Can social media marketing increase your business visibility online? Brand awareness through social media can be seen as a thing of the past. However, several businesses, especially in the servicing industry, are still struggling to understand this technique. Its importance to your business cannot be stressed enough.
The picture you portray with your brand is what attracts and hold onto your customers and make them loyal to your brand. In this article, we will seek to understand how to increase brand awareness through social media marketing.
Determine Your Market
People are always fast to rush into conclusions on the choice of social network to should target. However, this can always be a grave mistake. You do not have to stress yourself so much because every social network is a search engine in its rights.
This makes it easy for a business to be able to search all the news and topics presently influencing their industry. Leverage on these search capabilities to find more information that might assist you in making informed decisions.
This information gives you a clear picture of how your services or product is faring before you decide on the course of action.
Make It Manageable
At this point, you must have realised that maintaining an ever-present profile in all of your social media platforms is of great importance to your business. This conclusion is arrived at because as a business person, you have a lot to do and plan. Hence, you do not have enough time to engage in every social media post.
Make your branding process brief and to the point so that you can find time to concentrate on other issues. Make your engagement short and precise and try not to be on every social media platform at once.
Creating awareness about your brand on social media can be very difficult especially on Facebook, Twitter and Instagram. These social network platforms can be very noisy because they accommodate people of all genders and ages.
Therefore, bringing in people to support your branding campaign using texts posts can be almost impossible at times. Ensure you accompany your content with quality, colourful images. Scroll down your feeds, and you will realise a graphical post will catch your attention to the extent that you want to know what it is all about.
It very essential to know all the customers on your platforms cannot all be treated the same. There are some who might be on Instagram while there are those who might not be on Instagram. There are some who use alternative social media platforms like Facebook.
Hence, it is advisable to avoid auto-posting of your content to all your social media platforms. This will curb duplication of content and promote authenticity.
Also, avoid the use of hashtags on social network platforms. Hashtag successes so far have been limited to Twitter. Therefore, its use on Facebook should be discouraged for maximum penetration on Facebook and other social media platforms.
Advance in technology has had a ripple effect across the business space. Businesses are these days automating the manner they post their content and engage with their customers. The processes are automated so that every information is passed electronically. Hence, in a bid to differentiate yourself, it is important to focus on outbound messaging.
The conversations supported by outbound messaging soar the seeds of intimacy and loyalty to your brand. The ability to converse personally with your fans gives them the impression that their interests are your priority and they can trust the content you are offering. This is the moment they become loyal to your brand.
Take Advantage of Trends
With the drastic rise in popularity of social media and strong internet connections across the world, trending topics on the internet have become the order of the day. They are popular because they keep people engaged and informed. As a brand manager or a business owner, it is important to discern these opportunities and take advantage of them fully.
This strategy is called Newsjacking – taking advantage of a trend to push your brand before the people you intend to reach. When you associate your brand with a trending topic, in the heat of that trend, you get more visibility for your brand.
Work with Influencers
Public influencers have taken the social media marketing space with a storm. Their ready made social media following makes them the best tools to reach a target audience without having to create a new fanbase. Famous athletes, actors and actresses, renowned comedians have in recent times become the brand ambassadors of big companies.
This strategy seeks to use both the influence of both entities to push a certain brand to a specific target audience. Both parties benefit either in a financial sense or just for favours. However, the latter in the current business world seems very unlikely. Seek the help of these Singapore social media influencers to push your brand to your target audience in no time.
The hand that gives is the hand that receives. This phrase applies fully in the branding industry. It is imprudent to think that your fellow content creators will agree to share and like your content if you do not show the same courtesy.
You should work together with your colleagues so that you can push your brand to many people at once. Instil the culture of giving without having to receive. You will notice your fellow content creators returning the favour.
The only way to determine progress and in this case is progress is the growth of awareness about your brand. Periodic measuring of your statistics will give you data on issues you need to adjust or which issues should leave unchanged. Major social media platforms of the ilk of Facebook avail statistics that help you measure the progress your brand is making.
Furthermore, you can use a URL shortener, for example, bit.ly which has the capability of showing the total click-throughs the link has experienced. Monitor web analytics to determine which avenues give you more referrals. This data points out what working and what should be discarded or improved.
