriented UX design and comprehensive website design services to businesses and organisations in Singapore. Over the years, we have created a cordial relationship with our ever growing clientele base by providing services that are in line with their needs and current UX design trends. 

Our services are competitively priced and our team will not rest until your expectations and needs are met amicably. 

WEBSITE: https://mediaonemarketing.com.sg/


  • Philip Capital
  • MayBank
  • Ruane, Cunniff & Goldfarb
  • Direct Asia
  • ST Electronics and many more


  • Website Design
  • Digital Marketing
  • Search Engine Optimisation
  • Search Engine Marketing
  • Online Reputation Management
  • Conversion Rate Optimisation
  • Programmatic Services
  • SEO Consultancy

ADDRESS: 4B Craig Road | Singapore 089664

TEL: (65) 6789 9852

Grazitti Interactive

Grazitti is a full-service digital solution operating on a global scale. Established in 2008, the company has gained massive experience working with businesses of all sizes in helping them sync up their online operations with mobile, cloud, and social media technologies.

The company also operates as a global consultancy firm, closely working with some of the leading tech brands such Marketo, Google, Adobe, Lithium, Acquia, Jive, and Shopify in coming up with innovative ideas that are result-driven and more capable of transforming their clients’ businesses and helping them scale up.


Key Clients

• Yokogawa
• Central Milling
• Lewis Group of Companies
• Vizier
• On Base

• Web Development
• Data Science
• Design
• marketing

ADDRESS: Grazitti Interactive PTE Ltd. 1 Raffles Place Tower One#44002
048616 Singapore

TEL: +65 8621 4995

Jin Design

Jin was established in 2015 and has grown to be one of the most recognised design brands in the country. The agency has worked with some of Singapore’s leading brands in helping them design, build, and ship highly functional digital products and services.

The company offers a wide range of digital services, but their specialty lies with UX/UI. They also offer web development, which earns them the right to the title ‘full-service creative agency.’
WEBSITE URL: https://jin-design.com/

• Singaporlife
• Daikin
• Mediacorp
• Case
• propertyGuru

• user Interface
• content Development
• user Experience
• copywriting
• visual Illustrations

ADDRESS: 1 Sims Lane #04-10 Singapore 387355

TEL: +65 9693 3801


Buuuk is a well-known strategic and innovation consultancy firm in Singapore. Since 2008, the company has been working with a diverse range of companies across the Asia-pacific region, including Daimler, Audi, Starhub, Tupperware, Capital land, NTUC, Decathlon, and National Environment Agency.

Buuuk has one of the most dedicated and experienced teams of designers and developers, driven by shared interest and passion for excellence, quality, innovation, and success.

WEBSITE URL: https://buuuk.com/

• Schenker
• Klok
• Tupperware
• Nation Environment Agency
• Capistar

• Custom software Development
• Design System Development
• Product Design
• MVP Phototyping
• Mobile App Development

ADDRESS: 41 Tembeling Rd  Singapore 423584

TEL: +65 3102 0655


Singsys is a household name in the digital space. They’re one of the leading providers of customised IT solutions, with upwards of 10 years of working experience.

The company operates with a dedicated team of 180 IT professionals, specialising in UX/UI design, conversion optimisation, web development, and so on.

Since 2008, the company has been delivering a stream of chart-topping and highly-innovative mobile and web apps, built on a diverse range of programming languages and framework, including Java, Microsoft C#, PHP, VBA, Python, Flutter, React Native, Xamarin, and so many others.

WEBSITE URL: https://www.singsys.com/

• Samsung
• Singtel
• Olympus

• Design Studio
• Mobile Applications
• Digital Marketing
• Hosting and Cloud
• Web application

ADDRESS: 1 North Bridge Rd #17-10 High st centre 179094 Singapore

TEL:+65 6561 13900

MING labs

Ming Labs is a global digital solution with offices in Berlin, Munich, New York, Singapore, and Shanghai. The company was started in 2011 and has grown to be one of the leading digital solutions for entrepreneurs that want to create magical moments for users that interact with their site.

Their specialty includes UX design, mobile, and web app development, business consulting, and so on.

The company has attended a wide range of clientele, including product producers, service providers, especially those in the medical and healthcare fields.

WEBSITE URL: https://minglabs.com/

• Bosch
• Vodafone
• Siemens
• United Technologies
• Diebold Nixdorf

• Production
• Enablement
• Strategy
ADDRESS:  Tras st 43BSingapore 078982 

TEL:+65 8228 6816


Fool-proof is headquartered in the UK, with a full-house office in Singapore. By forming close ties with its clients, the company is known for building functional digital products from the ground up faster than most agencies.

They have a talented and experienced team of designers and developers that work to support your web project across the design lifecycle. The company promises to help you shape your product ideas before deploying customised digital experiences and fine-tuning your commercial performance long-term.

WEBSITE URL: https://www.foolproof.co.uk/

• Suzuki
• Dell
• Unilever
• PlayStation
• Biogen

• Design and Build
• Design Research
• Strategy and Planning
• IN-House Teams

ADDRESS: 25 Seah St #03-02 188381 Singapore

TEL:+65 6336 9270

Huge Inc

Huge Inc is a full-services Brooklyn-headquartered agency with offices all across the world, including Singapore. Ever since the company ventured into the world of digital solutions, they have been so focused on transforming the digital experiences of a wide range of companies and businesses from all across the world.

Their user-centric approach means they’re able to deliver digital solutions that are targeted to the needs of the end-user. Users love their products, and web owners enjoy working with a company that listens and offers digital solutions that are specifically tailored for their needs.

WEBSITE URL: https://www.hugeinc.com/

• Nestle
• Thompson Reuters
• Time Warner
• Four Seasons
• Lilly

• Physical Design
• Business Consulting
• Campaigns
• Branding
• Experience Design

TEL: +65 6303 0592


Melewi offers a wide range of top-of-the-line digital solutions. They work with a dedicated team of researchers and UX/UI designers that purpose to create business-winning, revenue-generating, and user-obsessive products that business owners and customers can’t help fawning over.

Boasting upwards of 60 years of collective experience, the company has worked with some of the most established brands you know, including Visa, Samsung, and McDonald’s.

WEBSITE URL: https://www.melewi.net/

• Samsung
• Visa
• GuavaPass
• Weinvest
• Elle

• User Experience Design and Visual Design
• Product Business and Revenue Strategy
• User Research testing and Validation
• Product Management and Roadmapping

ADDRESS:  30 Duxto Road

Ms Web Designer

MS Web started as an agency of two but has since grown to bring thirteen more experts on board, with offices in India and Singapore.

They have one of the most dedicated and committed team you’ll ever come across in the country. Since the company started, they have managed to build more than a thousand of ecommerce store for all types of businesses worldwide.

WEBSITE URL: https://www.mswebdesigner.com/

• Shopify
• Dotmailer
• Shogun
• Pushowl

• Web Design
• Migration
• Shopify Gold
• Store Setup
• Shopify Plus

ADDRESS:  1 Syde Alwi RdSingapore 207628

TEL:+65 6738 4541

Aleph Labs

Aleph Labs is a well-established design firm comprising of a wide mix of digital experts, including digital strategists, engineers, and artisans, spread across Indonesia, Singapore, Australia, Philippines, Vietnam, and Thailand.

The company was started in 2006 and has grown to be one of the most innovative and practical providers of digital solutions in the country – a rare breed, to say. The company works with its clients in planning, writing, and producing digital products that are a clear representation of their businesses online.

WEBSITE URL: https://www.aleph-labs.com/

• ANZ Bank
• Westpac
• UOB Bank of Singapore

• Functional Innovation
• Business
• Technology
• Process Innovation
• customers

ADDRESS: River Vlley Rd 274 238316 Singapore

TEL: +65 6235 2496


Possible is a result-driven digital agency, with a simple mission – creating world-class digital products that move things forward.

That explains why the company strives to back every single one of their ideas with hardcore data. With 19 offices distributed in four different continents, the company works with some of the best brains the digital space has to offer.

WEBSITE URL: https://www.possible.com/

• Mobile Development
• Advertising
• Web Development
• content

ADDRESS:  Harbor Front Centre #13-02 1Maritime SquareSingapore 099253

Zs Associates

At the core, Zs Associates are problem solvers. They dissect business ideas and come up with solutions and strategies that give them life.

The company tries to combine science and hands-on experience in helping businesses figure out working solutions for the sales and marketing challenges they face.

WEBSITE URL: https://www.zs.com/

• Adamas
• Abbvie
• Volcano
• Syngenta
• Medtronic

• Consulting
• Business Technology
• Creative and Design
• Growth Marketing
• Customer Insights

ADDRESS:  Level 17 Frasers Tower 182 Cecil St 069547 Singapore

TEL: +65 6812 6400


Mitrais is a globally known software development company with offices in Singapore, Vietnam, and Australia. It’s a full-service software solution with specialties in MS, Mobile, Web, Java, PHP, and Low Code.
The agency works in a close relationship with Microsoft, as one of the members of their Partner network.

WEBSITE URL: https://www.mitrais.com/

• Bay Building Group
• Denver
• Agworld
• Bay Building Group

• Java Development
• Microsoft Web Solution
• Web Front Web
• Mobile App Development
• Php

ADDRESS: 10 Anson Rd #03-05 International Plaza 079903 Singapore

TEL:+65 8311 1374

Espire Infolabs

Espire Infolabs is a software development firm from India. The firm operates with a full-house team of software engineers, project managers, UX designers, and content developers dedicated to provided all-rounded software solutions.

WEBSITE URL: https://www.espire.com/

• Twilio
• Sitecore
• Doxee
• MuleSoft

• Product Engineering
• Content services Platform
• Application Development
• Customer Communication Management
• Digital Experience platform

ADDRESS:  1557 Keppel Rd  #01-24 089066 Singapore

TEL: +65 6225 0413

Skylark Infotech

Skylark is an industry pioneer, known for developing best-in-class mobile and web applications that work for any budget and business model.
It’s a full-package firm offering well-rounded digital solutions designed using the latest technology.

WEBSITE URL: https://www.skylark.com.sg/

• Novita
• Hotlotz
• Changi Recommends
• Starbucks Coffee
• Grand Hyatt

• Web Development
• Digital Marketing
• UX Design
• Mobile App Development
• UI Design

ADDRESS:  Level 3 75 High St Singapore 179435
TEL: +65 8136 9784


Incbeats operates as one of Bizzinox’s design studios. They create customised brand experiences by first connecting with their target customers and curating their aspirations.

Their portfolio boasts some of the best web and digital products you’ll ever come across in Singapore.

WEBSITE URL: https://incbeats.com/

• Faretails
• Simalogix
• Geolush
• Stax Labs
• Cademi

• Digital Transformation
• Brand Experiences
• Customer Experiences



Bonsey Jaden Pte Ltd

Bonsey is a global software development agency with footprints in Thailand, Malaysia, Philippines, Vietnam, Indonesia, and Singapore.

The company comprises of a team of young and digital hungry UX designers, web strategists, marketers, and developers dedicated to helping businesses from all across the world realise their digital dreams.

WEBSITE URL: https://bonseyjaden.com/

• Cetaphil
• Nescafe
• Moose
• Suntory Whisky
• Fijji

• Product Innovaction and Strategy
• Digital Branding
• UX Design for Web and App
• Digital Transformation
• UI Design for Web and App

ADDRESS: 19 Carpenter St Level 2 Singapore 059908

TEL: +65 6339 0428

The Sneakers Agency

The Sneakers Agency is a favourite choice among many business owners in Singapore. The company has worked with many start-ups and established companies in Singapore to help them come up with well-thought-out digital strategies that steer them closer to their goals.

It’s a full-service digital agency that’s headquartered in New York, with a footprint office in Singapore.

The company specialises in offering mobile app development, UX/UI design, as well as mobile and web app development services. The majority of their clients are within the midmarket range, with an annual revenue stream that ranges from $10 million to $1 billion.

WEBSITE URL: https://sneakersagency.com/

• Emcom
• Sony
• Pinata
• Unstuck

• User Interface Design
• Design Sprints
• Brand Awareness
• User Experience
• Business Analysis

ADDRESS:  Joo Chiat Rd 290 A Singapore 427542

TEL: Not provided

Dev Crew I/O

Dev Crew comprises of a diverse range of talent, including web developers, UX/IU designers, Gamer developers, and digital strategists. Their experience allows them to create eye-catching and functional web products for their clients.

The company excels in both mobile and web app development, with experience working with different programming languages and frameworks including Magento, WordPress, MEAN Stack, React Native, Objective C, and so forth.

WEBSITE URL: https://devcrew.io/

• Taste Labs Inc
• Guardian Safety Products
• Apps People
• Fishermen Labs
• Snap Agency

• Mobile App Development
• E-Commerce
• Web Development
• Virtual Reality
• Game Development

ADDRESS: 28C Stanley Street 068737 Singapore

Kai Software

Kai has been around since 1994. They’re the pioneers, and apparently one of the most experienced agencies on this list.

The company started in New York, and over the years, expanded to set up shop in Ukraine and Singapore.

Their specialty includes mobile and web development, UX/UI development, and custom software solutions.

WEBSITE URL: https://kaisoftware.io/

• Java
• Solidity
• Python
• OpenCV
• NodeJS

• Custom Software
• Web Application

ADDRESS:  8 Cross Street Fl 20 048424 Singapore

TEL: +65 3159 3713

How To Improve The UX/UI Of Your Singapore E-Commerce Website

With the increase in competition among e-commerce websites, it is paramount to take website UI/UX in Singapore seriously. Statistics show that 8 out of 10 people turn to the internet to search for information about products and services. More than half of these people end up making a purchase.

E-commerce levels the playing field and makes it possible for small businesses in Singapore to actively compete with established companies for customers.

However, it is essential for e-commerce players to invest in getting the best website UI/UX in Singapore.

A study by Smart Insights found out that at least 38% of e-commerce bounce rates are due to an unattractive user interface design in Singapore. In this article, we look at the ways you can improve the UX/UI of your e-commerce website in Singapore.

Choose Functional Design Elements Not Aesthetics

For a long time now, the e-commerce UX in Singapore has been dominated by video backgrounds, auto play, hidden navigation buttons, parallax scrolling, and image carousels. Unfortunately, a fancy design is not what shoppers are looking for, and e-commerce entrepreneurs who are stuck in this old thinking usually end up being frustrated.

Today, e-commerce success is driven by website functionality not aesthetics. Online shoppers want easy access to products, detailed product information, easy selection, and a seamless checkout process.

Despite the fact that aesthetics are necessary for making a good first impression, if they are affecting the functionality of your website UX/UI in Singapore, then you had better leave them out.

Focus On Creating Personalised Shopping Experiences

Establishing meaningful relationships with your customers is one of the crucial aspects of e-commerce success. Since customers have infinite online shopping options, it is necessary that you personalise the shopping experience of every customer to increase conversion rates and sales.

A good e-commerce user experience is one of the pillars of creating personalised shopping experiences. You can get a head start by learning about user behaviour on your e-commerce website. More so, undertaking user research will give you an idea into creating buyer personas for your e-commerce website.

Here are ways of improving website UX/UI in Singapore though personalisation:

  • Product recommendations
  • Create a “customers who also bought this product also viewed” section
  • Personalised email newsletters
  • Trending Sections

The goal of personalisation is to increase shopping relevance based on their previous interactions and this results in improved conversion rates and a decrease in shopping cart abandonment. Luckily, for you, this is possible with minimal investment for redesigning your store.

Simplify the Checkout Process

A lengthy checkout process is one of the reasons for shopping cart abandonment. However, by simplifying the checkout process, we do not mean cramming the process in a single page or screen.

You can simplify the checkout process by doing the following:

  • Remove any distractions from the checkout page and leave features required to complete the process
  • Ensure that the e-commerce website stores the information of the people who have logged in since people hate being asked the same questions every time they try to log in
  • Let customers login with an existing account such as Gmail or Facebook instead of asking them to create a new profile
  • Enable guest checkout since there is a high number of Singaporeans that are not comfortable sharing their personal information
  • Make it easy for the shoppers to switch between the shopping experience and the cart
  • Simplify the data validation process

This will call for you to overhaul your user experience design in Singapore to improve your e-commerce website UX/UI design in Singapore.

Allow Buyers to Create Wish Lists

In over 50% of the time, most people are not ready or confident about purchasing a product. However, you can keep them engaged by letting them save products in a wish list. This allows them to review the products later and this will increase your chances of conversion.

A potential buyer can create labels and sort products in a variety of ways and depending on their preferences. The wish list will help them narrow down the number of items they have to look at when they are ready to make the purchase.

This is a sure way of improving UX design in Singapore. Without the ability to sort products on their own and add them to lists, a huge percentage of the customers will feel overwhelmed to make a purchase. 

Enable Multichannel Shopping

Which are the ways that customers can access your products? If it is only through a desktop website, then you are missing a huge percentage of your sales. Singapore has one of the highest smartphone penetration rates in the world, and this means that you should focus on having a responsive UI design in Singapore.

Over 46% of internet users prefer using their smartphones for online shopping. However, there is a tug of war on which is better, a responsive website or a smartphone app. If you are a beginner in the e-commerce sector, you are better off with a responsive website or mobile site.

Creating a multichannel shopping experience through an app and responsive website will increase the number of people accessing your e-commerce website in Singapore.

Bonus: Social Commerce

Multichannel shopping creates convince for your customers. Other than apps and mobile websites, you should also try out social commerce. Since social media has become a way of life, you could use platforms such as Facebook lists which resembles the standard e-commerce website in Singapore.

When a customer is ready to buy, they only have to click on the “shop now” button, and they will be redirected to the actual e-commerce website. Such a move helps improve the user experience, and it will increase conversions.

Finally, you need to be on the lookout for changing trends in the e-commerce industry as well as the changing customer dynamics. The key to improving website UX/UI design in Singapore is to know what the customers are looking for in an online shopping experience.

Top UX Mockup Tools Available In Singapore

Think of wireframe as the tool that acts as the bridge between your creative thoughts in raw form and the product you’re about to create. Before wireframe, it was photoshop that played this role. But as technology advanced, and web designing became even more complicated, a series of new UI/UX tools had to be brought into the picture.

And as we speak, Photoshop is no longer the go-to tool for web designers, NOT anymore. Web designers weren’t just interested in a tool that could design. They were more interest in tools they could also use to wireframe and prototype, and that’s how the following list of tools came into being.

