How To Use Twitter For Business In Singapore

When it comes to social media platforms, Twitter is one of the most powerful and popular on the web today. Twitter For Business marketing helps alot in sinagpore. However, despite it being a worldwide hangout, a lot of Singapore business owners miss out on the opportunities it offers. In terms of business, this particular platform is largely misunderstood.

Perhaps this is due to how unique it is. Unlike most social platforms, Twitter is based on public conversations. By learning how it works and how to market your brand here, you can drive an unlimited amount of traffic to your website. Not only will you build your brand, but you’ll also increase your sales while doing it.

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Here are a few tips that you should keep in mind if you want to get the most out of your Twitter account

  1. Create a Username that Solidifies Your Brand

Choosing your Twitter handle may seem like a simple task, but if you want to ensure that your customers take you seriously, then you need to create one that aligns well with your brand. So consider how you would like people to view you. What do you want them to think about when they first see your username?

For instance, if you are an author, then you should simply use your name. This will ensure that people instantly associate your name with your work. If you own a company, then you should use your company so that people instantly associate the account with your business. People should never have to guess who you are.

  1. Make Good Use of Your Profile

When it comes to creating a profile, many companies tend to fall short. They fill out their name and industry and that’s it. And sometimes, they leave the profile information completely blank. This is unfortunate as the profile gives you a chance to tell the audience about who you are and what they can expect from your brand

What’s great about Twitter is that it gives you a lot of freedom when it comes to the information you include in your profile. And it’s essential that you use this particular space wisely. First, you should carefully choose an image for the background. This photo will set the theme for your page and instantly give your audience an idea of what type of personality your brand has.

You should then carefully craft your description. Keep in mind that you only have 160 characters in which to talk about your business. So create a brief summary of your company, including all of your most relevant keywords. You should also remember to link your profile to your website. Also, never leave your profile blank.

  1. Follow People in Your Industry

Not only can you let your followers know more about what your business is up to, but you can also use this space to create your own business networks. Twitter allows its users to follow other accounts. And this is great news for businesses at it gives you the option of following experts and influencers in your industry.

There are many businesses on Twitter who are interested in forming connections with people in their niche. And sometimes all it takes is reaching out to them. Whenever you follow someone, there is a good chance that they will follow you back. You may also attract the attention of their audience. This is an awesome opportunity to form collaborations and organise business conferences.

  1. Engage Your Audience

Sure, Twitter is a great place to share news and info about your company. It’s an excellent place to amuse and entertain. However, Singapore business owners should always remember to engage their audience.

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Some Singapore companies make the mistake of thinking that Twitter is simply a place to keep their audience updates on all of it’s latest changes. And it can be, however, what most need to realise is that Twitter should not be a one-way conversation. Users want to know that you care about what they think. When they ask questions, they want answers. When they have a concern, they want you to address it.

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The more time you take the time to engage with them, the more loyalty you will build. Also, the more human and personable your brand will be. So get a little personal, Join in on the discussions and threads. Don’t be afraid to connect with the people who follow you.

  1. Don’t Automate

There is no doubt that social media can take up a lot of time. Not only do you need to post tweets about your business, but you must also keep an eye on what is trending in your industry. You need to monitor what your followers are saying and doing. And you should also keep an eye on your competition as well.

Considering that people are always interacting on these platforms, day and night, it’s virtually impossible to keep up with everything, all of the time. So, of course, you need to automate your blogs posts. However, Singapore business owners should avoid automating their tweets.

Users can tell when interaction is automated, so you need to make it a habit to post yourself. Set up a schedule so that you can post at regular intervals and hold real, human conversations with those who follow you. The great thing about doing things manually is that you will be able to find out what people respond to the best.

  1. Make Your Profile Visible

This may seem like common sense advice, but there are some Singapore businesses that make the mistake of making their profile private. If you want to expose your brand to a wider audience and lead people back to your website, then your profile must be visible. People need to be able to read your tweets, even without following you. There is no way that your potential customer will know that you have brand new content if they don’t have access to your profile.

  1. Avoid Constant Promotion

A common mistake that Singapore businesses tend to make is over promoting their products. Beginners get excited by the sheer number of people on Twitter and they take this as an opportunity to tweet about their newest product or services. They offer discount codes, coupons, and full-blown ads.

What’s important to keep in mind is that while you may hold a sale every Friday, not everyone will be interested in being sold to. In fact, this is the type of approach that tends to turn people away or unfollow. Many consider it as spam–even if your product or services are great.