Get the Right Balance Between Action and Engagement
Engagements can be a good way of growing your brand gradually. It fosters commitment and loyalty. However, this inbound marketing technique can be very tedious and time-consuming. Therefore, as a shrewd business person, it is a prerogative to veer away from the norms and make tough business decisions like sharing a call-to-action. You can add a link of an article to your blog. This act will help shift the attention of your leads from your social network profile to your site.
Striking the right balance between these two elements is difficult, and there is no formula. Try a different combination of knowing when to engage and when to make tough decisions. With time you will find the balance that works for you.
How to Increase Brand Awareness Using Social Live Streaming
Creating brand awareness will enable your business to get to the next level of success. The more customers know about the positive attributes of your brand, the higher your chances of converting them into loyal customers.
Already, we have discussed general tips on creating awareness about your brand through social media in Singapore. Apply the tips will help you get started and give your competitors a run for their money.
Social media sites have countless features that you can use to establish a successful brand in Singapore. One such feature that has gained massive traction over the last three years is live streaming. Most of the brands leverage it to stay connected with their target customers.
In 2015, social live streaming was estimated to be worth $30 billion. Experts predicted that the industry would grow to $70 billion by 2021. Today, the industry has surpassed expectations – clear proof that businesses across the globe have embraced the idea of communicating with target customers in real-time.
Below are plausible reasons why you should consider going live regularly.
Expand your Clientele Base
It’s every business goal to continuously increase its reach in the lucrative and competitive digital business landscape. Unlike in the past, virtually all social media sites allow their users to go live for free. Facebook was the first to introduce it, then Twitter and Instagram followed suit.
Singapore has more than 4.82 million social media users. Therefore, by holding a live stream video, you will connect with thousands of potential customers simultaneously. In addition, you can decide to record the video and post it on multiple platforms to reach customers who missed it.
Be sure to promote the session before the big to have as many people watching as possible. Apart from posting an ad on the selected platform, you can also send out the same information via email and paid ads on other social media sites. For instance, if you intend to go live on Facebook, don’t just post an ad there. Post it on Instagram and Twitter – the larger the audience, the better the results.
Search engine optimisation and other digital marketing strategies cost an arm and a leg. You have to budget and make additional financial plans, such as apply for loans to enjoy the services. Luckily, you can increase brand awareness by going live on Facebook or Instagram from the comfort of your office or home.
You cannot start the live record provided you have a smartphone or laptop and a reliable internet connection. As mentioned earlier, the sites don’t charge users a penny to go live.
It helps to list the topics you would want to discuss to prevent it from being messy and disoriented. For example, if you intend to hold a Q&A session, request the audience to submit questions via email or messages. Prepare the answers and anticipate new questions that may pop up during the session.
Build Trust and Credibility
Without trust and credibility from the customers, nobody will bother spending money on your products and services. One of the most authentic ways of showcasing your brand to the world is using a live video.
Unlike other marketing videos, it’s raw and unedited, so the audience will relate to your brand better. They will enjoy seeing the person they have been interacting with via email, brains behind the product, and even a view of the office or warehouse.
All these aspects will show customers that you are not afraid to show your company, thereby gaining their trust and approval. They will be delighted to get real-time responses to questions that may be bugging them about the product or services.
Concisely, social live streaming will make your brand feel more human and reachable to the target customers. After the session, they will most likely visit your website to learn more about the company, place orders, and even recommend you to other people who require your services/products.
Competition is one of the characteristics of an open market that you have to deal with as an entrepreneur in Singapore. As you work on your brand, remember there is someone out there working probably even harder and smart to take your position. You always have to be aware of this fact to thrive in the digital space.
SEO, email marketing, and other digital marketing strategies can help you get to the top of the food chain. But, staying in that position is the difficult part. Luckily, by embracing social live streaming, you will be able to interact with your customers at a more profound and personal level. You can hold candid conversations in real-time to keep them engaged and interested in your brand.
For example, if a competitor recently posted malicious content online that affected your reputation, you can use the live video to dissipate the false allegations. Trust me; online consumers are sensitive to the information posted online. A simple negative comment can have a significant impact on your brand if left unresolved.
Everything You Need to Know About Social Live Streaming for Brand Awareness
Now that you know why you should consider social live streaming let us proceed and look at ways of using live streams for brand awareness.
Holding Events and Webinars
In the past, businesses would hold conferences and product launch events offline. The events helped them gain mileage in the market by broadcasting the events on TV stations. Some companies still do so, but the cost can be too high for a small business, especially if you are on a tight budget or starting.