Now the market is swamped with all kinds of wireframe tools, including the most-used Axure and the recently released MockPlus.

In this post, we’ll be listing nine prototyping and wireframe tools you can use in Singapore. Read this bearing in mind that some of the software on the list are more suited with creating simple wireframes, whereas others work best when building more sophisticated, interactive prototypes.

Axure RP Pro

Axure RP is an all-rounded wireframing, prototyping, specification, and documentation tool for creating desktop and web applications.

The tool comes with a simple drag-and-drop feature, and an option to both resize and format your widgets. It’s one of the most sought-after and robust UX tools in the world of web designing, with the only limitation being it’s a bit tough to figure it out.

Suffice it to say that the tool is more suited with professional designers that are looking for a tool they can use to create more sophisticated prototypes.

Difficulty level: Super difficult to use

Cost: S$672 per user


MockPlus is one of the most natural wireframe tools to use. It’s a desktop-based application that’s created and managed by one of the fastest growing software startups, Jongde Software.

The software is widely favoured for supporting software prototyping on several platforms including desktop applications, website, and mobile application, to name a few.

The tool is recommended for users with all levels of experience, whether you’re starting or you’ve been in the business long enough to experiment with different tools.

It has one of the cleanest interfaces that’s a snap to work with, and can serve as an excellent mockup tool if you’re looking to create an interactive prototype in the shortest time possible, with no time to waste figuring out how the tool works.

Difficulty level: Extremely Easy

Cost: S$540 per user.

Balsamiq Mockups

Balsamiq is another popular rapid wireframing tool that’s designed to help you work smarter and faster.

The experience of working with this tool is more comparable to sketching on a digital whiteboard. Its handwritten design is unique, in addition to stacking an enormous library of different UI elements that can prove to be useful to your project.

With the tool, you can easily arrange and rearrange the pre-built widgets provided using their sophisticated drag-and-drop editor.

The tool comes as a desktop application or as a plugin that you can use with Confluence, JIRA, and Confluence.

Difficulty Level: Easy for new designers.

Cost: S$121 per month for a single user.

S$241 per month for two users.


Justinmind is a well-known UX tool for designing web and mobile applications prototypes and high fidelity (hi-fi) wireframes for websites.

The tool offers advanced capabilities, some of which can only be found in high-end diagramming tools. These capabilities allow you to resize, drag and drop, export and import widgets, and format, to name a few.

Other than that, the tool stacks a long list of other features that you can use to define interactions and annotate widgets. For instance, there are features for animations, linking, calculations, conditional linking, simulating tab controls, an option to hide or show elements, as well as database simulations which comes with real data.

It’s the tool you settle for if you’re looking for more sophisticated prototyping results. The only downside is that mastering the tool is another learning curve if you’ve never used the tool before.

Difficulty level: Challenging

Cost: Comes with a 30 days trial

The pro version of the tool is priced at S$40 per month


InVision is NOT your ordinary web designing tool. If anything the tool was designed to encourage collaboration on your design drafts. And the best part about it is that you get to do this while collecting immediate feedback from your clients and colleagues.

Even better, the tool allows you to convert your static website and mobile design into a clickable, interactive wireframe and mockup with so much ease. You also get to design your mockups live.

Difficulty Level: A bit difficult

Cost: Free for one active project

Starter: 3 active projects at the cost of S$21 per month.

Professional: Unlimited Number of projects at the cost of S$34 per month.

Team: Unlimited number of projects for 5 different users at the cost of S$136 per month.

Enterprise: Unlimited project for an unlimited number of users; It has a free trial.

UX Pin

UX Pin is a popular drag-and-drop online wireframe tool, designed to make it easy for you to drag and drop different elements to make up a mobile or web application without laying down a single line of code.

It’s simply a visual editor that lets you select the elements you want to use so you can move them around and cohesively combine them into a whole, interactive mobile or web application mockup.

Even better, the tool allows you to design high fidelity mockups and also import layered designs directly from PhotoShop or Sketch.

Difficulty Level: Moderately Difficult


Their basic package costs S$26 per month.

That is followed by their pro package, which costs S$40 per month.

And on the further end is the Pro plus packages which costs S$67 per month.


OmniGraffle is a diagramming application for Mac and all Apple devices. The Omni Software development group designed app, which also doubles as a digital illustration application.

Compared to the other web designing tools on the list, OmniGraffle is a moderately simple tool to use. That’s in addition to stacking multiple web designing features, including a simple drag and drop interface and notes function for annotating and creating necessary documentation for your prototypes and wireframes.

Difficulty Level: Moderately Easy


For Mac

Their standard package costs S$135 per license.

Their pro version costs S$270 per license.

For iOs

Their standard package costs S$68 per license.

Their pro package for iOS devices costs S$135 per license.


If you’re a designer looking to create interactive wireframes and prototypes for mobile, desktop, and web applications in the shortest time possible, Flinto should be your go-to friend.

The tool has all the features you’ll need to whip up transition based animations quick enough. It also boasts a screen management feature that will be helping you juggle multiple apps screens at a go.

Difficulty Level: Moderately difficult


For the Flinto Lite package, you’ll be expected to shell out S$28 per month for the tool.

For the mac package, you’ll be charged S$135 per license.


FluidUI ought to be the most advanced and feature-rich web designing tool on the list.

First, it’s because the application comes with a built-in iOS, a variety of materials for web designing, and a wireframe library with an upward of 2000 customisable icons and widgets.

There’s absolutely nothing you can’t do with this tool. Besides designing and sharing wireframes, mockups, and prototypes for any platform or device in a matter of minutes, FluidUI lets you collaborate with your clients, colleagues, and team member in real time.

Also provided are video hangouts that promote user and on-device testing, in addition to providing interactive previews with a section to chat, comment and share your designs to your team members.

Difficulty level: Easy to use

Cost: They have a free lifetime account for you to choose.

For more advanced features though, you might want to sign up for an individual account which goes for S$21 per month or their team account which goes for S$88 a month.

The Takeaway

When it comes to UX web designing tools, you have dozens of options to choose from. Which is to say, this post only covers a handful of them.

It’s also worth noting that each of the tools comes with its own set of perks and weaknesses, which makes it a bit difficult to single out the best.

Plus everyone has their design style and preference. However, if you’re looking for a relatively inexpensive rapid wireframe tool, then your best bet should be MockPlus. Not only is the tool relatively inexpensive, it’s also NOT as complicated as Justinmind and Axure.

For those with a much bigger budget and are looking for a more advanced tool for building sophisticated prototypes, Axure is your tool.

Fascinating UX Design Tactics That Can Help Your Business Grow

At a time when the web was beginning to fascinate the businesses, getting a website launched meant having two types of people by your side- graphic designers and coders. The designers would get the prototypes ready, and the developers would code it and test it before launching the website.

However, things have changed with the transformation of user dynamics, and a change in their needs, the design complexities have increased. Rather, the design has become more defined. Today, the design is divided into UI (User Interface) and UX (User Experience), which means you gather more information into usability and the users to design the overall website or mobile.

UX Benchmarking has seen a dramatic increase in adoption over the last 12 months (from 21% to 35%).

A majority of the CEOs, according to UserZoom, believe that UX and UI will play the role of a differentiator for the enterprises, and will help improve the conversions.

The point now is to understand what do you mean by UX, and what do the UX designers offer to the enterprises that increase the overall value.

UX Design: An Overview

UX and UI are important parts of the design project. They help understand the customers and design the mobile or web app for them.

UX design includes the following:

  • A thorough understanding of how the content needs to be represented in the mobile app
  • The usability and navigation in tandem with the user’s needs
  • Hierarchy of the information as well as visual hierarchy

The design is a conclusion of the research done on the users in this segment, analysis of the data available, and finally insights built using the knowledge acquired.

The overall idea behind having UX design is to make the design more usable, practical, and in sync with the user’s requirements.

With UX at the core of the design, it becomes more intuitive and interactive.

Reason to Incorporate UX Design

When the design is bad, there are great chances of your users leaving the website without even browsing through it.

Poor design is known for attrition of users, which costs the website owners heavily. When you understand the reasons for their leaving the website, you will be able to understand how to make them stay.

UX is part of the process. It not only understands what causes poor design, and why users leave, but also aims to understand how to make them stay.

  • A poor design does not offer a clear value to the users. When the user arrives at your website or mobile app, the value you offer should be clear within the first 10 seconds. If you fail to do so, then your users will choose some other app over yours. UX will not only help with making the value clear, but also make it visible and precise for the users
  • Today, you cannot just design a website and not make it intuitive enough for the mobile. As most of your users are present on the smartphone, it has become important for you to design for mobile. UX will not only make the design mobile friendly, but also cater to the responsiveness needed to adapt to the different screens
  • What do you expect the users to do when they arrive at the web or mobile page? This goal should be clear in the form of a thoroughly designed CTA. If you are not able to clarify your CTA, then you might not be able to convert the users, and there will be no further action from them.

UX makes the design path clear, and ensures frictionless experience for the users.

How Does a UX Designer Help?

We have understood the importance of UX. Let us understand how does the UX designer could help you, and what does he/she offer.

There are two aspects to UX design- the competition analysis and the understanding of the user. In both contexts, the UX designer will be of utmost importance.

  • The designer would know who your competition is, and how do they work. They will have a thorough understanding of how the user experience is different for your direct competition, and how have they differentiated themselves. It is important for such analysis and in-depth data for you to be able to define your point of differentiation.
  • Understand the user is important because you are designing for them. If you don’t know how they use a particular product, it becomes impossible for you to understand how to design a new product for them. the UX designer will conduct research in this segment, understand the way the user uses the mobile, and how they function around an app. Few questions answered by the UX designer before they proceed with app development include:
  1. What causes friction for the user, and how to overcome it?
  2. Why does the user leave a particular web or mobile application?
  • The UX designer will also understand why a particular product fails, and how to overcome the failure. They will conduct data analysis on a regular basis to understand the ways in which the experience needs to be designed.

Strategies for Successful UX Design

With proper planning and a good strategy in place, it is easier for you to design a good user experience. Here, we have defined three strategies that will help with UX design.

  • The importance of simplicity is best explained by the UX design. The simpler your app is, the more usable it will be and the more users you will have. When you design for the users, complicating the usage with too many colours and fonts will lead to increased attrition. Always go with the simplest colour and design combination. You should use simple navigation tools, easy to understand page names and structures and a hierarchy that demands attention. Your CTA should also be clear and precise.
  • You need to think about the users before you begin your design. If you don’t, it will seem as if you don’t care. It is important that you genuinely care for the users, and show them that you understand the need for a good design. In case of the design, use white space in an even fashion that causes maximum focus. You should minimize the distractions in your design as much as possible for increased conversions.
  • Innovate your designs. While, it is good to be inspired by others, you should always remember that the need of the hour is to innovate and differentiate. You can easily win over the users with the innovative design techniques. Reduce friction while innovating.

Summing up

It is important that businesses take advantage of the UX design, and improve the design capabilities while understanding the users. It is only when the users get the desired experience that they will stay with your brand, and be digitally loyal with you. It starts with the browsing experience, and ends with the checkout for the users, and you should offer experience that caters to their needs.

Innovation is the key and you should be abreast with the latest technologies to gain an edge over the others in your segment. 

List of Top UX UI Designers In Singapore 2019

Are you scouting for the top UX AND UI designers in Singapore? UX refers to the user experience, which focuses on how your website works and how visitors interact with it, while UI refers to the look and feel of the website. With that said, they need to complement each other to give a wholesome experience to your site or app user.

While there are specialist designers that concentrate on either UI or UX, you can get an agency that offers both services under one roof. In order to provide the ultimate user experience on your website, you need to hire at least one of the top UX UI designers in Singapore.

The Sneakers Agency

This agency comes out on top, and it is a crowd favourite for helping start-ups, as well as established companies, create and develop a robust digital strategy. It is a full-service digital product development agency with headquarters in New York and a branch office in Singapore.

The Sneakers Agency focuses on UI/UX design, mobile app development, and web development. A majority of their clients are in the midmarket range raking in annual revenue of between $10 million and $1 billion.

With that said, their industry focus is on consumer products services, advertising, and marketing as well as real estate. They have keynote clients including Sony, Pepsi, Meadows Office Interiors, IBM, Vimeo, Pinata, and more.

You can visit their Singapore office at 290A Joo Chiat Road 427542, Singapore, or you can email them on info@sneakersagency.sg. The agency opens every day from 9.00 am to 6 pm from Monday to Friday, and it is closed on the weekends and public holidays.

CreITive – Beyond Digital

This agency has impressively grown to three markets in 6 years, and apart from Singapore, they offer UX/UI design services in Serbia and the UAE. The CreITive – Beyond Digital agency takes their time to understand a business’s bottom line, and this has made them to be one of the top UX UI designers in Singapore.

Their focus is in UX/UI design, but they also offer mobile app development and custom software development. They cater to businesses of all sizes right from enterprises to medium-sized enterprises and start-ups.

Some of their notable clients include Visa Inc., EY Global, Abu Dhabi Tourism and Cultural Authority, ALDAR – Abu Dhabi, VW, Grey Group, Microsoft Singapore, and more. You can visit their offices at 71 Robinson Road, 14-15 (WeWork) Singapore 068895. You can also call them on +65 93596595 or send them an email at office@creative.com.

JIN Design

This agency was founded in 2015, and it offers professional UI/UX design. Their goal is to create highly functional digital experiences using some of the top UX UI designers in Singapore.

Jin Design has several services lines with the focus being in UX/UI design, but they also offer web and product design services. A majority of their clientele include small and medium enterprises, with a focus on consumer product and services, as well as financial and business services.

Their notable clients include ST Logistics, MediaCorp, AIA Singapore, WEALTH in Asia, and more. They are located at Oxley BizHub, 63 Ubi Road 1, 408728, Singapore. You can also call them on +6596933801 to request for a service quote or to set up an appointment. For customer support, you can email them at hi@jin-design.com.

DevCrew I/O

This agency comprises of talented and seasoned digital engineers that are capable of transforming ideas into flowing and eye-catching yet functional designs for their clients. They dab into both web and mobile platforms with a variety of capabilities including Magento 2, Java, MEAN Stack, WordPress, Quality Assurance, ReactJS, Kotlin, React Native, Laravel, Objective-C, and UI/UX design.

DevCRew I/O is headquartered in Singapore with two-branch offices one in Los Angeles USA, and the other in Lahore, Pakistan. Their star clients include Guardian Safety Products, Fishermen Labs, Canvas Collective, Snap Agency, Apps People, Taste Labs Inc. You can contact DevCrew I/O for a free consultation on their contact us page, or you can visit their office on Stanley Street Singapore 068737 Singapore.


This full stack mobile technology integrator helps traditional industries adopt technological innovations without overwhelming their capabilities and operations. Fooyo’s service lines include IoT and, mobile app development, and UX/UI design.

Fooyo focuses on businesses of all sizes with an industrial focus on education, business services, and arts, entertainment, and music. Their star clients include Travbook, Konica Minolta, Wanmen.org, JLL, Nibble, and more.

You can contact them on +65 84127233 for a free consultation and quotation, or you can visit their offices on Blk 81 Ayer Rajah Crescent, #01-58 Singapore 139967 Singapore. You can also visit their website for a chance to see their portfolio.

Perfomatix Solutions

This full stack technology lab works with global brands to experiment with technology. Performatix Solutions has its headquarters in the USA with branches in India and Singapore. Since 2013, they have expanded their service lines to include cloud consulting, UX/UI design, custom software development and more to become one of the top UX UI designers in Singapore.

The agency offers its services to small and medium enterprises, but they are looking to expand to the established businesses that net over $1 billion in annual revenue. With that said, their industry focus is on consumer products and services, as well as financial and business services.

Performatix Solutions has some notable clientele that includes SGeBIZ, Docity, Entertainment Partners, Creatives at Work, ArkLabs, Uncharted Partners, Food Cowboy, and more. You can contact them using +65 31580517 or visit their office on 79 Ayer Rajah Crescent, #01-14 Singapore 139955, Singapore for a free consultation and quote.

Indus Net Technologies Pvt Ltd.

This is a client-oriented agency that maintains customer relations well after the job is done. Indus Net Technologies Pvt Ltd has its headquarters in Kolkata India, with branches in Singapore, UK, USA, New Delhi, Chennai, and Mumbai.

This agency works on the entire application stack and it is an ISO certified agency with an appraisal for CMMi Level 3. All these achievements are from working in UX/UI design, web and mobile development, IoT app development, and more recently, AR/VR apps.

Since 1997, a majority of their clients have included medium-sized companies, and they are now taking their services to start-ups as well as established companies. Their industry focus is education, government, and business services.

Indus Net Technologies Pvt Ltd has global clients including various ministries of the Indian government, KPMG, Cadbury, SBI General, Statoil, Tesco Underwriting, Fox Sports, Santander, MasterCard, and more. You can use the contact us form on their website or walk into their offices on 1 North Bridge Road, #19-04/05, High Street Centre, 179094, Singapore for a free consultation and a quote.


The Rocketech team specialises in developing IT products of any complexity, and it provides a wide range of services right from pre-project studies to the development of the products. Its focus, however, is to help businesses transition to the digital platform in an efficient way.

Since 2015, Rocketech has three locations, with the headquarters in Kiev Ukraine, and branches in Russia and Singapore. Rocketech has several service lines including UX/UI development, custom software development, as well as mobile and web development among other services.

80% of their clients are small businesses, and this is because of their affordable e-services. With that said, they also have medium-sized and established companies in their portfolio. Rocketech’s industrial focus revolves around media, gaming, and business services. 

They have an impressive portfolio that includes clients such as Walmart, IQ Option, Unilever, Galamart, Vodafone, Mail.ru, McKinsey, Biella, Polytech, Babystep.tv, Ikra Festival, and more. For more on their portfolio, visit their website or walk into their offices on 4 Battery Road, #225-01 Bank of China building, Singapore for a free consultation and a quotation.

KAI Software

This is probably one of the most experienced agencies in this list since it began operations in 1994 in New York, USA. They have expended to Singapore and Ukraine, and today, they specialise in creating and developing new software solutions to IT problems with vast data requirements.

 Their main service lines include mobile apps and web development, custom software development, and UI/UX development. The agency has worked with some of the leading corporations of the past two decades, and they have been at the forefront of providing services based on Blockchain technology.

