As the number of smartphone penetration continues to grow, we have seen a major increase in the number of online searches that are being conducted using Hyperlocal intent. Google is working smart to refine its results to keep tabs on this trend.
Here are tips on how local businesses in Singapore can optimize their content for this new hyperlocal reality.
Get to Know the Basics
First, your Google My Business page needs to be well-optimized to increase your business visibility on SERPs. Make sure that all fields that resonate with your business are filled with accurate text and high-quality pictures. Also, request past clients to write a review to enhance your reputation and lure more customers to your website.
Focus on Things of Interest in the Areas that you operate
Localize your website content by focusing on cities and other things of interest in the areas that you operate in to give your brand a local feel. For example, if you run a restaurant inL Little India, write content that is relevant to the Indian food enthusiasts instead of general food reviews. Local points of interest such as tourist destinations and landmarks can enhance your geolocation targeting efforts.
Also, if you operate in multiple towns, it is recommended to create local landing pages for each of them to relate better to customers in the specific areas. Use keywords that are related to the locations to optimize your content for the local audience.
Finally, include structured data markup on your site to give Google as much information about your Singapore Company as possible. This markup should provide data such as;
- The type of business
- Operating hours
- Phone number
- Longitude and latitude
- Email address and more