All is not lost, though; a live webinar or event will save you thousands of dollars and still achieve the same branding results. For example, you can hold an education webinar if you are a trainer or SEO service provider to help clients understand how different strategies impact their websites and online visibility.
In addition, live streaming a corporate event where you are the main speaker is an excellent way of sharing your views with the target customers. You could also invite other industry speakers to make the session even more educational. Rest assured that existing customers and those on the fence will trust you more when they see you are an authority in the industry.
Have you ever wondered how your favourite shoe brand manufactures the products? You are not alone. The customers you want to attract would be delighted to see the process of creating the product right from the design to the quality control stage.
Go live on Facebook to show them how your team designs and makes the product. The footage will help establish a special connection and convince customers who weren’t sure about the safety or quality of the product to place orders.
Alternatively, you can give your audience a tour of your office. While at it, introduce the employees so that they can connect better after that. Concisely, the video will make the target customers feel they are an essential part of your business. Employees who are featured in the video will also appreciate their input in the company.
Not all your customers know how to use the software or any other product that you sell. Help them get maximum utility and value for money by holding a live training video. During the session, explain the steps in simple language and request them to ask questions via the comment section if anything is unclear.
For instance, if you recently launched a new software, you can connect your account with tools such as Team Viewer to demonstrate how it works on your computer. The tool will display your desktop screen to the audience, thereby helping them follow through the processes easily.
Be sure also to highlight common mistakes that they should avoid and hacks that can save them time. Strive to be as comprehensive and accurate as possible.
Launching New Products/Services
Singapore has one of the most vibrant social media audiences, even though it looks a bit laid back from a distance. Get a firm footing in the industry by launching new products through a live video. We recommend going live on all the social media platforms at the same time to reach as many people as possible.
Use the opportunities to build the customers’ excitement about the new service or product. It’s your chance to shine and surpass the competitors who may be selling a similar product. Highlight the unique selling points and reasons why they should buy it instead of the competitors’ product.
Popularising a Community Event
Customers are naturally attracted to brands that are keen on making profits and contributing positively to the community. Show them that you care and want the area you operate in to best for all by holding a live community event. It can be as simple as fundraising for an issue affecting the residents to a sports tournament.
Be creative and consult widely to get the best ideas for a community event. Distribute flyers and post ads on your social media pages to attract as many viewers as possible.
Social Live Streaming Best Practices
Successful live videos capture the attention of the target audience and meet their needs and expectations. It leaves them with a positive feeling about the product and encourages them to visit the website to learn more about the brand.
Here are the top social live streaming best practices you should always adhere to get the best results.
Have Definite Purpose/Goal
Before live streaming, you need to have a set of goals or purposes. The goals will help you decide which topics to cover and how to respond to the viewers’ questions. If there is no defined purpose, the audience will quickly lose interest in the video and fail to engage.
Desist from trying to achieve too many goals with one live video. If the goal is to generate leads and sales, stick to that. The following week or month, you can hold another live video to achieve another goal.
Decide Which Social Media Platform to Use
Even though 90% of the social media sites have a live video feature, each has its pros and cons. Research and consult other experts to understand how each platform works, and its potential to make the right decision.
For instance, some platforms don’t allow viewers to post comments when during the live session. Going for such a platform means that you will not have direct interaction with the viewers. You won’t know if the explanations are clear or if you need to expound on a particular topic.
Concisely, choose a platform that matches the goals and objectives.
It is of paramount importance to be focussed on the objectives or the goals of the live stream to keep the viewers interested and hooked. If you stray or deviate from the purpose, you risk losing their interest. Everything that you need, such as product samples, should be on-site so that you never have to leave the audience waiting as you look for it in the store.
Create a Compelling CTA
CTA informs the audience precisely what they should do after the live stream. Prepare a button to be displayed once the session ends to direct the audience to the website. Test it to be sure that it’s functional to avoid losing valuable traffic.
Don’t Log Out Immediately
This is one of the common mistakes’ brands make when they decide to go live. Logging out immediately after the live stream locks out potential customers who joined late. Keep it open so that they can watch the discussion and share it via social media and email. That way, you will boost its life and worth.
Bonus Tip: Monitor the Results
Monitor the results to know if they live stream was successful or not. The analysis will give you an idea of how to make the next live stream better. Here is an article that compares the different video analytics tools.
Tips on How to Increase Engagement Level on Social Media Marketing Posts
With the evolution of social media to reward authentic interactions, social media engagement has grown to be an essential part of all marketing strategies. People use social media to seek connections with others and brands and not just for a one-way experience. Therefore, without engagement, social media is just media.