KAI Software has reputable companies in their portfolio, which includes Stockist, Violence Prevention Company, Key Exchange, Mortgage Platform and more. You can call them to book an appointment or request a quote on +65 31635595, or walk into their offices on 8 Cross Street Singapore for a free consultation with their experts.


This is one of the top UX UI designers in Singapore, and they double in mobile app and web development. They have made a name for themselves by being passionate about designing and developing amazing digital products for their clients.

Jankosft service lines include e-commerce development, UX/UI web design, mobile app development and more. They have been able to attract a variety of clients including Total, The Banana Leaf Apolo, SixCap, Spize, Nie, Crave, House Tutor, Media Corp, Get Juiced and more.

You can call Janksoft on +65 69663085, or you can walk into their offices on 10 Ubi Crescent, #Lobby D, #07-72 Singapore 408564 for a free consultation and a quote. You can also drop them an email at sales@janksoft.com.

Ming Labs

This agency has over 75 digital experts located in Berlin, New York City, Munich, Singapore, and Shanghai. Since 2011, when it was founded in Munich Germany, Ming Labs has become the first choice for entrepreneurs looking to iterate and move faster and create magical moments for their site visitors.

The Ming Labs service lines include UX/UI design, mobile app development, and business consulting. A majority of their clients are from the IT industry, consumer products, and services, as well as healthcare and medical industries. Their clients include UTC, BASF, Telefonica, Adidas, MunichRe, Siemens, Panasonic, Barmer GEK, Disney, and more.

Contact the Singapore office on +65 82286816 or visit their offices on 43B Tras Street Singapore 078982 Singapore for a free consultation and a quote of their services.


This travelling design studio works with passionate UX/UI designers from all over the world. However, Melewi has its headquarters in Singapore, and it is focused on turning simple ideas into big successes.

They focus 80% of their time and energy to UX/UI design and a mere 20% of their time to business consulting. A majority of their clients are from start-ups and medium-sized companies, although they have a few established companies in their portfolio.

Melewi industrial focus is on financial services, eCommerce, as well as arts, music, and entertainment. Some of their clients include Namecheap, Samsung, VISA, GuavaPass, McDonald’s, University of Melbourne, Mediacorp, Citibank, WEInvest, Paysense, among others.

You can email them at biz@melewi.net or use their contact form on the website. Melewi will offer a free consultation from one of their experts, and a free quotation on their services.

Rainmaker Labs

This agency started as an iOS and Android app developer, and it made a name for itself by delivering stunning and customised mobile apps to some of the leading companies in the world. Its headquarters is in 25 Bukit Batok Crescent, Singapore, 658066, Singapore, and a branch office in Ho Chi Minh City in Vietnam.

Rainmaker Labs still does mobile app development, and they have doubled into UX/UI design. Their clients include start-ups and medium-sized companies that include InstaCoupon, Renonation, RYDE, Good Year, StarHub, Konica Minolta, and more.

Their mobile app development services are supported by mobile marketing automation cloud, which delivers the best mobile user experience that aims to encourage final consumer engagement. You can shoot them an email at enquiry@rainmaker-labs.com for a quotation and a free consultation.

User Experience Researchers (USER) Pte Ltd

It is most authoritative and top UX/UI designers in Asia with offices in Singapore, Japan, China, and Vietnam. It has accrued over 300 clients since its inception in 2010. This company provides the only a usability-testing lab in Singapore for UX research.

Its service lines include UX/UI design, mobile app and web development among other services. 45% of their clients are medium-sized companies with small businesses and start-ups making up for 35%. Their industrial focus is on education and government.

Their star clients include MOE Singapore, Govtech, Top Eleven, Samsung, Nanyang Technology University, Inland Authority of Singapore, Marmon, Global DataBank, and more. You can contact them for a free consultation on +6565609022 or visit their offices on 50 Gambas Crescent, #10-53, Proxima@Gambas Singapore 757022.

These are some of the top UX UI designers in Singapore today, and they are striving to help their clients improve user experience. They are not confined to UX/UI design for desktop websites, but also mobile apps and responsive websites.

Top Singapore Websites With Great UX And UI

Although website UX and UI are often used interchangeably, these two features have a significant impact on the success of your website. For instance, a site that loads in more than two seconds increases its bounce rate by at least 32%.

When your website has a poor interface and provides a disappointing experience, your bottom line suffers. On the other hand, an excellent website user interface increases dwell time, boosts conversions, and earns more revenue.

An excellent user interface guarantees an optimal user experience. The characteristics of a useful UI include fast load times, a clean and uncluttered interface, easy navigation, and readability, and so on.

Here are the top Singaporean sites with an excellent website UX and UI.



Lazada is one of the most popular eCommerce websites in Singapore.  The reason behind the popularity is the exceptional website user experience that the platform offers.

Once you open the website, you will see a big banner indicating the ongoing sale. Below it, there is a search bar that allows you to look for any product quickly. Even if you are a first-time shopper, you can easily navigate and find the product you want.

Products are arranged under different categories, making it easier to locate them. You can also see the bestsellers and the most viewed products by simply scrolling down the home page. If you want an effortless online shopping experience, the Lazada.sg website is worth a try.



Simplicity and a great user experience are among the reasons why Jobstreet is popular with job-seekers in Singapore. Upon opening the site, you will notice a ‘search jobs’ button that allows you to see all vacant posts in Singapore before you create an account. You can also filter the jobs by keyword, specialisations and minimum salary.

The homepage of the website also offers insights about the most quality jobs, most reputable employers and the most trusted companies in Singapore. All these are easily accessible at the click of a button.

It gets better when you create a job-seeker profile. You will get richer job ads, which are filtered to match your salary demands, location, and other preferences.

While it is mostly about people seeking employment, Jobstreet also allows employers to create accounts and advertised vacancies in their business. You can create an employer profile quickly by clicking on the ’employers’ button on the top-right corner of the home page.



For tourists, finding a place to stay in during an overseas vacation can be quite a challenge. The objective of Agoda is to make this process as straightforward as possible.

The first thing you see on the website is a search box where you can type your desired destination. Below the search box, you can further specify the duration of your stay, and the type of room you want. Once this is done, you click on the eye-catching search button and get instant results.

The most exciting feature of this website is its minimalist design. In just a few seconds, you can find the information you want and book a hotel. Its remarkable website user interface ensures that visitors go about their business efficiently.



Qoo10 is a leading eCommerce website in Singapore that mostly deals with fashionable products.  The search bar on this website is unique in that it provides suggestions based on the most popular products at a given time.  You can also see the bestsellers right from the homepage.

The checkout process is simple and straightforward. Once you click on your desired product, a new tab pops up on your browser. You then specify the quantity and the shipping destination, after which you can confirm the order and make the payments

If you like buying discounted products, these are easily accessible clicking on the ‘daily deal’ or ‘time sale’ buttons on the top navigation bar.

The help button is located on the top-right corner in case you need any assistance during the shopping.  You can also keep track of your expenses by looking at the shopping cart button, which is placed beside the search bar.

National University of Singapore

National University of Singapore

Having an impressive website UX and UI is not limited to commercial platforms. A perfect example of this the National University of Singapore website that has a simple yet functional user interface.

From the home page, you can easily browse different categories, including admissions, education, news, research, and giving. You can also learn more about the institution by clicking on the ‘about’ button.

Staff and students can access their portals quickly from the website by clicking on the shortcuts on the top-left corner of the website. If you cannot see what you want on the homepage, the search bar provides an easy way of finding it.

Lastly, those looking for further information or assistance can do so via email or one of the many social channels provided at the footer section of the website.

Singapore Hardware Zone

Singapore hardware zone

The Singapore Hardware Zone is a website that mostly deals with sharing the latest news regarding technology. As is the case with news platforms, the most important articles take the biggest space on the home page. They also have bolder headlines to make them stand out from the ‘less important’ news. 

The copy used in the articles is fantastic – the content uses understandable terms, even to people that are not familiar with tech jargon. If the information you are after is not featured on the home page, you can easily navigate to it by browsing through the various topics.



With an easy-to-use website user interface and a compelling call-to-action, it is easy to see where Netflix gets its popularity. The website has an outstanding call-to-action button supported with an enticing copy that encourages users to try out their video streaming services.

The CTA clearly states that Netflix offers a 30-day free trial, and shows you the date that your trial will expire if you sign up for the service. It even promises to send a reminder three days before your due date.

If you still have any questions about the service, you can get further information by accessing the FAQs section at the bottom of the page. Here, you can learn about the pricing, where you get Netflix, how to cancel, and how the trial works.



Another platform with an impressive website user experience is Singtel, the home of Singapore’s biggest communication company. The primary goal of the site is to get users to buy their products, and they make the most of it by using contrasting colours in their CTA buttons.

Besides being easily visible, the CTA buttons are supported by enticing copy that highlight discounts, gifts and other incentives that the user gets when they buy a product.

When you open the products page, you can find what you want quickly using the filters. This functionality allows you to search for products by brand, popularity, and discounts.

The checkout process is easy and interactive. You cannot proceed to the next page until you specify the colour and the size of the product you want. Once this is done, you go to the payments page where you can choose from a variety of plans.



One of the critical requirements for an optimal website UX and UI is enabling the user to do what they want in the quickest possible manner. Bit.ly assists its users to shorten long addresses quickly by entering the URL in the conspicuous bar located on the website’s home page.

Besides, there is a standout call-to-action button that reads ‘sign up for free.’ This way, the visitors know that they can register and use the platform without paying money. If you are looking for business solutions, you can get an instant quote by filling out a form specifying the size and nature of your company.

The Straits Times


The Strait Times is a famous news site Singapore, thanks to its excellent website UX and UI. The top stories section uses a different colour scheme to make it more visible than other categories. The rest of the above-the-fold content consists of the most-read stories in Singapore.

The top navigation tab has several categories that allow you to refine the news search, including politics, sports, business and many more. If you want more specific results, you can use the search function.

These are only but a few of the platforms that have a great website UX and UI. A website that offers optimal user experience gains the trust of the customer and can make more sales as a result. 

The best way of ensuring that your site has the right interface is by researching your audience. When you know what they like, you can design a website that meets their needs and evokes positive emotions when they are navigating it.

That said, few features define a site with excellent usability. Ideally, your website should be easy to use and navigate, and the contents should be easy to read, as well. You should always work to ensure that the user has a friction-less experience when browsing through your website.

How To Be A Professional UX Designer In Singapore

If you’re an empathetic listener, problem solver, creative type, or a combination of the three, then perhaps you should consider pursuing a career of UX design in Singapore.

UX designing is a hot career path, a burgeoning field that CNN ranked fourteenth as the most promising career paths.  It’s believed that in the next ten years, UX design positions would have risen by at least 18%.

It’s one of the most rewarding, interesting, challenging, lucrative, and sought-after career paths. You get to work in a team — and quite a lot, with the software you’ll be using to create compelling web experiences and apps.

It takes a lot of determination and hard work to be a competent UX designer. You have to be comfortable with sketch and Adobe. You have to be comfortable with interacting with a group of live users. And most importantly, be concerned with how they interact with your prototypes, mock-ups, and wireframes.

Let’s just say that becoming a UX designer is no easy feat. It’s a steep learning curve. A lot of challenges keep popping up along the way. It takes a lot of determination and love for what you do to continue pushing, even when you have all the reasons in the world to throw in a wet towel and try something else.

So what exactly is UX designing?

A simple Google search on what UX designing is should present all manner of definitions. This is due to the fact that UX designing doesn’t come in black and white. It has so many layers to it that attract mixed reaction depending with which angle one is looking at it.

But in a general sense, UX designing is the art and science of designing the experiences that your users have with a product from the beginning to the end. As a UX designer, you’ll be using a series of programs such as illustrator, wireframes, mock-ups, sitemaps, and storyboards to do your job. Once done, you have to go ahead and test it out with a sample of users and use their opinions and reactions to adjust your design accordingly.

The Difference between UX designer and UI designer

A UX designer and UI designer are not the same, although people have this nasty habit of using them interchangeably. They’re however very close. Their use cases therefore overlap quite a lot. But while UX design focuses on user experience, UI design focuses on the interaction bit of it.

UX is all about the journey a user goes through while interacting with your product. UI, on the other hand, is more concerned with the manner at which users interact with the visual elements of your products.

If we were to use the analogy of a car to explain everything, then UX would be about the experiences of driving your car around. It would encompass everything – from looking at the car to sitting down to driving and parking it. It’s the logical, intuitive, and enjoyable experience of driving a car.

UI, on the other hand, would be about the manner at which the user interacts with the car – from touch and sight. It would be about ensuring everything, starting from the dashboard icons to side mirrors, to horn buttons, to the gas cap, release lever, and everything else is at their most logical places.

That explains why some people like to think of UI design as some subset of UX design.

Qualities of a Great UX designer

UX designing is not linked to any career path, community, or class. Anyone can excel in this field, but there are qualities that can determine your level of competence in the field, and they include:

Passion: To excel as a UX designer, then it should be much more than a hobby to you. It should be more than just a career, but something you’re really passionate about. It must feel like the air you breathe. You should be fascinated by the patterns and how everything works or how your users will be interacting with your products.

Empathy: UX designing also requires you to wear the experiences of users. You have to feel their experiences and frustration. Once in a while, try to put on their shoes and experience everything from their point of view. Understand why they’re having a problem interacting with your product and adjust it accordingly.

In other words, nothing you do is about how it feels to you, but the experiences your users have with it.

Humility: UX designing is not a one man’s journey. You have to be a team person. You have to know how to work with other people, collaborate with people from other departments, including UI designers, programmers, users, and C-level executives. The job requires that you absorb feedback from everyone you’re involved with, and know-how to apply them to your design for beautiful user experience.

Self-starting: No one will jump-start your career as a UX designer. You have to figure out everything on your own first. Start by teaching yourself the basics and doing a few projects to build your portfolio.

Be genuinely interested in Tech: You don’t have to be a techie to excel in UX designing, but you must be genuinely interested in matters tech. Be genuinely interested in how online users interact with technology in general, with a strong drive on how to make everything easy for them.

So how do you become a UX Designer in Singapore?

Starting a successful career as a UX designer is not always straightforward. Unlike other career paths, there’s no specific degree or course that you can take and earn the job title at the end of it all. With UX designing, so many different components do come into play.

Having said that, here’s our advice on how you can best approach it, and in what particular order:

Plan everything after you’ve carefully researched about it

This is the first step in establishing a successful career as a UX designer, and which people hardly talk about. You don’t just dive head-first into anything without first doing some little bit of research to find out what lies underneath it all.

Dig up all the industry resources you can lay your hands on and read up. The point is to get a feel of how the industry operates. Find blog posts, videos, and podcasts, and consume them all. Books should be your all-time friends in this.

If this is your first time dabbling in UX design, try doing a short taster course. Here’s a link to a course you can start with https://careerfoundry.com/en/short-courses/user-experience-design-for-beginners-short-course-signup/.

This course is only meant to equip you with the mindset of a designer. You have to start thinking like a UX designer before you delve deeper into the field. 

Take a Nano-degree or a full course in UX designing

This is where things may begin to get a little complicated. You’ll be digesting more info and knowledge.

You don’t necessarily need a certificate or degree. Instead, what you should be more interested in is the skill you acquire. This is where you absorb loads of skills, principles, and methodologies. It’s where you learn how to get practical and build the designs. It’s also where you learn to work with different software and perfect your skill.

You may be required to do some little bit of background reading. If this is your first time, you need to come up with a structured plan comprising of curated content and a detailed lesson plan.

The next thing you’d want to do is find the right course. Try checking out with udacity, udemy, or skillshare and pick a course based on the reviews left behind. In which case, a good course should be able to take you through the necessary background, arranged in their rightful order. You need this structure to avoid getting lost along the way.

In other words, there should be a smooth flow of the information you digest. Otherwise, you’ll have a hard time finding sense in the new things that you learn.

Even more important than what you learn is how you learn it. You’re not just absorbing content, but getting hands-on experience on the various aspects of UX designing. That means you should learn as you do. Every lesson that you learn must be equipped with the knowledge you need to create buyers’ personas or draw wireframes. So learn to embrace a more practical approach.

Forget about paper qualifications for a minute and focus on honing your practical skills. If anything, the people that will be hiring you won’t care a bit about your papers. All they’ll be interested in is that you’re able to transform their ideas into tangible products they can use. They’ll only care that you’re able to create things and that you’re conversant with various industry tools.

So forget about earning a degree, graduating, or earning better scores on paper and focus on making yourself more skilful.

Create a Portfolio

Your portfolio is the golden ticket to landing a lucrative UX design career. It’s what you’ll be using to demonstrate your skill and convince both employers and prospective clients to consider hiring you. In other words, it’s what other people use to gauge your expertise in the field of UX designing.

You don’t have to be a seasoned designer with years of hands-on experience. You can even create a portfolio as you learn. Pick a project that’s directly connected with what you’re learning and use it to gauge how well you’ve understood that particular lesson.

There’s a catch-22 in this, considering you’re not experienced enough to come up with something outstanding. Your skill and understanding is only bound to get better with time. But even with this, there’s a whole lot you can do with the little skill you’ve acquired. Don’t be afraid to show it off with the small, unsolicited mock-up projects you get.

Get Someone to mentor You

You need a mentor with almost everything that you do in life, not just UX designing. You need a mentor to show you the way and help you improve your designs and understand the finer details of what makes a great design. You also need a mentor to teach you about industry standards and how to navigate it.

The question running in your head right now is “where is this magical mentor going to come from.” How do you go about looking for one? Or rather, where can you find them?

You’re lucky if you have a UX designer within your immediate circle of friend or family members. Otherwise, you’ll have to look outside and figure out how to approach one. Start by looking for industry meet-ups on meetup.com and find out if there’s anyone you can befriend and offer to become their understudy. Be sure to explain your situation.

Let them know that you’re new in the field and that you’re looking for someone to show you the ropes and offer you some valuable insights that may help you improve your projects.

Have the Right Story to tell Your Employers and Prospective Clients

Sorry to burst your bubble, but it’s certainly going to take you a long while before you land your first paying gig – unless you’re one lucky chap.

Speaking of which, how fast you land your first job will depend on how convincing you are. This demands that you come up with a convincing story that you’ll be using to sell yourself.

It doesn’t matter if you’re changing careers or fresh from high school; you must learn how to market yourself to both employers and clients. Find out what potential employers and clients are more interested in and adapt accordingly.

