Using Digital Marketing for Brand Awareness In Singapore

Using Digital Marketing for Brand Awareness In Singapore


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Are you searching for ways of using digital marketing for brand awareness in Singapore? Competition between businesses or companies has made the need for brand extension a matter of priority in sales. The reason is that most brands understand the need to increase brand awareness through engaging with consumers directly using online means, for example, the Internet.

For instance, social media sharing, brand giveaways and advertising are one of the best ways of increasing brand extension online. This article looks at 3 effective ways of using digital marketing for brand awareness.

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Homepage Video Content

One way you can use digital marketing to increase your brand awareness is by developing engaging home page video content. The reason is that consumers can take their time to visit your website if they are interested in your products or services.

However, it’s your duty to engage them with rich content, for example, through video marketing to ensure that they stay longer on your site. The result is that your site ranks higher in search engines results.

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Social Media

Another tactic of increasing brand awareness is by using social media to reach your target audience. Bear in mind that according to Social Media Today, 67% of customers use social media when interacting with brands. It means you need to research on which social media channels your competitors are using to catch up with them.


Paid Advertising

Consider using paid advertising, for example, Google pay per click adverts to increase your brand awareness. As mentioned above, consumers are using digital means, for instance, Tablets and Smartphones when looking for the best products and services that suit their needs. When using paid advertising, make sure you use relevant keywords, know your target audience and use blogs to target customers.



Remember that the aim of digital marketing is to increase your brand awareness in Singapore. It means you need to create exciting content that users will find worthy of sharing and liking on the social media channels.

Author Bio

Tom Koh is widely recognised as a leading SEO consultant in Asia who has worked to transform the online visibility of the leading organisations such as SingTel, Capitaland, Maybank, P&G, WWF, etc. Recently he was instrumental in consulting for a New York-based US$30B fund in an US$4Bn acquisition. Tom is a Computational Science graduate of the National University of Singapore. In his free time he performs pro-bono community work and traveling.

Using Digital Marketing for Brand Awareness In Singapore