In the past social media was just a way of hanging out with friends online, but now, the platforms are a place where brands engage in meaningful conversations and turn the discussions into followers and clients. Social media engagement impacts businesses significantly and affects everything, including brand awareness and customer loyalty.
Here, you will learn how you can improve engagement levels on social media marketing posts.
1. Ask Questions
The best way you can engage people is by asking them questions. You could ask questions such as “What do you think?” to get your followers active. Consumers like to think things through and hear what other consumers think. Certainly, they also want other consumers to know what they think.
Use the “What do you think?” strategies to prompt your audience. Here are a few ways you can do this.
- Probing their personality. Post questions that invite your audience to share their thoughts and opinions or weigh in on different matters.
- Include the “test your knowledge” strategy. Your audience will want to test how much they know about something. Therefore, they will be engaged in your posts to participate in your “test your knowledge” games.
- Polling. You can create polls on Twitter and Facebook easily. Not only will you engage your followers by posting a poll, but you will also stand to learn a lot of things that matter to your audience.
- Responding to emails. Most brands send emails to subscribers asking them to read through, watch a video or buy a product. It is rare to find a brand that asks its subscribers to write back. These brands do not know that this can be an enormously engaging strategy that may work for them. Do not tell your subscriber to “Respond to this/our email,” tell them to “Respond to my email.” This is a human-to-human first-person strategy to engage with them more.
- Just post a question. Keep your social media interactive by posting any questions. Ask your followers applicable, challenging and timely questions that will create a rather engaging and thought-provoking activity for everyone.
2. Be Consistent and Tell a Story
Posts go viral every day. Most social media creators and influencers use the 30 minutes of fame as an opportunity to engage clients. Unfortunately, brands cannot expect a single viral post to lead to long-term success in social media marketing.
If your goal is to drive ROI with your social media marketing efforts, you must tell compelling stories that will keep your audience engaged and coming back for more. If your audience has an idea of what to expect from you, they will notice your efforts and start interacting with your content the moment it pops up on the feed. If you have interesting content, they will take an extra step and visit your profile to engage more with you.
Telling a story means curating your social media content to support campaigns that highlight specific client pain points and the topics they are interested in. You must also ensure that your social media engagement efforts align with all your marketing efforts so that your audience receives consistent messaging at any given time.
3. Be Social
To be engaging, you must socialize, which means that you need to interact with the people around you. Responding to social media posts is a good practice that brands should get into. The act also impacts a brand’s revenue.
If you have a bit of social media anxiety, you can use social media engagement tools for tracking mentions, comments, and conversations in one place.
4. Record The Current Engagement Rates
You can find social media analytics in two places. First, you can sign in to every social media network you own and use the analytics in the platforms. Every social media network provides users with statistics according to the types of engagement available.
You can get engagement statistics for every individual post. You can also check the average performance statistics related to your engagement rate, link clicks, likes, mentions, replies, and retweets that have no comments.
The other way you can get analytics is by using social media management and scheduling tools such as Buffer and Hootsuite. With these tools, you can find all the social media engagement data in one place. Remember to export your data as a spreadsheet and save it on a computer despite the tool you choose to use.
5. Be Witty and Humorous
People join social media platforms to be entertained and not to see sales posts. If a brand’s social media posts are too promotional and only focus on inviting people to purchase its products, the brand may lose the attention of its followers.
If you want to keep your followers attentive, you must use humour regularly in some posts. Humour will entertain your audience and increase social media engagement. To do this, you can create witty puns, especially concerning your industry. Images that have honest and relatable captions will also work in keeping them engaged.
It is okay to use a casual tone in your posts, and the tone should also be in line with your target audience.
6. Creating Original and Engaging Visuals
Wishpond suggests that an average Facebook post receives 120% less engagement than a post with an image. Therefore, you must post more images to increase social media engagement, including photos, memes, GIFs, and original graphics.
If you have some recent research findings that you want to promote or posts with exciting facts, you can turn some valuable points into infographics. Use a link to share your infographic on your social media platforms or blog.
7. Use Business-Related Hashtags
A hashtag is a phrase that usually has a hash sign (#) as its precedence. Hashtags have become very common in social media, and most companies are now creating their own hashtags. Other brands use hashtags related to what they do, and prospects follow them on different social media channels.