So try to rethink the way you view Twitter. Instead of being a place to promote your latest products, it’s simply a place where you engage your audience and create strong networks.
Contrary to what many believe, Twitter is not mean for advertising new products. Sure, people may eventually take interest in your products, but it’s not the main reason why people use this platform. So save the hard sale for the landing page. Take this as an opportunity to build awareness and loyalty.

  1. Don’t Abuse Hashtags

Hashtags are a great way to get all of your tweets in front of the right audience. They ensure that your content is included in the most relevant conversation. However, you must remember that there is such a thing as too many hashtags.

A lot of Singapore business owners assume that the more hashtags they use, the more exposure they will get for their post. The problem is when you post has a lot of hashtags on your tweet, it looks extremely cluttered. And this often makes it harder for your audience to read and many will completely ignore the content altogether. So it’s a good idea to include no more than two hashtags per post. Anything over this and the engagement will steadily decline with each new hashtag. So use them in moderation.

  1. Be Visual

Keep in mind that Twitter has a timeline and it can be easy for your post to get lost in all of the competition. There are likely countless companies that are selling the same products and services that you are. So you need something that will make you stand out.

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Try using an image to get people’s attention. According to research, posts that contain photos can generate as much as 313% more engagement than posts without photos. While great visuals are usually more closely associated with Instagram, they can also be used on Twitter. A picture can be worth a thousands words, which means that visuals are an important part of your Twitter campaign because the can help you to instantly communicate an idea or message. There is no better way to make your post stand out in the timeline.

The number of people on social media has risen by 13% year-on-year and currently stands at 3.196 billion, according to Smart Insights. As the number of users across social media platforms steadily increases, more and more marketing strategies are being used to target users. From Instagram to Twitter and Facebook, social media influencers have become the voices that determine the failure or success of products. This has, however, created concern over the legitimacy of these ‘influencers’ and how many real followers they actually have.

However, as one era crumbles, another rises and it seems the new marketing craze is driven by Twitter retweets.

Here’s what you should know:

How Many Retweets Matter?

If you have been on Twitter recently, you will have no doubt encountered a tweet asking specific questions to a brand: ‘How many retweets for this shoe?’ or ‘How many retweets for this phone?’ and even ‘How many retweets for a fully paid college course?’ So what does it mean to retweet? Retweeting translates to letting a user market a product for you in exchange for a specified quantity of that product. Retweeting seems to complement rather than compete with other successful digital marketing strategies such as video marketing.

How It Works

Retweeting has been gaining prominence across the globe. So how does it actually work? It’s pretty simple really – a company advertises one of its products on social media, for example, a laptop. If you like the product but lack the money to buy it, you send a message to the company essentially proposing a trade – a specified number of retweets for the product. The company gives you a number, essentially the number of people it would like to see the product, and if you garner the number of retweets specified, the product is yours.

Why Retweets Are So Powerful

The epoch of social media influencers is over. Their reign was ultimately marred by the realization that some of these influencers inflate their accounts with bot-generated followers. It was, therefore, difficult to tell how much actual influence they had. This problem cannot exist with an approach like retweeting where the plea must be taken up by users who will then in their own ability reshare it with their followers.

The Future of Retweets

Retweeting is slowly changing the way we approach marketing. It is proving to be an effective means to get product engagement while similarly being cost effective. It is not improbable that companies will begin to create retweets that are equivalents of product-values in the future. Retweets may be the new social media currency for anybody looking to wage an aggressive marketing campaign in an increasingly competitive business market.

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The future is here, and the future is retweeting. If you are marketing a new product in the market or want to push your marketing efforts further, you may do well to think of how many retweets it may be worth. No Twitter account? Well, get one and watch as your product markets itself.


When it comes to doing business on social media marketing, Twitter is often one of the last ones mentioned. However, if you know how to properly use it, you can drive a tone of traffic and leads to your website. However, Singapore businesses need to remember that this platform is meant for engaging the crowd, not selling to them.

About the Author

Tom Koh

Tom is the CEO and Principal Consultant of MediaOne, a leading digital marketing agency. He has consulted for MNCs like Canon, Maybank, Capitaland, SingTel, ST Engineering, WWF, Cambridge University, as well as Government organisations like Enterprise Singapore, Ministry of Law, National Galleries, NTUC, e2i, SingHealth. His articles are published and referenced in CNA, Straits Times, MoneyFM, Financial Times, Yahoo! Finance, Hubspot, Zendesk, CIO Advisor.


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