Use Push Notifications to Give Improve Your Mobile Marketing Strategy

mobile marketing

According to Digital in 2017, a study that was done by Wearesocial’s, the number of mobile users in the world is 4.9 billion. This means that 66% of the total population in the world uses mobile phones. Another baffling fact is that mobile phones have surpassed both desktops and laptops in terms of web traffic. 

Based on the facts, it is clear that mobile offers excellent opportunities for the brand to connect and get in touch with clients and consumers. Customer location is no longer a barrier as brands can now use mobile marketing to convey information about their products and services.

One of the guaranteed ways of unleashing the full power of your mobile marketing strategy is by leveraging push notifications. In the context of marketing, a push notification is defined as a way of conveying information about a service, brand, or product to the target customer without the client first requesting this information.

Nobody wants to be bombarded with many push notifications. You need first to ask the users if they are interested in getting such notifications avoid being a nuisance. Let us briefly look at the four primary types of push notifications.

Text Push: It entails sending text messages to the target audience. One of the advantages is that unlike SMS messages, there is no character limit and so you have enough room to pass the intended message.

Rich Push: Rich push allows you to add visuals such as photos, pictures, and videos that enhance the message and enable the recipient to understand the content.

Location-Based Push: It is possible to send messages to prospects based on their geographic location. The message should be location-specific to engage with the consumers better and motivate them to take the desired action. Companies use them to increase the number of customers who visit stores located in particular locations.

Interactive Push: This kind of push notification has a button that the users can click on to complete the desired action. They are ideal for conducting mini-surveys and getting instant approvals from customers.

Let us shift gears and look at the benefits of push notifications as well as how they can boost your mobile marketing campaigns.

Provide Real-Time Responses

You can create an instant promotion or campaign by using push notifications. For example, location-based push notifications can help drive sales and boost engagement in the target areas that you operate in.


You can use push notifications to send personalized messages to specific groups of customers. For instance, you can send special discount offers to people who have already signed up to your monthly newsletter or mailing list.

Mobile Reach

As mentioned earlier, 66% of the total population in the world uses mobile devices. Push notifications can help alienate the distance barrier and connect with prospects from all across the globe without spending a fortune.

They are User-Friendly

 Not all your target customers can navigate your website. You can help them get information about your services and even order products by using push notifications. Visuals can help them digest the information and take action. Concisely, the simplicity factor is instrumental in spurring engagement rates.

Indeed, push notifications can help you to realize the full potential of your mobile marketing campaigns. Make sure that you send out the notifications at the right time to get the desired outcomes.

About the Author

Tom Koh

Tom is the CEO and Principal Consultant of MediaOne, a leading digital marketing agency. He has consulted for MNCs like Canon, Maybank, Capitaland, SingTel, ST Engineering, WWF, Cambridge University, as well as Government organisations like Enterprise Singapore, Ministry of Law, National Galleries, NTUC, e2i, SingHealth. His articles are published and referenced in CNA, Straits Times, MoneyFM, Financial Times, Yahoo! Finance, Hubspot, Zendesk, CIO Advisor.


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