Hashtags are essential in boosting engagement. If a person is interested in the hashtags that you use, they will most likely engage with your posts. Doing this also increases your engagement outside your audience, which is a good thing.
If you do not want to wait for engagement, you can go out and communicate with people who use your business-related hashtags. Social media involves connecting, sharing, and associating with others. If you give others engagement, they will also do the same to you.
Therefore, search for users who constantly use your hashtags and start responding to their tweets.
8. Promoting Other People’s Content
People do not like tweeting and sharing other people’s content because they think it will take away their fans and audience. If you are on social media, you should strive to provide others with information that will assist them in understanding and solving their issues. Whatever you choose to do on your social channels, keep in mind that people come first.
One way to tell your fans that you genuinely care about them is by sharing other brands’ or people’s content. It promotes trust and authority in your followers’ minds. Avoid only talking about yourself or sharing content from your website, as your fans will lose trust in you.
9. Creating A New Social Media Engagement Strategy
If you are not pleased with your social media engagement, it’s time to develop a new online marketing strategy. While defining your strategy, set specific goals metric you would like to achieve.
Your goals should be measurable; therefore, come up with actual numbers. You may want to gain a certain number of following every month or retweeting a specific number of relevant social media content. Whichever goal you plan to accomplish, ensure that you put up measurable steps in place.
Don’t just make plans and do nothing about them. You must take action if you want to accomplish your goals.
Social media strategies go hand in hand with content marketing strategies. Therefore, to grow on social platforms, you must share relevant content with the followers you want to engage with.
10.Use A Call to Action
A critical element in increasing a brand’s social media engagement is always writing a call to action at the end of every post. Call to action reminds an audience to take the steps you would want them to after reading your post. You can start by encouraging them to comment, subscribe, share or like to help increase engagement on your posts.
If you do not remind them to take action, followers will see a post, read and scroll past it without taking any action. Another way you can include a call to action is by using creative, funny and thought-provoking captions to entice the audience to share their thoughts on the post, thus, boosting the post.
Not every person will like every post on your feed or comment on your posts. Therefore, a gentle reminder will help convert your audience into followers who consistently engage with your content.
11. Try Creating Live Videos
Live videos are an excellent way to improve your social media engagement. They enable you to create real-time interactions between you and your followers. Live videos will help your audience engage with your brand and get to know your business.
As you create a live video, make it around any subject. Whether you are releasing a new product, showing your followers how to do things with your products or a Q&A, you can create an opportunity for them to connect with your brand directly and learn more about it.
Creating a dialogue between you and your followers will encourage them to engage with your company in the future. Before going live, ensure that you have marketed your video through your social media platforms first, so your followers know what to expect.
Marketing your video will help you build anticipation around the video and encourage more followers to engage with it after going live.
12. Start A Facebook Group
Instead of creating a Facebook page, try starting a Facebook group. Groups are better because they are more social; therefore, members are free to post their questions at any given time. If you have a group, your clients will communicate with each other openly.
Communication will allow the followers to know each other and other people in the industry. If you have a Facebook group, you must also ensure that you are active in the community and reinforce your brand’s relationship with your audience.
Ensure that your group is valuable to the community and moderate posts in that group to avoid spam. This will help grow your audience and increase engagement.
13. Optimize Headlines
Every headline must be honest and compelling. Tools like CoSchedule can help you create captivating headlines that make your audience eager to read your content. The tool allows you to optimize headlines to encourage engagement like clickthrough.
Traffic to any post varies depending on the power of the headline. If you do not make it impactful and clickable, you will be wasting your efforts applying all other marketing strategies. According to recent studies, 80 % of social media users tend to read headlines first before they click on a post, and only a mere 20% actually reads the content.
To develop a good marketing headline, ensure that you follow the rules of headline writing, and you will notice a boost to your social media engagement.
Social media is transforming every day. Hence, you should always stay on toes to ensure your business is not overtaken with change. Competitors are working overnight on coining better ways to push their brands to target audiences. Ensure your brand is not left behind. This list is the remedy to your problems. You can go ahead and conquer branding now!
Social media engagement is all about welcoming people and encouraging conversation between your brand and audience. If a brand has a solid social media engagement, it shows that they are making a significant impact in the market. Boosting engagement is challenging as it takes an investment of time and effort. However, if done right, it can increase brand awareness and ensure your company reaches as many potential clients as possible.
Contact us today for social media marketing service that will enhance your branding efforts in Singapore.