As the number of smartphone penetration continues to grow, we have seen a major increase in the number of online searches that are being conducted using Hyperlocal intent. Google is working smart to refine its results to keep tabs on this trend.
Here are tips on how local businesses in Singapore can optimize their content for this new hyperlocal reality.
Get to Know the Basics
First, your Google My Business page needs to be well-optimized to increase your business visibility on SERPs. Make sure that all fields that resonate with your business are filled with accurate text and high-quality pictures. Also, request past clients to write a review to enhance your reputation and lure more customers to your website.
Focus on Things of Interest in the Areas that you operate
Localize your website content by focusing on cities and other things of interest in the areas that you operate in to give your brand a local feel. For example, if you run a restaurant in Little India, write content that is relevant to the Indian food enthusiasts instead of general food reviews. Local points of interest such as tourist destinations and landmarks can enhance your geolocation targeting efforts.
Also, if you operate in multiple towns, it is recommended to create local landing pages for each of them to relate better to customers in the specific areas. Use keywords that are related to the locations to optimize your content for the local audience.
Finally, include structured data markup on your site to give Google as much information about your Singapore Company as possible. This markup should provide data such as;
- The type of business
- Operating hours
- Phone number
- Longitude and latitude
- Email address and more
Most people associate posts with their blog or social media. However, in the case of Google My Business, this word has an entirely different meaning. Posts give Singapore businesses the ability to feature special offers, highlight their latest news, and even publicise events.
Creating a post is pretty easy. You simply select “Posts” on the left side of your dashboard. You will then be prompted to include an image, title, a couple of sentences about your content, and a link. You’ll also choose between Offer, What’s New, Product, or Event options.
What’s great about posts is that your most recent ones will show up directly on your local business listing whenever someone searches for your company online. What this means is that users will be able to engage with them directly. And this encourages people to visit your website.
Fill Out Your Info
One of the most important sections of your Google My Business page is Info. Why is this? Well, it’s because it gives users more details about your company which can help to inspire trust.
The Info section can be found on the left side of your dashboard. Simply click “Info” and then you will be able to categorise your business, manage its name and address, post your hours of operation, list your number and website, give a detailed list of services. You will also be able to enter a description of what your business is all about. This feature is especially helpful when customers are trying to find a business that is nearby. However, it’s important that you make sure that your hours are correct so that customers have the right information.
Pay Attention to Your Insights
If you would like to know exactly how users reached your business listing, whether it was through Google Maps or Google search, then you need to take a close look at Insights. Not only will this help you identify how they found you but also when they found you and much more. And the best part is, you can search this information for the last 28 days.
Checking Insights is easy. This feature can be found just about the “Review” feature. You will notice that there are several charts and graphs. Insights offer several key details about your visitors. You will learn what actions they take on your listing. The graphs and statistics will show you how many of your customers requested directions to your place of business. It will show you how many people call your company from the search results. You’ll find out how many people actually visit your store. You will get an idea of what the most popular times are for visiting your store. Find out how many views each of your photos are getting in comparison to businesses that are similar.
How to Optimize Google Map Listing for Maximum Conversion
Google Map is one of the innovations used by Google to help local businesses get more customers. With most people using internet to get information about businesses, it is imperative to optimize your business Google Map listing. Google Maps is critical to generating leads locally and the most successful businesses in Singapore know this fact and use it to stay ahead of the curve.
What is Google Map Listing?
Simply put, Google map listing includes basic yet important information about your Singapore business such as name, location, contact details, and opening hours. It has replaced phone books that have now become obsolete, as Google is where most clients search for information about your business.
Importance of Google Map Listing
The first thing to note is that a potential customer who performs an online search for a particular business on a mobile device or laptop is almost ready to purchase a product or request for the service. Google map listing helps such customers to narrow down their choices.
The listing makes it easy for potential customer to find businesses that are close to their location. For example, if you search “Mexican restaurants near me” Google Map Pack will display the top three restaurants in your locality and provide details to help you locate them. This list of top businesses is commonly referred to as the 3-pack and as a Singapore business owner, you should strive to be listed in this pack.
One of the surest ways of doing this is by making sure that your Google Map Listing is optimised.
How to Optimize Your Google Map Listing
How do you get your business into the 3-pack? Before we look at the various ways of optimizing your Google Map listing, it is important to note there is no guarantee that you will get into the top three since Google has a very robust algorithm that is hard to crack. That said; these best practices would increase your chances of achieving this objective.
Claim Your Listing
Unknown to most business owners is that Google allocates one Google Map Listing to every business. So, the first thing that you need to do is claim your listing if you are yet to do so. This move will give you a chance to manage how information about your business appears on various platforms owned by Google such as Maps and Search.
Here is a step-by-step guide prepared by Google on how to claim listing.
Now that you have claimed your listing, the next step that you need to take is inputting your business NAP (name, address, and phone number). Make sure that these details are correct to avoid misleading potential customers.
In fact, NAP information should be consistent not only on Google listing but also any other listing platforms online such as Yelp, Local, and Bing. Your business might not be displayed on Google Maps if there is an inconsistency.
Google team has worked smart to include an expansive list of categories to help the search engine users find what they are looking for more conveniently. Choose a category that best describes your Singapore business and you are free to use a maximum of five categories to describe your business comprehensively.
More importantly, make sure that the main category you select matches the primary keywords that you would like to rank and max out the remaining secondary categories.
Add Video and Photos
A video and photos will help spur engagement with the target audience and show them that your business actually exists. You can record a video showing your personnel at work or describing the product that you sell. The two highly encourage potential customers to visit a store especially businesses such as restaurants and resorts. Be sure to use high resolution images and the video should be top-notch.
Customers who are planning to visit your Singapore store need to know the specific time of the day that you open and close. Make sure that the business hours you include in your Singapore Google Map Listing is accurate. Otherwise, not providing this information will have a negative impact on your business.
Reviews are great because they help potential customers to get a perspective of the quality of the product or services offered by a particular business. As you work on optimizing your Google Place Listing, focus on getting as many reviews as possible from customers to boost your ranking.
Even if your business is already in the 3-pack, stay ahead of the curve by having more and better genuine reviews. One of the easiest ways of making sure that every customer who purchases a product from you leaves a review is by including a link to your Google Map Listing in invoices and email signatures. This will make it convenient for the customers to write and submit a feedback after shopping.
Even as you concentrate on optimizing your Google Map Listing, do not forget to work on your website SEO. Google Maps is just one aspect of your web presence and will have a major impact on your brand’s visibility online as well as site conversion rate.
Here are a few wise nuggets on what you can do to make your business more discoverable locally:
- Include the keyword “near me” on your website content
- Create stellar content especially blog posts referencing specific events and be sure to include location information and time
- Include location specific keywords in your on-site content
- Ensure that your website is mobile responsive, if its not ranking will be a major challenge
Optimizing your Google Map Listing will increase the visibility of your business online and enhance your website ranking on this search engine. Most of the tips we have discussed above are straightforward and will have a major impact on the overall appearance of your website. Google keeps changing its algorithm and so it is imperative to monitor it and reassess your strategy to continue staying ahead of the curve.
If you own a business in Singapore and are interested in making your presence known local, then you need to give as much attention as possible to Google My Business and Google Maps. These two elements can ensure that the traffic you get is quality. All this information will ensure that your business appears on SERPs when potential customers use filters queries on local 3-pack and Google Maps to locate businesses in their localities.