Figure out how to tell your story more convincingly. Create a flowing and cohesive narrative that clearly paints your progression into the field of UX. Start with what inspired you to consider this career path in the first place. Talk about your passion, and how everything you’ve been doing has been a learning curve for you.

Your resume must highlight all the key elements of UX. Talk about how your previous jobs have helped perfect the elements. The jobs don’t have to be necessarily related to UX designing. For instance, you can talk about how working as a nurse helped you to be more empathetic with everything and how you were able to transfer this one quality to your newfound career path.

Change your wording, the frame and point of reference all to reflect the mindset of a UX designer, and you’ll be on your way to landing your first designing gig with little effort on your part.

Once you’ve jump-started your career in UX design, everything you do from that point henceforth must be one that betters your skill. You might also want to specialise by choosing between Information architecture, voice design, or crude UX.

Read this bearing in mind that UX design is a super-broad field. You can only be good at one thing and not everything involved. Hopefully, this post has helped you figure out how to proceed to the next step as you embark on this career path.

Who Are The Top UX Design Agencies In Singapore

According to Forbes, the strategic implementation of user experience can improve conversion rates by up to 400%. Many websites are aware of this, which explains the presence of several prominent UX design agencies in Singapore.

User experience (UX) refers to the perception and responses a user gives after using or anticipating the use of a product, a service, or a system. In the context of a website, it refers to the feeling a user gets at the time they are browsing through the webpages.

Still unsure what a good UX design is all about? Check out this video:

The role of a UX design agency is to develop a digital product, be it a website or an app, that provides the best possible user experience.

Factors that Affect User Experience

Despite the importance of having an excellent UX design, only 55% of companies conduct tests to gauge the quality of their user experience.

Another common mistake that people make is confusing UX with usability, which refers to how easy it is to use a product. While UX mainly focused on usability in the past, it has since grown and now covers many other aspects.

Here are the factors that affect the quality of user experience in digital products.


If a product is not useful, you should not launch it on the market.  Nobody wants to spend time consuming a product that adds no value while there is an abundance of useful information on the internet. 79% of users say that they are likely to go back to the search engine if they cannot find what they like on a particular website.  

It is worth noting that usefulness is subjective, and a website can be seen as useful if it delivers intangible benefits such as aesthetic appeal. Also, some people can see an app as beneficial even if it does not help in what most people see as meaningful, like a game.


Usability deals with making it possible to achieve their objective when using a product. For instance, a usable e-commerce website has a straightforward purchase and checking out process. If it is a mobile payment app, it should make it easy for users to send, receive, deposit, and withdraw cash.

70% of online businesses fail due to poor usability. In most cases, the first version of a product has poor usability. For instance, the internet was incredibly slow when it first launched, but speeds have improved significantly over the years.

The best way of curbing poor usability is by conducting tests before you launch a product to the market. Use the findings from a small sample of test users to make the necessary adjustments before the website or mobile app goes live.


A product is considered findable if it is easy to find. If you design a website, it must be easy to navigate. For example, if a consumer struggles to find a product on your e-commerce website, they are likely to abandon it for another option. 61% of users say that if they cannot find the product they are after on a website, they will promptly move to another site.

You should ensure that the UX design agency you choose implements the right structure so that various products are easy to find on your website. If your site has a poor structure, navigation becomes difficult, and you get low traffic as a result.


Credibility refers to the ability of a user to trust the information, product, or services that you offer to them. If you are offering a product, it should serve its intended purpose and last for the recommended period. If you are providing information or a service, it should be accurate, relevant, and timely. 

When your website provides inaccurate information, users are likely to give negative reviews. Other users will follow suit, and your traffic levels will reduce significantly. If Google notices that your site has a high bounce rate, it will lower your rank on search results.


Even if two companies sell similar products, one will still make more sales than the other. Desirability is the quality of a product to attract more sales than another in its niche. When two products are offered to people for free, the majority will go for the more desirable option.

In UX design, desirability is conveyed through branding, identity, and image. Aesthetics and emotional design also play a key role in making a product more desirable than another. If a user finds your product desirable, they are likely to engage in word-of-mouth advertising and tell others about it.


Many UX design companies in Singapore tend to overlook accessibility when designing a user experience. Accessibility refers to making all resources on a website available to all types of people. This includes people with hearing, visual, or physical handicaps.

The primary reason why designers and business owners neglect accessibility is that people with impairments make up the minority of the global population. When you make your website accessible, you cater to the needs of all people, including the ones who are not disabled. For instance, if your site has an optimization for voice searches, it enables people to use their hands on another task while they enter voice commands.

Also, many jurisdictions worldwide are now compelling developers to include accessibility in their UX design. The only problem is that the law is no being enforced strictly.


Lastly, a website must be valuable to both its owner and the target audience. Without any value, the product will falter and eventually diminish. UX design agencies in Singapore n Singapore have to keep in mind that the value of a product impacts the buying decision. If a product costs S$50 and solves a problem worth S$1,000, it is deemed valuable. On the other hand, a product that costs S$500 and solves an S$10 problem has no value. People will pick a product that has value over one that they deem useless.

The success of a website transcends beyond usability. It must have all of the seven factors mentioned above to ensure that it provides the optimal user experience.

The Importance of User Experience

The ultimate goal of a website is to satisfy its visitors by providing impressive user experience. The best way of attaining this objective is by hiring one of the best UX design agencies in Singapore.

You cannot underestimate the significance of an excellent UX design – users usually need 0.005 seconds to determine whether they will leave on or keep browsing your website. Here are the top benefits of providing a pleasant user experience on your website.

Increased Website Traffic

Every business owner who engages in website design in Singapore has one goal – to increase traffic. Implementing and optimizing UX and UI design increases user engagement, which translates to more traffic over time.  A site that offers a satisfying experience gives an excellent first impression, which encourages the user to visit for a second time. 

If a website improves its UX design, it can improve the amount of traffic it gets by an impressive 67%. The designer should primarily focus on increasing the aesthetic appeal of a website, then move onto improving the navigation, usability, and accessibility, and so on. This way, your website will notice a significant increase in the number of visitors.

Retention of Your Target Audience

Over 60% of internet users experience a variety of issues that force them to leave a website. These issues include slow loading speeds, navigation challenges, and most frequently, non-responsive websites.

In recent years, there has been a massive shift towards the use of mobile devices for internet browsing. In Singapore, 91% of users access the internet using handheld gadgets. If you want to tap into this population, you have to design a responsive website.

The agency you choose to handle your website design in Singapore should develop a site that is adaptive to all screen sizes. This way, it will display correctly across all devices, and you will get more traffic and boost your sales.

Improve SEO with a Better UX Design

Nowadays, the quality of user experience on your website is one of the factors Google considers when ranking websites on search results. The frequent change of algorithms means that keyword stuffing is no longer the shortcut to ranking on the first page of SERPs.

SEO needs UX to excel, which is why you should enlist the services of the best UX design agencies in Singapore. Both practices aim to provide a pleasant experience to the visitor. An excellent UX improves navigation, speed, and appearance, while SEO increases the visibility of a website on search engines.

Boost Conversion Rates and Lead Generation

Generating revenue is the primary goal of every business. In an attempt to attain this objective, most websites often overlook the importance of user experience.

Having a great UX design gives a sense of satisfaction to your users, which in turn boosts lead generation. With more leads, you can implement further strategies to convert them into customers and increase your sales.

It is imperative to seek help from the best UX design agencies in Singapore to ensure that your website meets the expectations of its visitors. This is the first step to ensuring that you generate more revenue for your business.

Enhance Customer Engagement

Customer engagement levels are likely to surge if your website has a superb UX and UI design. In stark contrast, people are less likely to interact with a site that does not offer a pleasant experience. According to Think with Google, 50% of users will use a website less frequently if it has it is not optimized for mobile, even if they like its offerings.

You should design your website such it infuses curiosity in the user’s mind and motivates them to click on to the next page. With the input of the best UX design agencies in Singapore, you can build a website that is irresistible and prompts the user to explore it further.

Gain a Competitive Edge over Rivals

Another advantage of having an excellent UX design is that you gain the upper hand over your competitors. By offering what your rivals lack, you attract the attention of customers on your niche and boost your revenues significantly.

One of the most significant challenges with e-commerce websites is the lack of support for zooming gestures. More than 40% of the most popular mobile e-commerce apps do not support zooming, meaning that buyers cannot see a product picture in detail. It is perhaps unsurprising that the majority of these platforms experience high bounce rates.

If the apps mentioned above were to hire the top UX design agencies in Singapore, the issue of zooming would be solved, and the bounce rates would reduce significantly. It only takes the effort of one company to stand out from the rest of the e-commerce apps.

Increase Site Usability

UX design focuses on placing information and other useful resources in a way that they are easily accessible to the user. Providing options while a user is performing a task influences their decision-making, and helps them decide the action they need to take. By making it easy to use a website and access its resources, improving the user experience increases site usability.

Additionally, UI design focuses on information architecture. This is the way that the human brain perceives and processes information to organize content and other data efficiently. This can only be done by a qualified UX designer.

More Credibility

When a person accesses a website for the first time, they usually have questions over the credibility of information it has. The integrity of your site has a direct impact on lead generation, conversion rates, and even the number of sales.

It is challenging to build trust with your audience, especially if you are new to the market. However, you can accelerate this process by incorporation and excellent UI and UX design to your website.

Attract Local Audiences

The nature of your audience determines the language you use on your website. If you are targeting a local audience, you will use one language. If you are after a global audience, you will have to use several languages.

Developing a UX design that supports several languages can lower your bounce rates. Visitors from other parts of the world are less likely to leave your site if it supports a language they understand.

The Best UX Design Agencies in Singapore

Singapore has an abundance of companies that specialize in web design. Here are the best of the bunch.

Geddit Right

Geddit Right is among the best UX design agencies in Singapore. The company launched in 2013 intending to create better digital experiences. Its objective is to bridge the gap between technology and design. Upon realizing that their clients were unable to make the right decisions, the firm introduced an empowerment program to educate them.

As a result of the empowerment, Geddit now designs better digital products. The future is promising, mainly due to the adoption of emerging technologies such as augmented reality, virtual reality, artificial intelligence, and the Internet of things, and so on.  The company also specializes in UI design.

Here is how you can contact the company.

  • Email: hello@geddit.sg
  • Office: 6 Raffles Boulevard #03-308, Singapore 039594

User Experience Researchers

USER is Singapore’s premier UX design company that was established in 2010. The company also has offices in China, Japan and Vietnam and provides services such as UX and UI design, mobile app and website development, and digital marketing, and so on.

Their portfolio consists of a host of prominent companies, including enterprises such as Samsung, HP, Nanyang Technological University, PayPal, and the Inland Revenue Authority of Singapore.

Here is how to reach out to this company.

  • Office: 50 Gambas Crescent #10-53, Proxima @ Gambas, Singapore 757022.

Jin Design

Jin Design is a group of creative minds who aim to revolutionize the UI and UX design industry in Singapore. They design projects for both web and mobile platforms. Besides improving user experiences, the firm also deals with copywriting, graphic design, illustration, and strategy formulation. The company has offices in Singapore and Malaysia.

Here is the contact address for Jin Design.

  • Office: 1 Sims Ln, #04-10, Singapore 387355

Objective Experience

Objective Experience is one of the most popular UX design agencies in Singapore. The company started in 2007 in Australia and moved into Singapore into 2013. Its objective is to blend user experience design with innovative technology.

So far, Objective Experience has worked with startups, enterprises, and government organizations to create various projects. Their unique usability testing technique has closed the gap between cultural and linguistic differences significantly. The firm’s belief in innovation and diversity allows it to focus its works on its clients.

The services offered by Objective Experience are broadly divided into two categories – research and strategy. Research covers stakeholder and user interviews, expert reviews, group discussions, contextual inquiries, usability testing, and surveys. Strategy deals with competitor analysis, information architecture, personas, and user journeys.

Here is how you can contact this agency.

  • Phone: +65 6737 4511
  • Office: 6 Claymore Hill, #11-02 Claymore Plaza, Singapore 229571

User Experience Experts (UXE)

User Experience Experts is a passionate enterprise that aims to develop a user-centric experience for clients’ digital products while adhering to the best UX practices in the industry. The company serves both small and established businesses across industries such as financial services, consumer products and technology, retail, and so forth. It evaluates the needs of each client and comes up with solutions that improve a user experience while solving the issues faced by the client.

The services on offer include user research, UX and UI design, UX design description, and UX talent acquisition.

Below are the contact addresses for this exceptional UX design agency.

  • Phone: +65 9179 1681
  • Office: AMK Tech II, 5 Ang Mo Kio Industrial Park 2A #02-10, Singapore 567760


Creativeans is a consultancy firm that deals with several disciplines and operates in Singapore, Jakarta, and Milan.  The company, founded in 2012, offers services such as UX and UI design, branding, product design, packaging design, and communication design.

The company has a vision of transforming business, society, and the world through creativity and innovation. Some of their clients include City Gas, Robinsons, the Singapore Business Federation, LHN Group, and GP Batteries, and so on.

Here is how you can reach the company for further information.


Voilaah is among the user-centric UX design agencies in Singapore. Launched in 2012, the company works with brands, entrepreneurs, and government institutions to develop cutting-edge solutions across various disciplines. Their areas of specialization include web and mobile UI, data analysis, responsive development, e-commerce, app design, marketing support, and so on.

The clientele of this company features prominent institutions such as the Singapore Institute of Technology, Inland Revenue Authority of Singapore, Monetary Authority of Singapore, and the Ministry of Trade and Industry, and so on.

Here is how you can contact Voilaah for inquiries about their services.

  • Phone: +65 6717 9535
  • Office: 29B Mosque Street, Singapore 059507 Level 3


Foolproof is an international UX design company that aims to create exceptional digital experiences that add value to consumers and form an emotional connection between them and your business.  Their services include UX strategy and vision development, design research, creation of digital products, and so forth.

The company has worked with leading global enterprises, including Adobe, Dell, BBC, Suzuki, Shell, Unilever, Maersk, PlayStation, and Lloyds Bank, and so on. It has offices in London, Norwich, and Singapore.

Here is the address for their Singapore outlet.

  • Phone: +65 6336 9270
  • Office: 25 Seah Street, #03-02 Singapore 188381

Fixx Digital

Fixx Digital is one of the leading UX design agencies in Singapore that aims to enhance the human experience through better design and code. The company mainly deals with web design development and UX/UI design.

Some of its notable clients include the Changi Airport Singapore, Mediacorp, DBS, Singtel, POSB, and Bountie.

You can reach the company at the address listed below.

  • Phone: +65 6250 3580
  • Office: 625 Lor 4 Toa Payoh, Singapore 319519

Mini Theory

Mini Theory is a Singaporean digital design studio that was established in 2012. The firm specializes in delivering quality user experience and interactive solutions for web, mobile devices, and software applications. Their development process follows four defined steps – research, design, prototype, and testing.

So far, the company has worked with multiple clients with the most notable bin 75cl and AWARE.

For further information, you can reach Mini Theory on the following addresses.

Secret Hideout

Secret Hideout combines the best of UI and UX to reduce friction and make digital products easy to use. Some of the services offered by this firm include web design, logo design, infographic design, newsletter design, digital marketing, and so forth.  

The company has notable names in its clientele, including MasterCard, Cambridge University Press, 7-Eleven, and Shaw Theatres, and so on.

If you need more information, you can reach the company on the following addresses.

  • Phone: +65 6715 1543
  • Office: 73 Upper Paya Lebar Road #08-01 Singapore 534818

How to Choose the Best UX Design Agencies in Singapore

With plenty of options to choose from, it can be challenging to choose the right UX design agency to work on your projects. Here is a guide on how to make this choice.

Check the Portfolio

Before anything, examine the portfolio of your desired agency. This enables you to see how professional a company is in its work, as well as their level of experience.

When checking the portfolio, pay attention to the following areas.

  • The number of completed projects – these show the level of experience.
  • The nature of their previous work – check the approaches used in each of the samples. Is it uniform or unique for each project?
  • The quality of work – evaluate if the quality is enough to meet your expectations.
  • Client feedback – the opinion of previous customers, tells a lot about the quality of the agency’s services.

Quality of Communication

The agency you choose should communicate with you frequently throughout the project. This way, you will know the progress they have made, as well as any difficulties that they might be experiencing in their work.

There are two quick ways of assessing the quality of communication. First, you can send them an email and see how long it takes to get a response. Secondly, you can book an appointment and ask the question directly. If the agency is hesitant in replying to your queries, you should move on to the next option.

Design Task Understanding

A UX design agency should always be ready to understand your goals before they start working on a project. Specific questions and extensive research are indicators that an agency wants to understand your objectives before they start developing the user experience. If the company intends to begin with mockups, you should leave them for a better alternative.

Project Management

The success of any project depends on the competence of its management team. When assessing proficiency in project management, consider the following factors.

  • The timeliness of delivery – the agency should complete the development process in the stipulated time.
  • The frequency of updates – the agency should give regular updates concerning the progress of the project
  • The management needs – the agency should inform you in case any need arises.

Although gauging the management skills can be difficult, you can get a rough idea of the competence by using some subtle tricks. The regularity of communication and promptness of responses are some of the ways you can know if the management is up to the task.

Look for Testimonials

If you know a person who has worked with the agency, ask them about their experience. You could also reach out to past clients to get a glimpse of the quality of services offered by an agency.

The Agency’s Team

It is vital to know the key members of an agency’s team before you outsource your project to them. This ensures that you know who to contact in case you experience difficulties after the completion of the project. Also, make sure that you have the contact address of the agency.

Scope of Services

Since UX design is often associated with websites and mobile apps, it is cost-effective to go for an agency that offers other related services such as web design and mobile app development. This will save you the time and money that you would have otherwise spent looking for a web development company.

The only advantage of choosing a specialist UX design agency is that they often deliver better results because they focus on one area.

Quality Assurance

Quality assurance ensures that UX design agencies in Singapore deliver projects that meet the design and interaction standards. The agency you choose should plan, coordinate and direct quality assurance programs so that the final project meets the expectations of your audience.

Testing and Auditing

Lastly, the agency you select must exhibit competence in running tests and audits, even after delivering the project. This ensures that your product always deliver an optimal user experience to its users.

The Future of UX

UX is here to stay, and companies will continue to invest in improving it, as they have realized that it is the best way to make customers loyal to a brand. Also, the continual improvement of user experience means that users are getting used to better experiences and becoming intolerant of poor ones.

