Using Social Media in Singapore to Market Your App for More Downloads

market your app

The mobile app space is supersaturated with all kinds of apps. For app developers who’ve been putting in the hours, spending lots of sleepless days and nights trying to come up with a solution the world needs, in the form of an app; how can you get your app seen amid all that room noise?

Making your app seen from thousands of other apps competing for downloads has never been easy for anyone.

It’s all true – whether it’s a bootstrapped application that you have thus far been funding with your own credit card or loans and handouts from family member and friends, or the next big thing in the Silicon Valley and which apparently is sitting on a war chest of a mountain of cash in venture capital funding, nothing matters in the mobile app space until you get to create a solid demand for it.

Your app has great features and even the most impressive UI ever designed. But until you get more people to actually download and use it, then your app is of no use to anyone. That sort of defeats the purpose of coming up with one of the best apps in the mobile app space.

Contrary to what many app developers think, there exits numerous of options other than in-app ads for you to explore and create the much-needed hype around your web application for a boost in audience. And taking into consideration the number of people using social media networks, why NOT start with it?

As a matter of fact, if done correctly, social media might be all you need to carry out a successful marketing campaign for your app.

Read on to find out how:

Start Promoting Your App Launching

You can still take advantage of social media while you’re still developing your app. You don’t need to wait until you’re completely done to start marketing it.

Your best approach should be to try and come up with a strategy that will be helping you to create some hype around it. Start by creating some stunning coming-soon posters, then keep all your followers updated with every single progress made.

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Getting your followers involved in the development stage of your application will earn you loyal subscribers that will even go out of their way to share the application and earn you more followers.

Create a Stunning Social Media Profile. Similar on All Platforms  

market your app

This should be the first step of your social media marketing strategy. Start by branding yourself on Facebook, Instagram, Twitter, Snapchat, and YouTube.


The point is to try and create an account with all the key platforms. That should increase your chance of reaching an even bigger audience. Once done, your next step should be to attract as many followers as you possibly can.

Don’t be too proud or busy to engage with people. That involves coming up with a solid reason for them to follow you. The content you come up with should also be very interesting and informative.

You can talk about the inspiration behind the app and the whole idea. What does app do? What’s your company involved with? How do you intend to help improve the lives of those using the app?

With this information, you should have an easy time establishing a formidable social media presence. That way, by the time you’ll be launching your app, lots of your targeted users would already be familiar with its key features.

Advertising your app beforehand also helps to build some anticipation around it, and which will be ensuring the app gets a good number of downloads upon launching, hence an even more favorable spot to trend.

Cashing in On the Holiday Craze

 market your app

You can integrate your marketing campaign on social media with special holidays and events. Just find a way to connect some of your app news with the latest events and holidays. For all we know, you can never run out of ideas on how to brand your app around the hype associated with an upcoming holiday.

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MediaOne has lots of experience in this and will never hesitate to help once contacted. Use that opportunity to get some outside advice and help, especially for those based in Singapore.

For instance, if you’re running a paid app, this should be the perfect opportunity to throw in some discounts. You can even create an environment where someone can gift the app to a friend or valued family member they suspect can immensely benefit from using the app.

Such offers are recommended because they help you increase your income stream and pump up your downloads without coming off as desperate. Some of the incentives you’ll be giving can come in monetary form. Give your users an opportunity to make some extra cash on the side, so long as there are other avenues you can use to offset the amount you’ve used. 


Facebook Marketing

market your app

There’s no limit as to the number of users you can attract via Facebook. If anything, it’s the biggest social media platform in existence, boasting millions of active users at any given time.

The point is to come with a highly functioning Facebook page that you’ll be publishing your posts as you engage with some of your followers. Setting your Facebook page allows you to work on your credibility and to as well create some solid buzz around your application.

get google ranking ad

The page should have as much information as possible about your company and the application itself. Where possible, use screenshots to direct your users on how to download and use the app. There should also be a call to action on the header image directing your page visitors to Google store where they can download the app.

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Lastly, it’s also important that you join as many groups as possible. Don’t be too shy to self-promote or to invite the people in those groups to also like your page. An even better approach would be to try and come up with a really captivating story that you’ll be sharing in those groups to lure in even more downloaders.

Twitter Marketing

 market your app


Not very different from Facebook in terms of number of users and the potential to drive leads is its closest rival, twitter.


Studies also show that about 85% of all twitters users access the platform from a mobile device. Meaning, a good chunk of the users you see on the board will actually be downloading the app if convinced it’s great.

Twitter is even better if you’re targeting influencers. Come up with at least 10 potential influencers you suspect can be instrumental in expanding your app audience and start targeting them.

Retweet and comment on some of their tweets and before you know it, you’d have created yourself a team of twitter influencers who’ll be willing to also share some of your tweets and even throw in a positive word on your app upon your request.

Also worth mentioning are the twitter cards, which are better recommended for those that want to create some visibility around their brand for more app downloads.

So Now What

There are a lot of channels that you can use to promote your app and boost up the number of downloads you’re getting. We’ve highlighted just a few key ones. Another trick would be to consult MediaOne for further guidance on how best you can use social media to ramp up your app downloads. Otherwise, the above tips should be able to move your app business to a whole new level if followed correctly.

About the Author

Tom Koh

Tom is the CEO and Principal Consultant of MediaOne, a leading digital marketing agency. He has consulted for MNCs like Canon, Maybank, Capitaland, SingTel, ST Engineering, WWF, Cambridge University, as well as Government organisations like Enterprise Singapore, Ministry of Law, National Galleries, NTUC, e2i, SingHealth. His articles are published and referenced in CNA, Straits Times, MoneyFM, Financial Times, Yahoo! Finance, Hubspot, Zendesk, CIO Advisor.


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