As a Singapore web designer, you need to make sure that the user interface design that you provide to your client is worth every dollar that they spend on that service. The user interface is one of the most critical sections of the website as it gives visitors the first impression of the business.
No potential client will continue to browse the site and do business with you if the user interface is not appealing and properly designed. Here are seven unbreakable laws about user interface design that you should keep in mind. Note these tips not only apply to Singapore web designers but also businesses looking for professional website design services in Singapore.
7 User Interface Design Rules to Follow Always
Rule 1: Clarity
The first thing that you need to know is that potential clients who land on your website will avoid interface elements whose meaning or purpose is not upfront. Google team understands this fact well, and that’s why they decided to simplify the interface by hiding the less essential elements behind an abstract icon.
The bottom line is that the majority of website users often ignore web elements that they do not understand. Therefore, it is imperative to make sure that the website interface does not have unnecessary elements or things that make visitors wonder what they are required to do next.
Rule 2: Preferred Action
Users will feel more at home and comfortable on your website if they understand the preferred or specific action that they should take.
To understand what we mean, look at the above screenshot of Twitter. Obviously, users know that they should start tweeting when they land here, but the team went ahead and included a “Compose new tweet” button on the right corner and an input box on the left sidebar. The two buttons blend perfectly with the surrounding elements.
Make sure that no users wonder what step to take next or your preferred action by organizing the interface well. Use contrast to make the CTA buttons stand out from the rest.
Rule 3: Context
Unknown to most Singapore web designers is that web visitors want to see interface controls close to the object or element that they want to control or are more interested in always. They expect to see interface elements in the specific context of the objects they want to manage or control.
Keep things simple and handy for potential customers.
Rule 4: Work on Default Values
Defaults matter to people not only here in Singapore but also abroad.
- A majority of Singaporeans have set a specific ringtone and background as the default on their mobile devices
- People rarely change their TVs factory settings
Unknown to most people that defaults have a major impact on our lives. They typically rule the world. When designing a user interface, make sure that you put into consideration the default values. They should be as practical and useful as possible.
Rule 5: Guided Action
The beauty of professional web design is that you can manage how website users navigate the site by making sure that all elements are in the right places. Your potential customers will not have a problem doing something if you request them to do it politely and professionally.
There is a huge difference between asking them to do something and expecting them to decide to take a specific action on their own. A good example is the endorsements CTA buttons on LinkedIn that are strategically placed above the user’s profile pages.
Since the introduction of these call-to-actions, millions of people have profited from endorsements made by colleagues, business associates, friends, and even former schoolmates. The secret is using the right element and placing it at the correct location on the user interface.
The lesson is that if you want your website visitors to do something, do not hesitate to request them to do it.
Rule 6: Feedback
Your website visitors will feel better navigating your site and doing business with you if you provide constant and clear feedback after every action they take on the site.
For example, Gmail offers good feedback after you do any action such as delete an email. The site also goes an extra mile to display tabs such as “Undo” and “Learn More” links to offer additional information to the users. All this feedback and links to additional information make the users feel comfortable using the site.
Rule 7: Easing Processes
Website visitors will be more encouraged to take a complex action if broken down and presented in small steps. Most people hate filling long, complicated forms online as such, tasks are difficult, overwhelming, and annoying.
However, splitting the form into multiple steps and displaying a progress bar will make it more convenient for your users to provide the information you want to capture using the form. They would rather spend time completing ten small tasks than one gigantic task.
Contrary to popular belief, the small tasks do not intimidate them; instead, they create a sense of accomplishment once they complete them successfully. Be sure to organize them chronologically.
These are the seven most essential laws of user interface design that you should keep in mind. Breaking any of them can spell doom on your business regardless of its current size and performance.
There is no need to worry though, with a professional team of website designers in Singapore on your side, rest assured that your web user interface would be structured appropriately and optimized. We will work on the project from the start until the expected results are achieved. We can also do digital marketing on your behalf to ensure that your site conveys the intended message to the target audience and converts.