The practice of UX is also going beyond digital products. Companies are now focusing on applying it in the physical world, as in the case of customer experience.

As mentioned earlier, a better user experience is crucial to building trust and loyalty to a brand. Even better, it enables your website to generate more leads, get more conversions, and boost sales. These are sufficient reasons to hire the best UX design agencies in Singapore.

If you are finding it difficult to choose a UX design agency, follow the guide given in this article. Make sure that you conduct extensive research, check portfolios, and consult previous clients before settling on a particular option.

Top UX & UI Designers In Singapore

Looking for the top UX and UI designers in Singapore? For any business that wants to scale its heights, the most crucial part is customer focus and for this case, end-user focus. User experience (UX) focuses on how the user interacts with a website or application making sure that their needs are sufficiently met. User Interface (UI), on the other hand, improves on presentation and how an app or website is interactive.

I & UX Trends in 2019

With the tech world becoming more and more competitive, software and application developers have a challenge of giving their users what is appealing to make them go back for more. In 2019, here are some of the UX UI trends that are quickly picking up especially among the top UX and UI designers in Singapore.

Out of the box animation

One of the biggest trends that picked up in the design is the use of animation skills. This feature is not only creative but has biological and psychological effects on users. In 2019, the knowledge of animation seeks to be explored even deeper.

Transitions are now more detailed hence engaging the user in every second. Animation is not only gaining momentum in interface design but also branding and brand presentations.

Deep flat and 3D interface

More ideal for companies with a bit complex features, a detailed 3D interface which was otherwise left in the background, is quickly finding its way in design. This gives the design a live feel hence having an exciting arousal to the user.

Lately, depth and dimensions are being added to flat designs. The flat design trend has been around for almost five years, but this new trend is aimed to makes sense of everything. Users want to see objects as something they can interact with, and the deep flat feature looks to satisfy this yearn to make objects feel more real.

Oversized and multiple fonts

To draw more attention to the first message on a website or application, designers use prominent and easy to read fonts. This trend means that more space is given for messaging hence one needs to strike a balance between the spacing and the elements thus projecting equal importance in both.

Different fonts help to bring about a more responsive effect on the website. This helps fill the gaps that would have otherwise been filled by stretching message spaces. Fonts that are variable helps keep the message readable and interactive which also streamlines the design process making delivering a website much faster.

Surreal Design

To complement the 3D designs, adding a bit of emotional feeling is what makes the entire package worthwhile. People need a bit of playful and emotional triggers to feel at peace and even better, alive. This is what has kept mainstream advertisement going. A lot of design companies bank on this to keep their designs catchy.

However, as a brand grows, it targets even more audience. As much as we look to see more of this kind of design, a designer should be able to strike a balance between maintaining a proper perspective and entertaining the users. The idea is to build a following fast then make them ride on anywhere you intend to take them.

Voice UIs

Research from Canalys shows that smart speaker installed base reached over 100 million globally in 2018. The use of voice-enabled devices is rising vigorously with such devices finding their way into almost every household. This changes the design trajectory in a big way.

In 2019, we expect to see designs that are able to accommodate both visual and voice features of an interface. These interfaces are called multimodal. A designer needs to tap into every aspect of the design to be able to keep up with their competitors. Users prefer having all in one device as compared to having different devices for the same purpose but different execution strategies.

Gradient 2.0, dark background and blazing colours

There is an amazement aspect that comes with having a dark background and blazing colour effects of neutralising the darkness. Designers do not only use gradient colours for attention, but they are now using it to bring depth and dimension to the interface.

Gradient 2.0 is nothing complex. It needs no conflicting colours, only a bright light source which aligns with the shapes to bring depth in the design. However, this does not mark the end of vibrant colours. Monochrome pallets will still be used to bring forth an aesthetic visual feel with depth and dimension.

UX writing and editing

A designer needs to be in control of how a business communicates to its customers. With this fact, a lot of storytelling in design has caused a career shift for scriptwriters and even journalists, allowing them to be included in design. The trend has redefined the role of words in design.

Before, businesses were mistaken for what they said in design as compared to what they were actually offering. People do not want to know what you are all about if it does not show the value you are adding to their lives. This has led to a significant focus on voice and tone design by many design companies.

What differentiates UX writing from editing is that in writing, the text is created while in editing the text is changed and recreated to add a humane tone. All this is achieved by paying attention to what users are asking for and the top UX and UI designers in Singapore can do that for you easily.

12 Top UX and UI Designers in Singapore

UI/UX companies do not only help in the design process but also offer consultation and market testing processes. Here are the 12 highly esteemed UI/UX companies in Singapore.


Website URL: https://mediaonemarketing.com.sg/

With over ten years in the web design business, MediaOne stands out among its counterparts offering the most coveted services in Singapore. Some of the services they offer include UX and UI specialisation, web designing, SEO specialisation and online marketing. In summary, their services focus on design, development and digital marketing.

MediaOne was founded in 2008. Since then it has had the chance of working with over a thousand clients and being recognised globally by certification and awards bodies such as PSME500, TOPSEOs and ISO 9001. In addition to all the achievement, MediaOne has one of the top 24/7 real-time client reporting systems, allowing to track SEO progress at any time. 

The company focuses on the customer’s needs promising you a unique well-designed website with digital marketing guides. They pay attention to details hence improving on their UX and UI design services, offering the best in the country and beyond. Their street address is 40B Tras Street, Singapore 078979. On the phone, you can reach them via (65) 6789 9852.

Jin Design

Website URL: https://jin-design.com/

With its focus on experience and interface design, Jin Design was founded in 2015. They also have a line other services that come with the website and mobile application designs, but they are best known for UI and UX design and consulting. Their main clientele includes small and medium enterprises, focusing on consumer products and services. They also offer financial and business services.

Some of their highly esteemed clients include WEALTH in Asia, MediaCorp, ST Logistics, AIA Singapore among others. Portraying the spirit of teamwork, Jin Design hires the best UI and UX designers in the area, assuring you of quality services.

To get in touch with Jin Design, you can visit their offices at Oxley BizHub, 63 Ubi Road 1, 408728, Singapore. For customer support, you can reach them via email at hi@jin-design.com or call them on +6596933801.


Website URL: https://melewi.net/

Melewi is a travelling design studio passionate about UX/UI design. They have a global clientele and, but their headquarters is in Singapore. They focus on startup, helping them turn simple ideas in great successes. They have had 60+ years of experience with thousands of clients and success stories.

Although some of their services include consulting, 80% of their focus is on UX/UI design. They have few established companies as their clients since their heart lies with startups and SMEs. Some of the industries that they have tapped into include eCommerce, entertainment, financial services arts and music.

Some of their clients include Samsung, VISA, University of Melbourne, WEInvest, Paysense, Citibank, Mediacorp, McDonald’s, Namecheap, among others. To get in touch with them, you can email them at biz@melewi.net. They offer free quotations and consultations with one of their experts as part of their services.


Website URL: https://minitheory.com/

Based in Sunny in Singapore, Minitheory was founded in 2012. The company’s primary focuses include interaction and user experience, and visual design for websites, mobile phones and software applications. They aim to make software useful and straightforward hence doing a lot of research in UX and UI.

Some of Minitheory’s guiding principles include the belief that technology should be more straightforward, designing based on how people think, work and behave, problem solution and not just pretty pictures, experiment, fail fast and iterate. With them, you have a package that consists of research and analytics, interface design, prototyping and product strategy.

Some of their clients include the Ministry of Trade and Industry Singapore, Daylight Studios, Web Innovation in Asia, Singapore zoo, Skinny Mint, Autodesk, AOW, Neo, Travelmob, among others. To get in touch with Minitheory, visit them at their headquarters in 991c Alexandra Road #01-13B Singapore 119972. You can as well email them on sales@minitheory.com.

Minus Studio

Based in Australia and Singapore, Minus Studio one of the most extemporary services in UI/UX design in the two countries. The studio prides itself in having a dedicated and passionate team that works to satisfy their clients’ needs always. They emphasise on procedure designs to make sure they walk with their clients in every step of the design process thus meeting their needs. 

From CMS websites to complex eCommerce websites, Minus studio work to come up with unique designs which are then customised to fit customer’s specifications. Other than web related designs, Minus studio offers graphic design services together with digital marketing consultations. The digital marketing strategies are evident in their creations to give their clients a full package.

Some of their clients include Gleneagles Singapore, BNP Paribas WTA Finals Singapore, Muji, Select, Sincere among others.

To contact Minus studio, you can email them at sayhello@minustudio.com, Their offices in Singapore on 48A Amoy Street, Singapore 069874. In Australia, you can locate them at 1 Halifax Street, Mulgrave, VIC, 3170, Melbourne. You can also contact them via Skype, under the username Minustudio.

Octal Info Solutions

Website URL: https://www.octalsoftware.com/

Octal Info Solutions is a well-established company with offices in Singapore, India, UK and the US. Their services range from Mobile applications development, UI/UX for both mobile devices and websites, custom software development and eCommerce websites. Their experience and hard work have caused them to be a multi-award winning company, winning a total of nine awards and certifications.

Over the years Octal has developed hundreds of websites and mobile applications for B2B, B2E and B2C clients. They pride themselves in having a professional team User Interface, Web App design and software applications designers. Their designers have a great understanding of user-centred design principles hence giving their clients satisfying products.

Some of their key features include end-user focus, technical feasibility checks, user experience testing, platform-specific designs and high creative UI designs. Octal has partnered with big brands such as Intel’s IoT Solutions Alliance, Microsoft Gold Partner, Amazon web services, NASSCOM and Acquia.

To get in touch with Octal, you can email them at enquiry@octalsoftware.com.sg. They are available on Skype under the username Octal.head and you can call them on +6584204780. Their Singapore offices are located on 71 Robinson Road #41-01. To get direction to offices in other countries, you can visit their website.


Website URL: https://www.rocketech.it/

With the aim of helping business transition to digital platforms, Rocketech specialises in the development of IT products offering a wide range of services from pre-project analysis to development. Rocketech was founded in 2015 and is now based in three different locations with their headquarters being in Kiev Ukraine and branches in Singapore and Russia.

UX/UI design is one of the services that Rocketech offers as well as mobile and website software development. They offer quite an affordable service hence attracting small and medium-size businesses as their main clients. They have tapped and established themselves in the gaming, media and business service industry. 

Rocketech clients include Walmart, Ikra Festival, Biella, McKinsey, Mail.re, Vodafone, Galamart, Unilever, IQ Option among others. Their offices are located on 4 Battery Road, $225-01 Bank of China building, Singapore (049908). They offer free consultations and a quotation to every visitor. You can also call their Singapore offices on +65 6408 8009. Visit their website for more information.

Indus Net Technologies Pvt Ltd

Website URL: https://www.indusnet.co.in/

Talking about client focus, no company is able to demonstrate the importance of this concept as compared to Indus Net Technologies. With branches in Singapore, New Delhi, USA, Mumbai and Chennai, this company maintains client relations way after they have delivered the hired services.

This agency is an ISO certified agency with an appraisal for CMMi Level three working on the entire application stack. These achievements are from working with UI/YX design, IoT app development, web and mobile development and recently, AR/VR applications.

The agency’s industrial focus is majorly on government, business services, and education. They have recently started diversifying to the SMEs market needs. Some of their clients include KPMG, the Indian government, SBI General, Statoil, Tesco Underwriting, MasterCard, Cadbury, Santander among others.

Their Singapore offices are located on 1 North Bridge Road, #19-04/05, High Street Centre, 179094. They offer free consultations and a quote to all visitors.

KAI Software

Website URL: https://kaisoftware.io/

Having have opened their first offices in New York, the USA in 1994, KAI Software has expanded gaining its roots in Singapore as well. With many years in experience, the company is among the most experienced companies in the industry.

KAI’s primary services include web and mobile development, UI/UX development and custom software. They have recently taken a new turn based on Blockchain technology. They have worked with leading organisations in over two decades and prides in a team of experienced developers and researchers.

 Their most outstanding work has come from working with industries such as violence prevention, mortgage platforms and Stockist. To book an appointment, you can call their Singapore line on +6531635595. You can also visit their physical offices at 8 Cross Street Singapore. Consultations are free from experts plus a free quotation.

User Experience Researchers

Website URL: https://www.user.com.sg/

Create a solid foundation in Asia, this company it the most among the most trustworthy companies that deals with UI/UX in Asia. It was founded in 2010, and since then it has worked with over 300 companies. One of its greatest achievements is having the only usability-testing lab in Singapore for UX research.

User’s industrial focus is on government and education with about 45% of their clients being small and medium-sized enterprises. It prides in highly professional team members offering exceptional training and career opportunities for students and tech nerds.

Their most prestigious clients include Govtech, Samsung, Inland Authority of Singapore, Global Databank, TopEleven, Nanyang Technology, Marmon, just mentioning a few. Their work with data has enabled them to provide IT solutions to some of the most significant organisations in Singapore. 

You can get in touch with them by calling +6565609022. Their offices are located on 50 Gambas Crescent, #10-53, Proxima@Gambas Singapore 757022. You also get to have a 1-hour free usability testing session when visiting plus free consultation and a quotation. For more information on their China, and Japan offices, visit their website.


Website URL: https://www.vintedge.com/

This is a full-service digital agency in Singapore that was launched in 2001. Their primary focus is to help brands establish themselves in the digital world through the execution of IT and digital Marketing ideas. Their strategy can be summarised into blending innovation with creativity to help clients live up to their digital potential.

Vintedge’s service steps include the integration of digital strategies, data analysis and creative conceptualisation. Their main advantage lies in the absorption of young and innovative minds, building a great team of passionate personnel. This has allowed the consistent birth of new ideas and has also played as a marketing strategy among the youth.

Some of the unique services that make them stand out from other UI/UX companies is the inclusion of data analytics in design. Aside from this, they help clients have a successful email marketing program and system integration.

Some of their clients include PizzaHut, Cannon, Pantai Hospitals, Honeywell, Unilever Food Solutions, KFC, Singapore Science Festival 2016, Renault, Golden Screen Cinemas, Elsevier among others. They also have big partners such as Google, Yahoo, Magnolia CMS, SalesForce consulting and IBM.

Vintedge offices in Singapore are located on 31 Ubi Road 1 #04-02 Singapore 408694. You can call their Singapore line on +6562248689 of fax on +6562248735. Visit their website for information on their Kuala Lumpur and Jakarta offices.


Website URL: https://www.tinkerbox.com.sg/

Last but definitely not the least on the list, we have Tinkerbox. Established in 2007, the studio aims to offer pixel perfect designs which have contributed to their UI/UX design successes in Singapore. Their services include UX/UI design, webs and mobile application development, development and training of product teams.

Tinkerbox has a passion for working with startups to help them grow their enterprise to maximum heights. They work hand in hand with the management to build product teams and offer research and consultation services as well. They also provide career advancement opportunities for individuals getting into the job market.

To get in touch with the Tinkerbox team, visit their physical offices on 101 Upper Cross Street #05-16 People’s Park Centre Singapore 058357. You can visit their website or more information on their services and have a look at their portfolio.

Bonus Info

With big companies in Singapore going out of their way to research, analyse, test, and implement UI/UX designs and trends, it is sure that the market will continue to expand creating interfaces that appeal to the end user.

Every company listed in this list of the top UX and UI designers in Singapore has a unique aspect that makes it stand out and be recognised among the top 12 in Singapore. As you look to hire a UI/UX company to help carry your brand, the most important thing is first to know your needs then go for a company that matches them.

Top UX Design Courses In Singapore

Besides being a fascinating field to get into, UX designing is good for business. You’re not just chasing your passion here, but opening the door for so many possibilities.

So, where do you start? What UX designing platforms and courses should you be signing up for today in Singapore?

It used to be that the best way to secure a career in UX designing was to hop into the field headfast and learn as you earn. Much was said to discredit the idea of attending a classroom and receiving some real education.

However, much has changed over the years. A series of new programs such as Excellent design, UX, Human-Computer Interaction (HCI), and Human Factors have emerged, and are providing the educational background and work experience you need to excel in this field.

While a formal education isn’t always necessary in the UX design career path, it’s still a great way to learn applicable skills, build a network, and improve your resume.

The Importance of a Formal Education in UX

It’s true thousands of people are working in different UX design roles without any form of formal education. However, that’s not to say that pursuing a degree, diploma, or even a certificate in UX is completely worthless.

There are so many convincing reasons anyone would want to pursue a course in UX:

To Increase your Chance of Securing a Job

Singapore employers prefer hiring graduates. It might not be the most effective decisive factor in hiring, but for some reason, they still prefer weeding out their candidates based on their academic qualifications.

No formal education means you won’t have an easy time finding your way in. It’s doubly so for those making an entry into the field of UX without any prior experience. Some employers may accept someone without qualification provided they have a certain level of experience. However, you can bet with all certainty that most of them will not be accepting anyone without both.

You get to Acquire Advanced Skills

You have two options when it comes to jumpstarting your career as a UX designer: i) taking the autodidact route where you teach yourself all the ropes of UX and ii) enrolling for an organized UX design course in Singapore where you’re taught advanced skills.

If you’re already a web developer or UI designer, it’d make a lot of sense if you taught yourself about UX and the skills involved. However, if you’re fresh from high school, and have your thoughts set on becoming a UX designer, then the most logical thing to do would be to enroll for a UX design course.

In this course, you’ll be taught how to solve different UX design problems, having been accorded all the help and support you need.

You’ll also be taught how to conduct research and write lengthy UX reports. Other than that, you’ll get to work in a group, which trains you to be a team person. It goes without mentioning that you’ll be doing presentations.

In other words, there’s a lot you’ll be learning in school, and which will come in handy when you finally start working as a UX designer.


And finally, the most important aspect of taking a course in UX is the network you build. This may prove to be even more important if you’re new to this field and have yet to meet so many UX designers and potential employers.

The fact that you’ll not be learning alone means you’ll be interacting with people who’ll grow to be many things in life. These are the people that will recommend you for jobs or put your name forward whenever an opportunity for a job comes up.

There’s also a reasonable case as to why formal education isn’t necessary for UX. Some would argue that, since the field is relatively new, specialist courses aren’t that well developed on the ground. But still, there’s no denying that studying social sciences and human behavior will shape your thinking.

Top UX Courses in Singapore

Worried about fitting a UX course program into your schedule? Here is some good news.

