How To Use LinkedIn For Business In Singapore

LinkedIn should be a part of every social media Singapore business campaign.

Are you looking for accurate information on how to use LinkedIn for business? If you’re interested in growing your business, LinkedIn can be an extremely valuable tool. In fact, in comparison to Facebook, Twitter, and Youtube, it’s the best social media platform for business networking. Serious Singapore companies invest their time and attention in LinkedIn for business. And it often results in a significant number of leads.

13 Ways to Use LinkedIn for Business

Make Use of Groups

Most Singapore business owners would be ecstatic if they could bring in an average of 50 to 100 highly targeted, fresh leads every single day. Unfortunately, many business owners are missing out on this opportunity because they don’t realise that they can actually achieve these numbers with LinkedIn. And it can all be done with groups. You see, whenever you create a group on this platform, it helps to attract more people to your site.

There are several steps that you need to take in order to make sure that your LinkedIn group is fully optimised. You need to make sure that your descriptions contain your major keywords as this will help to increase your search rankings on this platform. You need to make sure that your title includes your keywords as this will make it easier for Google to find you. You should add company blog or site to the group so that you can drive traffic to them.

If you want to ensure that every new article that you write is posed to the home page for each of your group members then you need to add your RSS feed to your group. Make sure to send out weekly messages which add value to the group and drives traffic back to the main website. Make sure that you introduce the people in the group so that they can make connections with each other and do business.

Each of these points can help you to attract more leads.  If you have set your sales funnel up correctly, then you will find that you have more than enough prospects. The key is to make sure that you’re creating a group that actually caters to the needs of your targeted audience. The benefit of doing this is that everyone who joins your group will be a qualified lead.

Build Credibility by Answering Questions

One of the best ways to get advice from the top people in your industry is to ask questions on LinkedIn. However, have you ever considered how important it is to actually answer questions on this platform? Many Singapore business owners miss out on a lot of opportunities when they fail to address the questions that are being asked in their industry. Those who do take the tie to answer questions will often drum up new clients and extra income based on their answers. They are to make sure that everything is set up properly and to do your research.

The first thing you need to do is set up your “Answers Application.” This feature can be found at the bottom, right-hand side of the home page and is attached to all of the subjects that you know best. Next pay attention to the questions that pop up. Once you notice that there is a question available that you can answer, take time to research the person who is asking the question. Take a look at their profile and then figure out a way to tie your response in with something that is included in their profile.

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Make sure that your answer is as resourceful and helpful as possible. Offer some tips as well as a few links that have some additional information. You may even recommend others who are experts on the topic. At the end of your answer, let them know that they can contact you privately if they have any more questions or if they need additional help. Not only does responding to questions help you to become an active part of your community, but it also establishes credibility for your business.

Organise Events
If you want to build awareness for your brand and engagement among your clients, you should host an event. And LinkedIn is a great platform for arranging one. In fact, it features its own events platform which will give you the ability to target thousands of professionals with no cost to you. The best part about inviting people to your event on LinkedIn is that whenever someone RSVPs, it will show up on the profile of every person that is connected to you.  

Creating your own event on LinkedIn is pretty straightforward.  You simply answer a few easy questions and then start promoting the event.  When sending out your invitations, make sure to focus on people who are confident would be interested in your event. You can base this on your region or niche. Hosting an event can also lead to new arrangements and business deals.

Run Advanced Searches in Your Target Market

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What makes generating LinkedIn leads so simple is the search features that it offers.  LinkedIn’s advanced search function gives you the ability to reach out to people who fit the exact same profile of the people your are looking for. All you have to do is click on the “advanced” option, located on the top right hand side of the home page, next to LinkedIn’s search box. You will then be taken to a empty page where you can enter all of the qualification that you are in looking for in a lead. LinkedIn for Business allows you to search by keywords, title, industry, and company.

Send Personal Messages

Once you have found your leads, you should send each of them personalised messages. If you want to create a personal connection with these individuals so that they are less hesitant about making a purchase from, you should speak with them on a personal level.

Take a look at their LinkedIn for business profile. Try to figure out which companies that have done business with in the past. Find out which school they attended. Which groups are they most interested in? What are their hobbies? Do you happen to have any mutual connections?  The more you know about them on the front-end, the easier it will be to communicate with them and find common ground. And eventually, this is what can lead to a sale.

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Sponsored Updates

LinkedIn Sponsored Updates are meant to help Singapore businesses reach a broader audience. Just like other pay-per-click digital marketing strategies, you will be charged based on the number of clicks on the update. The updates will be displayed on LinkedIn users feed automatically.

LinkedIn for Business

You can increase the performance of these updates by customizing it based on factors such as demographics, schools, groups, job function, job title, industries and many more. Customisation will ensure that the updates are only displayed to LinkedIn users who are in your group of target audience.

