As the number of smartphone penetration continues to grow, we have seen a major increase in the number of online searches that are being conducted using Hyperlocal intent. Google is working smart to refine its results to keep tabs on this trend.
Here are tips on how local businesses in Singapore can optimize their content for this new hyperlocal reality.
Get to Know the Basics
First, your Google My Business page needs to be well-optimized to increase your business visibility on SERPs. Make sure that all fields that resonate with your business are filled with accurate text and high-quality pictures. Also, request past clients to write a review to enhance your reputation and lure more customers to your website.
Focus on Things of Interest in the Areas that you operate
Localize your website content by focusing on cities and other things of interest in the areas that you operate in to give your brand a local feel. For example, if you run a restaurant in Little India, write content that is relevant to the Indian food enthusiasts instead of general food reviews. Local points of interest such as tourist destinations and landmarks can enhance your geolocation targeting efforts.
Also, if you operate in multiple towns, it is recommended to create local landing pages for each of them to relate better to customers in the specific areas. Use keywords that are related to the locations to optimize your content for the local audience.
Finally, include structured data markup on your site to give Google as much information about your Singapore Company as possible. This markup should provide data such as;
- The type of business
- Operating hours
- Phone number
- Longitude and latitude
- Email address and more
Most people associate posts with their blog or social media. However, in the case of Google My Business, this word has an entirely different meaning. Posts give Singapore businesses the ability to feature special offers, highlight their latest news, and even publicise events.
Creating a post is pretty easy. You simply select “Posts” on the left side of your dashboard. You will then be prompted to include an image, title, a couple of sentences about your content, and a link. You’ll also choose between Offer, What’s New, Product, or Event options.
What’s great about posts is that your most recent ones will show up directly on your local business listing whenever someone searches for your company online. What this means is that users will be able to engage with them directly. And this encourages people to visit your website.
Fill Out Your Info
One of the most important sections of your Google My Business page is Info. Why is this? Well, it’s because it gives users more details about your company which can help to inspire trust.
The Info section can be found on the left side of your dashboard. Simply click “Info” and then you will be able to categorise your business, manage its name and address, post your hours of operation, list your number and website, give a detailed list of services. You will also be able to enter a description of what your business is all about. This feature is especially helpful when customers are trying to find a business that is nearby. However, it’s important that you make sure that your hours are correct so that customers have the right information.
Pay Attention to Your Insights
If you would like to know exactly how users reached your business listing, whether it was through Google Maps or Google search, then you need to take a close look at Insights. Not only will this help you identify how they found you but also when they found you and much more. And the best part is, you can search this information for the last 28 days.
Checking Insights is easy. This feature can be found just about the “Review” feature. You will notice that there are several charts and graphs. Insights offer several key details about your visitors. You will learn what actions they take on your listing. The graphs and statistics will show you how many of your customers requested directions to your place of business. It will show you how many people call your company from the search results. You’ll find out how many people actually visit your store. You will get an idea of what the most popular times are for visiting your store. Find out how many views each of your photos are getting in comparison to businesses that are similar.
If you own a business in Singapore and are interested in making your presence known local, then you need to give as much attention as possible to Google My Business and Google Maps. These two elements can ensure that the traffic you get is quality. All this information will ensure that your business appears on SERPs when potential customers use filters queries on local 3-pack and Google Maps to locate businesses in their localities.