As the field of UX continues to grow, so are the options for formal education. It doesn’t matter if you’re planning to take a part-time course in UX or dedicate three to four years to a fulltime course program; your options are not limited.

Now without further ado, let’s try to uncover top UX courses in Singapore that you can pursue:

NCIF – Digital User Experience Design (SF)

This is a three-day course that focuses on the techniques and principles of good UX designing with regards to software applications. The course covers the analysis, requirements, design, and validation phases of UX. The course will also be teaching you how to empathise with your users.

It’s a short course that’s well-organized and planned, with examples, case scenarios, workshops and exercises to help you understand the concepts being taught better. Students are also given a chance to both reflect and experience good and bad UX designs in real-time.

By taking this course, you’ll get to learn and understand that there’s more to a good design than usability – and that it’s more about how the design can interact, relate, and serve a far more meaningful experience to the user.

Course Provider: National University of Singapore (NUS): Institute of System Science (ISS)

Course Duration: 3 Days

Time: 9.00 am to 5.00 pm

Course Fees: S$2700

Subsidies: Singaporeans receive an S$ 1890 SSG grant, so they end up paying S$810 + the 7% GST, which comes to S$867.

Those in the mid-career (mostly those above the age of 40) receive a subsidy, which brings their course fee further down to S$326.70.

Those on workfare training (below the age of 35 and receiving a salary of less than S$20, 000) receive subsidies that lower their course fees to S$191.70.

Prerequisite: Carry Your Laptop. Wi-Fi will be provided.


  • The importance of UX design. Why does it matter?
  • Understanding the Business side of UX design
  • Content Strategy and Information Architecture
  • Usability Testing
  • Principles of design
  • Web and mobile design

Who Should Attend?

  • Anyone with interest in UX. No other qualification requirements.
  • IT and manager who wish to develop an overview on UXD

Contact Page: https://www.iss.nus.edu.sg/executive-education/course-exams-finder/course-finder

Contact Phone Number: +65 6516 2093

Contact Email: isseee@nus.edu.sg

Contact Address: 25 Heng Mui Keng Terrace

Specialist Diploma in User Experience Design and Management

This is a 12-month course targeting polytechnic graduates from Digital Media, Design, IT, and any other related media course. The course program strives to help aspiring UX designers meet the ever-increasing demand for UX solutions in Singapore.

It teaches them how to participate, manage, and lead UX-focused projects as professionals in the field. In addition to all that, the course also focuses on helping existing professionals in the field of IT, UX, and UI deepen their UX knowledge and skill set, and better themselves for career advancement.

Course Provider: Nanyang Polytechnic (NYP)

Course Duration: 12 Months


  • Design Research
  • Visual Design
  • Interaction Design and Information Architecture
  • UX Requirements and Processes

Course Fees: $10, 113.64 for Non-Singapore citizens with permanent residency

$2, 930.08 for Singapore self-sponsored students (after subsidy deductions)

$976.80 for SME-sponsored students (after subsidy deductions)

$967.56 for enrolling Singapore students at the age of 40 and above

Who Should Attend?

  • Graduates with a diploma in IT, UX, UI, digital media, and any other related field
  • People with interest in Infocomm or those looking to jumpstart or advance their career in UX, regardless of the industry they’re in
  • Working individuals looking to advance their skills and support their growing need for user experience and Infocomm
  • Evidence of at least three years working experience to those with no diplomas

Contact Page: https://www.nyp.edu.sg/schools/sidm/lifelong-learning/user_experience_design_and_management/entry-and-application.html

Contact Phone Number: 6550 1700

Contact Email: Patricia_Tan@nyp.edu.sg and Karen_Chen@nyp.edu.sg

Diploma in Interaction Design

This is a 12-month diploma program that’s meant to place you at the forefront of UX innovations. It’s a course that’s specifically designed to immerse you into the field of Interaction design and experiential learning.

First, the course will be exposing you to the latest UX design tools and platforms. Throughout the course, you’ll be taught by renowned educators at the forefront of the UX industry. They’ll be training and guiding you on how to grow to your full potential.

Course Providers: Orita Sinclair School of Design

Course Duration: 12 Months

Application Fee: $650 for Singaporean students

$1, 200 for International students

Course Fee: $15, 000 for Singaporean students

$18, 000 for international students

This fee does not include the accommodation and deferment fee


  • Design fundamentals and conceptualization
  • Adobe Basics and photoshop
  • Wire Framing Basics
  • Adobe Basic Illustration
  • Interface Design and Interactivity

Who should attend?

  • Any Singaporean above the age of 16, and with interest in UX


  • 3 GCE O Level with a grade of A to C. English grades 1 to 6, and the same for two other subjects.
  • There will be a placement test for students who don’t meet the above requirement
  • Internal English tests and interview for NITEC Applicants

Course Page: https://www.orita-sinclair.edu.sg/programmes/interaction-design/#

Contact Tel: +65 6255 8037, +65 6255 6472, +65 6255 5972

Contact Email: info@orita-sinclair.edu.sg

Contact Address: 1 Kay Siang Rd #06-01 Singapore 248922

Specialist Diploma in UX Design and Digital Product Design

This is a course run and organized by Singapore Polytechnics. It’s designed to help polytechnic graduates who are either working or have the intention of pursuing UX or UI as a career. The course is run on part-time basis, where participants sign up for evening classes that will be going for one year and are awarded two post-diploma certificates upon graduation.

Course Provider: Singapore Polytechnic

Course Duration: 1 year

Course Fee: $2167.40 for Singapore’s permanent residents. $5418.48 for international students with Singapore citizenship.


Module one: UX Design Studio 1 and UX Design Studio 2

Module two: UI Design Studio 1 and UI Design Studio 2

Who Should Attend: Graduates with a diploma in UX or any other interaction design discipline.

Those who don’t meet this requirement will be required to provide evidence of at least five years working experience. Those shortlisted will be interviewed or made to take an entrance test before they’re admitted.

Course Page: https://www.sp.edu.sg/pace/courses/course-type/part-time-and-post-diplomas/specialist-diploma-in-user-experience-and-digital-product-design

Contact Address: Singapore Polytechnic (SP). 500 Dover Rd. Singapore 139651
Contact Email: ptenquiry@sp.edu.sg

For course details contact: erick_chua@sp.edu.sg

Introduction to Experience Design (IDX)

This is a practice-oriented program that strives to teach participating candidates all they need to know about experience design. The course focuses on two things – i) how to conduct human-centered research and ii) design methods.

The course sticks out because it’s among the few UX design courses that choose to go slow on theoretical teaching by focusing more on a hands-on approach. It’s all about working with what you’ve learned and putting it into use even before you hit the job market.

This ensures that you gain a lot of experience in the process of learning, even before you get a chance to use it in real-time.

Course provider: Singapore Institute of Technology

Course Duration: 1 month

Course Fee:

$2,354 fee for Singaporeans

$3,210 fee for international students


  • Project Farming
  • Qualitative data gathering
  • Data translation
  • Journey mapping for customer experience
  • storyboarding
  • Designing Fundamentals

Who Should Attend:

  • Singaporeans whose interest in UX design is beginning to take shape.
  • Corporate innovators, entrepreneurs, marketers, product development managers, and designers looking to launch a new product or introduce a new service
  • A company seeking to set up or develop an in-house innovative team with a broad range of capabilities.
  • Creative professionals who enjoy hanging around a creative studio or interacting with like-minded individuals. This course offers you a chance to meet and exchange contacts with people who are just like you in terms of thinking and innovation
  • Members of marketing, design, product development, and innovation teams

Course Page: http://www.simge.edu.sg/gePortalWeb/appmanager/web/default?_nfpb=true&_st=&_pageLabel=pgCourseDetails&contentID=SIM001661

Contact Email: SITLEARN@SingaporeTech.edu.sg

Contact Address: SIT@SrchP, 139660 Singapore Dover Drive 510

UX Design Immersive Course

General Assembly prepares you for the job market through this course. It equips you with technical skills, domain knowledge, critical thinking, and the experience you need to be a competent UX designer. You get to learn all this in just 10 weeks.

It teaches you quite a handful of practical knowledge that qualifies you for a junior role as a UX designer. Participating students get to learn about wireframes, research, brainstorming, and interviewing.

Students are given a series of assignments, each of which will be tying to a specific goal and teaching them how to work around their objectives.

Participating students are assigned real projects as they learn. So, they end up graduating with a rich portfolio. That explains why the company has been able to land most of its participating candidates high-paying jobs in big tech firms after graduation.

Course provider: General Assembly

Course Duration: 10 weeks. Fulltime course, where you learn every day through the entire 10-weeks period.

Course Fee: 14,950 USD


  • Research
  • Team working and clients
  • Design interface and interaction
  • Testing and prototyping

Who Should Attend:

  • Students looking to transition from related careers such as architecture to UX design
  • Students with interest in UX or employed professionals seeking to improve their skills and advance their careers.

Prerequisite and requirement: None

Course pagehttps://generalassemb.ly/education/user-experience-design-immersive-info-session/singapore

Contact Address: General Assembly at 79 Anson Level 20, 79 Anson Rd Singapore

User Experience Design Course

This is another course plugin from the ‘General Assembly.’ The course focuses on three things. One is teaching you how to work with various prototyping and wireframe design tools, including Invision and Sketch.

The next thing the course focuses is teaching participating candidates on how to put together a full suite UX documentation for all manner of digital products. It starts by teaching them how to prepare buyer personas, creates wireframes, and come up with interactive prototypes for their design products.

Lastly, the program lets you look into the big picture. It lets you connect with users and use their insights to come up with solutions to their problems.

Course Providers: General Assembly

Course Duration: 10 Weeks, Part-time

Course Fees: 3, 950 USD.

Course curriculum:

  • Design Process
  • Introduction to UX, Design Thinking
  • Prototypes, Feedback, and Critique

Rapid Prototype

  • User Research
  • Competitive Research
  • Defining user goals, User Flows
  • Synthesizing Research and Creating Personas
  • Usability Testing Basics, Paper Prototyping

Who can Attend?

  • Anyone with interest in UX design. No prior qualifications, as long as you can speak and write in good English.

Course page: https://www.academiccourses.com/Courses/User-Experience-Design/Singapore/Singapore/

Post-graduate Diploma in Data Science

This course is designed for students that hold a seething passion for UX. It’s designed to help them get started, grow their skills, and establish a rich portfolio.

It’s a comprehensive diploma program that takes you through a marathon run, covering different aspects of UX, and inculcating the professional habits of a UX designer. Among the things you can hope to achieve through this course is learning to think like a UX designer and approach problems more creatively with solutions that gel well with the end-user.

If not for anything else, you’d want to take the course for networking. Get to mingle and interact with a like-minded group of other UX designers and exchange both files and contacts.

Course Providers: University of London

Course Duration: 1 to 5 years depending on the available module

Who can Attend?

IT professionals or anyone with a background in data science and information science

Much information hasn’t been divulged on this. So be sure to check with the institution for more clarification or further details on this.

Course Page: https://simrec.custhelp.com/ci/documents/detail/2/UOL_MSc_DS_21Oct19_Reg?_ga=2.258107592.338564288.1571538451-736879006.1571538451

Course Tel: +65 6248 9746

Course Address: 461 Clementi Rd Singapore 599491

Other ways to Learn about UX design

You don’t necessarily need to pursue any of these courses to be a UX designer or to advance your skills.

UX design is a constantly evolving field. New trends emerge almost every day, even faster than you can keep up by solely relying on formal education. You need to keep on learning and updating your skills. Otherwise, you’ll lose your edge and fail terribly to keep up with customer demand.

There’s no harm in signing up for any of the courses we’ve mentioned. But as you’re soon to find out, much of what you’ll end up knowing (or not knowing) will be self-taught.

With that said, what are the other resources to learn UX?

Taking an Online Class

There’s no limit as to what you can learn online. UX is no exception when it comes to this.

You can start by checking out General Assemble. Visit their page and scour through their various page and choose a class that best resonates with both your experience and skill level.

Remember to also check out with Udacity and Udemy. These two platforms have loads of UX courses that go for as little as $10. These are no ordinary courses, but well planned and organized learning materials that can take you from a beginner to expert level.

Finding a Mentor

Finding a mentor is the most effective way of learning UX. All you have to do is find someone with enough skills and expertise, and sign up with them as their understudy. You can learn from them by observing and asking as many questions as you can.

Your curiosity should direct you on what to do here. Singapore has so many established UX designers. It shouldn’t be that much of a hassle to find one.

Another approach would be to sign up with the local community of UX designers in Singapore. You can find out about these groups on meetup. Be sure to attend their meetings, where you’ll be interacting with lots of potential mentors.

Books and Other Resources

With UX, there’s no way you’re going further with your career without digging through books and all the knowledge and wisdom they carry.

You can start by signing up with websites such as Behance, Pinterest, and Awwwards. They have plenty of advice that could get you further in your career.

For book resources, be sure to read ‘Observing the User Experience (link: https://www.amazon.com/Observing-User-Experience-Second-Edition/dp/0123848695/).

Lastly, you might want to sign up with a platform such as UpLabs, which offers a broad spectrum of resources that you can explore today and better your skills and expertise.

UI/UX Design Guide With Terms, Explanations, Tips, And Trends

The success of your brand is hinged on the competences of your web developer in Singapore. Every software, app, or website available today must combine excellent design elements with usability. On top of this, an application’s effectiveness is measured by the optimum combination of attractiveness and effectiveness and this has pushed up the need for bespoke web design in Singapore.

The Role of UX/UI Design

Modern visual communications must be simple, engaging, and intuitive. However, web design and development in Singapore poses certain challenges such as

  • Enabling users to understand and manage complex data
  • Facilitating intricate workflows and tasks
  • Accommodating a rich variety of user needs, roles, and processes

The effective design and implementation of applications can have a positive and profound impact on productivity, accuracy, efficiency, and satisfaction in a wide range of industries right from education, to communications, to healthcare, entertainment and more in Singapore.

While there is a multitude of information on the internet, many people involved with Singapore web design still think that UI is the same as UX. User experience (UX) refers to the overall experience a user gets with the product while then user interface (UI) refers to the things a user will interact with and see.

Value of a Great Design

The success of application design is defined by the quality of the user experience and user interface, and not by a good feature, or idea. For this reason, a web developer in Singapore should pay close attention to how your app or website looks and feels.

When a user opens your app or visits your website, they will first get to the landing page. This is the starting point that determines whether the user or visitor will explore your products and services to provide solutions to their needs.

The app or website must have a visual appeal and contain CTA buttons for the user to move down the sales funnel. In order to attach value to the work done by UX/UI designers, we have made comparisons to traditional accepted professions:

  • A Singapore web developer specialising in UX design is like an architect in that they are responsible for taking care of the users as well as helping brands in Singapore improve their measurable business parameters. The designer or web developer in Singapore must understand user psychology and behaviour as well as the ability to analyse business needs and interface ergonomics to convert it into user flows
  • A Singapore web designer specialising in UI design, on the other hand, is like the interior designer or decorator. The professional is responsible for ensuring that the interface the user interacts with reflects well on the brand. They need to know a lot about colour and the various design element combinations and convert them into useful UI elements

However, it is common to find a web developer in Singapore who can take on both roles. With that said, this article looks at the UX and UI design separately.

What Is UX Design?

UX design is the process of creating systems, products, or services that provide relevant and meaningful experiences to the users. This involves the process of acquiring and integrating the product or service, which also includes various aspects of design, branding, function, and usability.

It also takes into account the valuable and meaningful aspects of product ownership as well as human and computer interaction. UX design covers a wide variety of areas including UI design. The second most important aspect of UX design after UI design is Information Architecture (IA).

UX design not only focuses on creating usable products, but it also covers a variety of aspects such as efficiency, pleasure, mood, and fun. A good UX design should meet the particular needs of the user in a specific context where the target audience uses the product or service.

UX design is user-oriented, and a web developer in Singapore ought to have a dynamic UX design that they tweak from time to time. This is due to the changes in individual systems, usage circumstances, context among other reasons.

UX Design Pyramid

An alternative definition of UX design says that it is the study of user behaviour to understand user motivations in order to design better digital experiences. With that said, there are several UX design requirements you should meet on different levels, and they form the UX design pyramid.

The pyramid has six levels:

  • Function level
  • Reliable level
  • Usable level
  • Convenient level
  • Enjoyable level
  • Significant level

Full UX Stack and UX Principles

As a web developer in Singapore, you can reach your goals on different levels of the UX design pyramid by adhering to the following UX design principles:


This tool helps users move through the product with ease. It includes:

  • A visual hierarchy that help users in navigating sections and pages with ease
  • Information Architecture refers to how the content is organised in the app or website


Most UX designers achieve consistency on their apps or websites by using a set of guidelines to design products for a specific format and device.


This principle of UX design requires confirmation for any irreversible or important action to prevent errors made by users on accident.

User Control

This has to be the greatest principle of UX design. Designers today are giving users more control by adding “back,” “Undo,” and “search” buttons among other keyboard shortcuts and thus, they can offer a bespoke web design in Singapore.


It is important that as many people as possible should know how to easily use the product, app, or website. UX design should remove all the temporary or permanent obstacles preventing full accessibility of the product.

Moreover, it is the UX designer’s responsibility to make a customer happy and to achieve this; UX design must create a harmonious balance of people, technology, and business.

The Full UX design Stack

For starters, there is a many of things involved in UX design. As a web developer in Singapore, you should understand that the full UX design stack consists of:

  • The surface where UI design is applied
  • Skeleton, which is made by applying interaction and interface design
  • User flows and Information Architecture form the structure
  • Scope consists of content requirements and functional specifications
  • Strategy involves the project goals, user needs, that are defined by business objectives and user research

UX Design Process

UX design begins with identifying a problem via user research. The UX design process includes user research, design, user testing. With that said, there are three popular approaches to UX design:

  • Google Ventures Design Sprint
  • Lean
  • Classic

Classic UX Design Process

The classic UX design process is what a web developer in Singapore will learn in colleges in Singapore, and it follows the waterfall methodology. The classic UX design process includes:

  • Research
  • Categorising the problems uncovered from the research
  • Creating the journey maps and personas
  • Ideation exercise to generate probable solutions to the problems uncovered
  • Prototype building and testing
  • Developing the prototype
  • Product launch
  • Gathering user feedback
  • Rerun to the research part of the process armed with the user feedback

Lean UX Design Process

The classic UX design process is incompatible with agile development, which is the basis of Lean UX design. It allowed web developers in Singapore to operate in the uncertain environment of agile development as well as update their designs based on user feedback.