Most of the businesses in Singapore that uses this strategy rely to promote thought-leadership content to their target audience. The inclusion of a strong call to action in the sponsored update motivates the users to take the desired action. It can be anything from visiting the website, joining the newsletter/mailing list, or purchase a product.

Just make sure that you customise it well by specifying the details of the audience you want to engage with to get maximum value for every dollar that you spend on clicks.

Provide High-Quality Content

In the current competitive digital marketing industry, you need to have laser-targeted content that is in line with the needs and expectations of the audience. Good content can be highly targeted and capable of achieving two goals. The first goal is to empower the readers with information on how to solve a problem or hone their skill. The second goal is to establish you as an authority in the niche.

Each aspect will lead to more business, as you provide real value to the audience as opposed to your competitors who publish general content that does not offer a tangible benefit to the audience.

Show Faces of Your Employees

Sure, content will help you connect with your customers when using LinkedIn for business, but you need to do something different to stand out from the crowd. Online clients in Singapore gravitate towards businesses that they connect with at a personal level. One of the guaranteed ways of doing this is by giving a face to your employees.

What does this mean? Create complete LinkedIn profiles of your employees. Add appropriate photos, job history details, and academic qualifications. The information will help the clients to know the skills and expertise of the person working on their Singapore web design project. Make sure that you update this information whenever one of them leaves your company or graduates from a course.

Optimize Your Company Page

In the online marketing realm, branding is of paramount importance. For your business to achieve tangible results through LinkedIn for business marketing, you need to have an updated and professional looking company profile page. Colours, content, and imagery posted on this page should be consistent what is posted on other social media platforms such as Facebook as well as on your website.

LinkedIn for Business

More importantly, make sure that the page is updated regularly to show potential customers who also use LinkedIn that your company is still active and still operational. Update it once a month is not enough, you need to have a weekly or daily plan on how to keep it fresh.

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Concisely, creating a LinkedIn presence in Singapore then failing to maintain it is worse than having one at all. All the time and effort invested in it will go down the drain. You can delegate this task to one of your Singapore digital marketing team to save time for other tasks.

Create a Custom URL

This is one of the LinkedIn marketing hacks that most people and companies forget or unaware of. Claim your custom URL and make sure that it contains the name of your business. The custom URL will come in handy for people who offer professional services such as website design and development in Singapore. This is because when meeting new clients, there is a high chance that the client will search for the name of the person on Google. The URL will make it easier for such clients to locate and view your LinkedIn profile.

Make Sure the Summary Section is Complete

The summary section in LinkedIn profile is one of the most overlooked sections, yet it is the most important. LinkedIn offers 2,000 characters that you can use to tell the target audience about your brand and the services it provides directly and persuasively.

Here are three wise nuggets on how to optimise your LinkedIn profile summary section.

  • Write in first person
  • Use complete sentences
  • Add the target audience pain points succinctly and clearly

A majority of Singaporeans prefer using LinkedIn to learn more about a brand as it offers more comprehensive information than the website. You should also note that most customers want to connect with you before purchasing the product or trying your services.

Use the summary to introduce yourself to them in a professional manner. Create a good first impression and give them a reason to trust and do business with you. Towards the end of the summary, include contact information such as email address or phone number. Even though the contact information can be found in other parts of your profile, including it in the summary is an added advantage.

Avoid Hard Selling

One of the surest ways of failing to get results from online marketing is by applying the hard selling tactic. The target customers know precisely what they are looking for on the platform and do not want to be interrupted. So, strive to be discoverable on LinkedIn by applying the best inbound marketing and content marketing strategies.

 Start with Connections Then Establish Relationships

LinkedIn is a social network that is meant to give professionals an opportunity to connect and interact with other professionals. As a business owner in Singapore, you can and should work towards connecting with referral partners, other business owners in your niche, prospects, and strategic partners.

Once you have established a connection, you can then proceed to decide how you want to nurture that connection and grow the relationship. Cordial working relationships will translate into sales in the end.

Get in touch with us for additional superior tips on how to use LinkedIn for business. We also have a top rated digital marketing team in Singapore that can create a custom marketing campaign for your brand. 






About the Author

Tom Koh

Tom is the CEO and Principal Consultant of MediaOne, a leading digital marketing agency. He has consulted for MNCs like Canon, Maybank, Capitaland, SingTel, ST Engineering, WWF, Cambridge University, as well as Government organisations like Enterprise Singapore, Ministry of Law, National Galleries, NTUC, e2i, SingHealth. His articles are published and referenced in CNA, Straits Times, MoneyFM, Financial Times, Yahoo! Finance, Hubspot, Zendesk, CIO Advisor.


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