The Lean UX design focuses on the present and that a web developer in Singapore cannot create the final product upfront. Moreover, the designers in this process believe that the answers will emerge while they continue to test the hypothesis with the minimum viable product. Put simply, the Lean UX design is best represented using the ‘build, measure, and learn’ cycle.

Google Ventures Design Sprint

Google Ventures Design Sprint, on the other hand, allows design teams to define and test low-fidelity prototypes quickly. The Google Ventures Design Sprint can be viewed as a combination of three approaches; Design Thinking, agile, and learn.

The prototype is a key component of the Design Sprint, and it is an excellent way of gathering data.

UX Design Parts

Interaction Design

This part focuses on creating engaging interfaces with well-evaluated behaviours. It aims for simple and clear communication between technology and the users.

It is responsible for the functionality that enables the interaction between the users and the individual user interfaces or on multiple systems.

Wireframes and Prototypes

Unlike popular belief, wireframes is not a mockup or a sketch. However, this part demonstrates the essential component of the app or website as a model for the task or an interactive prototype before beginning on the final design.

Information Architect

This part is both an art and a science and it focuses on organising, structuring, and content labelling for effective sustainability.

User Research

This part aims to understand user behaviour, their needs, and motivations through task analysis, observation techniques, among other feedback methods. User research empowers a web developer in Singapore to define their audience, and it provides insights on how to provide solutions to their needs.

The web developer in Singapore should consider who are the website or app audience, what they are trying to get at, possible obstacles, as well as the user’s business needs.


This is the description of a user’s interaction with a project. The scenarios are important for designing and testing the usability of the interface.

There are more parts of UX design, and they will help you know whether your users will scroll on the content or go on to visit other pages on the site. However, to master UX design, a web designer and developer in Singapore must learn and understand human behaviour.

What is UI Design?

An interface is the mechanism of interaction between two systems, and thus, a user interface is an interface designed and developed for enabling the direct interaction between a user and the system.

There are two types of popular user interfaces:

  • The command line interface (CLI) that is primarily made up of text alone and programmers mostly use it
  • The graphical user interface (GUI) includes windows, images, menus, icons, and more

UI is part of UX, and it is a combination of visual design, Information Architecture, and interaction design. The elements of a user interface include text fields, buttons, sliders, checkboxes, icons, message boxes, pagination, and so much more.

Parts of UI Design

To create bespoke web design in Singapore, you need to incorporate the following elements:

Visual Design

This revolves around adding the aesthetics to a product and engaging the audience with user-centric principles such as conceptual art, or web-oriented design. Its main goal is to shape and improve on the UX design using illustrations, space, typography, layouts, photography among other elements.


Colours are an essential aspect of your project due to the association with the mental, meaning, and emotional influences of the colours. It is necessary that a professional specialising in Singapore web design should maintain consistency with the brand colours and use them wisely for the project at hand, and the message a web developer in Singapore wants to put across.

Graphic Design

This part is responsible for combining typography, images, and motion graphics to impress the audience in pursuit of pixel perfection. The aim here is to achieve perfect kerning of the texts and colour conformation to the brand’s guidelines.

This part will require a high level of artistry and specialised skills to produce great visuals. The web developer in Singapore skills required includes at least an intermediary mastery of colour theory and typography.


This is a full-size or scale model of the design used for demonstration purposes, promotion, design evaluation, among other purposes. They show how the final look and feel of the product. Most designers in Singapore use mockups, wireframes, and prototypes interchangeably even though they represent different stages of the design process.


It is the science and art of font style, structure, and appearance aimed at delivering aesthetic and easy to read copy to the users. Typography adds impression power to your content in bespoke web design projects. Good typography should achieve the following:

  • Easily distinguished letterforms
  • Work well in a variety of sizes
  • Have recognisable hierarchy to achiever proper perception

With that said, modern UI design relies on motion design, which allows for instant user feedback. The visual effects, animations, and screen transitions will have a significant impact on how first time users will engage with your site or app.

UI Software Prototyping Types

Prototypes are used in web design and development in Singapore to simulating the interaction between the user and the interface in the most realistic manner possible. There are five popular types of UI software prototyping:

Paper Prototyping

Here, the Singapore web designer records by sketching the main ideas on paper. Paper prototyping it dwells in the ideation stage and a Singapore web developer ought to keep in close communication with the design team.

Low-Fidelity Prototyping

It is the raw representation of your ideas, and it is used for emphasizing thoughts and interactions among the design team members.

Rapid Prototyping

This helps a web developer in Singapore to think about what needs to be done to accomplish the goal. The ideas go through a series of iterations and feedback sessions that could potentially solve the underlying problem.

High-Fidelity Prototyping

This requires more time compared to low-fidelity prototyping as well as the use of specialised resources and skills. It is a computer-based interactive representation of the design as it nears the final version of the project in regards to functionality and details. High-fidelity prototyping presents realism and usability all in one.

HTML Prototyping

This prototype is created in HTML, and it is visible on a browser. It is minimal in appearance with no stylistic choices. However, for the purposes of

Singapore web design, it can be exported to the coding stage much faster compared to the other types of prototypes since it is partly written in code.

Principles of UI Design

A UI designer or web developer in Singapore should follow these UI design principles when creating a UI prototype:


The structure is concerned with the overall UI architecture. The model ought to be clear, recognisable, consistent, and the related aspects should be in one group. Unrelated aspects should be kept separate, and similar things should resemble each other.


The design should be simple, have easy common tasks, and communication should be simple and clear in a language the user can understand. More so, the shortcuts meaningfully relate to longer procedures.


The UI Prototype should not have any odd alternatives or redundant information. The design ought to make the needed material and options visible for any given task without distraction.


Users should understand the relevant actions, errors, changes of condition, exceptions, in a clear, familiar, and conscious manner.


The design should be flexible to minimise the misuse and mistakes by allowing redoing and undoing.


The UI Design ought to reuse internal and external behaviours and components while maintaining purposeful consistency instead of arbitrary consistency.

UI Design Process

The UI design process consists of 8 phases:

  • Functionality requirements
  • User and task analysis
  • Information architecture
  • Prototyping
  • Usability inspection
  • Usability testing
  • GUI design
  • Software maintenance

What are the Duties of a UI/UX Designer and Web Developer in Singapore?

UX designers start a project by contemplating why they are doing the project before determining what the project is, and then how to execute the project. The UI designers, on the other hand, try to break down the complex structures of the project into simple and understandable forms mainly for the user’s continence.

However, you might meet a Singapore web developer or designer doing both UX and UI design. The designers work on developing and designing mobile and web-based application, as well as websites. As the web developer in Singapore gains experience doing UX/UI design, you will realise that the processes will be highly reduced as you learn the tricks of the trade.

UX/UI design is the background of web design and development in Singapore. While you can learn the skills can be taught, it would take you a long time to master the various aspects necessary for creating a bespoke web design in Singapore, and so it is better to hire a professional web developer in Singapore with competences in UX/UI design.

Top 7 Online Platforms For Learning UI/UX Design

Are you wondering how your website can provide the best user experience in Singapore? In its purest form, UX can be defined as people’s feelings when interfacing with a website or product. UX design entails enhancing the experience of users whenever they interact with products or websites. UX design in Singapore is of great significance since it aims at fulfilling users’ needs.

UX design is particularly important to start-ups and small business. It can help them achieve whatever success they intend to realize within a given period of time. Meaningful user experiences will allow you to define the flow of users on your website easily. This way, you can understand the differences that exist between the two versions of your site.

With UX design, you can also run a test on different versions of your webpage to determine which one offers users a better experience. If you are a beginner UX designer in Singapore, you must understand what exactly UX design is and how it works. Similarly, you need to know how you can hone your skills so that you move to an advanced level of UX designing.

Here are the seven best platforms for learning about UX design. The information they offer will help you to start providing the best user experience in Singapore.

1. CareerFoundry

Website URL: https://careerfoundry.com/en/courses/become-a-ux-designer/

If you are looking for an online platform that enables you to learn about UI/UX standards, CareerFoundry should be your go-to platform. This platform mainly focuses on providing you the requisite skills that employers are looking for in UX designers rather than providing information that you may not need.

With this platform, you can learn about UX design in as little as six months. Courses offered on CareerFoundry take between 6-10 months. The classes are self-paced and therefore, your completion period will be dependent on how fast you learn about UX design. 

2. MockPlus Tutorial

Website URL: https://mockplus.com/

MockPlus is gaining popularity among UX designers owing to its ability to improve their experience in prototyping. This platform has become the go-to source of information for UX designers who are looking to enhance their expertise. It is similarly ideally who are planning to design new products. 

If you are looking to learn more about user experience, there’s no better place to do so than MockPlus. The platform has dozens of articles and videos that are related to the user design standards that you need to know. Going through these videos and articles, you will certainly learn everything that pertains to UX/UI design. 

3. Udemy

Website URL: https://www.udemy.com/topic/user-experience-design/

Arguably, this is one of the largest online platforms for anyone seeking to learn more about website user experience.  Udemy is not only a learning platform but also a teaching platform. Here, you will learn and master new UI techniques and skills, something that will make you a better designer.

To master your UI skills when using Udemy as your preferred learning platform, it is advisable that you choose user experience design sources that you are suitable for you. You will find dozens of tutors on Udemy teaching about UX design.

Your choice of tutor should be influenced by how you think the lessons will contribute to your skills set. The most incredible thing about Udemy is the fact that after a few lessons under the tutelage of a tutor, self-education is possible. You can also supplement what you learn on Udemy with UX lessons offered on other learning platforms. Udemy is a paid platform.

4. Interaction Design Foundation (IDF)

Website URL: https://www.interaction-design.org/courses

IDF is a top-rated and reliable platform to learn everything pertaining to user experience design. Here, UX design lessons get offered by experts who have industry-trusted certifications in the field.  This platform provides both beginner and advanced UX design courses.

The courses offered on the platform cover the entire sphere of UX design. What makes IDF different from other platforms is the fact that you will be given an opportunity to practice and improve your UX design skills. To subscribe to the lessons offered by IDF, you will need to pay a specified amount of money.

This will depend on the level of UX design course that you are taking. Advanced-level learners generally pay more than entry-level learners. Even so, choosing IDF as your UX design learning platform will help you provide the best user experience in Singapore.

5. Treehouse

Website URL: https://teamtreehouse.com/

Those who wish to learn more about web development or web design should choose Treehouse as their learning platform. Not only does the site offer comprehensive courses but you also get  UX design experience from world-renown experts. The skills learnt and experiences acquired will help you to provide the best user experience on your website. 

Whether you want to learn about web design or coding, you will get relevant courses and study material on Treehouse. The platform’s user experience design course provides you with an in-depth understanding of web user experience. 

Understanding everything that pertains to user experience will help you benefit optimally from the growing demand for web designers with this skill in Singapore. Treehouse UX design courses will help you to not only understand all aspects of UX design but also stay apprised with new trends in the industry. Similarly, it will help you understand the expectations of users and how you can design your website to meet these expectations.

6. UX Design Edge

Website URL: http://www.uxdesignedge.com/

Just like this platform’s name suggests, this is the best place to gain a competitive edge as far as UX design is concerned. UX Design Edge helps you learn ways if creating a great user experience. You get to learn this through practical efficient, cost-effective, and insightful UX design training and consultation.

The team that you will interact with on this platform have years of experience in UX design and therefore, can point you towards the right direction especially if you are starting out. Learning via UX Design Edge will help you sharpen your team’s skills as well as make your products modern, efficient, simple, and intuitive.

7. Coursera

Website URL: https://www.coursera.org/

Founded in 2012, this online learning platform seeks to not only build interactive websites but also improve the experience of users. Coursera’s founders, Andrew Ng, and Daphne Koller are part of the mentorship team, and therefore, you have the assurance that you will be learning from the best in the industry.

An outstanding feature about this platform is the little time it takes for learners to graduate to the next stage of their UX design careers. It takes as little as three months for you to learn every aspect of UX design that you decide to focus on. Similarly, you can learn from anywhere and at your preferred time. This makes the platform suitable for designers who intend to enhance their UX design skills but are time-barred.

Judging from recent developments, it will be mandatory for web designers in Singapore to have UX design certifications. In coming years, you may need to show your UX certification before you get entrusted with a web design project.

Your Ultimate Guide To Becoming A UX/UI Designer In Singapore

Are you an aspiring UX designer?

Chances are you’re still wondering if there’s a more specific career path to follow. How does one go about it? What should you study, or is there a hard-and-fast success formula in this field?Best of all, how do you explain to your not-so-tech-savvy parents about your new career path? How do you make them understand?

The truth is, there’s no one single clear path to starting a career in UX designing. Everyone has their own special sauce that they bring with them into the UX industry.

In other words, UX designing has no definitive set path that you must follow in order to succeed. However, there are ways to carve your own pathway into the industry, and it begins by understanding what UX is in the simplest of terms.

What is UX?

In the simplest of terms, UX is all about making things easier and less frustrating to use. It’s about taking complex tasks, like ordering something from Amazon, and coming up with ways to make people understand the process, what’s happening behind the scenes, and what they’re expected to do in order to accomplish a given task.

Quite differently, you’re simply making complex tasks appear simple enough by intuitively taking your users through the process of accomplishing them.

You’ll all agree that computers are complex. Some people are still struggling to understand them and how they work.

UX designers try to bridge this gap by making the complexities associated with computers and online platforms manageable for everyone – not just geeks and techies.

Read this keeping in mind that it’s not just about computers, but any physical item. Household items are not exempted. UX designers are still needed here to enhance the usability around these items and make them more pleasant to use.

UX designing also forms a large part of architectures’ work. It’s a skill they use to design homes and buildings that are both easy and pleasant to use – not just pretty.

What does a UX Designer do?

ue to its relative newness, don’t be surprised when many of the people you meet ask you ‘what do you actually do in your ‘UX’ job.’

Again, there’s no clear answer to this question, as it depends on what you’re involved with at the time. Your job description is also not fixed, and will therefore be varying from company to company and even from one project to another.

What’s crucial is for you to understand your role and be able to explain it in the simplest way possible. In which case, the easiest way to talk about your role in all this is to explain the process involved.

The main reason you have to explain what you do is to help other members of your team understand the scope of your work, so they can easily identify the areas that their expertise is needed. This piece of information is most useful when you’re working in collaboration with a team of developers, copywriters, and other designers.

Here’s a common UX designing process that could explain what you do:

Research on the end User

The first thing a UX designer does with every assigned project is trying to understand the market. They first have to get into the user’s head and learn to think and reason out like them.

What do they need? What do they wish to see — and what are they not getting from the other products in the market?

Your job starts with briefing the client. And once you know what the client wants, your focus should shift to what the users wants. It’s your job to think deeper.

And it just doesn’t end there.

You have to analyse the competition, as well. Run a thorough competitive analysis for some valuable insights on how to come up with something better.

Creating Personas

Based on the information you collected from your research, the next thing you want to do is create a series of key user groups. Sort out the groups and come up with representative personas for each.

These groups could be anything, like a group of students, music fanatics, and so forth. However, while listing down the groups, you don’t write them down as students or music enthusiasts. You have to assign names to each group, and be more specific when assigning them personal details — talk of Jim the student or Andrew the music fanatic.

This may seem a little awkward at first, but you may find it more useful as you begin to visualize different user scenarios. Plus it allows you to break down your users from every possible angle.

Among the things you’ll be doing is defining the task that each user plans to perform and the reasons behind it.

For instance, you could say:

“Andrew loves listening to music on his phone.”

“Jim enjoys taking online lessons in the evening.”

Working Out the Information Architecture

Once you’ve compiled all this information, the next thing you want to do is refine it through information architecture or IA.

Whether you’re working on a simple website or designing a complex app or system, and whether you’re working on a completely new product or simply redesigning an old one; as a UX designer, you must think through the whole process that a user has to go through to perform a specified task.

As a UX designer, it’s your job to take every small detail of the process into account and not brush anything aside — no matter how trivial or insignificant it seems.

Be sure to include everything, and work it right into the design process.

You have the option of sketching it on a whiteboard, drawing it on paper, or using a UX designing program of your choice– whatever strikes your fancy.

The whole point is to put everything you’ve gathered down and make it make more sense.

Writing UX Copy

UX copy is the content you write on the user interface. This content reflects the voice of your brand, in addition to assisting your users with navigation.

Test and Validate with Users

It’s also part of a UX designer’s job to identify possible problems that a user is likely to encounter while interacting with a design prototype.

The prototype has to be tested while observing user behaviour in real-time. You identify a problem by looking at user reaction as they interact with your website, as well as by asking them for their feedback.

UX is not a one-time a job, but a process. It involves a series of necessary adjustments and testing until you’re able to achieve perfection.

That is to say, with every adjustment you make, you have to bring in an outside voice to help you test things out. It’s even better if you can sign up the entire project for a full moderated review.

UI Design

Commonly confused with User Experience (UX) is User Interface (UI). Some people even use them interchangeably, even when the difference between them is so salient.

Each of these two terms represents a different element of consumer experience.

So while UX focuses on the experience that users get while interacting with your website or app, UI focuses on the looks. UI is more focused on how the final product will look like and has nothing to do with the experience that users will have while interacting with it.

UX is all about colour schemes and button shapes. It’s what determines what fonts are better suited for the site or App.

UI designers simply determine the look while UX designers work on the experience that users get.

Where a user finds a site to be easy to use, the credit goes to the UX designer – and where they find it pleasing to the eye, the credit goes to the UI designer.

At the core, a UI designer is nothing more than a graphic designer with a speciality in web applications and app programs. They’re the masters of aesthetics.

It’s their job to make sure an application is visually stimulating, attractive, or themed appropriately to reflect the personality of the app (as laid down by a UX designer).

They’re also required to make every single visual element of the app sync up with the rest of the elements, both in purpose and aesthetics.

To sum it up, while a UX designer will be working to determine how an app works or should work, a UI designer is the person who paints it in the clear. It’s after the two are done that a web developer chips in to bring everything they have created to life.

The boundary that exists between a UX and UI designer is a blurry one for most people. It’s for this reason that many companies choose to combine their roles into one – so you find a company advertising their job as, “looking for a UX/UI designer” and not just a UX designer or a UI designer.

While UI is about aesthetic, well, it goes way beyond it by visualising everything and making sure it aligns with the user’s path of understanding and interpreting things.

Where UX and UI Meet

UX and UI may be different, with each involving an entirely different skill set, but they each play an integral role in each other’s success.

An attractive design can’t save an interface that’s confusing and clunky; the same way a brilliant user experience can be sunk by a badly designed visual interface. Any mess that occurs on either side of the spectrum is more likely to make your app unpleasant.

That means, both your UX and UI designs need to be executed flawlessly and aligned perfectly for the underlying app to meet the pre-existing user expectations. And when the two align, the results are always astounding.

Why Learn UX/UI ?

UX/UI is a fast growing career field. Being an UX designer means it’s possible to secure a job virtually everywhere, so long as the company in question is dealing with products whose success depend on the experiences it generates among its users.

The only limitation here is where your expertise or interest lies – also, if you’re in as a freelancer or are looking for a full time job.

Singapore has so many digital marketing agencies selling UX as a service or skill. That means, these agencies will always be on the hunt for the top brains in these fields. That, coupled with the fact that there aren’t so many UX designers in Singapore means you’ll be on high demand once you perfect the skill.

Plus, more and more agencies are beginning to move to Singapore. The startup scene in Singapore is also growing super-fast. Mind you, this market has always been lean, with lots of entrepreneurs finding it hard to afford to pay for consultation work.

But as the startup market matures up, you can only expect the demand for UX professionals to shoot up as well.

Also, hospitals, banks, and government offices now have small UX teams or are constantly outsourcing the job to agencies and other experienced UX professionals.

So suffice it to say the future is bright for any aspiring UX designer looking to put in the hours and perfect their skills.

UX Designers Salary in Singapore

Now that we’ve established that UX designers are in high demand in Singapore let’s shed some light on their pay scale.

To begin with, Singapore has one of the broadest job markets in the world, with several job adverts whose salaries ranging from $30000 to $100000. There isn’t much info on specific salaries, save for ranges.

We can only speculate that this is probably because there aren’t so many UX specialists in the country. But after reviewing the salary guide from major HR agencies such as Robert Half and Kelly, we were able to come up with a figure.

It turns out; the average salary of a UX designer in Singapore is roughly $80K.

Keep in mind Singapore has one of the fastest-growing tech markets in the world. More and more countries are gaining entry into the country, meaning unless more Singaporeans take it upon themselves to study UX design, both the salaries and demand for UX designers are only bound to increase with time.

How to Find UX/UI Designing Jobs in Singapore

One of the best places to look for open UX/UI designing jobs in Singapore is online. With a multitude of platforms and web resources to search on and submit your application, here’s a list of all the top sites that you might want to check out.

Best Jobs: BestJobs has all type of jobs, not just UX/UI design jobs. It’s one of the leading job boards in the country. So should there be any company advertising for a position in UX designing, you can be sure it will be advertised here.

Glassdoor: Glassdoor has numerous job posts in UX designing. A week hardly goes by without a company advertising at least one UX/UI job on this board.

JobStreet: At the time of writing this, more than 1700 UX designing jobs have been posted on JobStreet. It gets even better with this board as all listed jobs also specify the monthly salary.

LinkedIn: After creating your profile on LinkedIn, you don’t have to look elsewhere for a job. The LinkedIn job board has you covered on this one. At the time of writing this, there are upwards of 276 UX/UI designing jobs on the platform.

Indeed: Indeed is a well-known job board. It’s among the few places employers frequent to when hiring. The platform features numerous job posts that you can apply today, with some listed with the expected monthly salary.

Meet Jobs: Meet Jobs even rewards you for getting hired. All you have to do is click on ‘apply’ and submit your application. The application will then be submitted to the recruiter for review, after which they can either contact you on the platform or via email.

Google should be your friend in all this. Just run a simple search on ‘available UX/UI design jobs in Singapore,’ and click on the first few links that show up.

How to Become a UX/UI Designer in Singapore?

UX designing is a budding field that’s only bound to grow bigger and better with time. UX designing is considered an integral segment of online services, and that’s because it strives to align products with users’ expectations.

People take courses in UX/UI not only to carve out a new career path but also for a long list of other reasons that we’ve highlighted below:

•  To understand users and their experience better

UX designing is all about creating products that your users will enjoy using or interacting with. That means, by taking a UX designing course or a course in any related field, you’ll be simply studying how to understand your users better.

Also, part of your job as a UX designer will be to spend the bulk of your time on the ground talking to users in real-time and finding our more about their day to day lives so you can be able to serve them their ideal user experience.

•  To gain the experience to create sites that are not only aesthetically pleasing but also functional

A good design goes beyond visuals to their ability to enable a user to perform the intended task. Appearance is only part of good design, but for the most part, a good design is mostly about functionality, and that’s a skill you acquire by studying UX.

•  UX Design teaches you to test your products first instead of launching them on specs.

It’s what you use to figure out where to adjust and come up with better solutions for your product.

UX Designing Courses to Sign Up for in Singapore

Being a great UX designer has got little to do with attaining a degree, diploma, or certificate and a lot to do with the skill you acquire. Forget about graduating with first-class honours, and focus on sharpening your skills.

Your primary goal in all this should be to master various UX/UI skills. For instance, you’ll be learning how to use various design tools, how to develop a deeper understanding of the web, as well as the development and designing bit of it. You’ll also be learning how to analyse user behaviour and user behaviour pattern and so forth.

In other words, you have an endless list of things to study and perfect on to be competitive enough in this field.

Here’s a list of UX-related courses to consider pursuing:

• Information design

• Cybersecurity

• Gamification

• UX Research and Design

• Human-centred

• Design Thinking

• Graphics design

• User Research: Personas, Task Analysis, and Scenarios.

Schools the Offer UX Courses in Singapore

Here’s a list of some of the schools in Singapore that of UX design courses and specialisation:

Nanyang Polytechnic (NYP):


Orita Sinclair School of Design & Music:


Singapore Polytechnic Design School: https://www.sp.edu.sg/pace/courses/course-type/part-time-and-post-diplomas/specialist-diploma-in-user-experience-and-digital-product-design

Singapore Institute of Management Global Education: http://www.simge.edu.sg/gePortalWeb/appmanager/web/default?_nfpb=true&_st=&_pageLabel=pgCourseDetails&contentID=SIM001661

Singapore Institute of Technology: https://www.singaporetech.edu.sg/sitlearn/programmes/intro-experience-design

National University of Singapore:


More people are hopping into the wonderful world of UX/UI. This has prompted more stakeholders to jump in with more boot camps, part-time courses, weekend courses, B2B Programs, and so forth. Singapore Universities, such as the ones listed above, have also joined in with their dedicated UX designing courses.

While this may appear like a nice thing to aspiring UX designers, it’s a little confusing for someone that’s yet to figure out where to start.

At the end of the day, what you choose to learn will depend on your background, how deeper you wish to dive in, what you plan to specialize in; and, most importantly, your readiness to learn UX design in the first place.

Remember, UX design is a skill and not a qualification. To a certain extent, everyone you know has what it takes to learn UX designing. But to be really good at it, there’re certain attributes such as curiosity, empathy, and communication skills that have a direct role to play in determining how far you can advance into the UX career.

With this guide, there’s nothing still holding you back from carving a new career path in UX designing.

What You Should Look For In A Pro UX Designer In Singapore

Identifying the right UX designer in Singapore can be quite challenging.  Regardless, business owners cannot afford to avoid this challenge, as a website’s UX plays a fundamental role in the success of their businesses.

Most businesses in Singapore have websites and mobile apps. To stand out from the competition, your digital product look for when hiring a UX designer in Singapore. must offer an exceptional and easy to use experience to visitors. This is where a UX designer comes in, as their expertise determines the quality of the user experience on a website or a mobile app.

As mentioned above, choosing the right professional to help you with implementing your product’s UX is a difficult task. Here are some of the qualities you should look for when hiring.

They are Attentive to Users

The success of a product depends on many factors. One of these factors is the level of satisfaction it gives to its users.  A good UX designer must understand the desires of users, and this calls for adequate research before creating the UX of any product.

Research usually involves the collection and analysis of the data received from potential users. Using this data, the UX designer will then leverage his professional knowledge to create a product that meets the unique preferences of the targeted users and provides the best possible experience as well.

By applying the data collected from potential users, UX designers get the chance to experience the goodness of a user-friendly product. Thus, if a UX designer understands and listens to users, they are likely to develop a product that suits every party.

They Advise Users

While it is important to prioritise the needs of users, a good UX designer should offer advice to their clients on how to develop a product that will appeal to the target audience. This particularly applies where the designer has vast experience in the UX design industry and is already familiar with what people find attractive and satisfying.

Without expert advice, the project might end up meeting the needs of the client only to fail massively when it finally reaches the market. This underpins the importance of having a UX designer who offers advice to clients.

They Conduct Usability Tests

Usability has a significant effect on the quality of any digital product. Ideally, every UX designer should conduct a usability test before releasing their product for public use. This assists in identifying any bugs that may prevent the app or website from working properly.

The factors that affect the level of usability include learnability, satisfaction, efficiency, memorability, and errors.

Learnability refers to the ease at which users can attain tasks during the first usage. A product is satisfactory if the users feel pleased after using it. Efficiency is the ability of users to perform a task quickly while memorability is the time which users need to restore the level of proficiency they had after failing to use a product for an extended period. Lastly, UX designers keep a log of errors made by users and how easily they can learn from such mistakes.

Usability testing occurs at the UX building phase before the project moves into the development stage. It is simpler to deal with bugs at this stage than after the completion of the project.

Another importance of usability testing is that it allows the user to gauge the reaction of users. If they like it, the project will go on as planned. However, if users seem dissatisfied, the designer must devise ways and come up with a product that suits the preferences of the users.

They Pay Attention to Information Architecture

Information architecture is a science that aims to organise and structure content in a way that users can easily adjust to the functionality of a product and could easily find everything they need without straining. In a layperson’s terms, it refers to the organization of content and ease of navigation.

The majority of UX designer learn the principles of information architecture, as they believe that it is a vital element for creating effective digital products. If the content is poorly organised, users will undoubtedly have issues navigating around the site, causing annoyance. This explains why captivating content with a stunning UI can fail to impress if the information architecture is implemented poorly.

Although some designers tend to undermine the importance of information architecture, it is still a crucial aspect for creating a compelling UX.  It helps users to navigate quickly through content and find everything they want without breaking a sweat.

They Emphasize Clarity

A quality website or app enables users to quickly access the features they are after. The primary objective of any UX designer in Singapore is to asset people to easily access their desired functionality in a clear and straightforward manner.

When looking for ways to develop a pleasant and clear UX, designers should assess the design elements and identify the ones that are useful as well as the potential distractors.

Redundant features make a product appear complicated and significantly harms the overall user experience. For this reason, it is essential for designers to familiarise themselves with the popular UI trends for specific types of products. In most cases, the design is built on elements that are already popular among users, and this approach makes navigation simpler and more intuitive. 

They Consider Real-Life Context

Idealism is the worst possible quality that a UX designer can have. An idealistic designer can overlook all life factors that have a significant impact on the quality of UX, leading to the development of a subpar product.

The development and testing environment for most digital products is what you would describe as ideal. Regular users, however, do not get a chance to use the apps and websites in such perfect environments. The contemporary society is hectic, and people usually have to deal with distractions from every direction.

Despite the unfavourable conditions, apps and websites should offer a satisfying experience. Therefore, designers have to consider all the potential distractors and come up with a UX that provides a pleasant experience even if the user is not 100% engaged, particularly in the case of mobile apps.

They Are Open to New Tools

Having expert proficiency in Sketch and Photoshop is incredible, but every UX designer in Singapore should always welcome the chance to try out new tools. Surprisingly, some designers see the opportunity to experiment and learn using new software tools as a waste of time.

A designer should embrace every chance to use a new tool, simply because technology is rapidly evolving and these new tools have advanced functionalities that are unavailable in existing software. Although these tools may not feature in the designer’s current project, they can function as additional helpers that are useful in particular situations.

They Are Open to Learning

Similar to other fields in the world of technology, UX is under constant evolution. As days go by, novel ideas come up, and designers freely share them with other participants in the industry.

As of now, there are countless techniques and methods used by UX designers to create outstanding digital products. It is impossible to keep with all of them. Nonetheless, a UX designer should strive to learn as much as they can, as this improves their competence in the trade.

Besides, it is advisable for UX designers to expand their scope beyond the elements of design. Learning the sciences that are closely related to design is a smart way of boosting creativity. For instance, learning psychology can be useful in understanding users and their desires. Likewise, having a basic understanding of programming provides a better vision of product development.

They Are Always Updated

Digital technologies evolve at a remarkable rate. It is vital for UX designers to keep abreast with the latest developments or else they risk becoming irrelevant.  A designer that is unaware of the prevailing trends is likely to develop an unappealing product.

They Always Seek Inspiration

A common misconception about UX design is that it is a complex field with stringent regulation and allows little room for creativity. This is certainly a fallacy, as UX designers always look for ways to improve their imagination. In fact, many novel ideas are a result of the open-minded approach adopted by many UX designers in Singapore. For this reason, the designers should always look to rejuvenate their creativity by taking a break from regular work and engaging in their favourite activities.


When choosing a UX designer in Singapore focus on qualities such as understanding, openness to new experiences, organization and clarity. Understanding your needs as a client is an invaluable quality, as it ensures that the product you get suits your needs as well as the desires of your clientele.

Also, the UX designer should be aware of fashionable trends. A digital product might offer an excellent UX, but if it does not appeal to the target users, it is as good as nothing. Lastly, the designer should always demonstrate the ability to infuse creativity and develop an exciting digital product.

Why Is Having Good UX And UI Is Critical For Your Singapore Website

What are UX and UI?

UX is the abbreviation of user experience while UI is for User Interface. At this point I believe we are on the same page because the development of the internet has exposed most of us to some of these terms. User experience is the key component of the internet product development and without it; your products will not sell. A user experience is the personal attitudes and emotions about using a certain service, product or system. User experience comprises of the experimental, practical, meaningful, affective and valuable human-computer and product ownership aspects.  The perceptions users have of system aspects like ease of use, utility and efficiency is part of what defines user experience.

User Interface on the other hand focuses on the website’s visual aspects.  It determines how the website presents information and how users interact with this information. The overall goal of user interface design is to make sure there is accessibility, the interfaces are easy to navigate and intuitive designs are all in place. This generally makes sure visitors and users can easily access website content. The two components are mutually related. Developing an excellent UX involves creating a sitemap to put content in its respective sections and simplify the various navigation parts in a website, which is a UI concept.

Importance of a Good UX and UI

To win the market, people say that user experience is the most critical factor for internet products. When people ask what the essence of user experience is for your Singapore website, here are a few reasons to give them.

  1. Increased Traffic

To increase website generated towards your website and get your customers engaged at all times, a good user experience and user interface design is essential. Implement optimized UI and UX and get the ultimate solution to skyrocketing traffic of your website. Make your website appealing for new users to find a reason to continually visit it for new stuff. Designing a good user interface gets users looking around the site because of its appealing nature. As users explore your web pages, they come across new things that will likely make them share with others. These are the people that are converted into traffic, which is money.

  1. Improved SEO

 When starting the design and layout of a website, in the back of your mind you always hope that one day it is gonna be on the top 10 Google results. This can be achieved with time and effort and creativity. High ranking websites have one thing in common. Good user experience and user interface designs.  Stuffing keywords in your content these days is useless. This is because Google has been constantly changing its algorithms and considers many things than just the keyword to place a page higher in its Search Engine Result Pages. Partner UX, UI with SEO. SEO will target search engines while the UX and UI will target your users and visitors. The common goal for all of the three is to offer the best user experience that will create loyal clients and increase brand awareness.

  1. Enhancing Customer Engagement

Have one of the websites like Apple’s with the best user experience. Users will intensively know just where to go on the website and where to look to get what they need. Utilize the Zeigarnik Effect which will get your customers curious enough to ask what next after being on your website.  Users are easily engaged with a website that gives a view of your businesses’ ecosystem and showing a score of the loyal clients. Having good UX and UI will render your website so irresistible that visitors cannot help but want to explore further.

  1. Gives You a Competitive Edge

Give users something lacking in your competitors’ websites. Get the best UX and UI designer for your site and make yourself stand out in the digital marketing industry. An example of a company with no UI/UX is eCommerce. To view any products on their website, users are forced to zoom in or double click first. This indicates that their UI is a poor one and UX is not so great. Once users strain to view your site content, they will not be interested in doing it again. They will eventually leave the site and never comeback. This is a loss you can avoid by having a website offering the best user experience and one with a good user interface design.

  1. Increased Site Usability

Great site usability ensures that users instantly now that they are at the right place. They will therefore proceed to look for information, which will be found at the perfect place. Adopting a good user experience design helps direct users to the right place on the website. A good UI will provide options to help them decide on what to do next or what to look for. Learn how users’ brains perceive and utilize information and effectively organize content and data appropriately. All of this can be efficiently achieved by a good UI and UX website design.

Which is more important?

 From reasons given above, it is significant that the two are different but essential in developing a good website and optimizing performance. User interface compliments user experience and vice versa. Without both of the two, your website will have the following:

  • With only UI, your website will be aesthetically appealing but very hard to navigate and locate content by users.
  • Without UX users and visitors will easily navigate your website but it will have poor visuals. As long as such happens, user experience is entirely spoiled and your brand positioning at risk.

Whether you like it or not, you need the two for your website to generate money. Make it easy and stop running away from optimizing your websites UX and UI. Eventually, the goal is to give your visitors and users a good experience both visually and content-wise. Make users go wow after getting a glance at your site because for every “wow”, you stand a chance of getting millions out of it.

That’s it, this is everything that you need to know about UX design in Singapore. When you hire a UX designer, be sure to agree on the milestones and every need you want satisfied to get the best results.

Call us today on +65 6789 9852 for the best website design services in Singapore. 

Author Bio

Tom Koh is widely recognised as a leading SEO consultant in Asia who has worked to transform the online visibility of the leading organisations such as SingTel, Capitaland, Maybank, P&G, WWF, etc. Recently he was instrumental in consulting for a New York-based US$30B fund in an US$4Bn acquisition. Tom is a Computational Science graduate of the National University of Singapore. In his free time he performs pro-bono community work and traveling.

December 06, 2019

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